416-736-2100 x 20852
Office: SSB, N304D
- Advertising and Promotion
- Consumer Behavior
- Consumer Culture Theory
- Market System Dynamics
- Marketing Research
- Qualitative Methods
About Russell W. Belk
My research involves the meanings of possessions, collecting, gift-giving, sharing, and materialism. This work is often cultural, visual, qualitative, and interpretive. By understanding what our possessions mean to us after we acquire them, how different cultures, past and present, regard consumption, and how we relate to each other through possessions, it is my belief that we learn something more profound and practical than simply asking how we evaluate alternative marketplace offerings. In a consumer society, our ideas about ourselves are often bound up or represented in what we desire, what we own, and how we use these things.
2017 Emerald Citation of Excellence
2017 Royal Society of Canada Fellow
2016 Best 2015 Paper, Journal of Marketing Management, “The Rise of Inconspicuous Consumption,” with Giana Eckhardt and Jonathan Wilson
2016 Best Paper, Consumer Culture Theory Conference, “Collections and Collecting in a Digital Age,” with Rebecca Watkins
2016 Best Paper, Fifth International Business Anthropology Conference, Beijing, “Consumers in an Age of Autonomous Robots”
2016 Highly Commended Paper, Journal of Arts Marketing, Emerald Literati Network Awards for Excellence, “Videography in Marketing Research: Mixing Art and Science,” with Christine Petr and Alain Decrop
2016 Runner-up Best Paper, Journal of Consumer Research
2015 Best Marketing Paper EnAnPad Conference, XXXIX, with Ronan Quintæo and Eliane Brito
2014 York University Distinguished Research Professor
2013-2016 Honorary Visiting Professor, University of Exeter
2013 First Level Prize, International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai
2013 Inaugural recipient of Dean's Research Impact Award, Schulich School of Business, York University
2013 Society of Marketing Advances Distinguished Marketing Scholar Award
2012 Best Professor in Marketing, World Education Congress
2012 Emerald 2012 Award for Excellence 'Highly Commended Paper'
2011 Sidney Levy Award Runner-up with Gülnur Tumbat
2010 Universidad de los Andes School of Management Corona Chair, Distinguished Visitor's Program
2009 Sidney Levy Award Runner-up with Xin Zhao
2007-2009 Distinguished Visiting Scholar, Hong Kong University
2006 People’s Choice Award, Asia-Pacific Association for Consumer Research Film Festival
2005 Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research
2004 Paul D. Converse Award, American Marketing Association
2003-2006 Honorary Professor, Centrum för konsumentventskap (Center for Consumer Science) Göteborg University, Göteborg, Sweden
2000, 2002-2003, 2015-2016 Best Reviewer, Journal of Consumer Research
2001 Reviewer of the Year, Journal of Advertising
1998-2007 Honorary Professor, Hong Kong City University
1998-2000 Kinear Best Paper Award Nominee, Journal of Public Policy and Marketing
1995-2001 Foundation Visiting Research Professor
“Envisioning Consumers: How Videography can Contribute to Marketing Knowledge,” with Marylouise Caldwell, Timothy Devinney, Giana Eckhardt, Paul Henry, and Emmanuella Plakoyiannaki, Journal of Marketing Management, forthcoming.
“Collective Narcissism, Anti-Globalism, Brexit, Trump, and the Chinese Juggernaut,” Markets, Globalization and Development Review, forthcoming.
“The Kafka Quagmire for the Poor in India," with Tanuka Ghoshal, Journal of Marketing Management, forthcoming.
“The Taste Transformation Ritual in the Specialty Coffee Market,” with Ronan Quiintão, Revista de Administração de Empreses, forthcoming.
“Ad Hoc Japonisme: How National Identity Rhetorics work in Japanese Advertising,” with Yuko Minowa, Consumption, Markets and Culture, 20 (4), 329-349, 2017.
“Connoisseurship Consumption Community and its Dynamics,” with Ronan Quintão and Elaine Brito, Revista Brasileira de Gestão de Negócios (Journal of Business Management), in Portuguese, 19 (63), 48-64, 2017.
“Cultural Resonance of Global Brands in Brazilian Social Movements,” with Maribel Suarez, International Marketing Review, 34 (4), 480-497, 2017.
“Qualitative Advertising Research in a Digital Age,” Journal of Advertising, 46 (1), 36-47, 2017.
“Russ Belk, Autobiographical Reflections,” Journal of Historical Research in Marketing, 9 (2), 191-202, 2017.
“Sharing without Caring,” Cambridge Journal of Regions, Economy, and Society, 10 (2), 249-261, 2017.
“A History of Global Consumption, 1500-1800” (book review), Consumption Markets and Culture, 19 (2), 244-247, 2016.
“Accept No Substitutes: A Reply to Arnould and Rose,” Marketing Theory, 16 (3), 2016, 143-49.
“China’s Global Trade History: A Western Perspective,” Journal of China Marketing and Logistics, 6 (1), 1-22, 2016.
“Comprendre le Robot: Commentaires sur Goudey et Boniin (2016),” (“Understanding the Robot: Comments on Goudey and Bonnin”), Recherche et Applications en Marketing, 31 (4), 89-97, 2016.
“Consumer Ownership and Sharing: Introduction to the Issue,” with Linda Price, Journal of the Association for Consumer Research, 1 (2), 2016, 193-197.
“Extended Self in a Digital World,” Current Opinion in Psychology, 10, 2016, 50-54.
“How Does a Product Gain the Status of a Necessity? An Analysis of Necessitation Narratives,” with Jakob Braun and Mohammadali Zolfagharian, Psychology and Marketing, 33, 209-222, 2016.
“Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life," with Carol M. Megehee and Eunju Ko, Journal of Business Research, 69 (1), 1-5, 2016.
“Videography in Marketing Research: Mixing Art and Science,” with Christine Petr and Alain Decrop, Journal of Arts Marketing, 5 (1), 73-102, 2016, Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence.
“Juditth Butler on Performativity and Precarity: Exploratory Thoughts on Gender and Violence in India,” with Annamma Joy and Rishi Bhardwaj, Journal of Marketing Management, 31 (15-16), 2015, 1739-1745.
“Status, Caste, and Markets in a Changing Indian Village,” with Ram Vikas and Rohit Varman, Journal of Consumer Research, 46 (3), 2015, 472-498.
“Measuring Consumer Perceptions of Payment Mode: Scale Development and Validation,” Journal of Economic Psychology, 47: 34-49 with Jashim Kahn, 2015.
“The Rise of Inconspicuous Consumption,” with Giana Eckhardt and Jonathan Wilson, Journal of Marketing Management, 31 (7-8), 807-826, 2015.
“Setting the Conditions for Going Global: Dubai’s Transformation and the Emirati Women,” with Hélène Cherrier, Journal of Marketing Management, 31 (3-4): 317-335, 2015.
“YouTube on the Couch: Psychoanalytic Challenges in a Digital Age,” Marketing Theory, 15 (1), 2015, 21-24.
“Collaborating in Visual Consumer Research,” International Journal of Business Anthropology, 5 (1), 2014, 71-92; republished in Collaborative Ethnography, Maryann McCabe, ed., San Francisco: Left Coast Press, 2016.
“Nicht mehr zum Anfassen: Welch Auswirkungen virtuelle Produkte in unterschiedlichen Kulturen haben,” Kulturaustausch, 4 (14), 50, 2014.
“The Art of Using Ethnography,” International Journal of Market Research, 56 (4), 2014, 1-3.
“Ethnographic Research in Marketing: Past, Present, and Possible Trends for the Future,” [“Pesquisa Etnográfica em Marketing: Passado, Presente e Futuros Possíveis,” Brazilian Journal of Marketing, with Leticia Moreira, 13 (6), 2014, 1-17. (link to article)
“Mimicry and Modernity in the Middle East: Fashion Invisibility and Young Women of the Arab Gulf,” with Rana Sobh and Justin Gressel, Consumption, Markets and Culture, 17 (4), 392-412, 2014.
“Extended Self in a Digital World,” Journal of Consumer Research, 40 (October), 2013, 477-500, reprinted in International Perspectives of Marketing Theory, Mark Tadajewski and Robert Cluley, eds, London: Sage, 2014.
“Digital Consumption and the Extended Self,” Journal of Marketing Management, 30 (11-12), 1101-1118, 2014.
“You are What You can Access: Sharing and Collaborative Consumption Online,” Journal of Business Research, 67 (8). 1595-1600, 2014. [See also link to article]
“The Labors of the Odysseans and the Legacy of the Odyssey,” Journal of Historical Research in Marketing, 6 (3), 379-404, 2014.
“Sharing versus Pseudo-Sharing in Web 2.0,” The Anthropologist, 18 (1), 2014, 7-23.
“The Extended Self Unbound,” Journal of Marketing Theory and Practice, 22 (2), 2014, 133-134.
“Anti-consumption and Society,” Journal of Macromarketing, 33 (3), with Michael S. W. Lee and Hélène Cherrier, 2013, 187-189.
“Islamic Arab Hospitality and Multiculturalism,” with Rana Sobh and Jon Wilson, Marketing Theory, 13 (December), 2013, 442-463.
“The Technologically Extended Body,” ICA, 2013.
“Qualitative versus Quantitative Research in Marketing,” Revista de Negocios, 18 (1), 2013, 5-9, doi 10.7867.
“Consumer Insights for Developing Markets,” Journal of Indian Business Research, 5 (1), 2013, 6-9.
“Crescent Marketing, Muslim Geographies and Brand Islam,” Journal of Islamic Marketing, 4 (1), with Jonathan Wilson, Gary Bamossy, Özlem Sandikci, Hermawan Kartajaya, Rana Sobh, Jonathan Liu, and Linda Scott, 2013, 22-50.
“No Need to Give Up Your Self-Interest: A Harmonization Process in Vietnamese Wedding Consumption,” Journal of Consumer Research, 40 (October), with Doan Nguyen, 2013, 518-538.
“Co-Creation of Performancescapes,” with Gülnur Tumbat, Journal of Consumer Behaviour, 12 (January), 2013, 49-59.
“Visual and Projective Research Methods in Asia,” Qualitative Market Research, 16 (1), 2013, 94-107.
“Modest Seductiveness: Reconciling Modesty and Vanity by Reverse Assimilation and Double Resistance,” with Rana Sobh, Journal of Consumer Behavior, 11 (5): 357-367, 2012.
“Vietnamese Weddings: From Marx to Market,” with Doan Nguyen, Journal of Macromarketing, 32 (March), 2012, 109-120.
“Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality,” with Rohit Varman and Per Skålén, Journal of Public Policy and Marketing, 31 (1), 2012, 19-35, Emerald Citations of Excellence for 2015.
“The Western Yogi: Consuming Eastern Wisdom,” International Journal of Consumer Research, with Maria Kniazeva, 2012, 1-27.
“Exploring Space and Place in Marketing Research: Excavating the Garage,” with Elizabeth Hirschman and Ayalla Ruvia, Marketing Theory, 12 (4), 2012, 269-289.
“Consuming Postcolonial Shopping Malls,” with Rohit Varman, Journal of Marketing Management, 28 (February), 2012, 62-84.
“Benign Envy,” Academy of Marketing Science Review, 1 (December), 2011, 117-134.
“Enveloping Envy: Response to Comments,” Academy of Marketing Science Review, 1 (December), 2011, 143-144.
“Examining Markets, Marketing, Consumers, and Society through Documentary Films,” Journal of Macromarketing, 31 (December), 2011, 403-409.
“Domains of Privacy and Hospitality in Arab Gulf Homes,” with Rana Sobh, Journal of Islamic Marketing, 2 (2), 2011, 125-137, recipient of Emerald 2012 Award for Excellence 'Highly Commended Paper'.
“Privacy and Gendered Spaces in Arab Gulf Homes,” Home Cultures, 8 (3), with Rana Sobh, (November), 2011, 317-340.
“Shangri-La: Messing with a Myth,” Journal of Macromarketing, with Rosa Llamas, 31 (September), 2011, 257-275.
“Marketplace Tensions in Extraordinary Experiences,” with Gülnur Tumbat, Sidney Levy Award, 2011, Runner-up; Journal of Consumer Research, 38 (1), 2011, 42-61.
Valentine’s Day in Japan,” with Yuko Minowa and Olga Khomenko, Journal of Macromarketing, 31 (March), 2011, 44-56.
“Disney Discourses of Self and Other: Animality, Primitivity, Modernity, and Postmodernity,” with Shona Bettany, Consumption, Markets and Culture, 14 (June), 2011, 163-177.
“Guest Editors’ Introduction: Themed Experiences and Spaces,” with Fuat Firat and Simone Pettigrew, Consumption, Markets and Culture, 14 (June), 2011, 123-124.
“Tourist Photographs: Signs of Self,” International Journal of Culture, Tourism, And Hospitality, with Joyce Yeh, 5 (1), 2011, 345-353.
“Why Don’t Consumers Consume Ethically?” with Giana Eckhardt and Timothy Devinney Journal of Consumer Behaviour, 9, December, 2010, 426-436; reprinted in International Retail and Marketing Review, 2010.
“The Naomi Klein Brand,” Women’s Study Quarterly, 38 (Fall/Winter), 2010, 293-298.
“If This Brand Were a Person, or Anthropomorphism of Brands Through Packaging Stories,” with Maria Kniazeva, Journal of Global Academy of Marketing Science, 20 (2), 2010, 1-8.
“Sharing,” Journal of Consumer Research, 36, 5, (February), 2010, 715-734, runner-up Best Paper Award, 2013; reprinted in International Perspectives of Marketing Theory, Mark Tadajewski and Robert Cluley, eds, London: Sage, 2014 and New Directions in Consumer Research, Paul Hewer, Aliakbar Jafari, and Kathy Hamilton, eds., London: Sage, 2015.
“The Supermarket as Museum of Postmodern Mythology,” with Maria Kniazeva, Journal of Business Research, 63, 2010, 748-753.
“Marketing a New African God: Pentecostalism and Material Salvation in Ghana,” with Sammy Bonsu, International Journal of Nonprofit and Voluntary Sector Marketing, 15 (4), 2010. 305-323.
“Mall Shopping Motives and Activities: A Multi-method Approach,” Journal of International Consumer Marketing, with Dalia Farrag and Ishmail M. EL Sayed, 22 (2), 2010, 95-116.
Books and Monographs:
Romantic Gift Giving, Yuko Minowa and Russell Belk, eds., forthcoming.
Handbook on the Sharing Economy, Russell Belk, Giana Eckhardt, and Fleura Bardhi, eds., Cheltenham, UK: Edward Elgar, forthcoming.
Consumer Culture Theory, Research in Consumer Behavior, Vol. 19, Alladi Venkatesh, Samantha Cross, and Russell Belk, eds., Bingley, UK: Emerald, forthcoming.
Review of Marketing Research: Vol. 14: Qualitative Consumer Research, ed., Bingley, UK: Emerald, 2017.
Consumer Culture Theory, Research in Consumer Behavior, Vol. 18, Diego Rinallo, and Nil Özçaglar-Toulouse, and Russell Belk, eds., Bingley, UK: Emerald, 2017.
Consumer Culture Theory: Research in Consumer Behavior, Vol. 17, ed., with Jeff Murray and Anastasia Thyroff, Bingley, UK: Emerald, 2015.
Consumer Culture Theory: Research in Consumer Behavior, Vol. 16, ed., with John Schouten and Diane Martin, Bingley, UK: Emerald, 2014.
Russell Belk, Sage Legends in Consumer Behavior, 10-volumes (160 reprinted papers by Russell Belk), each with a different editor and containing an introduction by the editor, comments by three scholars, and an interview with Russell Belk, 2014, New Delhi: Sage:
Legends in Consumer Behavior, Volume 1, Early Work: Situations, Symbolism, and Critiquing the Dominant Paradigm, Hope Jensen Schau, editor.
Legends in Consumer Behavior, Volume 2, An Alternative Approach: Re-enchanting Consumption, John F. Sherry, Jr., editor.
Legends in Consumer Behavior, Volume 3, Materialism and Consumer Culture: Questioning What Matters in Life, Güliz Ger, editor.
Legends in Consumer Behavior, Volume 4, Consumer Sense of Self and Identity, John Schouten, editor.
Legends in Consumer Behavior, Volume 5, Historical and Cultural Approaches to Consumption, Janeen A. Costa and Gary Bamossy, editors.
Legends in Consumer Behavior, Volume 6, Globalism and Consumption, Samuel Bonsu editor.
Legends in Consumer Behavior, Volume 7, Gift-giving, Sharing, and Consumption Holidays, Cele Otnes, editor.
Legends in Consumer Behavior, Volume 8, Collecting, Luxury, and the Production of Consumer Desire, Søren Askegaard, editor.
Legends in Consumer Behavior, Volume 9, Discipline and Liberation in Consumption, Craig Thompson, editor.
Legends in Consumer Behavior, Volume 10, Magic and Religion in Consumption Practices, Robert Kozinets, editor.
Consumer Culture Theory; Research in Consumer Behavior, Vol. 15, Co-Editor with Linda Price and Lisa Peñaloza, Bingly, UK: Emerald, 2013.
Qualitative Consumer and Marketing Research, with Eileen Fischer and Robert Kozinets, London: Sage, 2013; Japanese version 2015; published in Japanese, 2015; published in Farsi, 2015.
The Routledge Companion to Identity and Consumption, Co-Editor with Ayalla Ruvio, London: Routledge, 13, 2013.
The Routledge Companion to the Digital Consumer, Co-editor with Rosa Llamas, London: Routledge, 2013.
Research in Consumer Behavior: Consumer Culture Theory, Vol. 14, Co-Editor with Søren Askegaard and Linda Scott, Bingly, UK: Emerald, 2012.
Research in Consumer Behavior, Vol. 13, Co-Editor with Kent Grayson, Albert M. Muñiz, Jr., and Hope Jensen Schau, Bingly, UK: Emerald, 2011.
Research in Consumer Behavior, Vol. 12, Editor, Bingly, UK: Emerald, 2010.
Chapters in Books:
“The Evolving Nature of Luxury: The Changing Notion of Materialism and Status in an Increasingly Dematerialized World,” in Research Handbook on Luxury Branding, Felicitas Morhart, ed., Edward Elgar, forthcoming.
“Introduction,” with Yuko Minowa, in Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, forthcoming.
“White Day in Japan,” with Yuko Minowa and Takeshi Matsui, in Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, forthcoming.
“Romantic Gift Giving of Mature Consumers,” with Yuko Minowa, in Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, forthcoming.
“Ownership, the Extended Self, and the Extended Object,” in Joann Peck and Suzanne Shu, ed., Ownership and Consumption, forthcoming.
“Technology Metaphors and Impediments to Technology Use among the Involuntarily Poor” with Arundhati Bhattacharyya, in Maryann McCabe and Elizabeth Brody, eds., Cultural Change from the Perspective of Anthropology in Business, Lexington, MA: Lexington Books, forthcoming.
“Jean-Paul Sartre,” in Søren Askegaard and Benoît Heilbrunn, ed., The Routledge Companion to Canonical Authors in Social Theory on Consumption, London: Routeldge, forthcoming.
“The Sacred and Profane in Marketing and Consumption,” in Stephan Swarzkopf, ed., Handbook of Economic Theology, London: Routledge, forthcoming.
“Sharing, Materialism, and Design for Sustainability,” in Jonathan Chapman, ed., Routledge Handbook of Sustainable Product Design, London: Rougledge, forthcoming.
“Design and Marketing Practice: On Tempests and Tea Cups,” in Sotiris Lalaounis, Marketing, Design Management, and the Creative Economy, London: Routlecge, forthcoming.
“Consumers in an Age of Autonomous and Semi-Autonomous Machines,” in John Sherry, Jr. and Eileen Fischer, ed., Currents in Consumer Culture Theory, London: Routledge, forthcoming.
“Foreword: The Sharing Economy, in Possibilities, Challenges, and the Way Forward, Pia Albinson and Yasanthi Perera eds., New York: Praeger, forthcoming.
“Robots, Cyborgs, and Consumption,” in Alan Lewis, ed., Handbook of Psychology and Economic Behaviour, Cambridge: Cambridge University Press, forthcoming.
“Foreword,” in Marketing and Economics in Modern China, Tianjin Wang, Yu Liu, and Kathy Tian, eds., forthcoming.
“Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms,” with Katharina Hellwig, in Sharing, Gifting and Reciprocity: Everyday Moral Economies and Politics of Crisis, Sarah Hall and Anthony Ince, ed., London: Routledge, forthcoming.
“Qualitative and Visual Consumer Insights in Asian Markets,” in Marketing: An Analytic Approach with Cases from Asia, Saad Andaleeb, Ferhat Anwar, Pradeep Kashyap, and Khalid Hasan, eds., Englewood Cliffs, NJ: Prentice-Hall, forthcoming.
“The Self in Consumption,” in Cathrine Jansson-Boyd and Magdalena Zawisza, eds., Handbook of Consumer Psychology, London: Taylor and Francis, forthcoming.
“Luxury Consumption and Luxury Brands: Past, Present, and Future,” with Annnama Joy and Rishti Bhardwaj, in Terhi-Anna, ed., Consumer Behavior, London: Routledge, 2017, 442-452.
“Qualitative and Visual Consumer Insights in Asian Market,” in Syed Saad Andaleeb and Khalid Hasan, Marketing Management in Asia, Bingly, UK: Emerald, 2017, 141-151.
“Consumer Culture Theory,” in Margit Keller, Bente Halkier, Terhi-Anna Wilska, and Monica Truninger, ed., Routledge Handbook on Consumption, London: Routledge, 2017, 13-24.
“Consumer Culture Theory: Vive la Révolution,” with Diego Rinallo and Nil Özçaglar-Toulouse, in Diego Rinallo, Nil Özçaglar-Toulouse, and Russell Belk, ed., Consumer Culture Theory, Research in Consumer Behavior, 18, 2017.
“Videography and Netnography,” with Robert Kozinets, in Sharon Rundle-Thiele and Krzysztof Kubacki, ed., Formative Research Methods in Social Marketing: Innovative Research Methods to Gain Consumer Insights, New York: Springer, 2017, 265-280.
“Understanding Digital Sharing by Gen-Y Among Different Reference Groups for Product Purchase in India,” with Akanksha Garg, Varsha Jain, and Manisha Pathak-Shelat, in Marketing Reborn: Tradition, Trends and Techniques, Ahmedabad: MICA, 2016, 78-80.
“My Accidental Scholarly Discoveries,” in We Discover, Marc Guttman, ed., East Lyme, CT: Matc Guttman, 2016, 305-311.
“Brands and Self,” in Routledge Companion to Brand Management, Francesca Dall’Olmo Riley, Jaywant Singh, and Charles Blankson, ed., London: Routledge, 2016, 68-78.
“Researching Virtual and Real World Possessions, Artifacts, and Archives,” in Paul Hackett, ed., Qualitative Research Methods in Consumer Psychology: Ethnography and Culture, London: Routledge, 2016, 205-218.
“Preface,” with Jeff Murray and Anastasia Thyroff, in Consumer Culture Theory: Research in Consumer Behavior, Vol. 17, ed., Jeff Murray, Anastasia Thyroff, and Russell Belk, eds., 2015, Bingly, UK: Emerald.
“De-Cluttering,” with Hélène Cherrier, Encyclopedia of Consumption and Consumer Studies, New York: Wiley Blackwell, 2015, DOI: 10.1002/9781118989463.wbeccs201.
“Foreword: Marrying Art and Business,” in Arts Management: An Entrepreneurial Approach, Carla Huntington, Armonk, NY: M. E. Sharpe, xiii-xiv. 2015.
“Consumer Behavior” in Daniel Cook and J. Michael Ryan, ed., Wiley-Blackwell Encyclopedia of Consumption and Consumer Behavior, 105-110, 2015.
“The Sacred in Consumer Culture,” in Diego Rinallo, Linda Scott, and Pauline Maclaren, eds., Spirituality and Consumption, London: Routledge, 2015, 299-323.
“To a Fellow Odyssean,” in Morris Holbrook, Volume 10, Qualitative Methods, Part III: Subjective Personal Introspection, New Delhi: Sage, Legends in Consumer Behavior Series, 2015.
“Post-Ownership Sustainability,” in Waste Management and Sustainable Consumption with The Problem of Post-Consumer Waste, Karin Eckström, ed., Abingdon, UK: Routledge, 2014, 199-213.
“Foreword,” in Satyabhusan Dash, ed., Decoding Lucknow: Special Edition on Food, Delhi: Pearson India, 2014, iii-v.
“Objectification and Anthropomorphism of the Self: Self as Brand, Self as Avatar,” in Stephen Brown and Sharon Posonby-McCabe, eds., Brand Mascots and Other Marketing Animals, London: Routledge, 2014, 19-24.
“Ownership and Collecting,” in Randy O. Frost and Gail Steketee, eds., Oxford Handbook of Hoarding and Acquiring, Oxford: Oxford University Press, 2014, 33-42.
“Art Collecting as a Personal and Public Practice in a Digital Age,” in Routledge Companion to Arts Marketing, Darach O’Reilly, Ruth Rentschler, and Teresa Kirchner, eds., London: Routledge, 2014, 243-255.
“Introduction,” with Linda Price and Lisa Peñaloza, Consumer Culture Theory: Research in Consumer Behavior, Vol. 15, Russell Belk, Linda Price, and Lisa Peñaloza, eds., Bingly, UK: Emerald, 2013, xiii-xvi.
“Foreword,” in Satyabhusan Dash, ed., Decoding Lucknow, Delhi: Pearson India, 2013, 12.
“Foreword,” in Jonathan Schroeder, ed., Conversations on Consumption: Interviews and Personal Reflections from Leading Lights in Consumption Studies, London: Routledge, 2013, xiii-xvi.
“Living in a Digital World,” with Rosa Llamas, in Routledge Companion to The Digital Consumer, Russell Belk and Rosa Llamas, eds., London: Routledge, 2013, 3-12.
“Consumer Culture Theory: The Seven Year Itch,” with Søren Askegaard, and Linda Scott, in Russell Belk, Søren Askegaard, and Linda Scott, ed., Research in Consumer Behavior: Consumer Culture Theory 2012, Vol. 14, Bingly, UK: Emerald, 2012, xiii-xvi.
“Preface,” with Ayalla Ruvio, in Ayalla Ruvio and Russell Belk, eds,, Routledge Companion to Identity and Consumption, London: Routledge, 2012, xxi-xxiv.
“Death Styles and the Ideal Self,” with Elizabeth Hirschman and Ayalla Ruvio, in Routledge Companion to Identity and Consumption, Ayalla Ruvio and Russell Belk, eds., London: Routledge, 2012, 215-224.
“Advertising and Consumer Culture in Old Shanghai versus Contemporary China,” with Xin Zhao, in Handbook of Research in International Advertising, Shintaro Okazaki, ed., Cheltenham, UK: Edward Elgar, 2012, 137-157.
“Extended Self in a Digital Age,” in Routledge Companion to Identity and Consumption, Ayalla Ruvio and Russell Belk, eds., London: Routledge, 2012, 83-90.
“Conflicting Selves and the Role of Possessions: A Process View of Transgenders’ Self-identity Conflict,” with Ayalla Ruvio, in Routledge Companion to Identity and Consumption, in Ayalla Ruvio and Russell Belk, eds., London: Routledge, 2012, 141-148.
“Shared Possessions/Shared Self,” with Rosa Llamas, in Identity and Consumption, in Ayalla Ruvio and Russell Belk, eds., London: Routledge, 2012, 265-272.
“People and Things,” in Handbook of Developments in Consumer Behaviour, Victoria Wells and Gordon Foxall, eds., 2012, Cheltenham: Edward Elgar, 15-46.
“Cultures, Consumers, and Corporations,” in Lisa Peñaloza, Nil Toulouse, and Luca Visconti, eds., Cultural Marketing Management: Strategies and Practices, London: Routledge, 2012, 15-29.
“Global Consumer Society,” in Michael Solomon, Søren Askegaard, Gary Bamossy, and Margaret Hogg, Consumer Behavior: A European Perspective, 4th European Edition, Pearson/Prentice Hall, 2012.
“The Nature and Effects of Sharing in Consumer Behavior,” with Rosa Llamas, in Transformative Consumer Research for Personal and Collective Well-Being, David Mick, Simone Pettigrew Corneila Pechmann, and Julie Ozanne, eds., New York: Routledge, 2012, 625-646.
“The Concept of Giving,” (“Concept de don” -- in French), in Michelle Bergadaà, Marine Le Gall-Ely, and Bernard Urien, eds., Giving and Charitable Practices, (Don et pratiques caritatives) Leuven, Belgium: De Boeck University Press, 2011, 19-33.
“Gender Privacy in Arab Gulf States: Implications for Consumption and Marketing,” in Handbook of Islamic Marketing, Özlem Sandikci and Gillian Rice, ed., with Rana Sobh, Cheltenham, UK: Edward Elgar, 2011, 73-96.
“Possessions and the Self,” in Consumer Behavior, Wiley International Encyclopedia of Marketing, Richard Bagozzi and Ayalla Ruvio, eds., 2011, 222-229.
“Global Consumerism and Consumption,” in Wiley International Encyclopedia of Marketing, Daniel Bello and David Griffith, eds., New York: John Wiley & Sons, 2011, 67-72.
“Philosophies for Less Consuming Societies,” in Beyond the Consumption Bubble, Karin Ekström and Kay Glans, ed., London: Routledge, 2011, 205-220.
“Christmas,” in Encyclopedia of Consumer Culture, Dale Southerton, ed., Washington, DC: CQ Press, 2011.
“Markets and Marketing,” in Encyclopedia of Consumer Culture, Dale Southerton, ed., Washington, DC: CQ Press, 2011.
“Consuming Cool: Behind the Unemotional Mask,” with Kelly Tian and Heli Paavola, in Research in Consumer Behavior, Vol. 12, Russell Belk, ed., Bingly, UK: Emerald, 2010, 183-208.
“Representing the Global Consumer: Desire, Possessions, and Identity,” in Pauline Maclaran, Michael Saren, Barbara Stern, and Mark Tadajewski, ed., The Sage Handbook of Marketing Theory, Thousand Oaks, CA: Sage, 2010, 283-298.
Project Title Role Award Amount Year Awarded Granting Agency Project TitlePsychological Drivers of the Discrepancy between Traditional and Touchscreen Equipment, with Ying Zhu Role Award Amount$28,466.00 Year Awarded2014-2015 Granting AgencySocial Sciences and Humanities Research Council - Insight Development Grant Project Title RolePrincipal Investigator Award Amount$3,200.00 Year Awarded2014 Granting AgencySchulich School of Business Project TitleLuxury Consumption in India: A Culture in Transition, with Annamma Joy RolePrincipal Investigator Award Amount$195,143.00 Year Awarded2013-2016 Granting AgencySocial Sciences and Humanities Research Council - Insight Grant Project TitleRedemptive Materialism: Re-orienting Religious Experience in Contemporary Consumer Culture, with Sammy Bonsu RoleCo-Investigator Award Amount$85,110.00 Year Awarded2011-2013 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant Project TitleHospitality in Qatar, with Rana Sobh RolePrincipal Investigator Award Amount$143,230.00 Year Awarded2010-2013 Granting AgencyQatar Foundation - Qatar National Research Fund Project TitleBaby Boomer Construction Foundation and Reconstruction of Gender barriers: A Macro and Micro Analysis of Symbolic Meaning of Gift-Giving in Japan with Takeshi Matsui and Yuko Minowa RolePrincipal Investigator Award Amount$4,000,000.00 Year Awarded2010-2012 Granting AgencyYoshida Memorial Foundation - Research Grant Project TitleUnderstanding Civil Society Activists, with Timothy Devinney, Joachim Schwalback, Pat Auger, and Ann Gunnthorsdottir RolePrincipal Investigator Award Amount$338,000.00 Year Awarded2009-2012 Granting AgencyAustralia Research Discovery Council (award amount in Australian Dollar) - Discovery Grant Project TitleMen's and Women's Spaces in Qatari Homes, with Rana Sobh RolePrincipal Investigator Award Amount$238,000.00 Year Awarded2007-2010 Granting AgencyQatar Foundation - Qatar National Research Fund Project TitleMaterialistic value and status brand consumption among generation cohorts in China, With David Tse and Kineta Hung RolePrincipal Investigator Award Amount$461,360.00 Year Awarded2005-2009 Granting AgencyHong Kong Social Science Research Council (award amount in Hong Kong Dollar) - Research Grant Project TitleCross-Cultural Differences in Perceptions of Consumption Ethics, with Timothy Devinney and Giana Eckhardt RolePrincipal Investigator Award Amount$112,000.00 Year Awarded2002-2005 Granting AgencyAustralia Research Council (award amount in Australian Dollar) - Discovery Grant