Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Belk, R. and Minowa, Y. (2018). "Gifts and Nationalism in Wartime Japan", Journal of Macromarketing, 38(3), 298-314.

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Keywords
Abstract This study investigates the shifting discourse and visual rhetoric of consumer rituals in the cultural media during wartime. Specifically, we examine Japanese newspaper advertisements for seasonal gifts and sympathy gifts in urban cities published between 1937 and 1940. This research addresses two questions: (1) how were advertising arguments constructed justifying spending for gifts while instructing readers on being thrifty during the wartime material shortages, and (2) how was the consumer ritual practice of gift giving used to propagate nationalism? The results of our iconographic-semiotic analysis show four advertising themes: compatibility with national policy, timeliness under the wartime circumstances, empathy with families whose members were serving at the front, and sympathy with those serving at the front. The advertisements enhanced nationalism in two ways: (1) through the promotion of nationalistic gift giving, and (2) by appealing to patriotism, which involves emotionally laden nationalistic sentiments.

Belk, R. and Minowa, Y. (2017). "Ad Hoc Japonisme: How National Identity Rhetorics work in Japanese Advertising", Consumption, Markets and Culture, 20(4), 329-349.

Open Access Download

Keywords
Abstract This study examines how a variety of national identity rhetorics are formed with the nuanced aestheticization. We focus on visual rhetorics. We use advertisements for traditional, seasonal gifts in post-postwar Japan as the context of inquiry. Two research questions addressed are: (1) how different rhetorics of national identity are formed between the gifts advertised and the audience, focusing more on visual than merely verbal elements, and (2) how visual genealogy – specific cultural and historical references in contemporary images – is used in rhetorical figures. Underpinned by a critical visual analysis, we apply Western and Japanese art canons to a visual social semiotic approach in order to interpret variations in the semantics of national identity. We discuss three types of rhetorics of national identity: rhe-transfiguration, rhe-truculence, and rhe-trepidation. The study suggests that national identity rhetorics activate a “deep subjectivity” resulting from the aestheticized experience reinforced by the nation’s consumption ritual.