Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Belk, R., Caldwell, M., Devinney, T., Eckhardt, G., Henry, P. and Plakoyiannaki, E. (2018). "Envisioning Consumers: How Videography can Contribute to Marketing Knowledge", Journal of Marketing Management, 34(5-6), 432-458.

Open Access Download

Abstract Based on a review of the past 30 years of videographic research and outputs in the field of marketing, we highlight the key contributions that videography has made to the marketing literature and identify the key issues facing videographic research today. We develop a typology that identifies four ways that videography can contribute to theory development and verification, presenting new criteria for assessing academic videographies. We note that making theoretical contributions is one of the most difficult issues facing videographic researchers and that this is an area in need of significant developments to help the field progress. Finally, we envision what the future of videography might look like and consider the implications of new forms of videographies.

Belk, R., Decrop, A. and Petr, C. (2016). "Videography in Marketing Research: Mixing Art and Science", Journal of Arts Marketing, 5(1), 73-102.

Open Access Download

Abstract The purpose of this paper is to present videography as a rising method available for academics. Visuals are increasingly omnipresent in the modern society. As they become easy to create and use, videos are no longer only for ethnographers and specialist researchers.

Atik, D., Peterson, M., Shultz, C, II. and Zwick, D. (2014). "My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System", Journal of Macromarketing, 34(1), 87-94.

Open Access Download

Abstract Iran is an enigmatic political economy and marketing system. Access to it for purposes of rigorous and thorough research is not easy. Scholars therefore must be creative when studying such systems, and may be limited to interpreting extant findings by others. In this article, the authors share comments and reflections on My Iranian Road Trip, a short film documenting Nicholas Kristof’s 2012 tour through Iran, and an ensuing panel that analyzed and discussed the film during the 39th Annual Macromarketing Conference. The film was sponsored and released online by The New York Times. While it was agreed that some glimpse of Iran is better than none – and that Kristof’s film does contribute to the discourse on political and economic dynamics in Iran – the authors share comments on methodological shortcomings, representativeness, over-simplification, and concerns about some questionable conclusions, which inevitably implies need for more rigorous, thorough and nuanced research if we are to understand Iran’s complex political economy and marketing system.

Belk, R. (2013). "Visual and Projective Research Methods in Asia", Qualitative Market Research, 16(1), 94-107.

Open Access Download

Abstract The purpose of this review is to offer a summary of visual and projective research methods that have been applied or may be applied fruitfully in an Asian context. Examples are provided and a delineation of the strengths and weaknesses of the methods is made. Design/methodology/approach: This is a review article covering a number of different relevant methods and briefly reviewing studies that have been conducted in Asia using these methods. Findings: The paper reviews five different uses of qualitative visual and projective methods in Asian consumer and market research: as archival data for analysis; as direct stimuli for data collection; as projective stimuli for data collection; as a means for recording qualitative data; and as a means for presenting qualitative findings. Research limitations/implications: It is suggested that Asia contains a rich visual culture and that the research techniques reviewed offer compelling means for enhancing data collection, data analysis, and findings presentations from qualitative market and consumer research in Asia. Originality/value: The paper brings together a diverse array of prior research illustrating the potential of the methods reviewed. In addition to discussing this research a number of references are provided for those wishing to examine these methods in greater detail and apply them to their own research.