Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Belk, R. (2019). "On Standing Out and Fitting in", Journal of Global Fashion Marketing, 10(3), 203- 227.

Open Access Download

Abstract Two basic sociological processes with particular relevance to global fashion marketing and consumption are attempting to stand out or to fit in. These processes operate not only among face-to-face peers but online as well. And in some cases, users of social media, as well as marketers, are able to take advantage of the dynamics between those attempting to stand out and those attempting to fit in. In this note, I analyze various ways in which these dynamics operate as well as some of the cultural differences in the tendency toward each trait. I conclude that across cultures the interplay of standing out and fitting in is a basic engine of the fashion process.