Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Belk, R., Humayun, M. and Gopaldis, A. (2020). "Artificial Life", Journal of Macromarketing, 40(2), 221-236.

Open Access Download

Abstract In this article, we explore how the history and myths about Artificial Life (AL) inform the pursuit and reception of contemporary AL technologies. First, we show that long before the contemporary fields of robotics and genomics, ancient civilizations attempted to create AL in the magical and religious pursuits of automata and alchemy. Next, we explore four persistent cultural myths surrounding AL—namely, those of Pygmalion, Golem, Frankenstein, and Metropolis. These myths offer several insights into why humanity is both fascinated with and fearful of AL. Thereafter, we distinguish contemporary approaches to AL, including biochemical or “wet” approaches (e.g., artificial organs), electromechanical or “hard” approaches (e.g., robot companions), and software-based or “soft” approaches (e.g., digital voice assistants). We also outline an emerging approach to AL that combines all three of the preceding approaches in pursuit of “transhumanism.” We then map out how the four historical myths surrounding AL shape modern society’s reception of the four contemporary AL pursuits. Doing so reveals the enduring human fears that must be addressed through careful development of ethical guidelines for public policy that ensure human safety, dignity, and morality. We end with two sets of questions for future research: one supportive of AL and one more skeptical and cautious.

Belk, R. (2014). "The Labors of the Odysseans and the Legacy of the Odyssey", Journal of Historical Research in Marketing, 6(3), 379-404.

Open Access Download

Abstract The purpose of this paper is to review the 1985-1991 project called “The Consumer Behavior Odyssey”, including a retrospective assessment of its context and role in influencing consumer research paradigms.

Belk, R. and Nguyen, D. (2012). "Vietnamese Weddings: From Marx to Market", Journal of Macromarketing, 32(1), 109-120.

Open Access Download

Abstract This article examines the historical role of marriage and wedding rituals in Vietnam, and how they have changed during Vietnam’s transition to the market. The authors focus on how changes reflect the society’s increasing dependence on the market, how this dependence impacts consumer well-being, and the resulting implications for public policy. Changes in the meanings, function, and structure of wedding ritual consumption are examined. These changes echo shifts in the national economy, social values, social relations, and gender roles in Vietnamese society during the transition. The major findings show that Vietnamese weddings are reflections of (1) the roles of wedding rituals as both antecedents and outcomes of social changes, (2) the nation’s perception and imagination of its condition relative to “modernity,” and (3) the role of China as a threatening “other” seen as impeding Vietnam’s progress toward “modernization.”