A highly specialized professional degree to equip graduates for the dynamic world of marketing
The full-time, 12-month Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
The MMKG curriculum provides students with the critical analysis and decision making skills required of marketers today. Students will learn the state-of-the-art in marketing and research tools. They will develop abilities in analytics, digital marketing, brand management, and marketing communications. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and will be equipped with the skills to advance to leadership roles in the future.
The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real small to mid-sized organizations.
The MMKG program is designed for recent graduates of non-business or business degree programs who have not already completed extensive marketing course work, and for people with organizational experience who wish to develop marketing capabilities.
MMKG graduates will be eligible for significant advanced standing into the Schulich MBA, after acquiring the requisite work experience to be eligible for the MBA.
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“The Master of Marketing is an intensive one-year program that helps students develop the unique combination of analytic, creative, and managerial skills prized in modern marketing roles. The program prepares students for work across an array of industries including consumer products and services, retailing, media and entertainment, and marketing strategy or communications consulting.”
The Master of Marketing program helps prepare graduates to pursue rewarding careers in marketing. Students will understand marketing and consumer behaviour theory, have the technical skills required to excel in digital and data-driven marketing environments, and the ability to ideate and communicate strategic and tactical ideas to key stakeholders.
Throughout their studies, students will also have access to the Centre for Career Design (CCD). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CCD offers innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CCD events, and receive online access to the best career tools available.
Obtaining a Master of Marketing degree will help open graduates to a range of career opportunities in the marketing field. Common roles include Brand Manager, Digital Marketing Specialist, Market Research Analyst, Assistant Product Manager, Marketing Coordinator, or Agency Account Coordinator. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.Visit the Centre for Career Design
MMKG Program Details by Category
Admission RequirementsView details Hide details
The general admission requirements for the MMKG are listed below. Meeting the minimum admission requirements does not guarantee admission, as space in each program is limited. A holistic approach is taken during the application review process and all components of the application are thoroughly reviewed.
- An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
- Applicants with 3-year degrees may be considered for admission with one year of work experience.
- Work Experience is not required, but strong internships or prior work experience is recommended.
- One year of full-time, post-graduate work experience is required for applicants holding 3-year degrees.
- Completion of the online application which requires:
- Essays (2 written, 1 timed written, 2 video)
- An up-to-date resume
- Two references, one of which must be from a professor.
- Unofficial copies of transcripts from all previously attended post-secondary institutions*
*Official copies of transcripts will be required if an applicant receives an offer to the program
Applicants are NOT required to take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE).
- Proof of English language proficiency if studies were not completed in English.
|Accepted Tests||Minimum Score|
|IELTS (Academic Test)||7.0 overall (minimum 6.5 on each dimension)|
|TOEFL||100 iBT (minimum 23 on each dimension)
Schulich’s TOEFL code is B710 with Department Code 02
- Applicants who have completed at least two years of full-time study at an accredited university in a country (or institution) where English is the official language of instruction are not required to submit an English proficiency test.
- Strong applicants whose first language is not English and do not meet the above language requirements may be considered for admission with the condition of completion of the MBA/Specialized Master’s Preparation Program offered by the York University English Language Institute.
For more information please see our Application Tips.
The Master of Marketing is offered on a full-time basis only. Full time studies start in September.
|Entry||Round 1||Round 2*||Round 3||Round 4**|
|September 2023||October 5, 2022||January 25, 2023||April 5, 2023||June 7, 2023|
*International students are strongly encouraged to apply by the Round 2 deadline. Please keep in mind that you must have enough time to apply for a study permit if you are given an offer.
** Late applications may be accepted pending space availability.
Apply Now! View MMKG Program Details Tuition Fees and Costs
MMKG Viewbook Admission Events Application Tips
Please note: Responses from referees can be completed after the application has been submitted.
Students may only submit a single application. Students are not permitted to apply in multiple rounds or to multiple programs.
Tuition & FeesView details Hide details
Master of Marketing (MMKG) Program Fees
The MMKG is a full-time program consisting of three academic terms. A term is equivalent to one semester, or 12 weeks.
Fees below are based on the Summer 2023-2024 fee framework, and are subject to change.
|Student Status||Full-Time Tuition per Term/Semester*
Charged in Fall, Winter, and Summer.
|Estimated Program Total**
Current tuition fee multiplied by typical number of terms required for program completion.
Canadian Citizen, Landed Immigrant,
|$ 12,486||$ 37,450|
|$ 29,440||$ 88,300|
*Fees are rounded to the nearest dollar and include supplementary fees. For full details on all current tuition, supplementary fees, and student health plans refer to the Student Financial Services website: https://sfs.yorku.ca/fees/courses.
**Tuition fees have not yet been set for the Fall 2023-2024 academic year. Program totals are estimates only and subject to change. The Estimated Program Total is calculated by multiplying current Summer 2023 tuition fees by the standard number of terms required to complete the program. Program total estimates are rounded to the nearest $50.
Study OptionsView details Hide details
Curriculum OverviewView details Hide details
The MMKG program spans three terms of full-time study comprised of 42.00 credits of courses.
In addition to the curriculum requirements outlined below, the MMKG program is preceded by the following mandatory pre-start program:
- Satisfactory completion of online course modules in Accounting, Finance and Statistics. A Schulich-specific access code and instructions will be sent to admitted, confirmed students before they begin their first academic term.
Students are eligible for graduation upon their successful completion of 42.00 credits. Expand the menu below to see detailed curriculum requirements for class entering Fall 2022.View Program Requirements Hide Program Requirements
Term 1 (Fall)
Click on the course code to view the full description.
- ACTG 5200 3.00 FINANCIAL DECISIONS FOR MANAGERS
- MSTM 5000 3.00 BUSINESS COMMUNICATION AND TEAM DYNAMICS
- MKTG 5200 3.00 MARKETING MANAGEMENT
- MKTG 6050 3.00 MARKETING RESEARCH
- MKTG 6560 3.00 DIGITAL MARKETING STRATEGY
Term 2 (Winter)
- MKTG 6000 3.00 MARKETING FIELD PROJECT 1: STRATEGY
- MKTG 6140 3.00 CONSUMER INSIGHTS
- MKTG 6370 3.00 MARKETING ANALYTICS
Plus 6.00 credits of 6000-level Marketing elective(s).
Term 3 (Summer)
- MKTG 6001 3.00 MARKETING FIELD PROJECT 2: IMPLEMENTATION
- MKTG 6550 3.00 BRAND MANAGEMENT
- MKTG 6810 3.00 CREATIVITY IN MARKETING
Plus 3.00 credits of 6000-level Marketing elective(s).
FacultyView details Hide details
Program faculty members
Program Director, Master of Marketing; Associate Professor of MarketingView profile
Russell W. Belk
Professor of Marketing; Kraft Foods Canada Chair in MarketingView profile
Associate Professor of Marketing; Director, MBA ProgramView profile
Adjunct Professor of MarketingView profile
Professor of Marketing; Director, PhD ProgramView profile
Professor of Marketing; Associate Dean, Research; Anne & Max Tanenbaum Chair in Entrepreneurship and Family EnterpriseView profile
Associate Dean Programs; Director of the MBA in India Program; Associate Professor of MarketingView profile
Adjunct Professor of MarketingView profile
Theodore J. Noseworthy
Associate Dean, External Relations; Canada Research Chair (Tier II); Professor of MarketingView profile
Professor of Marketing and International BusinessView profile
M. David Rice
Associate Professor of Marketing; Area Coordinator, MarketingView profile
Ajay K. Sirsi
Associate Professor of MarketingView profile
Associate Professor of MarketingView profile
Dean, Professor of Marketing, Tanna H. Schulich Chair in Digital Marketing StrategyView profile
Future of Marketing MagazineView details Hide details
The students of the Master of Marketing Program are pleased to invite you to follow the ‘Future of Marketing’ digital magazine. The magazine reports on the latest developments in marketing including artificial intelligence, Web3/metaverse, NFTs, facial recognition, neuromarketing, privacy and much more.
The Future of Marketing magazine is entirely student-run and is the largest digital publication on the topic with over 50,000 viewers and 12,000+ followers. You can learn more about the magazine and start reading by clicking the link below:
Student ClubsView details Hide details
Students personalize and enrich their experiences at Schulich by taking advantage of a wide array of opportunities for networking, socializing and personal development.
Connect with your peers on a weekend getaway organized by the Graduate Business Council (GBC), give back as a Schulich Graduate Ambassador, or explore over 30 outstanding student clubs and committees.
Learn more about Graduate Student Life at Schulich
Schulich Marketing Association (SMA)
The Schulich Marketing Association is a graduate student organization that provides students interested in Marketing with real-world exposure to the industry including mentorship opportunities and events that supplement Schulich’s MBA Marketing curriculum. SMA initiatives are managed under the guidance of the Schulich Marketing faculty and representatives from the Centre for Career Design (CCD).
External PartnersView details Hide details
CI Financial Internships Initiative
CI Financial is a diversified global wealth and asset management company with over $364 billion (as of October 2022) of assets under management/administration. Since 1965, CI Financial has consistently anticipated and responded to the changing needs of investors, driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
The goal of this initiative is to leverage the strengths and synergies of the two organizations to bring real world learning experiences to students through internships, innovative projects, and industry events. Two team projects in business analytics are already underway this fall.