VITA

February 1, 2021

		Russell W. Belk
		York University Distinguished Research Professor
Kraft Foods Canada Chair in Marketing
Schulich School of Business, York University 

EDUCATION/PREPARATION/TRAINING	Date		Concentration

Ph.D.		University of Minnesota		1972 		Marketing
Minneapolis, Minnesota

B.S.		University of Minnesota		1967		Business
Minneapolis, Minnesota

HONORS/PRIZES/AWARDS:						 Date

	York University Distinguished Research Professor			2014-present

Kraft Foods Canada Chair of Marketing, York University		2006-present

Royal Society of Canada Fellow					2017-present

Distinguished Visiting Professor, University of South Australia	2017

Best Paper, 2nd Place, LVMH-SMU Luxury Research Conference,	2018
with Annamma, Jeff Wang, and John F. Sherry Jr.

Emerald Citation of Excellence					2017

Guest Professor, College of History and Culture, Jishou 		2014-2015
University and Advanced College of Applied Anthropology,
Jishou, Hunan, China

	Inaugural Dean’s Research Impact Award, Schulich School		2013
	of Business, York University

Society of Marketing Advances 2013 Distinguished Marketing 	2013
Scholar Award

First Level Prize, International Conference on Anthropological	2013
Perspectives and Local Approaches: Indigenous Applications in
Management and Marketing, Shanghai

Best Marketing Paper EnAnPad Conference, XXXIX, with		2015
Ronan Quintжo and Eliane Brito

Best 2015 Paper, Journal of Marketing Management, “The Rise    2016
Of Inconspicuous Consumption,” with Giana Eckhardt and 
Jonathan Wilson

Best Paper, Consumer Culture Theory Conference, Collections 	2016
and Collecting in a Digital Age,” with Rebecca Watkins

Best Paper, Fifth International Business Anthropology 		2016
Conference, Beijing, “Consumers in an Age of Autonomous
Robots”

Highly Commended Paper, Journal of Arts Marketing,		2016
Emerald Literati Network Awards for Excellence, “Videography
in Marketing Research: Mixing Art and Science,” with Christine 
Petr and Alain Decrop,

Honorary Visiting Professor, University of Exeter			2013-2016

Visiting Professor, Auckland University of Technology		2012

Universidad de los Andes School of Management Corona Chair,	2010 
Distinguished Visitor's Program

	Distinguished Visiting Scholar, Hong Kong University		2007-2009
	
Sheth Foundation/Journal of Consumer Research Award for Long	2005
Term Contribution to Consumer Research

Best Professor in Marketing, World Education Congress		2012

Emerald 2012 Award for Excellence 'Highly Commended Paper' 	2012

Paul D. Converse Award, American Marketing Association		2004

Sidney Levy Award Runner-up with Gьlnur Tumbat		2011

Sidney Levy Award Runner-up with Xin Zhao			2009

Fellow, Association for Consumer Research				Since 1994

Research Fellow, Davidson Institute,					1997-1999
University of Michigan

LUMS Visiting Professorship, Lancaster University Management	2006
School, England

Visiting Professorship, ESCP-EAP (European School of 		2006
Management), Paris

William Evans Visiting Fellow, University of			2002
Otago, New Zealand

Guest Research Professor, Centrum fцr 				2003
konsumentventskap (Center for Consumer Science)
Gцteborg University, Gцteborg, Sweden

Honorary Professor, Centrum fцr 					2003-2006
konsumentventskap (Center for Consumer Science)
Gцteborg University, Gцteborg, Sweden

Honorary Professor, Hong Kong City University			1998-2007

Foundation Visiting Research Professor				1995-2001
Edith Cowan University, Perth Australia

Best Reviewer, Journal of Consumer Research			1993, 2000, 2002-2003, 2015-2016

Fulbright Award (Zimbabwe)						1998-1999

Fulbright Award (Romania)						1991-1992

Best Article, Journal of Consumer Research				1989-1991

People’s Choice Award, Asia-Pacific Association for Consumer	2006
Research Film Festival

Reviewer of the Year, Journal of Advertising			2001

Best Reviewer, Journal of the Academy of 
Marketing Science							1989

Best Paper Award, Shanghai Marketing Association Conference	1998
(with Zhou Nan and Jiang Qingyun)

Runner-up Best Paper, Journal of Consumer Research		2016

	Nominee, MBA teaching Award, Seymour Schulich	     		2009
	School of Business, York University

Outstanding Graduate Instructor, School of
Business, University of Utah						1988-1989

Doctoral Teaching Award, David Eccles School of Business,	2002-2003
University of Utah

Carl Bode Award (Best Journal of American Culture article of 	1987
the year)						

Kinear Best Paper Award Nominee, Journal of Public Policy	1998-2000
and Marketing

N. Eldon Tanner Chair in Business					1986-2006
Administration

Fellow, American Psychological Association			Since 1986

University of Utah Distinguished Research				1985‑1986
Award

American Marketing Association Sheth Doctoral			1982, 1985, 1986,
Consortium, Faculty							1987, 1990, 1996,
2003 (invited), 2004, 2005, 2007, 2011 (invited), 2013, 2014 (invited), 2016, 2017. 2018, 2019

Association for Consumer Research Doctoral Symposium Faculty 	2001, 2004, 2005, 2006, 2007 (co-chair), 2008, 2009, 2012, 2013, 2014, 2015, 2016, 2018, 2019

ANZMAC Doctoral Consortium Faculty				2011, 2014

XII International Congress in Arts and Cultural Management	2013
Doctoral Colloquium Faculty

Academy of Indian Marketing Sheth Doctoral Consortium Faculty	2012, 2013, 2014, 2015, 2016, 2017 (invited), 2018, 2019, 2020

Society for Consumer Psychology Doctoral Consortium Faculty	2013 (invited)

American Marketing Association Faculty Consortium on Global	1991
Marketing, Faculty				

University of Illinois MBA Association 
Outstanding Professor Runner‑up					1976‑1977

American Marketing Association Dissertation
Competition Runner‑up 						1973

American Marketing Association Doctoral
Consortium Fellow							1971

WORK HISTORY/EXPERIENCE:

Dates:		2014-Present
	Rank: 		York University Distinguished Research Professor
	Department:	Marketing Area, York University
	Position:	Faculty

	Dates:		2006-Present
	Rank: 		Professor and Kraft Foods Canada Chair in Marketing
	Department:	Marketing Area, York University
	Position:	Faculty

	Dates:		2018
	Rank:		Distinguished Visiting Professor
	Department:	Economics, University of Salento, Lecce, Italy
	Position:	Faculty

	Dates:		2017
	Rank:		Distinguished Visiting Professor
	Department:	Marketing, University of South Australia
	Position:	Research Scholar

	Dates:		2017
	Rank:		MARS Distinguished Research Professor
	Department:	Auckland University of Technology
	Position:	Faculty	

	Dates:		2007-2010
	Rank:		Distinguished Visiting Scholar
	Department: 	Marketing, Hong Kong University
	Position:	Research Scholar

Dates:		2006
Rank: 		Distinguished Visiting Professor
Department	Marketing Department, Lancaster University Management School
Position:	Faculty

Dates:		2003
Rank:		Guest Research Professor
Department:	Centrum fцr konsumentventskap (Center for Consumer Science)
Gцteborg University, Gцteborg, Sweden
Position:	Faculty

Dates:		2002
Rank:		Guest Research Professor
Department:	Marketing Department, University of Otago, Dunedin, NZ
Position:	Faculty

Dates:		1999
Rank:		Visiting Professor
Department:	Davidson Institute, University of Michigan
Position:	Faculty	

Dates:		1998-1999
Rank:		Lecturer and Researcher
Department:	Faculty of Management and Administration, Africa University, Zimbabwe
Position:	Fulbright Scholar

Dates: 		1995-1997 (during Northern Hemisphere summers)
Rank:		Foundation Visiting Research Professor
Department	Marketing Department, Edith Cowan University, Perth, Western Australia
Position:	Faculty

Dates:		1991-1992
Rank:		Lecturer 
Department:	Faculty of Economic Science, University of Craiova, Romania
Position:	Fulbright Scholar

Dates:		1985
Rank:		Visiting Professor of Marketing
Department:	Faculty of Business Administration, University of British Columbia
Position:	Faculty

Dates:		1986 to 2006
Rank:		N. Eldon Tanner Professor of Business Administration
Department:	Marketing Department, University of Utah
Position:	Faculty

Dates:		1981 to 1986
Rank:		Professor
Department:	Marketing Department, University of Utah	
Position:	Faculty

Dates:		1980‑1981
Rank:		Associate Professor
Department:	Marketing Department, University of Utah
Position:	Faculty

Dates:		1979‑1980
Rank:		Visiting Associate Professor
Department:	Marketing Department, University of Utah
Position:	Faculty

Dates:		1977‑1980
Rank:		Associate Professor
Department:	Commerce Department, University of Illinois
Position:	Faculty

Dates:		1974‑1977
Rank:		Assistant Professor
Department:	Commerce Department, University of Illinois
Position:	Faculty

Dates:		1972‑1974
Rank:		Assistant Professor
Department:	Marketing Department, Temple University
Position:	Faculty

Dates:		1970‑1972
Rank:		Teaching Associate
Department:	Marketing Department, University of Minnesota
Position:	Doctoral Student/Ph.D. Candidate

Dates:		1967‑1970
Rank:		Research Assistant
Department:	Marketing Department, University of Minnesota
Position:	Master’s and Doctoral Student

TEACHING RESPONSIBILITIES/ASSIGNMENTS:  (Since 1984 only)

Date			Course No./Title				No. of Students

Winter, 2021		Marketing Management				 50

April, 2020		Webinar, “Consumption After COVID-19”	           450

November, 2020	Webinar, “Understanding the Consumer Behavior   180
			Effects of COVID-19”

September, 2020	Webinar, “Consumers, Businesses, the Economy    180
			and the Environment after COVID-19”

January, 2020		Qualitative Research Methods, 8th AIM AMA	35
			Sheth Foundation Doctoral Consortium and
			Conference, Noida, India

Winter, 2020		Consumer Insight					52

Winter, 2020		Consumer Culture Theory				  6

	June, 2019		Consumer Culture Theory, METU University,	23
				Turkey

Winter 2019		Consumer Insight					52

December, 2018	Qualitative Methods Workshop, Deakin		30
				University, Melbourne

June, 2018		Qualitative Consumer and Marketing Research,	40
				University of Salento, Lecce, Italy

Winter, 2018		Consumer Culture Theory				  5

August, 2017		Consumer Insights: Qualitative Consumer and	30
				Marketing Research, Indian Institute of Technology,
				Madras

	May, 2017		Qualitative Data Analysis Workshop, Auckland	25
				University of Technology

April, 2017		Creating a Conceptual Contribution,			35
				Consumption, Culture and Marketing
				Seminar, Stockholm

Winter 2017		Consumer Insights: Qualitative Consumer		26
				Research

Winter, 2016		Consumer Insights: Qualitative Consumer		22
				Research

	Winter, 2016		Consumer Culture Theory				 8

	November,		Doing Qualitative Research in a Digital		35
	2015			Era, Internet and Mobile Association of India,
				Delhi

	November,		The Art of Doing Qualitative Research		35
	2015			in a Digital Era, Delhi, India

	September, 2015	Qualitative Research in a Digital Age, Research	30
				Center for Technology and Innovation 
				Management, Rennes, France

	September, 2015	Qualitative Research Workshop, MICA,		30
				Ahmedabad, India

	July, 2015		Consumer Insights Workshop	, FGV, EASP, 	32
				Sao Paulo, Brazil

June, 2015		Creating a Conceptual Contribution,			35
				Consumption Theory Seminar, Bilkent,
				Turkey

Winter, 2015		Consumer Insights: Qualitative Consumer	              14
				and Marketing Research

	July-August, 2014	Addressing Cultural Differences in a 			 8
				Globalizing World, Border Crossings
				Seminar, University of Texas, Pan-
				American

	July-August, 2014	Researching the Global and the Local 		 8
				Border Crossings Seminar, University 
of Texas, Pan-American

	May, 2014		CCT Research: Past, Present, and Future		40
				Seminar, Center of Consumption Studies at 
COPPEAD (Federal University of Rio de 
Janeiro, Brazil)

	May, 2014		Culture and Consumer Studies Workshop,		38
				East China University of Science and Technology,
Shanghai, China

	May, 2014		Qualitative Methods Seminar, Indian School of	35
				Business, Hyderabad, India

	Winter, 2014		Consumer Culture theory Seminar, with Robert	  7
				Kozinets

	Winter, 2014		Consumer Insights: Qualitative Consumer and	15
				Marketing Research

	October, 2013		Visual Consumption Research Workshop,		30
				Association for Consumer Research, Chicago

June, 2013		Consumption Theory Seminar, Bilkent, Turkey	38

June, 2013		Qualitative Research Methods Workshop,		17
			Oklahoma State University

	May, 2013		Qualitative Consumer Research Workshop,		40
				Tucson, Arizona

Winter, 2013		Consumer Insights					14

	Winter, 2012		Consumer Culture Theoretics (with Rob 		  9
				Kozinets)

	Winter, 2012		Consumer Insights					25

	June, 2012		Videography Workshop, Monash University,	21
				Melbourne

	September, 2011	Consumer Culture Theory Seminar, Tilburg		14
				University, Netherlands

	June, 2011		Consumption Theory Seminar, Bilkent, Turkey	30

	June, 2011		Videographic Methods Seminar, Tours University,
				France							50

Winter, 2011		Consumer Research					30

	Winter, 2011		Marketing Management				55

January, 2010		The 11th ISMD International Conference on		20
				Beyond Global Markets PhD Seminar, Hanoi,
				Vietnam

	Fall, 2009		Qualitative Research Methods, University of		12
				Hong Kong, PhD Seminar

	July, 2009		Interpretive Consumer Research Workshop,		15
			Institut de Gestien, Universite de Rennes, France

	June, 2009		Consumption Theory Seminar, Bilkent, Turkey	37

June, 2009		Qualitative Research Seminar, Seoul, Korea		35

Fall, 2008		Consumer Videography in the Real World		25
				Tec de Monterrey University, Toluca, Mexico

	Summer, 2008		Globalization Seminar, University of Texas,		20
				Pan-American

	Winter, 2008		Marketing						55

	Winter, 2008		Consumer Behavior					35

	Winter, 2008		Consumer Culture Theoretics (with Rob 		  9
				Kozinets)

	June, 2007		Consumption Theory Seminar, Bilkent, Turkey	25

	May, 2007		Videography Workshop, York University		39

	Fall, 2006		Marketing 7880, Visual Research Methods		  6

	Fall, 2006		Marketing 4700/6700, Consumer Behavior		29

	June, 2006		Qualitative Consumer Research Workshop,		37
				University of New South Wales, Sydney
				Australia

	June, 2006		Visual and Projective Methods Workshop,		35
				Auckland University, Auckland, New Zealand

	Spring, 2006		Doctoral Symposium and Roundtable on Using	20
				Projective Methods in Interpretive Research,
				Lancaster University Management School, UK

	Spring, 2006		Research Forum on Consumer Behaviour, 		25
				Consumer Research, and Consumption, Selected
				Topics for 21st Century Consumption Studies,
				Lancaster University Management School, UK

	Spring, 2006		Research Forum on Consumer Behaviour, 		25
				Consumer Research, and Consumption, You 
				Ought to be in Pictures, Lancaster University 
Management School, UK

Fall, 2005		Marketing 7820, Global Consumer Culture		  5

	Fall, 2005		Marketing 6700, Consumer Behavior			14

	Fall, 2005		Marketing 4770, Consumer Behavior			25

Summer, 2005		Marketing Theory Workshop, Bilkent University	30
				Turkey

	Summer, 2005		Videography Workshop, Salt Lake City, Utah	27

Spring, 2005		Marketing 6700, Consumer Behavior			12

	Spring 2005		Marketing 7880, Visual Research and Analysis	  4
				Methods

November 2004	Consumer Behavior, Claremont Graduate School	35

June, 2004		Visual Methods, Semiotics Seminar, University	21
of Southern Denmark
	
May, 2004		Risk Workshop, Public Policy & Marketing		25
Conference

Spring, 2004		Marketing 7800, Global Consumer Culture		  7

Spring, 2004		Marketing 6700, Consumer Behavior			 9

December, 2003	Marketing Scholars Forum, Peiking			42
University, Beijing, China

August, 2003		Videography Workshop, Griffith University		16
Gold Coast, Australia

June, 2003		Videography Workshop, Gцteborg University,	15
Gцteborg, Sweden

Feb-Mar, 2003		Videography Workshop, Hong Kong Baptist	25
University and City University of Hong Kong

Fall, 2002		Mktg. 6770, Consumer Behavior				28

Fall, 2002		Mktg. 7880, Visual Research and Analysis Methods	 	  4

Southern Hemisphere Mktg. 626, Ethnographic and Naturalistic			20
Winter, 2002		Methods of Consumer Research (Otago
University, New Zealand)

Summer, 2002		The Cultural Dimension of Business Research		25
(University of Southern Denmark)

Summer, 2002		Ethnographic and Naturalistic Methods in			30
Consumer Research (Hong Kong Baptist	
University)

Summer, 2002		Videography Workshop, University of Utah,			28

Spring, 2002		Mktg. 6770, Consumer Behavior				22

Spring 2002		Mktg. 7880, History of Consumer Culture			  6

Spring, 2001		Mktg. 4770, Consumer Behavior				50

Spring, 2001		Mktg. 6770, Consumer Behavior				 6

Spring, 2001		Mktg. 7880, Creativity in the Research Process		 8

Spring, 2001		Mktg. 7880, Visual Research Methods			 6

Southern Hemisphere Interpretivist Research Methods				30
Winter, 2001		(with Eric Arnould, Linda Price, & Steve Kates;
Monash University, Melbourne)

Southern Hemisphere Qualitative and Interpretive Research			 	20
Winter, 2000		(Monash University, Melbourne)

Southern Hemisphere Qualitative Research Methods (Universidad			 12
Winter, 2000		Autуnoma de Bucaramanga, Colombia)

Summer, 2000		The Cultural Dimension of Business Research		16
(University of Southern Denmark)

Spring, 2000		Mktg. 4770, Consumer Behavior (2 sections)	 	75

Spring, 2000		Mktg. 6910, Consumer Behavior				  5

Spring, 2000		Mktg. 7980, Advanced Consumer Behavior:			  3
Critical Analysis of Consumer Society

Southern Hemisphere	MBA Consumer Behavior (Africa University)		 20
Winter, 1999

Southern Hemisphere	MBA International Marketing (Africa			 26
Summer, 1999		University)

Southern Hemisphere	MBA Consumer Behavior (Africa University)	  	   7
Summer, 1999

Southern Hemisphere  MBA Marketing Research (Africa University) 		 27
Spring, 1998

Spring, 1998		Mktg 477, Consumer Behavior			          	 45

Spring, 1998		Mktg 781, Advanced Consumer Behavior:			   6
Sex, Food, Money, and Consumer Desire	

Winter, 1998		Mktg 446, Qualitative Marketing Research			   9
(Team-taught with Janeen Costa)

Winter, 1998		Mktg 646, Qualitative Marketing Research			 19
(Team-taught with Janeen Costa)

December, 1997	Qualitative Research Seminar, Edith Cowan	 		12
University, Perth, Australia

Summer, 1997		Mktg 301, Principles of Marketing (Consumer	          125
Behavior Segment)

Spring, 1997		Mktg 301, Principles of Marketing			          110

Spring, 1997		Mktg 477, Consumer Behavior				41

Winter, 1997		Mktg 446, Qualitative Marketing Research			10
(Team-taught with Janeen Costa)

Winter, 1997		Mktg 646, Qualitative Marketing Research			20
(Team-taught with Janeen Costa)

Summer, 1996		Mktg 301, Principles of Marketing (Consumer		200
Markets Segment)

Spring, 1996		The Cultural Dimension of Business Research		15
(Doctoral Seminar, through Odense University,
Svendborg, Denmark)

Winter, 1996		Mktg. 446, Qualitative  Marketing Research	 		20
(team taught with Janeen Costa)

Winter, 1996		Mktg. 646, Qualitative Marketing Research	 		15
(team taught with Janeen Costa)

Fall, 1995		Mktg. 301, Principles of marketing			          145

Fall, 1995		Mktg. 786, Qualitative Research Foundations		  3

Summer, 1995		Qualitative Research Methods in the Management	 		38
Sciences, (Doctoral Seminar, European Institute 
for Advanced Studies in Management, Leuven, 
Belgium) 

Spring, 1995		Mktg. 780, History of Consumer Culture			  3

Winter, 1995		Mktg. 677-1, Consumer Behavior				  7

Winter, 1995		Mktg. 677-2, Consumer Behavior				 27
	
Spring, 1994		Mktg 377, Consumer Behavior				 19

Spring, 1994		Mktg. 788, Property, Possessions,				  5
and Materialism Seminar

Winter, 1994		Mktg. 377, Consumer Behavior				 29

Aug-Sept, 1993	Advanced Consumer Behavior				 30
(Edith Cowan University)

Spring, 1993		Mktg. 787, Advanced Consumer Research			 12
Seminar

Spring, 1993		Mktg. 677, Consumer Behavior				22
			
Winter, 1993		Mktg. 377, Consumer Behavior				 26

Spring, 1992		International Marketing (Romania)				 29

Spring, 1992		Marketing (Romania, 7 sections)				305

Spring, 1992		Food Consumer Behavior (Romania)		 		53

Fall, 1991		Consumer Behavior (Craiova, Romania)			  8

Spring, 1991		Mktg. 377, Consumer Behavior				 43

Spring, 1991		Mktg. 688, Marketing Research				 21

Fall, 1990		Mktg. 786, Qualitative Research Seminar			 10

Winter, 1990		Mktg. 677, Consumer Behavior				 25

Spring, 1990		Mktg. 377, Consumer Behavior				 35

Spring, 1990		Mktg. 788, Property, Possessions,				  8 
and Materialism Seminar

Spring, 1989		Mktg. 377, Consumer Behavior				 30

Spring, 1989		Mktg. 788, Advanced Consumer				  5
Research Seminar

Winter, 1989		Mktg. 688, Marketing Research				 24

Spring, 1988		Mktg. 603, Survey of Marketing				 32

Spring, 1988		Mktg. 788, Qualitative Research				  5
in Marketing Seminar			

Autumn, 1987		Mktg. 677, Consumer Behavior				 33
	
Winter, 1987		Mktg. 377, Consumer Behavior				 36

Winter, 1987		Mktg. 345, Marketing Research				 29

Winter, 1986		Mktg. 345, Marketing Research				 41

Winter, 1986		Mktg. 677, Consumer Behavior				 26

Autumn, 1985		Mktg. 603, Survey of Marketing				 62

Spring, 1985		Mktg. 677, Consumer Behavior				 20

Winter, 1985		Mktg. 345, Marketing Research				 34

Winter, 1985		Mktg. 797, Experimental Design				  5

Autumn, 1984		Mktg. 603‑l, Survey of Mktg.			 		29

Autumn, 1984		Mktg. 603‑2, Survey of Mktg.			 	30

Spring, 1984		Mktg. 688, Marketing Research				  6 

Spring, 1984		Mktg. 780, Research in Consumer Behavior			  4

GRADUATE STUDENTS SUPERVISED

Role			Name			Level		Date 

Co-Chair		Hela Zouaoui		PhD		In Progress, University of Tunisia

Président 		Guojun He		PhD		2021, HEC Montreal
Rapporteur

	External Examiner	Yun Wang		PhD		2020, Carlton University,
								Ottawa, Canada

President of		Ibañez Sanchez	PhD		2020, Universidad Zaragoza, 
Committee							Spain

Co-Chair		Vikram Kapoor	PhD		2020, University of Limerick
								Ireland

Co-Chair		Vitor Lima		PhD		2020, Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Brazil 

Member		Kathy Tian		PhD		2020, University of Illinois

Chair			Mariam Humayum	PhD 		2019, York University

Co-Supervisor		Marian Makkar	PhD		2019, Auckland University of Technology

Member		Elsie Hodson		PhD 		2019, School of Arts, York University

External Examiner	Alexander Garrett	PhD		2018, School of Architecture,
								Design, and Planning, University of Sydney, NSW

External Examiner	Gridhar, R		PhD		2018, Indian Institute of Management, Madras

External Examiner	Ganesh, B. E.		PhD		2018, MICA, Ahmedabad, India

Chair			Arundhati 		PhD		2016., York University
			Bhattacharyya

	External Examiner	Marat Bakpayev	PhD		2016, Neoma Business 										School, Reims, France

	External Examiner	Wang Sun Liu		PhD		2016, Hong Kong 											Polytechnic University

External Member	Kathatrina Hellwig	PhD		2016, HEC Lausanne University, Switzerland

Member		Aby K. Abraham	PhD		2016, XLRI School of Business and Human Resources, Jamshedpurm India

Coorientador		Ronan Torres Quintăo	PhD		2015, Fundaзгo Getulio Vargas, Escola De Administrâro De Empresas De Sâo Paulo, Brazil

External Examiner	Mathieu Alemany 	PhD		2015, Aix en Provence 
			Oliver					University,France

External Examiner	Julie Masset		PhD		2015, Namur University, Belgium

Co-Chair		Tanvir Ahmed		PhD		2014, La Trobe University, Australia

Chair			Amanda Earley	PhD		2014 (York University)

Member		Benjamin Rosenthal	PhD		2014, Fundaâгo Getulio Vargas in Sâo Paulo, Brazil

External Examiner	Chihling Liu		PhD		2014, Manchester Business School, UK

External Examiner	Aimee Huff		PhD		2013, University of Western Ontario, Canada

External Examiner	Itir Binay		PhD		2012, Monash University, Australia

Outside Examiner	Joel Hietanen		PhD		2012, Aalto University, Finland

Chair			Eric P. H. Li		PhD		2012 (York University)

Member		Ajnesh Prasad		PhD		2012 (York University)

Chair			Ahir Gopaldis		PhD		2011 (York University)

Chair			Sarah.Scarbrough-	PhD		2011 (York University)
			Wilner

Co-Chair		Jashim Khan		PhD		2011, Auckland University of Technology, New Zealand

Outside Examiner	R. M. Vikas		PhD		2011, Indian Institute of Management, Calcutta

Member		Jonathan Bean		PhD		2011, University of California, Berkeley, Architecture

Outside Examiner	Kit Wah Lydia Siu	Master’s	2010, Chinese University of Hong Kong, Anthropology

Outside Examiner	Greg Stratton		PhD		2010 (Edith Cowan University, Australia)

Outside Examiner 	Marcus Phipps	PhD			2010 (Monash University, Australia)

Member		Marie-Agnes 
			Permentier		PhD		2009 (York University)

Opponent		Sofia Ulver-Sneistrup	PhD		2008 (Lund University, Sweden)

Outside Examiner	Daniela Spanjaard	PhD		2008 (Sydney University of
								Technology, Australia)

Chair			Doan Nguyen		PhD		2008. (University of Utah)

Member		Natalie Barfuss	PhD		2007  (University of Utah)

Member		Wei Luo		PhD		2007 (University of Utah)

Member		Domen Bajde		PhD		2006 (University of Lubjlana, Slovenia)

Member		Yu Chen		PhD		2006 (HEC, Paris)

Co-Chair		Dalia Farrag		PhD		2006 (University of Alexandria, Egypt)

Member		Leighann Nielsen	PhD		2006 (Queens University, Canada)

Outside Examiner	Andrew Jardine	PhD		2006 (University of Otago,
 New Zealand)
	
Outside Examiner	Madeline Ogilvie	PhD		2005 (Edith Cowan 
University, Australia)

Chair			Zhao Xin		PhD		2005 (University of Utah)

Member		Chunlian Dong	PhD		2005 (University of Kentucky)

Outside Examiner	Sharon Schembri	PhD		2005, Queensland University,
								Australia

Chair			Gülnur Tumbat	PhD		2005 (University of Utah)

Chair			Hillary Leonard	PhD		2005 (University of Utah)

Member		Deirdre Guion		PhD		2005 (University of Utah)

Member		David Toumajian	PhD		2005 (University of Utah)

Co-Chair		Joel Watson		Ph.D.		2004 (University of Utah)

Chair			Mimi Negus		University	2004 (University of Utah)
Studies

Outside Reader	Tamбs Kocsis		PhD		2002 (Budapest University of
Economic Sciences and Public Administration)

Member		Chen-Hsing Hsu	PhD		2002 ((University of Utah)

Member		Rohit Varman		PhD		2002 (University of Utah)

Member		Seon Lee		M.S.		2001 (University of Utah)

Co-Chair		Dalia Farrag		M.S.		2001 (Alexandria University, Egypt)

External Examiner	John Lewis		Ph.D.		2000 (Sussex University, England)

Co-Chair		Ronald Groves	Ph.D.		1999 (University of Queensland, Australia)

Member		Kimberly Dodson	Ph.D.		2001 (University of Utah)       

Member		Marlys Mason		Ph.D.		2001 (University of Utah)    

Member		Grace Lee		Ph.D.		1996 (University of Utah)

Member		Steven Kates		Ph.D.		1996 (York University)

Member		Melissa Koerner	Ph.D.		1996 (University of Utah)

Member		Yu-Tsui Lin		M.S.		1994 (University of Utah)

Member		Linnea Curtis		M.S.		1995 (University of Utah)

Member		Greg Payne		Ph.D.		1995 (University of Utah)

Member 		James Hsieh		Ph.D.		1992 (University of Utah)

Member		Marjorie McIntyre	Ph.D.		1994 (University of Utah)

Member		Charles Despres	Ph.D.		1994 (University of Utah)

Member		Sandra Powell		Ph.D.		1992 (University of Utah)

Member		Janice Gygi		Ph.D.		1991 (University of Utah)

Chair			John Schouten		Ph.D.		1990 (University of Utah)

Co-Chair		John Bernhardt	Ph.D.		1990  (University of Utah)

Outside Examiner,	Ross Cameron		Ph.D.		1989 (University of New 
								South Wales)

Member		Norma Nickerson	Ph.D.		1989 (University of Utah)

Member		Scott Roberts		Ph.D.		1988 (University of Utah)

Member		Natalie Bartley	Ph.D.		1987 (University of Utah)

Member		Dennis Felts		Ph.D.		1987 (University of Utah)

Member		James			Ph.D.		1987 (University of Utah)
McAlexander

Chair			David Laydendorf	University	1985 (University of Utah)
Studies

Member		Janice Kurtz		M.S.		1985 (University of Utah)

Member		Denny Kunak		Ph.D.		1985 (University of Utah)

Outside Examiner	David Darby		Ph.D.		1984 (University of New 
								South Wales)	

Member 		Gary Bamossy		Ph.D. 		1983 (University of Utah)

Member		Kenneth Bahn		Ph.D.		1983 (University of Utah)

Member		Clifford Young	Ph.D.		1982 (University of Utah)

Chair			Keith Clarke		PhD		1978 (University of Illinois)

EXTERNAL GRANTS

Dates		Funding Agency	Title				Amount   

2020-2023	SSHRC		Consuming Cryptocurrencies	$121,368 cdn
					The Consumer Journey 
					Blockchain

2018-2019	Association for	Moving Away from the	$6000 US
		Consumer Research	Roots: Investigating Why
		Transformative	Indian Tribals are Choosing
		Consumer Research	Marketed Packaged Foods
		Initiative		over Indigenous Produce

2018-2021	SSHRC		The Impact of Touchscreen 	$94,884 cdn
					Devices on Individual 
					Judgment and Decision 
					Making, with Ying Zhu

2014-2015	SSHRC		Psychological Drivers		$28,466 cdn  
					Of the Discrepancy between
					Traditional and Touchscreen
					Equipment, with Ying Zhu

2013-2016	SSHRC		Luxury Brand Consumption 	$195,143 cdn
					in India: A Culture in 
					Transition, with Annamma
					Joy

2011-2013	SSHRC		Redemptive Materialism:	$85,110 cdn
					Re-orienting Religious 
					Experience in Contemporary 
					Consumer Culture, with 
					Sammy Bonsu

2010-2013	Qatar National		Hospitality in Qatar, with	US$143,230
		Research Fund		Rana Sobh

2010-12	Yoshida Memorial 	Baby Boomer Construction	¥4,000,000
		Foundation		and Reconstruction of 
					Gender barriers: A Macro and 
					Micro Analysis of Symbolic 
					Meaning of Gift-Giving in 
					Japan with Takeshi Matsui 
					and Yuko Minowa		

2009-12	Australia Research	Understanding Civil Society	AU$338,000
		Council Discovery	Activists, With Timothy
		Grant			Devinney, Joachim 
					Schwalback, Pat Auger, 
					and Ann Gunnthorsdottir

2007-10	Qatar National		Men’s and Women’s Spaces	US$238,000	 
			Research Fund		in Qatari Homes, With Rana
						Sobh

2005-09	Hong Kong Social	Materialistic value and status HK$461,360
		Science Research	brand consumption among 
		Council		generation cohorts in China,
					With David Tse and Kineta
					Hung

2002-05	Australia Research	Cross-Cultural Differences    AU$112,000
Council Discovery	in Perceptions of		
Grant			Consumption Ethics, with
Timothy Devinney and
Giana Eckhardt

1985-1987	Marketing Science	Consumer Behavior		US$ 9,600
Institute		Odyssey

1986		Needham, Harper	Consumer Behavior		US$ 4,600
and Steers		Odyssey

1986		Foote, Cone, and	Consumer Behavior		US$ 3,600
Belding		Odyssey

1976‑1978	National Endowment	Lifestyle of Responses	US$57,796
for the Arts		to Changes

PUBLICATIONS

A.	Books and Monographs

Routledge Handbook of Digital Consumption, Russell Belk and Rosa Llamas, eds., London: Routledge, forthcoming.

Marketization: Theory and Evidence from Emerging Markets, Himadri Roy Chaudhuri and Russell Belk, eds., Singapore: Springer, 2020.

Consumer Culture in Precarious Asia, Yuko Minowa and Russell Belk, eds., London: Routledge, forthcoming.

Like A Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Mathieu Alemany Oliver and Russell Belk, eds., Toronto: Universitas Press, forthcoming.

Romantic Gift Giving, Yuko Minowa and Russell Belk, eds., London: Routledge, 2019.

Handbook of the Sharing Economy, Russell Belk, Giana Eckhardt, and Fleura Bardhi, eds., Cheltenham, UK: Edward Elgar, 2019.

Consumer Culture Theory, Research in Consumer Behavior, 20, Domen Bajde, Dannie Kjeldgaard, and Russell Belk, eds., Bingly, UK: Emerald, 2019.

Consumer Culture Theory, Research in Consumer Behavior, 19, Samantha Cross, Cecelia Ruvalcaba, Alladi Venkatesh, and Russell Belk, eds., Bingly, UK: Emerald, 2018. 

Consumer Culture Theory, Research in Consumer Behavior, 18, Diego Rinallo, and Nil Özçaglar-Toulouse, and Russell Belk, eds., Bingly, UK: Emerald, 2017.

Consumer Culture Theory: Research in Consumer Behavior, Vol. 17, ed., with Jeff Murray and Anastasia Thyroff, Bingly, UK: Emerald, 2015.

Review of Marketing Research: Vol. 14: Qualitative Consumer Research, ed., Bingly, UK: Emerald, 2017.

Consumer Culture Theory: Research in Consumer Behavior, ed., with John Schouten and Diane Martin, Bingley, UK: Emerald, 2014.

Russell Belk, Sage Legends in Consumer Behavior, 10-volumes (160 reprinted papers by Russell Belk), each with a different editor and containing an introduction by the editor, comments by three scholars, and an interview with Russell Belk, 2014, New Delhi: Sage:

Legends in Consumer Behavior, Volume 1, Early Work: Situations, Symbolism, and 
	Critiquing the Dominant Paradigm, Hope Jensen Schau, editor.
Legends in Consumer Behavior, Volume 2, An Alternative Approach: Re-enchanting
Consumption, John F. Sherry, Jr., editor.
	Legends in Consumer Behavior, Volume 3, Materialism and Consumer Culture:
Questioning What Matters in Life, Gьliz Ger, editor.
	Legends in Consumer Behavior, Volume 4, Consumer Sense of Self and Identity, John 
		Schouten, editor.
	Legends in Consumer Behavior, Volume 5, Historical and Cultural Approaches to 
		Consumption, Janeen A. Costa and Gary Bamossy, editors.
	Legends in Consumer Behavior, Volume 6, Globalism and Consumption, Samuel Bonsu,
editor.
	Legends in Consumer Behavior, Volume 7, Gift-giving, Sharing, and Consumption
Holidays, Cele Otnes, editor.
	Legends in Consumer Behavior, Volume 8, Collecting, Luxury, and the Production of 
		Consumer Desire, Sшren Askegaard, editor.
	Legends in Consumer Behavior, Volume 9, Discipline and Liberation in Consumption, 
		Craig Thompson, editor.
	Legends in Consumer Behavior, Volume 10, Magic and Religion in Consumption 
		Practices, Robert Kozinets, editor.

	There is also a forthcoming Special Issue of the Journal of Global Scholars of Marketing
Science honoring my work.

Consumer Culture Theory; Research in Consumer Behavior, Vol. 15, Co-Editor with Linda Price and Lisa Peсaloza, Bingly, UK: Emerald, 2013.

Research in Consumer Behavior: Consumer Culture Theory, Vol. 14, Co-Editor with Sшren Askegaard and Linda Scott, Bingly, UK: Emerald, 2012.

 Research in Consumer Behavior, Vol. 13, Co-Editor with Kent Grayson, Albert M. Muсiz, Jr., and Hope Jensen Schau, Bingly, UK: Emerald, 2011.
	
Research in Consumer Behavior, Vol. 12, Editor, Bingly, UK: Emerald, 2010.

Qualitative Consumer and Marketing Research, with Eileen Fischer and Robert Kozinets, London: Sage, 2013; published in Japanese, 2015; published in Farsi, 2015.

The Routledge Companion to Identity and Consumption, Co-Editor with Ayalla Ruvio, London: Routledge, 13, 2013.

The Routledge Companion to the Digital Consumer, Co-editor with Rosa Llamas, London: Routledge, 2013.

	Handbook of Qualitative Research Methods in Marketing, Editor, Cheltenham, UK:
Edward Elgar Publishing, 2006.

Consumer Culture Theory, Vol. 11 of Research in Consumer Behavior, Co-editor with 
John F. Sherry, Jr., Oxford: Elsevier, 2007.

Research in Consumer Behavior, Vol. 10, Editor, Oxford: Elsevier, 2006.

Research in Consumer Behavior, Vol. 9, Stamford, CT: JAI Press, Co-editor with Janeen Costa and John Schouten, 2000.

Research in Consumer Behavior, Vol. 8, Editor, Greenwich, CT: JAI Press, 1997.

Asia Pacific Advances in Consumer Research, Vol. 2, co-editor with Ronald Groves, Provo, UT: Association for Consumer Research, 1997.

Consumption and Marketing:  Macro Dimensions, Co-editor with Nikhilesh Dholakia  and Alladi Venkatesh, Cincinnati, OH:  Southwestern, 1996.  

Collecting in a Consumer Society, London:  Routledge 1995; 2nd edition, 2001.  

Consumption in Marketizing Economies, Co-editor with Clifford Shultz II and Gьliz Ger, Greenwich, CT:  JAI Press, 1994.  

Research in Consumer Behavior, Vol. 6, Co-editor with Janeen Costa, Greenwich, CT:  JAI Press, 1993.

Highways and Buyways: Naturalistic Research From the Consumer Behavior Odyssey, editor, Provo:  Association for Consumer Research, 1991.

Advances in Nonprofit Marketing, Vol. 3, Editor, Greenwich, CT:  JAI Press, 1990.

1987 AMA Educators' Winter Conference Proceedings, Co-editor with Jerry Zaltman, Chicago:  American Marketing Association, 1987.
 
Advances in Nonprofit Marketing, Vol. 2, Editor, Greenwich, CT:  JAI Press, 1987.

Behavioral Science Bibliography on Property, Ownership and Possessions, with Floyd Rudmin and Lita Furby, Monticello, IL:  Vance Bibliographies, 1986.

Advances in Nonprofit Marketing, Vol. l, Editor, Greenwich, CT: JAI Press, 1985.

1984 AMA Educators' Proceedings, Co‑editor, Chicago:  American Marketing Association, 1984.

1983 AMA Educators' Proceedings, Co-editor, Chicago:  American Marketing Association, 1983.

Audience Development:  An Examination of Selected Analysis and Prediction Techniques Applied to Symphony and Theatre Attendance in Four Southern Cities, with Alan Andreasen, Washington, D.C.:  National Endowment for the Arts, 1981.

A Basic Bibliography on Experimental Design in Marketing, with David Gardner, Chicago:  American Marketing Association, 1980.

The Help Campaign ‑ An Evaluation, with Iver Iversen and Norman Silberberg, St. Paul:  Minnesota Department of Education, 1970.

	 Journal Publications

“Extending Diderot Unities: How Cosmetic Surgery Changes Your Consumption,” with Hector Gonzalez and S. J. Song, Psychology and Marketing, forthcoming.

“’Yours and Mine’ versus ‘Ours’ Alternative Claims to Property Ownership,” Journal of Consumer Culture, forthcoming.

“Commentaries on the Sharing Economy: Advancing New Perspectives,” with Martin P. Fritze, Martin Benkenstein, Joann Peck, Jochen Wirtz, and Bart Claus, Journal of Service Management Research, forthcoming.

“Stabilizing Collaborative Consumer Networks: How Technological Mediation Shapes Relational Work,” with Marian Makkar and Sheau-Fen Yap, European Journal of Marketing, forthcoming.

“Transhumanist Fictions,” Journal of Marketing Management, forthcoming.

“Narratives Selves in the Digital World: An Empirical Investigation,”
Varsha Jain, Anupama Ambika, and Manisha Shelat, Journal of Consumer Behaviour, forthcoming.

“Post-Pandemic Consumption: Portal to a New World?” Cadernos EBAPE.BR, 18 (3), 639-647, 2020.

“Thought Leadership in Marketing Theory and Method,” with Anne Marie Doherty and Finiola Kerigan, European Journal of Marketing, forthcoming.

“Enchantment and Perpetual Desire: Theorizing Disenchanted Enchantment and Technology Adoption,” with Robert Kozinets and Henri Weijo, Marketing Theory, forthcoming.

“Resurrecting Marketing,” Academy of Marketing Science Review,” 10, 2020, 168-171.

“Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles,” with Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, Yu Wang, Marketing Letters, 31 $), 371-380, 2020.

“Localizing Taste: Using Metaphors to Understand Loctural Consumptionscapes,” with Renu Emile and John Clammer, Food, Culture, and Society, forthcoming.

“Look East, Young Sojourner!” International Journal of Research in Marketing, forthcoming.

“Coping and Career Choices: Irish Gay Men’s Passage from Hopelessness to Redemption,” with Vikram Kapoor, Consumption, Markets and Culture, forthcoming.

“Life in a Post-Pandemic World,” ResInt Research Review, 4 (1), 20-25, 2020.

“Engagement-facilitating Technology and Wellbeing:  Positivist and Consumer Culture Theory Perspectives,” with Linda Hollebeek, International Journal of Research in Marketing, forthcoming.

“What Are Digital Possessions: Theoretical Approaches and Extensions,” in Janice Denegri-Knott, Rebecca Jenkins, and Siân Lindley, “What is a Digital Possession and How to Study It: A Conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth, and Alessandro Gandini,” Journal of Marketing Management, 36 (9-10), 142-197, 2020.

“‘I am the old and the new’: Aboriginal Arts in the Australian Art World, 1973-2018,” Journal of Business Diversity, with Ruth Rentschler, Martine Hawkes, and Brian Martin, 20 (2), 74-93, 2020.

 “Ethical Issues in Service Robotics and Artificial Intelligence,” Services Industries Journal, forthcoming.
 
“Normative Violence in Domestic Service: A Study of Exploitation, Status, and Grievability,” with Rohit Varman, Per Skålen, and Himadri Chowdhury,” Journal of Business Ethics, forthcoming.

“Conceptualizing Unconventional Luxury,” with Jonas Holmqvist, Andrea Hemetsberger, Sylvia von Walpach, and Thyra Uth Thompson, Journal of Business Research, 116 (August), 441-445, 2020.

“Moments of Luxury–A Qualitative Account of the Experiential Essence of Luxury,” with Sylvia von Walpach, Andrea Hemetsberger, and Thyra Uth Thompson, Journal of Business Research, 116 (August), 491-502, 2020.

“The Analogue Diaries of Postdigital Consumption,” with Mariam Humayun, Journal of Marketing Management, 36 (7-8), 633-659, 2020.
 
“Design Fiction Diegetic Prototyping: A Research Framework for Visualizing Service Innovations, Journal of Services Marketing, with Tracy Harwood, Tony Gary, 34 (1), 59-73, 2019.

“Artificial Life in History, Myth, and Ethical Discourse,” with Mariam Humayun and Ahir Gopaldis, Journal of Macromarketing, 40 (2), 2020, 221-236.

“One Country, Two Systems”: Consumer Acculturation of Hong Kong Locals,” with Jeff Wang and Annamma Joy, European Journal of Marketing, 4 (1), 1-25, 2020.
 
“Consumer Reception of New Technologies,” with Mariam Humayun and Ahir Gopaldas, International Journal of Business Anthropology, 10 (1), 2020, 49-65.

“On Standing Out and Fitting in,” Journal of Global Fashion Marketing, 10 (3), 2019, 203-227.

“Qualitative Approaches to Life Course Research and Linking Life Story to Gift Giving,” with Yuko Minowa, Journal of Global Scholars of Marketing Science, 30 (1) 60-75, 2020.

“Servant, Friend, or Master? The Relationships Users Build with Voice Controlled Smart Devices,” with Fiona Schweitzer, Werner Jordan, and Melanie Ortner, Journal of Marketing Management, 35 (7/8), 2019, 693-715.

“The Future of Globalization: A Comment,” International Marketing Review, 36 (4), 2019, 545-547.

“Convergence markets: Virtual [Corpo]reality,” with Tracy Harwood and Tony Gary, Markets, Globalization, and Development Review, 3 (3), 2019, https://digitalcommons.uri.edu/mgdr/vol3/iss3/3.

“India’s Kochi Biennale: Sponsorship, Patronage, and Art’s Resistance,” with Annamma Joy, Arts and the Market, 9 (1), 16-31, 2019.

“Personal Accounts and an Anatomy of Conceptual Contributions in the Special Issue,” with Debbie MacInnis and Manjit Yadav, Journal of Marketing Management, 35 (1-2), 1-12, 2019.

“No Assemblage Required: On Pursuing, Original Consumer Culture Theory,” with Rana Sobh, Marketing Theory, 19 (4), 489-507, 2019.

“Consumer Resilience and Subservience in Technology Consumption by the Poor,” Consumption, Markets and Culture, with Arundhati Bhattacharyya, 22 (5/6), 2019, 489-507.
 
“The Body as (Another) Place: Producing Embodied Heterotopias Through Tattooing,” with Dominique Roux, Journal of Consumer Research, 46, 483-507, 2019.

“Strategies of the Extended Self: The Role of Possessions in Transpeople's Conflicted Selves,” with Ayalla Ruvio, Journal of Business Research, 28 (July), 102-110, 2018.

“Emotion and Consumption:  Towards a New Understanding of Cultural Collisions between Hong Kong and PRC Luxury Consumers,” with Annamma Joy, John Sherry, Jeff Wang, Journal of Consumer Culture, 20 (4), 578-597, 2020.

“Gifts and Nationalism of Wartime Japan,” with Yuko Minowa, Journal of Macromarketing, 38 (3), 298-314, 2018. 

“The Morphing of Anthropomorphism: An Update,” with Maria Kniazeva, Journal of Global Scholars of Marketing Science, 28 (3), 239-247, 2018.
 
“Machines and Artificial Intelligence,” Journal of Marketing Behavior, 4 (1), 11-30, 2019.

“Self, Theory, and AI Journal of Marketing Behavior, 4 (1), 49-56, 2019.

		“Consumer Behaviour and the Toilet: Research on Expulsive and Retentive 
		Personalities,” with Guido Gianluigi, Cristian Rizzo, and Pino Giovanni, Journal 
		of Consumer Behaviour, 17 (3), 280-289, 2018.

“Materialising Digital Collecting: An Extended View of Digital Materiality,” with Rebecca Marden, Marketing Theory, 18 (4). 2018, 543-570.

“Thin-slicing Tremé as a Subjective Sashay: Heretical Pilgrimages to
St. Augustine Catholic Church,” with Natalie A. Mitchell, Toni Eagar, Kevin D. Thomas, and Roel Wijland, Consumption, Markets and Culture, 21 (3-4), 2018, 215-238.

“Envisioning consumers: How videography can contribute to marketing knowledge,” with Marylouise Caldwell, Timothy Devinney, Giana Eckhardt, Paul Henry, Robert Kozinets, and Emmanuella Plakoyiannaki, Journal of Marketing Management, 34 (5-6), 432-458, 2018.

 “Collective Narcissism, Anti-Globalism, Brexit, Trump, and the Chinese Juggernaut,” Markets, Globalization, and Development Review, 2 (3), 2017, 1-8.

“The Taste Transformation Ritual in the Specialty Coffee Market,” (El rito de la transformación del gusto en el mercado de los cafés especiales) with Ronan Quiintгo and Elena Bristo, Revista de Administração de Empreses, 57 (5), 482-494, 2017.

“The Kafka Quagmire for the Poor in India,” with Tanuka Ghoshal, Journal of Marketing Management, 33 (17-18), 1559-1569, 2017.

“Russ Belk, Autobiographical Reflections,” Journal of Historical Research in Marketing, 9 (2), 191-202, 2017.

“Connoisseurship Consumption Community and its Dynamics,” with Ronan Quintгo and Elaine Brito, Revista Brasileira de Gestгo de Negуcios (Journal of Business Management), in Portuguese, 19 (63), 48-64, 2017.
 
“Ad Hoc Japonisme: How National Identity Rhetorics work in Japanese Advertising,” with Yuko Minowa, Consumption, Markets and Culture, 20 (4), 329-349, 2017.
 
“Comprendre le Robot: Commentaires sur Goudey et Boniin (2016),” (“Understanding the Robot: Comments on Goudey and Bonnin”), Recherche et Applications en Marketing, 31 (4), 89-97, 2016.
 
		“Consumer Ownership and Sharing: Introduction to the Issue,” with Linda Price, 			Journal of the 	Association for Consumer Research, 1 (2), 2016, 193-197.

“Accept No Substitutes: A Reply to Arnould and Rose,” Marketing Theory, 16 (3), 2016, 143-49.

		How Does a Product Gain the Status of a Necessity? An Analysis of Necessitation 		Narratives. 33: 209–222.  with Jakob Braun and Mohammadali Zolfagharian, 			Psychology and Marketing, 33, 209-222, 2016.
	 
“Sharing without Caring,” Cambridge Journal of Regions, Economy, and Society, 10 (2), 2017, 249-261.

“Qualitative Advertising Research in a Digital Age,” Journal of Advertising, 46 (1), 36-47, 2017. 

“Judith Butler on Performativity and Precarity: Exploratory Thoughts on Gender and Violence in India,” with Annamma Joy and Rishi Bhardwaj, Journal of Marketing Management, 31 (15-16), 2015, 1739-1745.
 
“Extended Self in a Digital World,” Current Opinion in Psychology, 10, 2016, 50-54.

		“Cultural Resonance of Global Brands in Brazilian Social Movements,” with
		Maribel Suarez, International Marketing Review, 34 (4), 480-497, 2017.
 
"Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life," with Carol M. Megehee and Eunju Ko, Journal of Business Research, 69 (1), 1-5, 2016.

“Status, Caste, and Markets in a Changing Indian Village,” with Ram Vikas and Rohit Varman, Journal of Consumer Research, 46 (3), 2015, 472-498.

“A History of Global Consumption, 1500-1800” (book review), Consumption Markets and Culture, 19 (2), 244-247, 2016.

“China’s Global Trade History: A Western Perspective,” Journal of China Marketing and Logistics, 6 (1), 1-22, 2016.

“Measuring Consumer Perceptions of Payment Mode: Scale Development and Validation,” Journal of Economic Psychology, 47: 34-49 with Jashim Kahn, 2015.

“The Rise of Inconspicuous Consumption,” with Giana Eckhardt and Jonathan Wilson, Journal of Marketing Management, 31 (7-8), 807-826, 2015, Best Paper Award.

“Nicht mehr zum Anfassen: Welch Auswirkungen virtuelle Produkte in unterschiedlichen Kulturen haben,” Kulturaustausch, 4 (14), 50, 2014.

“Videography in Marketing Research: Mixing Art and Science,” with Christine Petr and Alain Decrop, Journal of Arts Marketing, 5 (1), 73-102, 2016, Highly Commended Paper in the 2016 Emerald Literati Network Awards for Excellence.

“Setting the Conditions for Going Global: Dubai’s Transformation and the Emirati Women,” with Hйlиne Cherrier, Journal of Marketing Management, 31 (3-4): 317-335, 2015.
 
“The Art of Using Ethnography,” International Journal of Market Research, 56 (4), 2014, 1-3.

“Ethnographic Research in Marketing: Past, Present, and Possible Trends for the Future,” [“Pesquisa Etnogrбfica em Marketing: Passado, Presente e Futuros Possнveis,” http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/issue/current/showToc] Brazilian Journal of Marketing, with Leticia Moreira, 13 (6), 2014, 1-17.

“Mimicry and Modernity in the Middle East: Fashion Invisibility and Young Women of the Arab Gulf,” with Rana Sobh and Justin Gressel, Consumption, Markets and Culture, 17 (4), 392-412, 2014.

“Extended Self in a Digital World,” Journal of Consumer Research, 40 (October), 2013, 477-500, runner-up for best paper, 2016; reprinted in International Perspectives of Marketing Theory, Mark Tadajewski and Robert Cluley, eds, London: Sage, 2014. 

“Digital Consumption and the Extended Self,” Journal of Marketing Management, 30 (11-12), 1101-1118, 2014.
 
“You are What You can Access: Sharing and Collaborative Consumption Online,” Journal of Business Research, 67 (8). 1595-1600, 2014. [See also http://knowledge.ckgsb.edu.cn/2014/10/08/marketing/sharing-economy/], Winner of Emerald Citation of Excellence, 2017.

“The Labors of the Odysseans and the Legacy of the Odyssey,” Journal of Historical Research in Marketing, 6 (3), 379-404, 2014.

“Sharing versus Pseudo-Sharing in Web 2.0,” The Anthropologist, 18 (1), 2014, 7-23.
 
“Anti-consumption and Society,” Journal of Macromarketing, 33 (3) with Michael S. W. Lee and Hélène Cherrier, 2013, 187-189.

“Islamic Arab Hospitality and Multiculturalism,” with Rana Sobh and Jon Wilson, Marketing Theory, 13 (December), 2013, 442-463.

“The Technologically Extended Body,” ICA, 2013.

“The Extended Self Unbound,” Journal of Marketing Theory and Practice, 22 (2), 2014, 133-134.
 
“Qualitative versus Quantitative Research in Marketing,” Revista de Negocios, 18 (1), 2013, 5-9, doi 10.7867.
	
“Marketing Luxury Branding Below the Radar,” with Jonathan Wilson and Giana Eckhardt, Harvard Business Review, September, 2015, 26-27.
 
“YouTube on the Couch: Psychoanalytic Challenges in a Digital Age,” Marketing Theory, 15 (1), 2015, 21-24.

“Collaborating in Visual Consumer Research,” International Journal of Business Anthropology, 5 (1), 2014, 71-92; republished in Collaborative Ethnography, Maryann McCabe, ed., San Francisco: Left Coast Press, 2016.

“Consumer Insights for Developing Markets,” Journal of Indian Business Research, 5 (1), 2013, 6-9.

“Crescent Marketing, Muslim Geographies and Brand Islam,” Journal of Islamic Marketing, 4 (1), with Jonathan Wilson, Gary Bamossy, Özlem Sandikci, Hermawan Kartajaya, Rana Sobh, Jonathan Liu, and Linda Scott, 2013, 22-50.
 
“Modest Seductiveness: Reconciling Modesty and Vanity by Reverse Assimilation and Double Resistance,” with Rana Sobh, Journal of Consumer Behavior, 11 (5): 357-367, 2012.
 
“No Need to Give Up Your Self-Interest: A Harmonization Process in Vietnamese Wedding Consumption,” Journal of Consumer Research, 40 (October), with Doan Nguyen, 2013, 518-538. 

“Co-Creation of Performancescapes,” with Gülnur Tumbat, Journal of Consumer Behaviour, 12 (January), 2013, 49-59.
 
“Vietnamese Weddings: From Marx to Market,” with Doan Nguyen, Journal of Macromarketing, 32 (March), 2012, 109-120.

“The Western Yogi: Consuming Eastern Wisdom,” International Journal of Consumer Research, with Maria Kniazeva, 2012, 1-27.

“Exploring Space and Place in Marketing Research: Excavating the
Garage,” with Elizabeth Hirschman and Ayalla Ruvia, Marketing Theory, 12 (4), 2012, 269-289.

“Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and     Neoliberal Governmentality,” with Rohit Varman and Per Skеlån, Journal of Public Policy and Marketing, 31 (1), 2012, 19-35, Emerald Citations of Excellence for 2015.

“Benign Envy,” Academy of Marketing Science Review, 1 (December), 2011, 117-134.

“Enveloping Envy: Response to Comments,” Academy of Marketing Science Review, 1 (December), 2011, 143-144.

“Examining Markets, Marketing, Consumers, and Society through Documentary Films,” Journal of Macromarketing, 31 (December), 2011, 403-409.

“Domains of Privacy and Hospitality in Arab Gulf Homes,” with Rana Sobh, Journal of Islamic Marketing, 2 (2), 2011, 125-137, recipient of Emerald 2012 Award for Excellence 'Highly Commended Paper'.

“Consuming Postcolonial Shopping Malls,” with Rohit Varman, Journal of Marketing Management, 28 (February), 2012, 62-84.
 
“Privacy and Gendered Spaces in Arab Gulf Homes,” Home Cultures, 8 (3), with Rana Sobh, (November), 2011, 317-340.

“Shangri-La: Messing with a Myth,” Journal of Macromarketing, with 
Rosa Llamas, 31 (September), 2011, 257-275.

	“Visual and Projective Research Methods in Asia,” Qualitative Market 
	Research, 16 (1), 2013, 94-107.

“Why Don’t Consumers Consume Ethically?” with Giana Eckhardt and Timothy Devinney Journal of Consumer Behaviour, 9, December, 2010, 426-436; reprinted in International Retail and Marketing Review, 2010.

“Marketplace Tensions in Extraordinary Experiences,” with Gьlnur Tumbat, Sidney Levy Award, 2011, Runner-up; Journal of Consumer Research, 38 (1), 2011, 42-61.

“The Naomi Klein Brand,” Women’s Study Quarterly, 38 (Fall/Winter), 2010, 293-298.

“If This Brand Were a Person, or Anthropomorphism of Brands Through Packaging Stories,” with Maria Kniazeva, Journal of Global Academy of Marketing Science, 20 (2), 2010, 1-8.

“Social Change and Gendered Gift Giving Rituals: A Historical Analysis of Valentine’s Day in Japan,” with Yuko Minowa and Olga Khomenko, Journal of Macromarketing, 31 (March), 2011, 44-56.

“Disney Discourses of Self and Other: Animality, Primitivity, Modernity, and Postmodernity,” with Shona Bettany, Consumption, Markets and Culture, 14 (June), 2011, 163-177.

“Guest Editors’ Introduction: Themed Experiences and Spaces,” with Fuat Firat and Simone Pettigrew, Consumption, Markets and Culture, 14 (June), 2011, 123-124.
 
“Sharing,” Journal of Consumer Research, 36, 5, (February), 2010, 715-734, runner-up Best Paper Award, 2013; reprinted in International Perspectives of  Marketing Theory, Mark Tadajewski and Robert Cluley, eds, London: Sage, 2014 and New Directions in Consumer Research, Paul Hewer, Aliakbar Jafari, and Kathy Hamilton, eds., London: Sage, 2015.

 “The Supermarket as Museum of Postmodern Mythology,” with Maria Kniazeva, Journal of Business Research, 63, 2010, 748-753.

“Marketing a New African God: Pentecostalism and Material Salvation in Ghana,” with Sammy Bonsu, International Journal of Nonprofit and Voluntary Sector Marketing, 15 (4), 2010. 305-323.

“Mall Shopping Motives and Activities: A Multi-method Approach,” Journal of International Consumer Marketing, with Dalia Farrag and Ishmail M. EL Sayed, , 22 (2), 2010, 95-116.

	“Tourist Photographs: Signs of Self,” International Journal of Culture, Tourism, 
And Hospitality, with Joyce Yeh, 5 (1), 2011, 345-353; accompanying video at http://www.emeraldinsight.com/promo/hospitality_research.htm.

	“Predictably Irrational,” (book review), Journal of Marketing, 78 (1), 2009.

“The Comfort of Things,” (book review), Journal of Consumer Culture, 9 (2), 2009, 297-299.

“Nationalism and Ideology in an Anti-Consumption Movement,” Journal of Consumer Research, 36 (December), 2009, with Rohit Varman, 686-700.

“The Modeling Empiricism Gap:  Lessons from the Qualitative Quantitative Gap 
In Consumer Research,” Journal of Supply Chain Management, 45 (1), 2009, 35-
37.

“Weaving a Web: Subaltern Consumers, Rising Consumer Culture, and Television,” with Rohit Varman, Marketing Theory, 8 (3), 227-252, September, 2008.

“Is Sharing an Alternative to Private Ownership?” with Rana Sobh, International Review of Business Research Papers, 3 (5), November, 2007, 78-87.

“Politicizing Consumer Culture: Advertising’s Appropriation of Political  Ideology in China’s Social Transition,” Journal of Consumer Research, 35, August, 2008, 231-244 with Xin Zhao, Levy Award Runner-up, reprinted in Alan Warde, ed., Consumption, London: Sage, 2010.

“Glocal Understandings: Female Readers’ Perceptions of the New Woman in Chinese Advertising,” Journal of International Business Studies, with Kineta H. Hung and Stella Yiyang li, 38 (6), November, 2007, 1039-1051.

“Advertising Consumer Culture in 1930s’ Shanghai: Globalization and Localization in Yue Fen Pai,” Journal of Advertising, 37, Summer, 2008, 45-56, with Xin Zhao.

“Packaging as Vehicle for Mythologizing the Brand,” Consumption, Markets and
 Culture, with Maria Kniazeva, 10 (1), March, 2007, 51-69.

“Why Not Share Rather than Own?” Annals of the American Academy of Political
 and Social Science, 611 (May), 2007, 126-140.

“This We Remember: Consuming Representation in Remembering,” with Doan
 Nguyen, Consumption, Markets and Culture, 10 (3), September, 2007, 251-291.

“Dirty Little Secret: Home Chaos and Professional Organizers,” Consumption,
Markets and Culture, Second Special DVD Issue, with Joon Yong Seo and Eric Li, 10 (2), June 2007, 133-140.

“Resonant Representations 2,” Consumption, Markets and Culture, Second 
Special DVD Issue, with Robert Kozinets, 10 (2) June, 2007, 75-76.

“Marketing Meets Da Vinci and Stephen Meets Dan in The Marketing Code,”
 European Journal of Marketing, 4 (1-2) (book review), 2007, 225-227.

“Artificialization,” Ethnologia Europea, Journal of European Ethnology, 2005, 
35 (1-2),102-106; reprinted, Orvar Lцfgren and Richard  Wilk, eds., Copenhagen: Museum TusculanumPress, 2006.

“Recapturing Humanity: Embeddedness in Market Communities,” Academy of
Marketing Science Review, with Rohit Varman and Janeen Arnold Costa, 2006 
(4), http://www.amsreview.org/articles/varman04-2006b.ram (video) and
http://www.amsreview.org/articles/varman04-2006b.pdf (text).

“Money as Civilizing Ritual,” Behavioral and Brain Sciences, 29 (2), 2006, 180.

“Extended Self and Possessions in the Workplace,” with Kelly Tian, Journal of 
Consumer Research, 32 (September), 2005, 297-310.

“Les chaussures et le soi”, Consommations et sociйtйs, 6, 2005, http://www.argonautes.fr/sections.php?op’viewarticle&artid’243

		“Which Advertising Appeal do the Chinese Middle Class Prefer: Global or 
		Local?” (in Chinese), with Zhou Nan, China Studies, 1, 2005, 120-148.

		“Introduction to Resonant Representations,” Consumption, Markets and Culture,
 Special DVD Issue, with Robert V. Kozinets, 8 (September), 2005, 195-204.

		“Consumer Ethics Across Cultures,” Consumption, Markets and Culture, with
		Timothy  Devinney and Giana Eckhardt, 8 (September), 2005, 275-290 ; also in 
	working paper form at http://repositories.cdlib.org/crb/wps/23,
http://www.inpsicon.com/elconsumidor/archivos/consumer_ethics_eng.pdf (English), and http://www.inpsicon.com/elconsumidor/archivos/consumer_ethics.pdf
(Spanish). 

“Christmas in Japan: Globalization versus Localization,” Consumption, Markets 
and Culture, 8 (September), 2005, with Junko Kimura, 325-338.

“The Cult of Macintosh,” Consumption, Markets and Culture, with Gьlnur 
Tumbat, 8 (September), 2005, 205-218, reprinted in James Fritchett and Andrea Davies, eds., Consumer Research Methods, London: Sage, 2013.

		“You Ought to be in Pictures: Envisioning Marketing Research,” Review of 
	Marketing Research, Vol. 3, Naresh Malholtra, ed., Armonk, NY: M.E. Sharpe,
	 2006, 193-205.

“Videography in Marketing and Consumer Research,” Qualitative Market Research, with Robert Kozinets, 8 (2), 2005, 103-141, republished in Philosophy of Marketing, Vol. 5, Mark Tadajewsky, John O’Shaughanessy, and Michael Hyman, eds., London: Sage, 2013.

		“The Process of Assimilation of Foreign Consumer Culture: Reproduction of 
Culture in Japan,” (in Japanese), Journal of Marketing and Distribution, with 
Junko Kimura, September, 2004.

 “Chinese Consumer Readings of Global and Local Advertising Appeals,” with
 Nan Zhou, Journal of Advertising, 33 (4), 2004, 63-76.

“Exchange Taboos From an Interpretive Perspective,” Journal of Consumer
 Psychology, 15 (1), 2005, 16-21.

“The Fire of Desire: A Multi-Sited Inquiry into Consumer Passion,” Journal of Consumer Research,  30 (December), 2003, with Gьliz Ger and Sшren Askegaard, 311-325.

“China's First Global Advertising Encounter: Pre-Communist Shanghai,” 
(abstract), with Xin Zhao, Journal of Macromarketing, 23 (2), 2003, 139.

“The Effects of Physical Surroundings on Egyptian Consumers’ Emotional and
 Buying Intentions,” Journal of International Consumer Marketing, 16 (1), 2003,
 with Ishmail M. EL Sayed and Dalia A. Farrag, 5-27.

“Do Not Go Cheaply into that Good Night: Death Ritual Consumption in Asante, Ghana,” Journal of Consumer Research, 30 (March), 2003, with Samuel K. Bonsu, 41-55, reprinted in International Perspectives of  Marketing Theory, Mark Tadajewski and Robert Cluley, eds, London: Sage, 2014.

“Sinolization: An International Advertising Strategy for China,” Journal of Asia Pacific Marketing, 1 (1), 2002, with Xin Zhao, 3-18.

“Unpacking My Library: The Marketing Professor in an Age of Electronic Reproduction,” Journal of Marketing, 66 (January), 2002, 120-125.

“Peter N. Stearns, Consumerism in World History: The Global Transformation of Consumer Desire,” (book review), Journal of Consumer Culture, 2 (March), 2002, 135-137.

“Materialism and You,” Journal of Research for Consumers, 1 (1), 2001, 
http://www.jrconsumers.com.

“Postmodern Marketing: Its Impact on Businesses,” Diamond Harvard Business Review, (in Japanese), June, 2001, 64-73.

“Merry Christmas!  Celebrating America’s Greatest Holiday” (book review), Business History Review, 75 (Autumn), 2001, 601-603.

“The Meanings of Lesbian and Gay Pride Day: Resistance through Consumption and Resistance to Consumption,” with Steven M. Kates, Journal of Contemporary Ethnography, 30 (August), 2001, 392-429.

“May the Farce be With You: On Las Vegas and Consumer Infantalization,” Consumption, Markets, & Culture, 4 (2), 2000, 101-123.

“Pimps for Paradise: Paradisal Versions Proffered by Missionaries, Monetary Funds, and Marketers,” Marketing Intelligence and Planning, 18 (6/7), 2000, 337-344.

“Consumption Patterns of the New Elite in Zimbabwe,” (abstract), Journal of Macromarketing, 20 (December), 2000, 204-205.

“Third World Middle Class in a Global Economy,” (abstract), Journal of Macromarketing, 20 (December), 2000, 207.

“Accounting for Materialism in Four Cultures,” Journal of Material Culture, 4 (July), 1999, with Gьliz Ger, 183-204, reprinted (in Spanish) in Revista Colombiana de Marketing, 1 (1), 2000.

“I Had a Flat in Africa, at the Foot of the Bvumba Mountains,” Business Review, 3 (Summer), 1999, 16, reprinted in Marketing and Development Network, 5 (Spring), 1999, 3.

“The Mountain Man Myth:  A Contemporary Consuming Fantasy,” Journal of Consumer Research, 25 (December), 1998, with Janeen Arnold Costa, 218-240.

“I Shop Therefore I Am,” (3 book review), American Anthropologist, 101 (June), 1999.

“Marketing and the Multiple Meanings of Aboriginal Art,” Journal of Macromarketing, with Ronald Groves, 20 (June), 1999, 20-33.

“The Double Nature of Collecting: Materialism and Antimaterialism,” Etnofoor, 1998, 11 (1), 7-20.

“Post Modern Marketing,” (in Japanese), Ad., 7 (July), 1998, 30-35.

“Comments on Kalman Applbaum, ‘The Sweetness of Salvation:  Consumer Marketing and the Liberal-Bourgeois Theory of Needs’,” Current Anthropology, 39 (June), 1998, 338-339.

“Sexual Consumption in the Time of AIDS:  A Study of Prostitute Patronage in Thailand,” Journal of Public Policy and Marketing, with Per Шstergaard and Ronald Groves, 17 (4), 1998, 197-214.

“International Issues in Law and Public Policy,” Journal of Public Policy and Marketing, 16 (1), Spring, 1997, Special Issue on International Issues in Marketing Law and Public Policy, with Janeen Costa and Gary Bamossy, 1.

“Some Good Words on the Good World of Worldly Goods,” (book review), Irish Marketing Review, 10 (1), 1997, 67-69.

“Special Quality of Life Books,” (Review), Journal of Macromarketing, 17 (Spring), 1997, 129.

“Collecting in Fiction,” Brimfield Antique Guide, Fall, 1997, 23, 27, 46.

“I’d Like to Buy the World a Coke: Consumptionscapes of the ‘Less Affluent World’,” with Gьliz Ger, Journal of Consumer Policy, 19 (3), 1996, 271-304.

"Metaphoric Relationships with Pets," Society and Animals, 4 (2), 1996, 121-146, also available at http://www.psyeta.org/sa/sa4.2/belk.html .

“Collecting and Consumer Culture,” Brimfield Antique Guide, Spring, 1996, 23, 29, 33, partially reprinted as “On Collecting,” Brimfield: The Collector’s Paradise, Robert E. Brown, ed. Brimfield, MA: Brimfield Publications, 1996, 72-74.

“Cross-Cultural Differences in Materialism,” Journal of Economic Psychology, with Gьliz Ger, 17 (1) February, 1996, 55-78.

“Hyperreality and Globalization:  Culture in the Age of Ronald McDonald,”
Journal of International Consumer Marketing, 8 (3 & 4), 1996, 23-38 reprinted in Center for International Business Education and Research International
 Business Research Reprints, 1 (1), Spring-Summer, 1995, and Global Perspectives in Cross-Cultural and Cross-National Consumer Research, Lalita A. Manrai and Ajay K. Manrai, eds., New York: International Business Press, 23-37.

“International Tourism:  An Assessment and Overview,” with Janeen Costa, Journal of Macromarketing, 15 (2), Fall, 1995, 33-49.

“An Uninvolving Look at Consumer Involvement,” (book review), Irish Marketing Review, 8, 1995, 146-148.

“Collecting as Luxury Consumption: Some Effects on Individuals and Households,” Journal of Economic Psychology, 16 (3, September), 1995, 477-490.

“Battling Worldliness in the New Zion:  Mercantilism Versus Homespun in 19th Century Utah,” Journal of Macromarketing,  14, Spring, 1994, 9-22. 

“New Developments in Consumer Psychology,” Journal of Economic Psychology, 15, March, 1994, with Stephen Lea, 1-4.

"China's Advertising and the Export Marketing Learning Curve:  The First Decade," Journal of Advertising Research,, 33, November, 1993, with Nan Zhou, 50-66, reprinted in Center for International Business Education and Research International Business Reprints, 1 (1), Spring-Summer, 1995.  

“Gift-Giving as Agapic Love:  An Alternative to the Exchange Paradigm Based on Dating Experiences,” Journal of Consumer Research, 20, December, 1993, with Gregory Coon, 393-417.

“Christmas Shopping Scenes:  From Modern Miracle to Postmodern Mall,” International Journal of Research in Marketing, 10, August, 1993 with Wendy Bryce, 277-296.

“Third World Tourism:  Panacea or Poison?  The Case of Nepal,” Journal of International Consumer Marketing, 5 (1), 1993, 27-68; Digested in Edith Cowan Digest, 4 (1), March, 1992, 1,6, reprinted in Center for International Business Education and Research International Business Reprints, 1 (1), Spring-Summer, 1995.  

“Moving Possessions:  An Analysis Based on Personal Documents from the 1847-1869 Mormon Migration,” Journal of Consumer Research, 19, December, 1992, 339-361.  

“Artifacts, Identity, and Transition:  Favorite Possessions of Indians and Indian Immigrants to the U.S.,” with Raj Mehta, Journal of Consumer Research, 17, March, 1991, 398-411.

“The Ineluctable Mysteries of Possessions,” Journal of Social Behavior and Personality, 6 (6, June), 1991, 17-55.

“The Sacred Meanings of Money,” Journal of Economic Psychology, 11, March, 1990, with Melanie Wallendorf, 35-67.

“Participant Observation and Interpretive Interactionism,” (two book review), Journal of Marketing Research, 27 (3), August, 1990, 368-370.

“Heaven on Earth:  Consumption at Heritage Village, USA,” Journal of Consumer Research, 15 (3, September), 1989, with Thomas O'Guinn, 227-238.

“Extended Self and Extending Paradigmatic Perspective,” Journal of Consumer Research, 15 (1, June), 1989, 129-132.

“The Sacred and The Profane in Consumer Behavior:  Theodicy on the Odyssey,”
 Journal of Consumer Research, 15 (1, June) 1989, with Melanie Wallendorf and
 John Sherry, 1-38, Association for Consumer Research Best 1989-1991 Article
 Award, Paul D. Converse Award, 2004, reprinted in Highways and Buyways: 
 Naturalistic Research From the  Consumer Behavior Odyssey, Russell W. Belk,
 ed., Provo:  Association for Consumer Research, Russell W. Belk, ed. 1991;
 in Perspectives in Consumer Behavior, 4th Edition, Harold H. Kassarjian and
 Thomas S. Robertson, eds., Englewood Cliffs, NJ:  Prentice Hall, 1991; Comportement du consommateur. Prйsentation de textes choisis, Christian Derbaix and Joлl Brйe eds. Paris : Economica, 2000 ;  Essential Readings in Marketing (2005), eds. Leigh McAlister, Ruth N. Bolton, Ross Rizley, Cambridge: Marketing Science Institute, (abstract); Consumer Behavior II: The Meaning of Consumption (2006), Margaret Hogg, ed., Thousand Oaks: Sage Publications, Vol. VI; Qinhai Minzu Yanjiu (in Chinese).

 “Becoming a Consumer Society:  A Longitudinal and Cross-Cultural Content Analysis of Print Advertisements from Hong Kong, People's Republic of China and Taiwan,” Journal of Consumer Research, 15 (4, March), 1989, with David Tse’ and Nan Zhou, 457-472. 

“Culture and Consumption:  New Approaches to the Symbolic Character of Consumer Goods and Activities,” (book review), Journal of Marketing, 53 (July), 1989, 125-128.

“Day 2:  High Tech and Everyday Life in the Americas,” Visual Sociology Review, 3 (2, Fall), 1988, 5-7.

“Culture and Consumption,” (book review), Journal of Consumer Policy, 11 (September), 1988, 364-369.

“Capturing Consumer Culture,” (three book review), Journal of Macromarketing, 8 (Fall), 1988, 46-50.

“My Possessions, Myself,” Psychology Today, 22 (7/8), 1988, 50-53, reprinted in Reading and All That Jazz:  Tuning-up Your Reading, Thinking, and Study Skills, Peter Mather and Rita McCarthy, eds., New York:  McGraw-Hill, 1998.

“Possessions and the Extended Self,” Journal of Consumer Research, 15 (2), 
	September, 1988, 139-168; Sheth Foundation/Journal of Consumer Research 
	Award for Long Term Contribution to Consumer Research; Paul D. Converse 
	Award, 2004; reprinted (in French; condensed) in Christian Derbaix and Joлl 
	Brйe, eds., Comportment du Consommateur: Prйsentation de textes choisis, Paris:
	 Economica, 2000, 224-228; reprinted in Consumption, Daniel Miller, ed.,
	 London: Routledge, 2001, reprinted in Consumer Behaviour, Margaret Hogg, ed., 
	London: Sage, 2006; reprinted in Alan Warde, ed., Consumption, London: Sage, 
	2010.

“A Naturalistic Inquiry Into Buyer and Seller Behavior at a Swap Meet,” Journal of Consumer Research, 14 (4), March, with John Sherry and Melanie Wallendorf, 1988, 449-470.

“A Child's Christmas in America:  Santa Claus as Deity, Consumption as Religion,” Journal of American Culture, 10 (1) Spring, 1987, 87-100, Carl Bode Award, Digested in Advice:  Center for the Study of Commercialism, 2 (July), 1992.

“Materialism and Magazine Advertising During the Twentieth Century,” with Richard W. Pollay, Media Information Australia, 46 November, 1987, 51-57.

“Material Values in the Comics:  A Content Analysis of Comic Books Featuring Themes of Wealth,” Journal of Consumer Research, 14 (1, June), 1987, 26-42.

“Les Symbols De Statut Social Et L'Indivualisme Dans La Publicite Au Japon Et Aux Etats-Unis,” Recherche et Applications en Marketing, 3, 1986, 43-53.

“Materialism:  Trait Aspects of Living in the Material World,” Journal of Consumer Research, 12 (3), December, 1985, 265-280.

“Materialism and Status Appeals in Japanese and U.S. Print Advertising:  An
 Historical and Cross‑Cultural Content Analysis,” with Richard W. Pollay,
 International Marketing Review, December, 1985, reprinted in Advertising, Sage, 
2009 and Routledge Major Work: Advertising, Media and Culture, 2011.

“Differential Recognition of Consumption Symbolism in Children's Clothing, Toys, and Games,” with Amy Driscoll and Robert Mayer, Child Study Journal, 15 (2), 1985, 117-130.

“The Good Life in Twentieth Century Advertising,” with Richard W. Pollay, Journal of Consumer Research, 11, 1985, 887‑897.

“Children's Recognition of Consumption Symbolism in Children's Products,” with Robert Mayer and Amy Driscoll, Journal of Consumer Research, 10, 1984, 386‑397.

“Is There a Generalized Energy Conservation Ethic?” with John Painter and Richard Semenik, Journal of Economic Psychology, 3, 1983, 317‑331.

“Acquisition of Consumption Stereotypes by Children,” with Robert Mayer, Journal of Consumer Affairs, 16, 1982, 88‑92.

“The Effects of Family Life Cycle on Arts Patronage,” with Alan Andreasen, Journal of Cultural Economics, 6, 1982, 25‑35.

“Developmental Recognition of Consumption Symbolism,” with Kenneth Bahn and Robert Mayer, Journal of Consumer Research, 9, 1982, 4‑17, reprinted in Readings on Consumer Behavior:  Individuals, Groups and Organizations, 2nd edition, eds. Melanie Wallendorf and Gerald Zaltman, New York:  Wiley, 1984, and (in Japanese) The Institute of Business Research Monographs, Tokyo, 1986. 

“Preferred Solutions to the Energy Crisis as a Function of Causal Attributions,” with John Painter and Richard Semenik, Journal of Consumer Research, 8, 1981, 306‑312, reprinted in Readings in Consumer Behavior:  Individuals, Groups, and Organizations, 2nd edition, eds. Melanie Wallendorf and Gerald Zaltman, New York:  Wiley, 1984.
	
“Predictors of Attendance at the Performing Arts,” with Alan Andreasen, Journal of Consumer Research, 7, 1980, 112‑120.

“Research for Marketing Decisions,” (book review), Journal of Marketing Research, 15, 1978, 658‑659.

“An Investigation of Brand Choice Processes,” (book review), Journal of Marketing Research, 14, 1977, 271‑272.

“It's The Thought That Counts:  A Signed Digraph Analysis of Gift‑Giving,” Journal of Consumer Research, 3, 1976, 155‑162.

“Situational Mediation and Consumer Behavior,” Journal of Consumer Research, 3, 1976, 175‑176.

“Situating the Situation:  A Reply to Barker and Wicker,” Journal of Consumer Research, 2, 1975, 235‑236.

“Situational Variables and Consumer Behavior,” Journal of Consumer Research, 2, 1975, 157‑164, reprinted in Contemporary Perspectives in Consumer Behavior, ed. Richard J. Lutz, Belmont, California:  Kent Publishing, 1981; Consumer Classics:  A Selection of Influential Articles, eds. Ben M. Enis, Keith K. Cox, and Michael P. Mokwa, 1985, 1988, 1991, 1995; Retailing: Critical Perspectives, Anne Findlay and Leigh Sparks, eds., London: Routledge, 2001.

“An Exploratory Investigation of Situational Effects in Buyer Behavior,” Journal of Marketing Research, 11, 1974, 156‑173.

	Chapters in Books

“Introduction: Childlikeness and Adults,” with Mathieu Alemany Oliver, in Mathieu Alemany Oliver and Russell Belk, eds., Like A Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Toronto: Universitas Press, forthcoming. 

“Consumer Childlikeness,” with Mathieu Alemany, in Mathieu Alemany Oliver and Russell Belk, eds., Like A Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Toronto: Universitas Press, forthcoming. 

“Humility versus Humiliation in Old Age,” in Jamie Vanderbrock, ed., Age of Humility, Cleveland, OH: Belt Publishing, forthcoming.	

“Luxury Brands and the Use of Art in Marketing,” with Annamma Joy, in Pierre-Yves Donzé, Véronique Pouillard, and Joanne Robert, eds The Oxford Handbook of Luxury Business, Oxford: Oxford University Press, 2020, online version, 1-23, DOI: 10.1093/oxfordhb/9780190932220.013.17.  

“Foreword,” in Robert Tian and Liu Hong Fei, Belt and Road vs. China and the World: Perspectives of the Chinese, Miami, FL: North American Business Press, forthcoming.

“Living in a Digital Age,” with Rosa Llamas, in Russell Belk and Rosa Llamas, eds., Routledge Handbook of Digital Consumption, London: Routledge, forthcoming.

“Introduction to Representing the Self and Others,” in Russell Belk and Rosa Llamas, eds., Routledge Handbook of Digital Consumption, London: Routledge, forthcoming. 

“Chatbots,” in Russell Belk and Rosa Llamas, eds., Routledge Handbook of Digital Consumption, London: Routledge, forthcoming. 

“Foreword – in which loveable Hello Kitty meets Evil Ronald McDonald,” in Sotiris Lalaounis, Strategic Brand Management and Development: Creating and Marketing Successful Brands, London: Routledge, forthcoming.

“Consumer culture in precarious Asia: An introduction,” with Yuko Minowa, in Consumer Culture in Precarious Asia, Yuko Minowa and Russell Belk, eds., London: Routledge, forthcoming. 

“Preface,” with Himadri Roy Chaudhuri, in Himadri Roy Chaudhuri and Russell Belk, eds., Marketization: Theory and Evidence from Emerging Markets, Singapore: Springer, 2020, xi-xii.

“Commodification as a Part of Marketization,” in Himadri Roy Chaudhuri and Russell Belk, eds., Marketization: Theory and Evidence from Emerging Markets, Singapore: Springer, 2020, 31-72.
 
“The Dual Dangers of the Gift,” in Alexandra Urakova, ed., The Dangers of Gifts from Antiquity to the Digital Age, London: Routledge, forthcoming.
 
“Little Luxuries: Decencies, Deservingness, and Delight,” in Timothy Malefyt and Maryann McCabe, eds., Women, Consumption and Paradox, London: Routledge, 2020, 239-252.

“Introduction – Consumer Culture Fairy Tales,” with Domen Bajde and Dannie Kjeldgaard, in Domen Bajde, Dannie Kjeldgaard, and Russell Belk, eds., Consumer Culture Theory: Research in Consumer Behavior, Bingley, UK: Emerald, 2019, 1-3.
 
“Anthropology of Chinese Foodways—preface,” in Tian Guang and Chen Gang, Anthropology of Chinese Foodways, Atlanta, GA: North American Business Press, 2019, xii-xv.

“Introduction to the Handbook of the Sharing Economy: The Paradox of the Sharing Economy,” with Giana Eckhardt and Fleura Bardhi, in Russell Belk, Giana Eckhardt, and Fleura Bardhi, eds., Handbook of the Sharing Economy, Cheltenham, UK: Edward Elgar, 2019, 1-8.

“High End Contemporary Art: Art for Art’s Sake or Art for Mart’s Sake?” in Karin Ekström, ed., Museum Marketization: Cultural Institutions in the Neoliberal Era, London: Routledge, 2020, 34-45.

“Branding and Marketing,” in Stefan Schwarzkopf, ed., Routledge Handbook of Economic Theology, Abingdon, UK: Routledge, 2020, 220-227.

“Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs,” in Anul Parvatiyar and Raj Sisodia, eds., Marketing Advances in an Era of Disruptions – Essays in Honor of Jagdish Sheth, New Delhi, India, 2019, 153-166. 

“Satoshi is Dead. Long Live Satoshi: The Curious Case of Bitcoin’s Creator,” 
with Mariam Humayun, in Consumer Culture Theory, Research in Consumer Behavior, 19, Alladi Venkatesh, Samantha Cross, and Russell Belk, eds., Bingley, UK: Emerald, 2018, 19-36.

“Performance theory and consumer engagement: Wine-tourism experiences in South Africa,” with Annamma Joy, Steve Charters, Jeff Wang, and Camilo Peсa, in Samantha Cross, Cecliia Ruvalcaba, Alladi Venkatesh, and Russell Belk, ed., Consumer Culture Theory: Research in Consumer Behavior, 19, Bingly, UK: Emerald, 2018, 163-187.
 
“The Changing Notion of Materialism and Status in an Increasingly Dematerialized World,” in Research Handbook on Luxury Branding, Felicitas Morhart, Keith Wilcox, and Sandor Czellar, eds., Edward Elgar, 2020, 2-21.

“Introduction,” with Yuko Mnowa, in Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, 2019.	

“White Day in Japan,” with Yuko Minowa and Takeshi Matsui, in Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, 2019, London: Routledge, 145-182.	

“Romantic Gift Giving of Mature Consumers,” with Yuko Minowa, in Yuko Minowa and Russell Belk, ed., Romantic Gift Giving and Consumer Culture, 2019, London: Routledge, 50-91.	

“Ownership, the Extended Self, and the Extended Object,” in Joann Peck and Suzanne Shu, ed., Psychological Ownership and Consumption, 2018, 53-67.
 
“Luxury Consumption and Luxury Brands: Past, Present, and Future,” with Annnama Joy and Rishti Bhardwaj, in Terhi-Anna, ed., Consumer Behavior, London: Routledge, 2017, 442-452.

“Consumer Culture Theory: Vive la Rйvolution,” with Diego Rinallo and Nil Özçaglar -Toulouse, in Diego Rinallo, Nil Özçaglar -Toulouse, and Russell Belk, ed., Consumer Culture Theory, Research in Consumer Behavior, 18, 2017, xi-xiv.

“Technology Metaphors and Impediments to Technology Use among the Involuntarily Poor” with Arundhati Bhattacharyya, in Maryann McCabe and Elizabeth Brody, eds., Cultural Change from a Business Anthropology Perspective, Lexington, MA: Lexington Books, 2018, 143-164.

“Sartre’s Insights for Identity, Desire, the Gift, and Posthumanism,” in Sшren Askegaard and Benoit Heilbrunn, ed., The Routledge Companion to Canonical Authors in Social Theory on Consumption, London: Routledge, 2018, 120-126.

“Qualitative and Visual Consumer Insights in Asian Market,” in Syed Saad Andaleeb and Khalid Hasan, Strategic Marketing Management in Asia, Bingly, UK: Emerald, 2017, 141-151.
 
“Understanding Digital Sharing by Gen-Y Among Different Reference Groups for Product Purchase in India,” with Akanksha Garg, Varsha Jain, and Manisha Pathak-Shelat, in Marketing Reborn: Tradition, Trends and Techniques, Ahemdabad: MICA, 2016, 78-80.

“Sharing, Materialism, and Design for Sustainability,” in Jonathan Chapman, ed., Routledge Handbook of Sustainable Product Design, London: Routledge, 2017, 160-172.

“Design and Marketing Practice: On Tempests and Tea Cups,” in Sotiris Lalaounis, Design Management: Organisation and Marketing Perspectives, London: Routledge, 2018, 21-25.

 “Consumers in an Age of Autonomous and Semi-Autonomous Machines,” in John Sherry, Jr. and Eileen Fischer, ed., Currents in Consumer Culture Theory, London: Routledge, 2017, 5-32.

“Videography and Netnography,” with Robert Kozinets, in Sharon Rundle-Thiele and Krzysztof Kubacki, ed., Formative Research Methods in Social Marketing: Innovative Research Methods to Gain Consumer Insights, New York: Springer, 2017, 265-280.

“Consumer Culture Theory,” in Margit Keller, Bente Halkier, Terhi-Anna Wilska, and Monica Truninger, ed., Routledge Handbook on Consumption, London: Routledge, 2017, 13-24.

“Luxury Consumption and Luxury Brands: Past, Present, and Future,” with Annamma Joy and Rishi Bhardwaj,” in Margit Keller, Bente Halkier, Terhi-Anna Wilska, and Monica Truninger, ed., Routledge Handbook on Consumption, London: Routledge, 2017, 442-452.

“Foreword: The Sharing Economy, in Possibilities, Challenges, and the Way Forward, Pia Albinson and Yasanthi Perera eds., New York: Praeger, 2018, ix-xii.

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	“Preface,” with Jeff Murray and Anastasia Thyroff, in Consumer Culture Theory: Research in Consumer Behavior, Vol. 17, ed., Jeff Murray, Anastasia Thyroff, and Russell Belk, eds., 2015, Bingly, UK: Emerald.

“Post-Ownership Sustainability,” in Waste Management and Sustainable Consumption with The Problem of Post-Consumer Waste, Karin Eckstrцm, ed., Abingdon, UK: Routledge, 2014, 199-213.

“Foreword,” in Marketing and Economics in Modern China, Tianjin Wang, Yu 
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“Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms,” with Katharina Hellwig and Felicitas Morhart, in Sharing Economies in Times of Crisis: Practices, Politics, and Possibilities, Anthony Ince and Sarah Hall, eds., London: Routledge, 2018, 125-141.

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“Conflicting Selves and the Role of Possessions: A Process View
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“The Sacred in Consumer Culture,” in Diego Rinallo, Linda Scott, and Pauline Maclaren, eds., Spirituality and Consumption, London: Routledge, 2015, 299-323.

“Consuming Cool: Behind the Unemotional Mask,” with Kelly Tian and Heli Paavola, in Research in Consumer Behavior, Vol. 12, Russell Belk, ed., Bingly, UK: Emerald, 2010, 183-208.

“People and Things,” in Handbook of Developments in Consumer Behaviour, Victoria Wells and Gordon Foxall, eds., 2012, Cheltenham: Edward Elgar, 15-46.

		“Gender Privacy in Arab Gulf States: Implications for Consumption and 
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	“Packaging as a Vehicle for Mythologizing,” in Brands and Brand 	Management, 
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	“Possessions and the Self,” in Consumer Behavior, Wiley International
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“Global Consumerism and Consumption,” in Wiley International Encyclopedia of Marketing, Daniel Bello and David Griffith, eds., New York: John Wiley & Sons, 2011, 67-72.
 
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“Christmas,” in Encyclopedia of Consumer Culture, Dale Southerton, ed., Washington, DC: CQ Press, 2011.

“Markets and Marketing,” in Encyclopedia of Consumer Culture, Dale Southerton, ed., Washington, DC: CQ Press, 2011.

“Cultures, Consumers, and Corporations,” in Lisa Peсaloza, Nil Toulouse, and Luca Visconti, eds., Cultural Marketing Management: Strategies and Practices, London: Routledge, 2012, 15-29.

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“Out of Our Sight and Out of Our Minds: What of Those Left Behind by 
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“Eating Alone and Other Experiences,” in Handbook of Qualitative Research
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“The Human Consequences of Consumer Culture,” in Elusive Consumption: Tracking New Research Perspectives, Karin M. Ekstrцm and Helene Brembeck, eds., London: Berg, 2004, 67-85, reprinted in Alan Warde, ed., Consumption, London: Sage, 2010.

“Collecting,” in Encyclopedia of Recreation and Leisure in America, Gary S. Cross, ed., New York: Charles Scribner’s Sons, 2004.

“The Sims and the Retro Future,” in Time, Space, and the Market: Retroscapes
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“Changing Consumer; Changing Disciplinarity,” in The Changing Consumer, Alison Anderson, Kevin Meethan, and Steven Miles, eds., Amsterdam:  Harwood Academic Press, 2002, 145-161.

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“The Right Way to Wear a Tie,” (photo), in Economic Globalisation: The Impact of Globalization, Brisbane, Queensland: AccessEd, 2001, 10.

“Las Vegas as Farce, Consumption as Play,” in Business Research Yearbook, Jerry Biberman and Abbass Alkhafaji, eds., Saline, MI: McNaughton & Gunn, 2000, 642-646.

“A Cultural Biography of My Groucho Glasses,” in Imagining Marketing: Art,
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“The Missing Streetcar Named Desire, ” in The Why of Consumption:  Perspectives on Consumer Motives, Goals, and Desires, S. Ratneshwar, David Glen Mick, and Cynthia Huffman, eds., London:  Routledge, with Gьliz Ger and Sшren Askegaard, 2000, 98-119.

“Are We What We Have?” in I Shop Therefore I am:  Compulsive Spending and the Search for Self, April Benson, ed., Northvale, NJ:  Jason Aronson Press, 2000, 76-104.

“Wolf Brands in Sheep’s Clothing:  Global Appropriation of the Local,” in Brand New, Jane Pavitt, ed., London:  Victoria and Albert Museum, 2000, 68-69.

“Leaping Luxuries and Transitional Consumers,” in Marketing Issues in Transitional Economies, Rajiv Batra, ed., Norwell, MA:  Kluwer, 1999, 39-54, partially reprinted in Transition, 10 (5), October, 1999, 24-26.

“Aboriginal Consumer Culture,” in Research in Consumer Behavior,  Vol. 9, Greenwich, CT:  JAI Press, with Ronald Groves and Per Шstergaard, 2000, 1-45.

“Consumption in Affluent Societies,” in Social and Cultural Development of Human Resources, from Encyclopedia of Life Support Systems (EOLSS), UNESCO, Oxford: Eolss Publishers, [http://www.eolss.net] with Gьliz Ger, 2002. 

“In the Arms of the Overcoat:  on Luxury, Romanticism, and Consumer Desire,” in Romancing the Market, Stephen Brown, ed., London:  Routledge, 1998, 41-45.

“Money,” in The Elgar Companion to Consumer Research and Economic Psychology, Peter Earl and Simon Kemp, eds., Aldershot, Hants: Edward Elgar Publishing, 1999, 383-388.

“Multimedia Approaches to Qualitative Data and Representations,” in Barbara Stern, ed., Representing Consumers: Voices, Views and Visions, London: Routledge, 1998, 308-338.

“Of Mice and Men:  Gender Identity in Collecting,” with Melanie Wallendorf, The Material Culture of Gender/The Gender of Material Culture, Katherine Martinez and Kenneth Shapiro, eds., Winterthur, DL:  Henry Francis du Point Winterthur Museum, 1997, 7-26; (p)reprinted in Interpreting Objects and Collections, Susan M. Pearce, ed., London:  Routledge, 1994, 240-253.

“Been There, Done That, Bought the Souvenirs: Of Journeys and Boundary Crossing,” in Stephen Brown and Darach Turley, eds., Consumer Research: Postcards from the Edge, London: Routledge, 1997, 22-45.

“Romanian Consumer Desires and Feelings of Deservingness,” in Lavinia Stan, ed., Romania in Transition, Aldershot, UK:  Dartmouth Press, 1997, 191-208.

“On Aura, Illusion, Escape, and Hope in Apocalyptic Consumption: The Apotheosis of Las Vegas,” in Stephen Brown, Jim Bell, and David Carson, eds., Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End, London: Routledge, 1996, 87-107.

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“The Perfect Gift,” in Gift Giving:  A Research Anthology, Cele Otnes and Richard F. Beltramini, eds., Bowling Green, OH:  Bowling Green University Popular Press 1996, 59-84.

“Studies in the New Consumer Behavior,” in Acknowledging Consumption, Daniel Miller, ed., London:  Routledge, 1995, 58-95.

“Ethnicity and Consumption in Romania,”  in Marketing in a Multicultural World:  Ethnicity, Nationalism and Cultural Identity, Janeen Costa and Gary Bamossy, eds., Newbury Park, CA:  Sage, with Magda Paun, 1995, 180-208, reprinted in Center for International Business Education and Research International Business Reprints, 1 (1), Spring-Summer, 1995.  

“Problems of Marketization in Romania and Turkey,” in Consumption in
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“Introduction to Consumption in Marketizing Economies,” with Clifford Shultz II and Gьliz Ger, in Consumption in Marketizing Economies, Clifford J. Shultz II, Russell Belk, and Gьliz Ger, eds. Greenwich, CT:  JAI Press, with Gьliz Ger, 1994, ix-xix.

“Carnival, Control, and Corporate Culture in Contemporary Halloween Celebrations,” Halloween and Other Festivals of Death and Life, Jack Santino, ed., Knoxville, TN:  University of Tennessee Press, 1994, 105-132.

“Materialism and the Making of the Modern American Christmas,” Unwrapping Christmas, Daniel Miller, ed., Oxford:  Oxford University Press, 1993, 75-104; , reprinted in Consumption: Critical Dimensions, Daniel Miller, ed., London: Routledge, 2001.

“Attachment to Possessions,” Human Behavior and Environment:  Advances in
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“Possessions and the Sense of Past,” Highways and Buyways:  Naturalistic Research From the Consumer Behavior Odyssey, Provo:  Association for Consumer Research, Russell W. Belk, ed., 1991, 114-130.

“Collecting in a Consumer Culture,” with Melanie Wallendorf, John Sherry, and
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“Nouveaux Riches as Quintessential Americans:  Case Studies of Consumption in an Extended Family," with Janeen A. Costa, Advances in NonProfit Marketing, Vol. 3, Greenwich, CT:  JAI Press, Russell W. Belk, ed., 1990, 83-140.

“Me and Thee Versus Mine and Thine:  How Perceptions of the Body Influence
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“Collectors and Collections,” Eclectic Collections, Salt Lake City:  Salt Lake Art Center and Opportunities Foundation, catalog, 1989. 

“Materialism and the Modern U.S. Christmas,” Interpretive Consumer Research, Elizabeth Hirschman, ed., Provo:  Association for Consumer Research, 136-147, 1989, reprinted in Advertising & Society Review, 1 (2), 2000, http://www.aef.com/channel_3.asp.

“Assessing Trustworthiness in Naturalistic Consumer  Research,” with Melanie Wallendorf, Interpretive Consumer Research, Elizabeth Hirschman, ed., Provo: Association for Consumer Research, 69-84, 1989.

“Third World Consumer Culture,” Research in Marketing:  Marketing and  Development:  Toward Broader Dimensions, Erdoğan Kumcu and A. Fuat Firat, eds., Greenwich, CT:  JAI Press, 103-127, 1988, summary version in The Consumer Society, Neva Goodwin, Frank Ackerman, and David Kiron, eds., Washington, D.C.:  Island Press, 311-314, 1997.

“Identity and the Relevance of Market, Personal, and Community Objects,”
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“La Consommation Symbolique d'Art et de Culture,” Economie Et Culture, Vol. 1, Xavier Dupuis and Francois Rouet, eds., Paris:  La Documentation Francaise, 137-146, 1987.

“A Modest Proposal for Creating Verisimilitude in Consumer Information Processing Models and Some Suggestions for Establishing a Discipline to Study Consumer Behavior” Philosophical and Radical Thought in Marketing, A. Fuat Firat, Nikhilesh Dholakia, and Richard P. Bagozzi, eds., Lexington, MA:  Lexington Press, 361-372, 1987; reprinted in Mark Tadajewski, John O'Shaughnessy, and Michael Hyman, eds., Philosophy of Marketing, Vol. 5, London: Sage, 2013.

“Art Versus Science as Ways of Generating Knowledge About Materialism,” Perspectives on Methodology in Consumer Research, David Brinberg and Richard J. Lutz, eds., New York:  Springer-Verlag, 3-36, 1986.

“Generational Differences in the Meanings of Things, Products, and Activities,” Advertising and Consumer Psychology, Vol. 3, Jerry Olson and Keith Sentis, eds., New York:  Praeger, 199-213, 1986.

“Issues in the Intention Behavior Discrepancy,” Research in Consumer Behavior, Vol. 1, ed. Jagdish N. Sheth, Greenwich, CT:  JAI Press, 1985, 1‑34.

“Abstract of Materialism and Status Appeals in Japanese and U.S. Print
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“Fashion and Impression Formation Among Children,” with Robert N. Mayer, The Psychology of Fashion, ed. Michael Solomon, Lexington, Massachusetts:  Lexington Press, 1985, 293‑308.

“Entwicklung Produktspezifischer Klassifikationen von Vergrauchssituationen,” Konsumentenverhalten und Information, eds. Heribert Meffert, Hartwig Steffenhagen, and Hermann Freter, Weisbaden:  Gabler, 1979, 333‑351.

“A Free Response Approach to Developing Product Specific Consumption Situation Taxonomies,” Analytical Approaches to Product and Marketing Planning, ed. Allan D. Shocker, Cambridge, Massachusetts:  Marketing Science Institute, 1979, 177‑196.

“Gift‑Giving Behavior,” Research in Marketing, Vol. 2, ed. Jagdish N. Sheth, Greenwich, Connecticut:  JAI Press, 1979, 95‑126.

“Individual Life Style and Its Effect on Consumer Responses to Arts Offerings,” with Alan Andreasen, Public Policy and the Arts, ed. David Cwi, Baltimore:  Johns Hopkins University, 1977, 13‑19.

	Conference Proceedings

“Consumer Interactions with Artificial Intelligence Agents – a Historical Perspective,” with Marat Pakpayev, Advances in Consumer Research, forthcoming.

“Interpersonal Relationships as ‘Self-otherhood: A Conceptualization in the Context of P2P Sharing,” with Jashim Kahn, Advances in Consumer Research, forthcoming. 

“Consuming Order and Discipline,” with Eric Ping Hung Li, Advances in Consumer Research, forthcoming.

“Beyond the Westernized Body: Constructing the Ideal Curvy Female Body Through Paradoxical Paradigms,” with Hela Zouaoui and Fatma Smaoui, Advances in Consumer Research, forthcoming.

“Theorizing Relational Work in the Collaborative Economy: An Application of Peer-to-Peer Renting,” with Dominique Roux, Advances in Consumer Research, forthcoming.

“#Cyborgs are in your Dreams, Thoughts, Talk, and Perhaps Next Door,” with Vitor Lima, Advances in Consumer Research, forthcoming.

“Population Management and Social Sustainability: Precarious Consumers in Asia,” with Yuko Minowa, Consumer Culture Theory Proceedings 2020, forthcoming.

“I Am the Old and the New: The Place of Aboriginal Art in the Australian Art World, 1973-2018,” with Ruth Rentschler, Advances in Consumer Research, 47, 315-319, 2019. 

“Gender-Class Intersectionality: Identity Projects of Married Women in Urban India,” with Tanuka Ghoshal, Advances in Consumer Research, 47, 579-580, 2019.

“All that Glitters is Gold: Toward a Theory of Sensory Flamboyance and Subtlety in Consumption,” with Tanuka Ghoshal, Asia-Pacific Advances in Consumer Research,” 12, 2018, 13-14.

“The Soul and the Machine: Humanlike Machines and Machinelike Humans,” Advances in Consumer Research, 45, 2017, 164-169.

“In Ones and Zeroes We Trust?: Money, Religion & Bitcoin,” with Mariam Humayun, Advances in Consumer Research Volume, 45, 2017, 677-678.

“Magical Machines Meet Magical People,” Latin American Advances in Consumer Research, 4, 2017, 28-30. 

“My Magic is Stronger than Yours: An Exploration of Competitive Spirituality in Brazilian Religions,” with Victoria Rodner and Chloe Preece, Latin American Advances in Consumer Research, 4, 2017, 122-123.

“Cultural Capital and Taste Distinctions in Urban India,” with Tanuka Ghoshal and Rishtee Batra, Advances in Consumer Research, 45, 2017, 618-619.

 “Being Dumb in the Age of Smart: Analogue Object Entanglements,” with Mariam Humayun, Advances in Consumer Research Volume, 45, 2017, 117-122.

“When Objects Trump Subjects,” with Mariam Humayun, European Advances in Consumer Research, 2018, 280-286.

 “From Nothingness into Being:  Creation and Resilience of a Decentralized Brand,” with Mariam Humayun, Advances in Consumer Research, 2016.

“Object Agency and the Extended Object, Asia Pacific Advances in Consumer Research, 2015.

“Co-Construction of the Digital Self,” Advances in Consumer Research, 2015, 43, 111-116.

“Image and Sound in a Digital Age: The Inflation of Symbols and the Erosion of Value,” Advances in Consumer Research, 43, 2015, 275-281.

“Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality,” with Katharina Hellwig and Felicitas Morhart, Advances in Consumer Research, 43, 2015, 181-185.
 
“Alternative Conceptualizations of the Extended Self,” Advances in Consumer Research, 42, 2014, 251-254.

“Home and Commercial Hospitality Rituals in Arab Countries,” with Rana Sobh, Jonathan Wilson, and K. Gimiena, Advances in Consumer Research, 40, 2012, 5-8.

“Object Agency and the Extended Self,” with Mariam Humayun, Asia Pacific Advnaces in Consumer Research, 11, 2015.

“Branding Masculinity: The Cultural Foundations of Brand Meaning,” with Elizabeth Hirschman, Advances in Consumer Research, 42, 2015, 324-329.

“Consumer Conformity, Uniqueness and Mobility: Consumer Identity in the Yard,” with Elizabeth Hirschman and Ayalla Ruvio, Advances in Consumer Research, 42, 2015, 318-23.

 “If you Prick us do we not Bleed? Humanoid Robots and Cyborgs as Consuming Subjects and Consumed Objects,” Latin American Advances in Consumer Research, 3, 2014, 3-6.

“Who are You When You’re Online? The Digital Extended Self,” Asia Pacific Advances in Consumer Research, Vol. 10, 2013, 82-84.

“Toward a New Paradigm in Marketing Thought: The Contributions of New Generation Academics to Marketing and Consumer Research,” with Wided Batat, Linda Price, Ekant Veer, Jeff Thror, Isabelle Frochot, Markus Giesler, Robin Canniford, Bubak Traheri, and Chouki Fundla, Asia Pacific Advances in Consumer Research, Vol. 10, 2013, 448-450.

“Visual Texts: ‘We Can Only Know What We See’,” with Margo Buchanon-Oliver, Jonathan Schroeder, Janet Borgerson, Carolyn Costley, Lorraine Friend, Sandy Bulmer, Sandy Smith, Joel Heitanen, and Marylouise Caldwell, Asia Pacific Advances in Consumer Research, Vol. 10, 2013, 451-452.
 
“Consumption, Culture and Cognition in the Afterlife,” with Elizabeth Hirschman and Ayalla Ruvio (abstract), Advances in Consumer Research, 41, 2013.

“Appalachian Mountain Men-of-Action: Nascar at Bristol,” with Elizabeth Hirschman and Ayalla Ruvio, Advances in Consumer Research, 40, 2012, 327-333.

“Arab Hospitality,” with Rana Sobh, (abstract), European Advances in Consumer Research, 10, 2013, 332.

“Effects of Geographic and Religious Stratification and Modernity in the Arab Gulf,” with Rana Sobh (abstract), Advances in Consumer Research, 41, 2013.

“The Rise of Inconspicuous Consumption,” with Giana Eckhardt and Jonathan Wilson, (abstract), European Advances in Consumer Research, 10, 2013, 202-203.

“Make Someone Happy: Romantic Gift Giving of Teenagers in Japan,” with Yuko Minowa and Takeshi Matsui, European Advances in Consumer Research, 10, 2013, 219-220.

“Hospitality as an Empty Ritual Protocol,” with Rana Sobh, ANZMAC Proceedings, 2012, ISSN: 1447:3275, CD.

“Cash and Cards: Perceptions of Payment Mode,” with Jashim Kahn, Margaret Craig-Lees, and Roger Marshall, ANZMAC Proceedings, 2012, ISSN: 1447:3275, CD.
 
“I am Hello Kitty: The Incorporation of a Cartoon Character into Self Concept,” with Pun San Fong and Gerry Gorn, Proceedings of the American Marketing Association Winter Educator’s Conference, 2013, 404-406.

“Sharing Strategies for a Better World, a Smaller Footprint, and 50% Off Everything,” in Michael S. W. Lee, Helene Cherrier, and Sharyn Rundle-Thiele, eds., Proceedings of ICAR 2012 Brisbane, Anti-Consumption Research, ISBN 978-0-473-20539-3, Auckland: University of Auckland Business School, 2012, 36-39.

Rinallo, Diego, Maclaran, Pauline, Belk, Russell, Gould, Stephen, Izberk-Bilgin, Elif, Kedzior, Richard, Kozinets, Robert V., and Arnould, Eric. (2012). “Conversations on the Sacred and Spirituality in Consumer Behavior,” Advances in Consumer Research, 40, 1094–1095. 

“Chinese Consumer Culture and Brand Culture,” with Xin Zhao, Zhiyan Wu, Jonathan Schroeder, Janet Borgerson, and Giana Eckhardt, Asia-Pacific Advances in Consumer Research, 9, 2011, 82.

“Branding Nationalism in Republican Shanghai,” with Xin Zhao, Asia-Pacific Advances in Consumer Research, 9, 2011, 83.

“Domains of Privacy and Hospitality in Arab Gulf Homes,” with Rana Sobh, Asia-Pacific Advances in Consumer Research, 9, 2011, 90-92.

“Buddhism and Consumption,” with Giana Eckhardt, Robin Canniford, Nikhilesh Dholakia, Jay Pongsakornrungsilp, Linda Price, Jonathan Schroeder, Ekant Veer, Jeff Wang, Maggie Zhiyan Wu, and Xin Zhao, Asia-Pacific Advances in Consumer Research, 9, 2011, 357-358.
 
“Shangri-La: The Local Effects of Constructing a Tourist Paradise,” (abstract), with Rosa Llamas, 2010 Global Marketing Conference: Marketing in a Turbulent Environment, ISSN: 1976-8699, 2010, 1847-1849.

“The Last Picture Show,” with Robert Kozinets, Advances in Consumer Research, 38, 2012, 718-720.
 
“Domains of Privacy in Arab Gulf Homes,” (abstract) with Rana Sobh, Advances in Consumer Research, 38, 2012, 719.

“Paradise Lost: The Making of Shangri-La,” (abstract), with Rosa Llamas, Advances in Consumer Research, 38, 2012, 719.

“Shangri-La, A Journey from an Imaginary Place to a Non-Place,” (abstract), with Rosa Llamas, Advances in Consumer Research, 38, 2012, 97-98.

“Conflicting Selves and the Role of Possessions: Exploring Transgenders’ Self-Identity Conflict,” (abstract), with Ayalla Ruvio, Advances in Consumer Research, 38, 2012, 587.

	“Conflicting Imperatives of Modesty and Vanity among Young Women in the Arabian 
Gulf,” (extended abstract), with Rana Sobh and Justin Gressel, European Advances in Consumer Research, 2011, 429.

“An Exploration into the Religious and Symbolic Meanings of Gendered Spaces in an Arab Gulf Home,” (abstract), with Rana Sobh, Advances in Consumer Research, 38, 2012, 316-321.

	“Conflicting Imperatives of Modesty and Vanity among Young Women in the Arabian 
Gulf,” with Rana Sobh and Justin Gressel, Advances in Consumer Research, 38, 2012, 588-590.
 
“Paradise Lost: The Making of Shangri-La,” (abstract), with Rosa Llamas, European Advances in Consumer Research, 2011, 429.

“Domains of Privacy and Hospitality in Arab Gulf Homes,” (abstract), with Rana Sobh, 2010 Academy of Indian Marketing International Conference Abstracts, New Delhi, npn 2010.

“Privileging Localism and Visualizing Nationhood in Anti-Consumption,” with Rohit Varman, ICAR-NACRE Proceedings, Marseilles, France, 2010, 30-32.
 
	“Shangri-La: Messing with a Myth,” with Rosa Llamas, Proceedings of the International 	Society of Marketing and Development,” Hanoi, 2010.

	“The Scented Winds of Change: Conflicting Notions of Modesty and Vanity among Young Qatari and Emirati Women,” with Rana Sobh and Justin Gressel, Advances in Consumer Research, 37, 2010, 905-907.

	“Remade China: The Re-Production of Chineseness in a Multi-Cultural Society,” 	(abstract), with Eric Ping Hung Li, Advances in Consumer Research, Volume 37, 2010,
	 736.

	“2009 ACR Film Festival Summary,” with Robert Kozinets, Advances in Consumer 		Research, Vol. 37, 2010, 733.
	
	“Social Change and Gendered Gift Giving Rituals: A Historical Analysis of Valentine’s 
Day in Japan,”with Yuko Minowa and Olga Khomenko, Proceedings of the Conference for Historical Analysis and Research in Marketing, Richard Hawkins, ed., 197-209, 2009.

 “Imagined Nationhood: Advertising Nationalism in Republican Shanghai,” with Xin Zhao, Asia-Pacific Advances in Consumer Research, 8, 2009, 151-152, (reprinted in Indian School of Business Insight, 2009, 151).

“Behind Closed Doors: Consuming Gendered Home Spaces in an Arab Gulf State,” (abstract), with Rana Sobh, Asia-Pacific Advances in Consumer Research, 2009, 34.

“The Scented Winds of Change: Conflicting Notions of Modesty and Vanity among Young Qatari and Emirati Women,” (abstract) with Rana Sobh and Justin Gressel, Asia-Pacific Advances in Consumer Research, 2009, 342-343.

	“Consuming Gendered Space in Islam” (abstract), with Rana Sobh, Advances in
	 Consumer Research, Vol. 36, 2009, 210-211.

“Film Festival Summary,” with Marylouise Caldwell, Advances in Consumer Research, Vol. 36, 2009, 801.

	“Behind Closed Doors: Gendered Home Spaces in an Arab Gulf State,” (abstract), 
	with Rana Sobh, Advances in Consumer Research, Vol. 36, 2009, 802-803.

	“From Saver Society to Consumer Society: The Case of the East European 
	Consumer,” (abstract), with Eleonora Axelova, Advances in Consumer Research, 
	Vol. 36, 2009, 824-825.

	“The Role of Consumption in the Organization of Urban Space: The Case of Neo-
Bohemia,” (abstract), with Yesim Ozalp, Advances in Consumer Research, Vol. 36, 2009, 830-831.

“Gendered Home Spaces in an Arab Gulf State,” (abstract), with Rana Sobh, Advances in Consumer Research, 36, 2009, 210-213.

	“Latin American ACR Film Festival,” with Robert Kozinets, Latin American 
	Advances in Consumer Research, Vol. 2, 2008, 178-181.

	“Videography Workshop: Consumer Videography in the Real World,” with Marylouise
	Caldwell and Paul Henry, Latin American Advances in Consumer Research,
	 Vol. 2, 2008, 182.

	“Disney Dreams in China,” (abstract), with Eric Ping Hung Li and Annamma Joy, 
	Latin American Advances in Consumer Research, Vol. 2, 2008, 180.

	“Behind the Closed Doors: Gendered Home Spaces in a Gulf Arab State,” (abstract), 
	With Rana Sobh, Latin American Advances in Consumer Research, Vol. 2, 2008, 
	181.

“Disney Dreams in China,” (abstract), with Eric Ping Hung Li and Annamma Joy, 
Advances in Consumer Research, 2008, 877.

“Skin Lightening and Beauty in Four Asian Cultures,” with Eric Li, Hyun Min, Junko
 Kimura, and Shalini Bahl,  Advances in Consumer Research, 2008, 444-449.

“Is Sharing an Alternative to Private Ownership?” with Rana Sobh, in MohammadHoque 
and Cedwyn Fernandes, eds., Proceedings of the Fifth International Business Research 
Conference, 2007, 188-194.
	
 “New Meanings of Development-Consumption Nexus? A Manifestation in Vietnamese
Weddings,” (abstract) with Doan Nguyen,  International Society of Marketing and 
Development Proceedings, CD-ROM, 2008.

“Desire on Fire: A Naturalistic Inquiry of Chinese Death Ritual Consumption,” with Xin 
Zhao, European Advances in Consumer Research, (abstract), 2008, 245-246. 

“Live from Shopping Malls: Blogs and Chinese Consumer Desire,” (abstract), with Xin 
Zhao, Advances in Consumer Research, 34, 2007, 131-134.

“EACR Film Festival Summary,” with Robert Kozinets, European Advances in 
Consumer Research, 2008, 1-7.

“Advertising Liminality: Advertising as Liminal Space of Social Transformation in 
China,” with Xin Zhao, Asia-Pacific Advances in Consumer Research, Vol. 5, 
2007, 189-190.

‘Why Don’t Consumers Behave Ethically? The Social Construction of Consumption,” 
with Giana Eckhardt and Timothy Devinney, Asia-Pacific Advances in Consumer 
Research, Vol. 5, 2007, 425.

“Just for Fun: The Social Dynamics of Fantasy, Fun, and Play,” with Linda Price, Asia-
Pacific Advances in Consumer Research, Vol. 5, 2007, 71-72.

 “The First Latin America ACR Film Festival,” with Robert V. Kozinets, Latin American 
Advances in Consumer Research, Vol. 1, David Luna and Silvia Gonzalez, eds., 
forthcoming.

"The Gospel of Prosperity: Charismatic Churches in Ghana," (abstract), with Samuel 
K. Bonsu, Advances in Consumer Research, Vol. 33, Connie Pechmann and Linda Price, 
eds., 2006, 9-10.

"2005 ACR Film Festival," with Robert V. Kozinets, Advances in Consumer Research, 
Vol. 33, Connie Pechmann and Linda Price, eds., 2006, 5-11.	

“Out of Sight and Out of Our Minds:  What of Those Left Behind by Globalism?” 
Proceedings of the 9th International Conference on Marketing and Development, 
Paschalina Liamou and Yorgos Zotos, eds., Thessaloniki, Greece, 2005, CD-ROM, ISBN 
960-243-016-8.

	“Emergence of Consumer Cultures: A Cross-Cultural and (Art) Historical Comparison,” 
(abstract), with Gьliz Ger, in The Future of Marketing’s Past: Proceedings of the 12th 
Conference on Historical Analysis and Research in Marketing (CHARM), 2005, 337.

	“The First European ACR Film Festival,” with Robert V. Kozinets, in European 
	Advances in Consumer Research, Karin Ekstrom and Helene Brembeck, eds., Valdosa, 
	GA: Association for Consumer Research, 2006, 1-5.

	“Christmas in Japan,” (abstract) with Junko Kimura, in European Advances in Consumer 
	Research, Karin Ekstrom and Helene Brembeck, eds., Valdosa, GA: Association for 
	Consumer Research, 2006, 2-3.

“Consumer Ethics Across Cultures,” (abstract) with Timothy Devinney and Giana 
	Eckhardt, in European Advances in Consumer Research, Karin Ekstrom and Helene 
	Brembeck, eds., Valdosa, GA: Association for Consumer Research, 2006, 4-5.

	“Remembrances of Things Past: Silent Voices in Collections,” in European 
	Advances in Consumer Research, Karin Ekstrom and Helene Brembeck, eds., Valdosa, 
	GA: Association for Consumer Research, 2006, 392-397.

	“Personal Possessions in the Workplace: The Influence of The “Alternative Family’ Of 
The Corporation on Consumption,” (abstract), with Kelly Tian, in Advances in
 Consumer Research, Vol. 32, Geeta Menon and Akshay R. Rao, eds., Valdosta, GA: 
Association for Consumer Research, 2005, 11-12.

“2004 ACR Film Festival,” with Robert V. Kozinets, in Advances in Consumer 
Research, Vol. 32, Valdosta, GA: Association for Consumer Research, 2005, 6-8.

“Santa Claus is Coming to Town: Assimilation of Christmas in Japan,” (abstract) with 
Junko Kimura, in Advances in Consumer Research, Vol. 32, Geeta Menon and Akshay R. 
Rao, eds., Valdosta, GA: Association for Consumer Research, 2005, 8.

“Sinolization of a Western Holiday: The Sweethearts’ Christmas,” (abstract) with 
Xin Zhao, in Advances in Consumer Research, Vol. 32, Geeta Menon and Akshay R. 
Rao, eds., Valdosta, GA: Association for Consumer Research, 2005, 8.

“Consumption in an Intercultural Marriage,” (abstract) with Yasmin Sikhon, in Advances 
in Consumer Research, Vol. 32, Geeta Menon and Akshay R. Rao, eds., Valdosta, GA: 
Association for Consumer Research, 2005, 8.

“Consumption and the ‘Modern Woman’ in China: A Conceptual Framework,” in Asia-
Pacific Advances in Consumer Research, Vol. 4, Young-Won Hon and Youjae Yi, eds., with Kineta Hung and Liyan Li., 2005, 349-353.

“Christmas in Japan,” (abstract), in Asia-Pacific Advances in Consumer Research, Vol. 4,
Young-Won Hon and Youjae Yi, eds., with Junko Kimura, Duluth, MN: Association for 
Consumer Research, 2005, 356.

“Tourist Photos: Signs of Self,” (abstract), in Advances in Consumer Research,
	 Vol. 31, Mary Frances Luce and Barbara Kahn, eds., Valdosta, GA: Association
	 for Consumer Research, 2004, 15.

“Men and Their Machines,” in Advances in Consumer Research, Vol. 31, Mary Barbara 
Kahn and Mary Frances Luce, eds., Valdosta, GA: Association for Consumer Research, 
2004, 273-278.

	“2003 ACR Film Festival,” with Robert Kozinets, in Advances in Consumer Research, 
Vol. 31, Mary Frances Luce and Barbara Kahn, eds., Valdosta, GA:  Association  for Consumer Research, 2004, 6-17.

“Helping Others, Creating Yourself: Understanding Volunteer Vacations,” (abstract)  in
European Advances in Consumer Research, Vol. 6, Darach Turley and Stephen Brown,
eds.,Valdosta Georgia:  Association for Consumer Research, with Hillary Leonard
and Debra L. Scammon, 2003, 264.

“The Cult of Macintosh,” (abstract) in European Advances in Consumer
Research, Vol. 6, Darach Turley and Stephen Brown, eds., Valdosta Georgia:
Association for Consumer Research, with Gьlnur Tumbat, 2003, 1.

“China’s First Global Advertising Encounter: Pre-Communist Shanghai,” in The Romance of Marketing History, Eric H. Shaw, ed., Boca Raton, FL: Association for Historical Research in Marketing, with Xin Zhao, 220-228, 2003.

“A Glimpse into China’s First Wave of Consumer Revolution:  Globalization and Localization of Print Advertising in Republican China,” (abstract), in The Romance of Marketing History, Eric H. Shaw, ed., Boca Raton, FL: Association for Historical Research in Marketing, with Xin Zhao, 296, 2003.

“The Human Consequences of Consumer Culture,” (Presidential Address), in Globalization, Transformation, and Quality of Life Proceedings of the 8th International Conference on Marketing and Development, Clifford J. Shultz, II, Don Rahtz and  Mark Speece, eds., Bangkok: International Society of Marketing and Development, 2003, CD-ROM, ISBN 953-6148-34-X.

“What’ Wrong with Globalism?,” Globalization, Transformation, and Quality of Life Proceedings of the 8th International Conference on Marketing and Development, Clifford J. Shultz, II, Don Rahtz and  Mark Speece, eds., Bangkok: International Society of Marketing and Development, 2003, CD-ROM, ISBN 953-6148-34-X.

“Shoes and Self,”Advances in Consumer Research, Vol. 29, Punam Anand Keller and Dennis Rook, eds., Valdosta, GA: Association for Consumer Research, 2003, 27-33 (In French http://www.consommations-societes.net/revue/articles/chaussures.htm).

“Recapturing Humanity: Embeddedness in Market Communities,”(abstract), with Rohit Varman and Janeen Arnould Costa, Advances in Consumer Research, Vol. 30, Punam Anand Keller and Dennis Rook, eds., Valdosta, GA: Association for Consumer Research, 2003, 4.

“Money to Burn: Consumption by the Dead in China,”(abstract), with Xin Zhao, 
Advances in Consumer Research, Vol. 30, Punam Anand Keller and Dennis Rook, eds.,
Valdosta, GA: Association for Consumer Research, 2003, 4, 

“The Cult of Macintosh,” (abstract), with Gьlnur Tumbat, Advances in Consumer 
Research, Vol. 30, Punam Anand Keller and Dennis Rook, eds., Valdosta, GA: Association for Consumer Research, 2003, 4.

“Advertising in 1920s Shanghai: Globalization and Localization in the World of Calendar Advertising,”(abstract), with Xin Zhao, Advances in Consumer Research, Vol. 30, Punam Anand Keller and Dennis Rook, eds., Valdosta, GA: Association for Consumer Research, 2003, 222.

“Sinolization: How to Advertise to Chinese Consumers,”(abstract), with Xin Zhao, Asia-Pacific Advances in Consumer Research, Vol. 5, Rami Zwick and Tu Ping, eds., Valdosta, GA:  Association for Consumer Research, 2002, 119.

“Responses to Global and Local Appeals in Chinese Television Advertising,” (abstract), with Nan Zhou, Asia-Pacific Advances in Consumer Research, Vol. 5, Rami Zwick and Tu Ping, eds., Valdosta, GA:  Association for Consumer Research, 2002, 218.

“The Rendezvous as Bounded Utopia,” (abstract) with Janeen Costa, Advances in Consumer Research, Vol. 28, Susan Broniarczyk and Kent Nakamoto, eds., Valdosta, GA:  Association for Consumer Research, 2002, 62.

 “The Chinese Consumer Revolution,” Advances in Consumer Research, Vol. 29, Susan Broniarczyk and Kent Nakamoto, eds., Valdosta, GA:  Association for Consumer Research, 2002, 339-341.

“A Reader Response Analysis of Global and Local Appeals in Chinese Consumer Advertising,” (abstract) with Nan Zhou, Advances in Consumer Research, Vol. 29, Susan Broniarczyk and Kent Nakamoto, eds., Valdosta, GA:  Association for Consumer Research, 2002, 340-341.

“’Look at Them Blokes! Got No Bloody Control See’: Alcohol Consumption and
 the Australian Aborigine,” with Ronald Groves, Asia Pacific Advances in
 Consumer Research, Vol. 4, Paul M. Tidwell and Thomas E. Muller, eds.,
 Valdosta, GA: Association for Consumer Research, 2001, 310-317.

“Specialty Magazines and Flights of Fancy:  Feeding the Desire to Desire,” in Andrea Groeppel-Klein and Franz-Rudolf Esch, eds, European Advances in Consumer Research, Berlin: Association for Consumer Research, 2001, 197-202.

“Bridge Climb: On Postmodern Rites of Passage,” with Ronald Groves, ANZMAC 2001 Conference Proceedings, see http://www.ANZMAC/anzmac/AUTHORS/pdfs/Groves.pdf
2001.

“Videography Versus Written Ethnography in Consumer Research,” in Advances in Consumer Research, Vol. 28, Mary Gilly and Joan Meyers-Levy eds., Valdosta, GA: Association for Consumer Research, 2001, 44.

“Consumption Lifestyles of the New Elite in Zimbabwe,” (abstract), in Advances in Consumer Research, Vol. 28,  Mary Gilly and Joan Meyers-Levy, eds., Valdosta, GA: Association for Consumer Research, 2001, 44.

“Local and Global Models of Consumption and Their Appeal to Consumers in Zimbabwe,” (abstract), in Advances in Consumer Research, Vol. 28, Mary Gilly and Joan Meyers-Levy, eds., Valdosta, GA: Association for Consumer Research, 2001, 277-278.

"Consumption Patterns of the New Elite in Zimbabwe," Marketing Contributions to Democratization and Socioeconomic Development, Clifford J. Shultz II and Bruno Grbac, eds., Rijeka, Croatia: Sveuiliљnica knjiznica, 2000, 120-137.

"Third World Middle Class in a Global Economy," (abstract), Marketing Contributions to Democratization and Socioeconomic Development, Clifford J. Shultz II and Bruno Grbac, eds., Rijeka, Croatia: Sveuiliљnica knjiznica, 2000, 288-289.

“Spirit in the Stone: The Role of Stone Sculpture in Carving a Post-Colonial African Nation,” (abstract), with Ronald Groves, in Marketing and Development Challenges in the 21st Century, Olav Sorenson and Eric J. Arnould, eds., 2000, Accra, Ghana: International Society of Marketing and Development, 284-285.

“Two Visual Studies of Development Issues in Contemporary Zimbabwe,” in (abstract),  in Marketing and Development Challenges in the 21st Century, Olav Sorenson and Eric J. Arnould, eds., 2000, Accra, Ghana: International Society of Marketing and Development, 283-284.

“The New Elite:  Consumption, Aspirations, and Obligations Among Indigenous Managers, Professionals, and Entrepreneurs in Zimbabwe,” (abstract), in Marketing and Development Challenges in the 21st Century, Olav Sorenson and Eric J. Arnould, eds., 2000, Accra, Ghana: International Society of Marketing and Development, 285.

“Fallacies of Marketing and Development,” (abstract), in Marketing and Development Challenges in the 21st Century, Olav Sorenson and Eric J. Arnould, eds., 2000, Accra, Ghana: International Society of Marketing and Development, 524-525.

“Chocolate Temptations: Decadence and Delight in Chocolate Consumption,” (abstract), with Janeen Arnold Costa, Advances in Consumer Research, Vol. 26, Eric J. Arnould and Linda M. Scott, eds., Provo, UT: Association for Consumer Research, 1999, 483.

“Once in a Lifetime: Travel as Sacred Experience,” with Ronald Groves, in Proceedings of the Marketing Paradiso Conclave, Stephen Brown and Anthony Patterson, Belfast:  University of Ulster, 1999, 278-285.

“Pimps for Paradise: Missionaries, Monetary Funds, and Marketers,” in Proceedings of the Marketing Paradiso Conclave, Stephen Brown and Anthony Patterson, Belfast:  University of Ulster, 1999, 37-47.

“Luxury Beverage Consumption in Hong Kong,” (abstract), with Ronald Groves, in Asia Pacific Advances in Consumer Research, Vol. 3, Kineta Hung and Keith B. Monroe, eds., Provo, Ut: Association for Consumer Research, 1998, 36-37.

“Chocolate Delights:  Gender and Consumer Indulgence,” in Eileen Fischer and Daniel L. Wardlow, eds., Gender, Marketing, and Consumer Behavior Fourth Conference Proceedings, San Francisco, CA:  San Francisco State University, with Janeen Arnold Costa, 1998, 179-193.

“Gendering the Material Culture of Our University Offices,” (abstract) in Eileen Fischer and Daniel L. Wardlow, ed., Gender, Marketing, and Consumer Behavior Conference Proceedings, San Francisco, CA:  San Francisco State University, with Joel Watson, 1998, 199-200.

“Consumer Desire,” in Per Anderson, ed., Proceedings of the 27th EMAC Conference, Track 6, Stockholm:  European Marketing Academy, 1998, with Gьliz Ger and Sшren Askegaard, 141-151.

“Three Coins in a Caesar’s Palace Fountain:  Interpreting Las Vegas,” in Joseph W. Alba and J. Wesley Hutchinson, eds., Advances in Consumer Research, Vol.  25, Provo, UT:  Association for Consumer Research, 1998, 7-9. 

“Las Vegas as Farce; Consumption as Play,” (abstract), in Joseph W. Alba and J. Wesley Hutchinson, eds., Advances in Consumer Research, Vol.  25, Provo, UT:  Association for Consumer Research, 1998, 8.

“Ella’s Elephants and the Three Blind White Guys,” in Joseph W. Alba and J. Wesley Hutchinson, eds., Advances in Consumer Research, Vol.  25, Provo, UT:  Association for Consumer Research, 1998, 109-113.

“Material Culture and the Extended and Unextended Self in Our University Offices,” with Joel Watson, in Joseph W. Alba and J. Wesley Hutchinson, eds., Advances in Consumer Research, Vol.  25, Provo, UT:  Association for Consumer Research, 1998, 305-310.

“The Goblin and the Huckster:  A Story of Consumer Desire for Sensual Luxury,” in Proceedings of the Marketing Illuminations Spectacular, Stephen Brown, Anne Marie Doherty, and Bill Clarke, eds., Belfast:  University of Ulster, 1997, 290-299.

“Visual Studies of Consumer Taste and Its Influence on Indigenous Art in the Third and Fourth Worlds,” (abstract), Marketing Challenges in Transition Economies:  Proceedings of the Sixth International Conference on Marketing and Development, Dana-Nicoleta Lascu, Iacob Ctoiu, Nikhilesh Dholakia, and Sanford Grossbart, eds.,  Mangalia, Romania:  International Society for Marketing and Development, 1997, 86-87.

“Aboriginal Art as a Commodity:  Meaning Modification in a Marketing Channel,” with Ronald Groves, (abstract), Marketing Challenges in Transition Economies:  Proceedings of the Sixth International Conference on Marketing and Development, Dana-Nicoleta Lascu, Iacob Ctoiu, Nikhilesh Dholakia, and Sanford Grossbart, eds.,  Mangalia, Romania:  International Society for Marketing and Development, 1997, 87.

“Everyday Life for Eastern European Consumers,” Marketing Challenges in Transition Economies:  Proceedings of the Sixth International Conference on Marketing and Development, Dana-Nicoleta Lascu, Iacob Ctoiu, Nikhilesh Dholakia, and Sanford Grossbart, eds.,  Mangalia, Romania:  International Society for Marketing and Development, 1997, 1-8.

“Preface,” with Ronald Groves, in Asia Pacific Advances in Consumer Research, Vol. 2, Russell W. Belk and Ronald Groves, eds., Provo: Association for Consumer Research, 1997, iv.

“Lessons of Altruism and Egoism in Children’s Birthday Stories,” with Kimberly Dodson, Advances in Consumer Research, Vol. 24, Merrie Brucks and Debbie MacInnis, eds., Provo, UT: Association for Consumer Research, 1997, 103-108.

“Consumer Desire in Three Cultures: Results from Projective Research,” with Gьliz Ger and Sшren Askegaard, in Advances in Consumer Research, Vol. 24, Merrie Brucks and Debbie MacInnis, eds., Provo, UT: Association for Consumer Research, 1997, 24-28.

“Gender in Children’s Birthday Stories,” with Kimberly Dodson, Gender, Marketing, and Consumer Behavior, Janeen Arnold Costa, ed., Salt Lake City: Association for Consumer Research, 1996, 96-108

“The Birthday Card Minefield,” with Kimberly Dodson, in Advances in Consumer Research, Vol. 23, Kim P. Corfman and John G.  Lynch, Jr. eds., Provo, UT: Association for Consumer Research, 1996, 14-20.

“The Meaning of Gifts and Greetings,” (abstract), in Advances in Consumer Research, Vol. 23, Kim P. Corfman and John G.  Lynch, Jr. eds., Provo, UT: Association for Consumer Research, 1996, 13.

“Metaphors of Consumer Desire,” with Gьliz Ger and Sшren Askegaard, in Advances in Consumer Research, Vol. 23, Kim P. Corfman and John G.  Lynch, Jr. eds., Provo, UT: Association for Consumer Research, 1996, 368-373.

“The Work of Art in An Age of Hyperreality: Learning from Las Vegas,” (Keynote Address), Proceedings of the Marketing Eschatology Retreat, Stephen Brown, Jim Bell, and David Carson, eds., Belfast: University of Ulster, 1995, 14-27.

"The Role of Consumer Desire in Contemporary Economic Development," (Keynote Address), Marketing and Development, Annamma Joy, Kunal Basu, and Zheng Hangsheng, eds., Beijing:  International Society for Marketing and Development, 1995, 6-10.

“Art and Development: Socio-Economic, Cultural, and Historical Perspectives,” (abstract), Marketing and Development, Annamma Joy, Kunal Basu, and Zheng Hangsheng, eds., Beijing:  International Society for Marketing and Development, 1995, 447-450.

“Marketing and Multiple Meanings of Australian Aboriginal Art,” (abstract), with Ronald Groves, Marketing and Development, Annamma Joy, Kunal Basu, and Zheng Hangsheng, eds., Beijing:  International Society for Marketing and Development, 1995, 448.

“Art, Art Collecting, and Consumer Culture: A Cross-Cultural and Historical Analysis,” (abstract), with Gьliz Ger, Marketing and Development, Annamma Joy, Kunal Basu, and  Zheng Hangsheng, eds., Beijing:  International Society for Marketing and Development, 1995, 448-449.

"The Odyssey Downunder:  A Qualitative Study of Aboriginal Consumers," Advances in Consumer Research, Vol. 22, Frank R. Kardes and Mita Sujan, eds., Provo, UT:  Association for Consumer Research, with Ronald Groves, 1995, 303-305.  

“Awards, Rewards, Prizes, and Punishments: ACR Fellow’s Address,” Advances in Consumer Research, Vol. 22, Frank R. Kardes and Mita Sujan, eds., Provo, UT:  Association for Consumer Research, 1995, 9-15.

"Prostitution and AIDS in Thailand:  Sexual Consumption in a Time of Crisis,"  Asian Advances in Consumer Research, Vol. 1, Joseph A. Cote and Siew Meng Leong, eds., Singapore:  Association for Consumer Research, 1994, 288-290. 

"Battling Worldliness in the New Zion:  Mercantilism Versus Homespun in 19th Century Utah,"  Proceedings of the Sixth Conference on Historical Research in Marketing and Marketing Thought, Jeffrey B. Schmidt, Stanley C. Hollander, Terence Nevett, and Jagdish N. Sheth, eds., East Lansing, MI:  Michigan State University, 1994, 103-119.

"Ethnicity and Consumption in Romania," The Global and the Local, Consumption and European Identity, III, SISWO, Amsterdam, 1993, with Magda Paun, 1-38.

"The Development of Consumer Desire in Marketizing and Developing Economies:  The Cases of Romania and Turkey,"  Advances in Consumer Research, Vol. 20, Leigh McAllister and Michael L. Rothschild, eds., with Gьliz Ger and Dana-Nicoleta Lascu, Provo, UT:  Association for Consumer Research, 1993, 102-107.

"American Heroes, Fools, and Villains of Consumption," European Advances in Consumer Research, W. Fred van Raaij and Gary J. Bamossy, eds., Amsterdam, Netherlands:  Association for Consumer Research, 1993, 287-292.

"Third World Tourism:  Panacea or Poison?" Marketing Educators Conference Proceedings, Vol. 1, Perth, Western Australia:  Edith Cowan University, 1-41, (1992).

"Hyperreality and Globalization:  Culture in the Age of Ronald McDonald,"  (abstract), Proceedings of the Third International Conference on Marketing and Development, Ruby Roy Dholakia and Kiran C. Bothra, eds., Calcutta:  Indian Institute of Management, 24-25, (1991)

"Special Possessions and their Meanings in West Central India," Proceedings of the Third International Conference on Marketing and Development, Ruby Roy Dholakia and Kiran C. Bothra, eds., Calcutta:  Indian Institute of Management, with Raj Mehta, 162-171, (1991).

"A Critical Assessment of International Tourism,"  Proceedings of the Third International Conference on Marketing and Development, Ruby Roy Dholakia and Kiran C. Bothra, eds., Calcutta:  Indian Institute of Management, with Janeen Costa, 371-382, (1991).

"Men and Women on Dating and Gift-Giving:  Same Planet, Different Worlds," Gender and Consumer Behavior Conference Proceedings, Janeen Costa, ed., Provo, UT:  Association for Consumer Research, with Greg Coon, 1991, 94-103.

"Real Men DO Collect Soft Data," Gender and Consumer Behavior Conference Proceedings, Janeen Costa, ed., Provo, UT:  Association for Consumer Research, 1991, 387-393. 

"Can't Buy Me Love:  Dating, Money, and Gifts," Advances in Consumer Research, Vol. 18, Rebecca H. Holman and Michael R. Solomon , eds., Provo:  Association for Consumer Research, with Gregory Coon, 1991, 521-527.

"What Can We See From the Contents of Foreign Advertisements:  A Comprehensive Framework and Some Empirical Results,"  (abstract), with Wei-Na Lee and David K. Tse, Proceedings of the 1990 Conference of the American Academy of Advertising, Patricia A. Stout, ed., 1990, 196-197.

"Measuring and Comparing Materialism Cross-Culturally,"  with Gьliz Ger, Advances in Consumer Research, Vol. 17, Gerald Gorn, Marvin Goldberg, and Richard Pollay, eds., Provo:  Association for Consumer Research, 1990, 186-192.

“The Role of Possessions in Constructing and Maintaining a Sense of Past,” Advances in Consumer Research, Vol. 17, Gerald Gorn, Marvin Goldberg, and Richard Pollay, eds., Provo:  Association for Consumer Research, 1990, 669-676.

“Halloween:  An Evolving American Consumption Ritual,” Advances in Consumer Research, Vol. 17, Gerald Gorn, Marvin Goldberg, and Richard Pollay, eds., Provo:  Association for Consumer Research, 1990, 508-517.

“Madiyatзilik:  Pazarlama le lgisi, Цlзьmь Ve Uluslararsi Bir Karilatirma,”  with Gьliz Ger, Ulusal gletmecilik Kongresi Bildirileri, December, 1989, Cappadocia, Turkey, 115-120.

“Homes and Favorite Possessions of Indians and Indian Immigrants to the U.S.,”  (abstract), with Raj Mehta, Abstracts, Third International and Interdisciplinary Conference on Built Form & Culture:  Intercultural Processes, Dale P. Johnson and David G. Saile, eds., Tempe, AZ:  School of Architecture, University of Arizona, 1989, 10.

"Measuring Materialism Cross-Culturally:  Reliability, Validity, and Some Results,"  with Gьliz Ger (abstract), Abstracts, 2nd Regional Conference of the International Association for Cross-Cultural Psychology, Pieter Drenth and Nico Bleichrodt, eds., Amsterdam:  Vrije Universiteit, 1989, 14.

"The Ineluctable Mysteries of Possessions,"  (abstract), Abstracts, 1st European Congress of Psychology, Pieter Drenth, ed., Amsterdam:  Netherlands Institute of Psychologists, Netherlands Foundation of Psychological and Psychonomic Research, European Federation of Professional Psychologists Associations, and International Association of Applied Psychology, 1989, 519.

“The Benefits and Problems of Market Socialism for Chinese Consumers,” 1989 AMA Winter Educators' Conference:  Marketing Theory and Practice, Terry Childers, et al., eds., Chicago:  American Marketing Association, 1989, 355-359.

“Visual Images of Consumption:  What You See and What You Get,” 1989 AMA Winter Educators' Conference:  Marketing Theory and Practice, Terry Childers, et al., eds., Chicago:  American Marketing Association, 1989, 122.

“Effects of Identification with Comic Book Heroes and Villains of Consumption on Materialism Among Former Comic Book Readers,” Advances in Consumer Research, Vol. 16, Thomas  Srull, ed., Provo:  Association for Consumer Research, 1989, 414-419.

“Consumer Culture in Developing Countries,” Proceedings of the Second International Conference on Marketing  and Development, James E. Littlefield and Magdolna Csath, eds.,  Blacksburg, VA:  Virginia Tech University, 1988, 206-209. 

“Variations in Consumer Wants Across Times and Cultures,” Marketing:  A Return to the Broader Dimensions, Stanley  Shapiro and Alf Walle, eds., Chicago:  American Marketing Association, 1988, 107-113.

“Collectors and Collections,” Advances in Consumer Research, Vol. 15, Michael Houston, ed., Provo:  Association for  Consumer Research, with Melanie Wallendorf, John Sherry, Morris Holbrook, and Scott Roberts, 1988, 548-553, reprinted in Objects and Collections, Susan M. Pearce, ed., London:  Routledge, 1994, 317-326.

"Deep Meaning in Possessions:  The Paper," Advances in Consumer Research, Vol. 15, Michael Houston, ed., Provo:   Association for Consumer Research, with Melanie Wallendorf and  Deborah Heisley, 1988, 528-530.

"Qualitative Analysis of Data From the Consumer Behavior Odyssey:  The   Role of the Computer and the Role of the Researcher," Proceedings of the Division of Consumer Psychology, American  Psychological Association, Linda Alwitt, ed., Washington, D.C.:   American Psychological Association, 1988, 7-11.

"Property, Persons, and Extended Sense of Self," Proceedings of the Division of Consumer Psychology, American  Psychological Association, Linda Alwitt, ed., Washington, D.C.:   American Psychological Association, 1988, 24-33.

"Symbolic Consumption of Art and Culture," Artists and Cultural Consumers, Douglas V. Shaw, William S. Hendon, and C.  Richard Waits, eds., Akron:  Association for Cultural Economics, 1987, 168-178.

"Happy Thought (Presidential Address)," Advances in Consumer Research, Vol. 14, Melanie Wallendorf and Paul Anderson, eds., Provo:  Association for Consumer Research, 1987, 1-4.
	
"Learning to Want Things," with Nan Zhou, Advances in Consumer Research, Vol. 14, Melanie Wallendorf and Paul Anderson, eds., Provo:  Association for Consumer Research, 1987, 478-481.

"The Role of the Odyssey in Consumer Behavior and Consumer  Research," Advances in Consumer Research, Vol. 14,  Melanie Wallendorf and Paul Anderson, eds., Provo:  Association  for Consumer Research, 1987, 357-361.

"Symbolic Consumption of Art and Culture," Proceedings of the Association for Cultural Economics, 1986, 19.

"Status Symbols and Individualism in U.S. and Japanese Advertising," Proceedings of the 14th International Research Seminar in Marketing, 1986, 53-69.

"Macro Consumer Behavior Issues in Developing Economies," The Role of Marketing in Development: Global, Consumer, and Managerial Issues, Erdogan Kumcu, A. Fuat Firat, Mehmet Karafakroglu, Muhitin Karabulut, and Mehmet Oluc, eds, Muncie, IN: Ball State University Press, 1986, 14-15.

"Emerging Consumer Culture in the PRC," with Nan Zhou, Proceedings of the Conference on Economic Development, 1986, 137-145. 

"Organ Donation Willingness as a Function of Extended Self and Materialism," with Mark Austin, Advances in Health Care, M. Venkatesan and Wade Lancaster, eds., Toledo:  Association for Health Care, 1986, 84-88.

"Yuppies as Arbiters of the Emerging Consumption Style," Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Provo:  Association for Consumer Research, 1986, 514-519.

"Materialism and Individual Determinism in Japanese Print and Television Advertising,"  with Wendy J. Bryce, Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Provo:  Association for Consumer Research, 1986, 568-572.

“What Should ACR Want to be When it Grows Up?” Advances in Consumer Research, Vol. 13, ed. Richard J. Lutz, Provo:  Association for Consumer Research, 1986, 423-424.

“Americanization in Print Advertising:  An Historical Comparison of Japanese and U.S. Advertising Since 1945,”  with Richard W. Pollay, Historical Perspective in Consumer Research: National and International Perspectives, eds. Chin Tiong Tan and Jagdish N. Sheth, Singapore:  Association for Consumer Research, 1985, 302‑306, reprinted in Stanley C. Hollander and Kathleen M. Rassuli, eds., International Library of Critical Writings in Business History:  Marketing, Edward Elgar Publishing Limited, 1993.

“Advertising Themes and Cultural Values:  A Comparison of U.S. and Japanese Advertising,”  with Wendy J. Bryce and Richard W. Pollay, Proceedings of the Inaugural Meeting of the Southeast Asia Region, Association for International Business, eds. K. C. Mun and T. C. Chan, Hong Kong:  Association for  International Business, 1985, 11-20.

“Adolescents' Reported Saving, Giving, and Spending as a Function of Sources of Income,”  with Clifford Rice and Randall Harvey, Advances in Consumer Research, Vol. 12, eds. Elizabeth C. Hirschman and Morris B. Holbrook, Provo:  Association for Consumer Research, 1985, 42‑46.

"Materialism in Magazine Advertising During the Twentieth Century,"  with Richard W. Pollay, Advances in Consumer Research, Vol. 12, eds. Elizabeth C. Hirschman and Morris B. Holbrook, Provo:  Association for Consumer Research, 1985, 394‑398. 

"Manifesto for a Consumer Behavior of Consumer Behavior," 1984 AMA Winter Educators' Conference:  Scientific Method in Marketing, eds. Paul Anderson and Michael J. Ryan, Chicago:  American Marketing  Association, 1984, 163‑167.

"Against Thinking," 1984 AMA Winter Educators' Conference:  Scientific Method in Marketing, eds. Paul F. Anderson and Michael J. Ryan, Chicago:  American Marketing Association, 1984, 57‑59.

"Explanations for Congruence Between Patron Stereotypes and Patron Self Concepts,"  Proceedings of the Division of Consumer Psychology, American Psychological Association, ed. James C. Anderson, 1984, 93‑95.

"Three Scales to Measure Constructs Related to Materialism:  Reliability, Validity, and Relationships to Measures of Happiness," Advances in Consumer Research, Vol. 11, ed. Thomas Kinnear, Provo:  Association for Consumer Research, 1984, 291‑297.

"Cultural and Historical Differences in Concepts of Self and Their Effects on Attitudes Toward Having and Giving," Advances in Consumer Research, Vol. 11, ed. Thomas Kinnear, Provo:  Association for Consumer Research, 1984, 753‑760.

"Applications of Mood Inducement in Buyer Behavior," Advances in Consumer Research, Vol. 11, ed. Thomas Kinnear, Provo:  Association for Consumer Research, 1984, 544‑547.

"The Energy Conservation Ethic," with John Painter and Richard Semenik, Consumer Behavior and Energy Policy, eds. Peter Ester, et al., 1984.

"Effects of Causal Attributions on Litter and Pollution Control Attitudes,"  with John Painter, Non‑Profit Marketing:  Conceptual and Empirical Research, eds. F. Kelly Shuptrine and Peter H. Reingen, Tempe, AZ:  Bureau of Business and Economic Research, Arizona State University, 1983, 22‑26.

"Worldly Possessions:  Issues and Criticisms," Advances in Consumer Research, Vol. 10, eds. Richard P. Bagozzi and Alice M. Tybout, Ann Arbor:  Association for Consumer Research, 1983, 514‑519.

"The Effects of Family Life Cycle on Arts Patronage,"  with Alan Andreasen, Economic Research in the Performing Arts, eds. William S. Hendon, James L. Shanahan, Izak Th. H. Hilhorst, and Jaap van Straalen, Akron:  Association for Cultural Economics, 1983, 133‑140.

"The Economic Impact of Journalistic Criticism," in Economic Research in the Performing Arts, eds. William S. Hendon, James L. Shanahan, Izak Th. H. Hilhorst, and Jaap van Straalen, Akron:  Association for Cultural Economics, 1983, 101‑102.

"A Model of Audience Formation,"  Economic Research in the Performing Arts, eds. William S. Hendon, James L. Shanahan, Izak Th. H. Hilhorst, and Jaap van Straalen, Akron:  Association for Cultural Economics, 1983, 155‑157.

"Acquisitiveness and Possessiveness:  Criticisms and Issues," Proceedings, 1982 Annual Convention of the American Psychological Association Division of Consumer Psychology, ed. Michael B. Mazis, 1983, 70‑73.

"Acquiring, Possessing, and Collecting:  Fundamental Processes in Consumer Behavior,"  Marketing Theory:  Philosophy of Science Perspectives, eds. Ronald F. Bush and Shelby D. Hunt, Chicago:  American Marketing Association, 1982, 185‑190.

"Theoretical Issues in the Intention‑Behavior Discrepancy," Proceedings of the Division 23 Program, 89th Convention of the American Psychological Association, ed. Richard J. Lutz, 1982, 20.

"Effects of Gift‑Giving Involvement on Gift Selection Strategies," Advances in Consumer Research, Vol. 9, ed. Andrew Mitchell, Ann Arbor:  Association for Consumer Research, 1982, 408‑412.
	
"A Study of Factors Influencing Energy Conservation," with Richard Semenik and John Painter, Advances in Consumer Research, Vol. 9, ed. Andrew Mitchell, Ann Arbor:  Association for Consumer Research, 1982, 306‑312.

"The Eye of the Beholder:  Individual Differences in Perceptions of Consumption Symbolism," with Robert Mayer and Kenneth Bahn, Advances in Consumer Research, Vol. 9, ed. Andrew Mitchell, Ann Arbor:  Association for Consumer Research, 1982, 523‑530.

"Determinants of Consumption Cue Utilization in Impression Formation," Advances in Consumer Research, Vol. 8, ed. Kent Monroe, Ann Arbor:  Association for Consumer Research, 1981, 170‑176.

"Co‑Patronage Patterns in Arts‑Related Leisure Activities," with Alan Andreasen and Richard Semenik, Consumer Esthetics and Symbolic Consumption, eds. Morris Holbrook and Elizabeth Hirschman, Ann Arbor:  Association for Consumer Research, 1981.

"De Gustibus Non Est Disputandum:  A Study of the Potential for Broadening the Appeal of the Performing Arts," with Alan Andreasen, Advances in Consumer Research, Vol. 7, ed. Jerry Olson, Ann Arbor:  Association for Consumer Research, 1980, 109‑113.

"Effects of Consistency of Visible Consumption Patterns on Impression Formation,"  Advances in Consumer Research, Vol. 7, ed. Jerry Olson, Ann Arbor:  Association for Consumer Research,   1980, 365‑371.

"On the Effects of Product Involvement and Task Definition on Anticipated Consumer Effort,"  with T. Keith Clarke, Advances in Consumer Research, Vol. 6, ed. William Wilkie, Ann Arbor:  Association for Consumer Research,1979, 313‑318.

"Assessing the Effects of Visible Consumption on Impression Formation," Advances in Consumer Research, Vol. 5, ed. H. Keith Hunt, 1978, 39‑47.

"The Objective Situation as a Determinant of Consumer Behavior," Advances in Consumer Research, Vol. 2, ed. Mary Jane Schlinger, Ann Arbor:  Association for Consumer Research, 1975  427‑437.

"Application and Analysis of the Behavioral Differential Inventory for Assessing Situational Effects in Consumer Behavior," Advances in Consumer Research, Vol. 1, eds. Scott Ward and Peter Wright, Urbana:  Association for Consumer Research, 1974, 370‑380.

"An Exploratory Investigation of Situational Effects in Buyer Behavior," (Abstract) Proceedings of the American Marketing Association, ed. Thomas Greer, 1973, 537.

"Occurrence of Word of Mouth Buyer Behavior as a Function of Situation and Advertising Stimuli," Proceedings of the American Marketing Association, ed. Fred Allvine, 1971, 419‑422.

"An Investigation of the Nature of Word of Mouth Communication Across Adoption Categories for a Consumer Food Innovation," with Ivan Ross, Proceedings of the Association for Consumer Research, ed. David M. Gardner, College Park, Maryland:  Association for Consumer Research, 1971, 470‑475.

	 Videos

Arab Hospitality, with Rana Sobh, 36:15, Toronto: Odyssey Films, 2012.

Consumer Behavior Odyssey Redux, 20:10, Toronto: Odyssey Films, (for Marketing Science Institute), 2011.

Domains of Privacy in Arab Gulf Homes, with Rana Sobh, 16:11, Toronto: Odyssey Films, 2010.

Paradise Lost: The Making of Shangri-La, with Rosa Llamas, 17:45, Toronto: Odyssey Films, 2010.

 Remade China, with Eric Ping Hung Li, 22:00, Toronto: Odyssey Films 2009.
 
		Behind the Closed Doors: Gendered Home Spaces in a Gulf Arab State, with Rana Sobh,
		21:50, Toronto: Odyssey Films, 2008

		Christmas as Global Consumption Ritual? A Comparison of Japan and China, with Junko 
		Kimura and Xin Zhao, 22:00, Toronto: Odyssey Films, 2008.

	The Luxury Value Pyramid: What are the Dimensions of Luxury? with Junko Kimura and 
		Hiroshi Tanaka, Tokyo: Hosei University, 2007, 25:30; distributed with Michael Solomon,  
Consumer Behavior: Buying, Having, and Being, 8th edition, 2008.
.
	I See What You Mean: The Role of Video in Transformative Consumer Research, Toronto 
	Odyssey Films, 30:00, 2007.

	Disney Dreams in China, with Eric Ping Hung Li and Annamma Joy, Toronto: Odyssey
	Films, 24:09, 2007; distributed with Michael Solomon, Consumer Behavior: Buying, 
	Having, and Being, 8th ed., 2008.

	Dirty Little Secret:  Home Chaos and Professional Organizers, with Joon Yong Seo and 
	Eric Li, Salt Lake City: Odyssey Films, 28:30, 2006; also in special DVD issue of 
	Consumption Markets and Culture, 10 (2), 2007; distributed with Michael Solomon, 
	Consumer Behavior: Buying, Having, and Being, 8th ed., 2008.

	The Water War, with Rohit Varman, Indian Institute of Technology, Kanpur, India, 28:18, 
	2006.

	Why Don’t Consumers Behave Ethically? with Giana Eckhardt and Timothy Devinney,
	Sydney, Australia: Australian Graduate School of Management, 26 minutes, 2006, winner
	Peoples’ Choice Award, Asia-Pacific Association for Consumer Research Film Festival, 
	2006, see http://www2.agsm.edu.au/agsm/web.nsf/Content/ResearchCentres-CCC-
	ResearchProjects-EthicalConsumerDVD; distributed with Michael Solomon, Consumer 
	Behavior: Buying, Having, and Being, 8th ed., 2008 and with Timothy Devinney, Pat         Auger,and Giana Eckhardt, The Myth of the Ethical Consumer, Camibdge: Cambridge University Press, 2010.

	The Gospel of Prosperity: Charismatic Churches in Ghana, with Samuel K. 
	Bonsu, Salt Lake City, UT: Odyssey Films, 36:30 minutes, 2005.

	Consumer Ethics Across Cultures, with Timothy Devinney and Giana Eckhardt,
	              Salt Lake City, UT: Odyssey Films, 26 minutes, 2005; also in special DVD issue 
	              of Consumption Markets and Culture, 8 (September, 2005). 

		Santa Claus is Coming to Town: Assimilation of Christmas in Japan, with Junko 
 Kimura, Osaka Japan: Hagomoru University, 14 minutes, 2004; also in special DVD issue of Consumption Markets and Culture, as Christmas in Japan:  Globalization Versus 	Localization, 8 (September, 2005); distributed with Banwari Mittal, Morris Holbrook, Sharon Beatty, Priya Raghubir, and Arch Woodside, Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace, 2nd ed., 2008.

		Consumption in an Intercultural Marriage, with Yasmin Sekhon, Salt Lake City, 
		UT:  Odyssey Films, 30 minutes, 2004.

		Sinolization of a Western Holiday: The Sweethearts’ Christmas, with Xin Zhao, 
	Salt Lake City, UT: Odyssey Films, 20 minutes, 2004;distributed with Michael Solomon, 
	Consumer Behavior: Buying, Having, and Being, 8th ed., 2008.

Wakuwaku: Christmas in Japan, with Junko Kimura, Salt Lake City, UT:
	             Odyssey Films, 20 minutes, 2004; also in special DVD issue of Consumption 
Markets and Culture, 8 (September, 2005), as Christmas in Japan: Globalization Versus 
	Localization; distributed with Michael Solomon, Consumer Behavior: Buying, 
Having, and Being, 8th ed., 2008 and Banwari Mital, Morris Holbrook, Sharon Beatty, and 
Priya Raghubir, Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace, 
2nd ed., 2008.

Videography Workshop Films, Salt Lake City, UT: Center for Consumer
 	Culture, 57 minute DVD, 2003.

Tourist Photos: Signs of Self, Salt Lake City, UT: Odyssey Films, 23 minutes,
2003; distributed with Michael Solomon, Consumer Behavior:  Buying, Having, and Being, 
	8th ed., 2008; recut as Tourist Photographs: Signs of Self, in special DVD issue of
	International Journal of Culture, Tourism, and Hospitality, with Joyce Hsiu-yen Yeh,
	5 (1), 2011, 345-353; see
	http://www.emeraldinsight.com/promo/hospitality_research.htm.
.
Money to Burn: Consumption by the Dead in China, with Zhao Xin, Salt Lake City, UT:  Odyssey Films, 27 minutes, 2002, distributed with Michael Solomon, Consumer Behavior: Buying, Having, and Being, 6th ed., Prentice Hall, 2004, http://media.business.illinois.edu/media/CD8222DCB0BF45C099B508C8FC42FA91/.

		The Cult of Macintosh, with Gьlnur Tumbat, Salt Lake City, UT:  Odyssey Films, 23 
		minutes, 2002, distributed with Michael Solomon, Consumer Behavior: Buying, Having, 
		and Being, 6th ed., Prentice Hall, 2004; also in special DVD issue of Consumption Markets 
	and Culture, 8 (September, 2005) ; distributed with Michael Solomon, Consumer Behavior:
		 Buying, Having, and Being, 8th ed., 2008.

Recapturing Humanity: Embeddedness in Market Communities, with Rohit
 Varman and Janeen Arnold Costa, Salt Lake City, UT: Odyssey Films, 30:30
 minutes, 2002, distributed with Michael Solomon, Consumer Behavior: Buying,
	              Having, and Being, 6th ed., Prentice Hall, 2004; also in special DVD issue of 
	              Consumption Markets and Culture, 2005.

Theorizing as a Work of Art: Heretical Consumer Research, Salt Lake City, UT:
Odyssey Films, 2002, 68 minutes; also cut as 8 minute video, 2002.

Interpreting Performance Art: Theorizing Consumer Research, Salt Lake City, UT: Odyssey Films, 2002, 73 minutes.

	A Reader Response Analysis of Global and Local Appeals in Chinese Consumer 
	Advertising, with Nan Zhou, Salt Lake City, UT: Odyssey films, 2001, 21:30  minutes, 
	distributed with Eric Arnould, Linda Price, and George Zinkhan, Consumers, Burr Ridge, 
	IL: McGraw Hill, 1st ed., 2002, 2nd ed. 2004; distributed with Michael Solomon, Consumer 
	Behavior: Buying, Having, and Being, 8th ed., 2008.

The Rendezvous as Bounded Utopia, with Janeen Costa, Salt Lake City, UT: Odyssey films, 2001, 21:30 minutes.

Bridge Climb: Interpretations, Salt Lake City, UT: Odyssey Films, 2001, 24 minutes with Ronald Groves and Paul Williams.

Sydney Harbour Bridge Climb, with Ronald Groves, Edith Cowan University (Perth, Western Australia), 24 minutes, 2001.

Dream House, Salt Lake City, UT: Odyssey Films, 2001, 42 minutes.

	Local and Global Models of Consumption in Zimbabwe, Salt Lake City, UT: Odyssey 
	Films, 2000; distributed with Michael Solomon, Consumer Behavior: Buying, Having, and 
	Being, 8th ed., 2008.

Consumption Lifestyles of the New Elite in Zimbabwe, Salt Lake City, UT: Odyssey Films, 2000, 22 minutes, distributed with Eric Arnould, Linda Price, and George Zinkhan, Consumers, Burr Ridge, IL: McGraw Hill, 1st ed., 2002, 2nd ed. 2004.

Romancing the Stone:  Aestheticizing, Mythologizing, and Reifying Stone Sculptures in Zimbabwe, with Ronald Groves, Edith Cowan University (Perth, Western Australia), 1999, 18 minutes.

Where are All the Penguins?  The Experience of Tourism to Antarctica, with
 Ronald Groves, Edith Cowan University (Perth, Western Australia), 1998, 37
 minutes; recut as Once in a Lifetime: Travel as Sacred Experience, 17:30
 minutes, 1999.

“Consumer Behavior:  A Series of Issues from the Leading Edge,” series, Edith
 Cowan University (Perth, Western Australia), 1997.

Concepts and Perspectives, with Ronald Groves, Dominique Bouchet, Morris Holbrook, Douglas Holt, and Michael Solomon, 32 minutes

Specialty Magazines and the Desire to Desire, 28 minutes

Possessions and the Extended Self, 29 minutes

Cosmogony and Commodification:  Meaning Modification in a Marketing Channel, with Ronald Groves, 41 minutes

The Apotheosis of Las Vegas, 35 minutes

Collecting as Luxury Consumption, 40 minutes

Doing Cultural and Historical Research, 25 minutes

Aboriginal Art as a Commodity:  Meaning Modification in a Marketing Channel,
 with Ronald Groves, Perth, Western Australia:  Edith Cowan University, 57
 minutes, 1997; recut as The Marketing Channel Makes Meaning for Australian
 Aboriginal Art, 18 minutes, 1999.

Cultural Aspects of Consumer Research; Association for Consumer Research
 Second Asia Pacific Conference, Plenary Panel, (with Dominique Bouchet and
 Robert Lawson), distributed with Asia-Pacific Advances in Consumer Research,
 Vol.  2, Ronald Groves and Russell W.  Belk, eds., Provo, UT: Association for
 Consumer Research, 90 minutes, 1996.

"Qualitative Consumer Research" series, Edith Cowan University (Perth, Western Australia) and SBS television network, approximately 26 minutes each, 1994:

4. Observation

5. Analysis and Interpretation

 6. The Role of the Computer

 7. Preparing the Report

 	8. Assessing and Improving Research Quality

11. In Search of a Paradigm--When Words and Pictures are Better than
 Numbers and Charts, (Part 1), with Ronald Hill, Geoffrey Kiel, and
 Robert Armstrong.

12. In Search of a Paradigm--When Words and Pictures are Better than Numbers and Charts, (Part 2), with Ronald Hill, Geoffrey Kiel, and Robert Armstrong.

13. From Dreamtime to Screentime:  The Impact of Consumer Culture on Australian Aborigines, (Part 1), with Ronald Groves.

14. From Dreamtime to Screentime:  The Impact of Consumer Culture on
 Australian Aborigines, (Part 2), withRonald Groves.

Deep Meaning in Possessions, with Melanie Wallendorf, 40 minutes, Cambridge,
MA:  Marketing Science Institute and Consumer Behavior Odyssey, 1987,
distributed with 2nd edition of Michael R. Solomon, Consumer Behavior,
Needham Heights, MA: Allyn and Bacon, 1994.

F. Other

“Human Leadership and Brand Leadership: A Comparison,” Achieving
 Equilibrium: Asia in the Progress of Globalization, Conference Handbook,Hong
 Kong: City University of Hong Kong Press, 2004, 20-21.

		“My Top 75 Books for Consumer Researchers,” Association for Consumer 				Research News:
		      Part I, Winter, 2001, 38-40 
		      Part II, Spring, 2002, 40-43 
		      Part III, Fall. 2002, 41-43
		      Part IV Spring, 2003, 10-13.

“Some Reflections on ‘Possessions and the Extended Self’,” Association for Consumer Research News, Spring, 2002, 14-17.

		
INVITED SPEECHES AND LECTURES (Since 1985) 

Date    		Presentation				Sponsor

January, 2021	Post-COVID-19 Consumption	University of Ottawa

January, 2021	Panel on the Future of Consumption	International Communication 
							Management Conference, Ahmedabad,
							India

January 2021	Creating Original Consumer Culture	Indian Institute of Kanpur
		Theory

January, 2021	Decolonizing Consumer Behavior	Royal Holloway, UK

January, 2021	Narrative Selves in the Digital	MICA, Ahmedabad, India
		World

January, 2021	Advancing Consumer Behavior	University of Göteborg, Sweden
		Theory

January, 2021	Qualitative Marketing Research in	Teaching/Practicing Marketing Research
		Practice				Centre for Marketing in Emerging 
							Economies, Noida, India

December,	Sharing in a Digital Economy		Indian Institute of Management, Udaipur
2020

November, 	Is It Still Me? Transforming the	University of Washington Marketing
2020		Extended Self				Department

November,	Conversational AI and the Search	World Marketing Summit, Tokyo
2020		For the Perfect Service Robot

October, 2020	Topps on Top: Sports Cards in a	Boston College Marketing Department
		Digital World

October, 2020	“Is It Still Me? “Transforming the	University of Texas Rio Grande Valley
		Extended Self

October, 2020	Qualitative Methods in Marketing	University of Winnipeg

October, 2020	“Is It Still Me?” Transforming the	Royal Melbourne Institute of 
		Extended Self				Technology, Marketing Department

September,	Conversational AI and the Search	MICA, Ahmedabad, India
2020		for the Perfect Service Robot

September,	Post-Pandemic Consumption: Portal	Schulich School of Business, York 
2020		to a New World?			University

September,	Conversational AI and the Search	Artificial Intelligence & Robotics in
2020		for the Perfect Service Robot,		Service Interactions, Zaragoza, Spain
		Keynote Speech

April, 2020	Consumption after Covid-19		Webinar, Schulich School of Business

March, 2020	Artificial Life and Reception of	Schulich School of Business, York 
		New Technologies			University

January, 2020	Consumer Behavior from a 		AIM AMA Sheth Doctoral Colloquium,
		Qualitative Perspective		Noida, India

December,	Bitcoin, with Mariam Humayun	The Future of Brands Conference,
2019							Columbia University, New York City

November,	Discussant Comments on Four	American Anthropology Association
2019		Presentations				Annual Meeting, Vancouver

October, 2019	Sharing in a Digital Economy		LUISS University, Rome

September,	Sharing in a Digital Economy		Beijing School of Economics and 
2019							Finance

September,	On Generating Original Theory	Association for Consumer Research
2019							Doctoral Symposium, Atlanta

August, 2019	No Assemblage Required: On	NIRMA, Ahmedabad, India
		Generating Original Consumer
		Culture Theory

August, 2019	Visual and Projective Methods in 	NIRMA, Ahmedabad, India
		Qualitative Research

August, 2019	Creative Processes and Publishing	NIRMA, Ahmedabad, India
		Qualitative and Conceptual Research

August, 2019	The Sharing Economy: Qualitative	NIRMA, Ahmedabad, India
		Research Opportunities

August, 2019	Machines as Beings; Beings as	NIRMA, Ahmedabad, India
		Machines: Issues and Research
		Opportunities

August, 2019	Machines as Human, Humans as	NIRMA, Ahmedabad, India
		Machines

July, 2019	Consumer Imagination: Little 	Imagination Conference, Tokyo
		Luxuries and the Digital Self, 
		Keynote address

July, 2019	Ethical Issues in Human-Machine	Workshop on Artificial Intelligence and
		Interaction				Robotics in Service Interactions, 
							Zaragoza, Spain

June, 2019	Future Research Issues Plennary	American Marketing Association Sheth
		Session				Doctoral Consortium, New York 
							University

June, 2019	Creating Original Consumer		Consumption, Markets, and Culture
		Theory					Theorization Doctoral Seminar, Bilkent,
							Turkey

June, 2019	Creating Original Ethnographic	School of Ethnology and Sociology,
		Theory					Yunnan University, Kunming, China	

June, 2019	Original Marketing Theory		8th International Conference on Business
							Anthropology, Kunming, China

May-June, 	The Moral Economy in the		11th Triennial Invitation Choice
2019		Contemporary World			Symposium, Chesapeake Bay, Maryland

May, 2019	Consumer Reception of Disruptive	Theory and Practice in Marketing 
		Technologies as Gods and Monsters	Conference, Columbia University and
		with Mariam Humayun, Ahir		Journal of Marketing Workshop
		Gopaldas, John Schouten, and Beth
		DuFault
	
May, 2019	The Sharing Economy		Central University of Finance and 
							Economics, Beijing

May, 2019	The Sharing Economy		Central University of Finance and
							Economics, Dalian, China

May, 2019	Qualitative Research and Consumer	Central University of Finance and
		Culture Theory			Economics, Dalian, China

April, 2019	Varieties of Artificial Life, with	George Washington University 	
		Mariam Humayun and Ahir		Innagural Workshop on the 
		Gopaldas				Intelligence of Things

February,	Generating Original Marketing and	Lehigh University
2019		Consumer Behavior Theory Using
		Abductive Logic

November,	Economic Tremors and Earthquakes:	2018 Korean Scholars of Marketing
2018		Sharing, The Sharing Economy,	Science, Seoul
		Crowdfunding, Cryptocurrencies,
		And DAOs, Keynote Address

November,	Design for Sharing and the Good	Sogang University, Seoul
2018		Society

September,	Economic Tremors and Earthquakes:	Conference on Sharing, Lorient, 
2018		Sharing, the Sharing Economy,	France, Keynote Address
		Crowdfunding, Cryptocurrencies, and
		DAOs

September, 	Detachment Dilemmas:  Click Bait,	Detachment Workshop, Toulouse, 
2018		Stickiness, and the Kindness of 	France
		Strangers

July, 2018	Technological Advances and 		Macromarketing Conference, Leipzig,
		Marketing Futures			Germany

July, 2018	Sharing and the Sharing Economy,	Academy of Marketing, Stirling, UK
		Keynote Address

June, 2018	Sustaining an Academic Career	American Marketing Association-Sheth 
							Foundation Doctoral Consortium, Leeds, 
							UK

June, 2018	When Objects Trump Subjects	European Association for Consumer 
							Research, Ghent, Belgium

June, 2018	Luxury in China and Hong Kong	Faculty of Economics, University of 
							Salento Lecce, Italy

June, 2018	Materialism and Marketing		Faculty of Economics, University of 
							Salento Lecce, Italy

May, 2018	Little Luxuries: Dignity, Decency, 	CASCA-CUBA Applied Anthropology
		and Dependency			Conference, Santiago de Cuba, Cuba

May, 2018	Economic Tremors and Earthquakes:	Borås University, Borås, Sweden 
		Sharing, the Sharing Economy, 
		Crowdfunding, Cryptocurrencies, and 
		DAOs

May, 2018	Art and Commerce, with Victoria 	Market Orientation of Cultural
		Rodner					Institutions Workshop Borås, Sweden

May, 2018	Economic Tremors and Earthquakes:	Applied Anthropology Conference, 
		Sharing, the Sharing Economy, 	Yinchuan, PRC, Keynote Address
		Crowdfunding, Cryptocurrencies,  
		and DAOs

May, 2018	Economic Tremors and Earthquakes	E-Business Strategy for Collaborative
		Sharing, The Sharing Economy,	Consumption Conference, London
		Crowdfunding, Cryptocurrencies,
		and DAOs, Keynote Address

May, 2018	One Country, Two Systems: 		 LVMH-SMU Luxury Research
		Collisions in the Luxury World of 	Conference, Singapore
		Hong Kong, with Annamma Joy,
		Jeff Wang, and John Sherry

April, 2018	Understanding Consumer Sensory 	Journal of the Academy of Marketing 
		Preferences: An Ethnographic 	Science Conference, Hyderabad, India
		Investigation of Sensory 
		Flamboyance and Subtlety in India, 
		with Tanuka Ghoshal

April, 2018	Economic Tremors and Earthquakes Johns Hopkins Conference on
		Sharing, The Sharing Economy,	Crowdsourcing in the Sharing
		Crowdfunding, Cryptocurrencies,	Economy
		and DAOs, Keynote Address

January, 2018	Sharing, Pseudo-sharing, and		Own, Share, Access: How Digitization
		Dematerialization, Keynote		Changes our Consumption Patterns, 
		Address				Vienna

December,	Consumer Masks and Bluffs		Kolkata India Institute of Management,
2017		Keynote Address			Annual Conference

December, 	Consumers and Technology		Pan-IMM Conference, Lucknow,
2017		Keynote Speech			Institute of Management, Lucknow

November,	Brands and the Extended Self	,	Brand Week Istanbul
2017		Keynote Address

November,	No Assemblage Required: Toward	Ehrenberg-Bass Institute, Adelaide
2017		Original Theory Construction

November,	Alternate Research Methodologies: 	University of South Australia
2017		Disruption, Dynamism and Doing 
		Good

October, 	Humility versus Humiliation:		Humility in an Age of Commerce
2017		Old Age as Unmasking		Conference, University of Michigan

July, 2917	No Assemblage Required, Keynote	Consumer Culture Theory Conference,
		Speech					Anaheiim, California

June, 2017	Consumer Masks and Bluffs,		Aston Marketing Research Camp,
		Keynote Speech			Aston Business School, Birmingham,
							UK

June, 2017	Machines as Beings, Beings as	Aston Marketing Research Camp,
		Machines				Aston Business School, Birmingham,
							UK

June, 2017	Consumer Masks and Bluffs		Lancaster University Management
							School, Lancaster, UK

June, 2017	Extended Self in a Digital World	Lancaster University Management
							School, Lancaster, UK

June, 2017	The Roots of Ideas: Where they	American Marketing Association
		Come from and How they Spread	Sheth Doctoral Consortium, Iowa City,
		Plenary Talk				Iowa

May, 2017	Sweet Little Nothings, Keynote	Gift Conference, Budapest, Hungary
		Address

May, 2017	Robotic Extended Self 		Auckland University of Technology

May, 2017	Consumer Masks and Bluffs   	Auckland University of Technology

May, 2017	Uses of the Visual in Research and	Auckland University of Technology
		Teaching

May, 2017	Uses of the Visual in Research and	University of Melbourne
		Teaching

May, 2017	Teaching and Keeping up with	University of Melbourne
		Technology

December, 	Technology, Luxury, and the Poor,    IBAICM Conference, Kuala Lampur,
2016		Keynote Address			Malaysia

November, 	Gift-Giving to the Dead in China,	Gift Conference, Budapest, Hungary	
2016		Keynote Address			

November,	Consumption Masks			Copenhagen Business School, Denmark
2016

November,	Digital and Robotic Extended Self	Copenhagen Business School, Denmark
2016

November, 	Consumption Masks			Southern Denmark University, Odense,
2016							Denmark

October, 2016	The Sharing Economy and,		9th Latin American Retail Conference,
		Collaborative Consumption,		Sao Paulo, Brazil
		Keynote Speech

October, 2016	Technology, Luxury, and the Poor	COPPEAD Business School, Rio de 				Janeiro, Brazil

October, 	Seeking Transcendence and 		Copenhagen Business School, Denmark
2016		Blurring Boundaries

October,	Robots and Cyborgs, keynote		World Marketing Summit, Tokyo
2016		speech

October, 2016	Daniel Miler, Social Media		Association for Consumer Research
							Conference, Berlin, Germany

		September,	Sharing without Caring		International Conference on
		2016							Corporate Sustainability and 
									Responsibility, Berlin

		August, 2016	Writing a Conceptual Paper		Pontifica Universidad Catуlica de Chile
									Santiago, Chile

		July, 2016	Non-monetary Constraints on		International Society for Marketing and
				Technology Adoption by the Poor	Development, Lima, Peru
				In India, with Arundhati
				Battacyarra

July, 2016	When All that Glitters is Gold:	Consumer Culture Theory Conference,
		An Ethnographic Investigation of	Lille, France
		Subcultural Sensory Consumption
		In India, with Tanuka Ghoshal and]
		Rishtee Batra

July, 2016	Collections and Collections in a	Consumer Culture Theory Conference,
		Digital Age, with Rebecca Watkins	Lille, France

July, 2016	The Body as a Place: Enacting	Consumer Culture Theory Conference,
		Utopias through Tattoo		Lille, France
		Consumption, with Dominique
		Roux

July, 2016	The End of Flat Ontologies: When	Consumer Culture Theory Conference,
		Machines Rule the World		Lille, France

June, 2016	Advertising and the Rise of 		Shantou University Institute of Business 
		Consumer Desire in China		Anthropology, Shantou, China

June, 2016	Advertising and the Rise of		Shantou University, Shantou, China
		Consumer Desire in China

June, 2016	Consumers in an Age of		5th International Conference on
		Autonomous Robots, Keynote 	Applications of Anthropology in
		Address				Business, Brijing

June, 2016	Advertising and the Rise of 		Renmin University, Beijing
		Consumer Desire in China

June, 2016	Consumer Culture Theory		AMA Sheth Doctoral Consortium, 				University of Notre Dame, Indiana

May, 2016	The Robots and Cyborgs are		Marketing Forum, Brisbane,
		Coming				Australia

May, 2016	The Sharing Economy: Pluses and	University of Queensland, Brisbane.
		Minuses				Australia

May, 2016	Qualitative Research and Data	University of Queensland, Brisbane,
		Analysis				Australia

May, 2016	Creating and Publishing Marketing	University of Queensland, Brisbane,
		Theory					Australia

May, 2016	Long-time Teaching Lessons: What	University of Melbourne, Melbourne,
		Works for Me				Australia

May, 2016	Sharing and Collaborative 		University of Melbourne, Melbourne,
		Consumption				Australia

May, 2016	The Social Side of Sharing. Shared 	EMAC Conference, Oslo, Norway
		Moments Within Peer-To-Peer 
		Hospitality Platforms, with 
		Katharina Hellwig and Felicitas
		Morhart

January, 2016	Three Future Sharing Scenarios:	Second International Workshop on the
		True Sharing, Collaborative		Sharing Economy, Paris
		Consumption, and Entrepreneurial 
		Robotics, Keynote Address

	January, 2016	Consumer Culture Theory		Academy of Indian Marketing/AMA Sheth Doctoral Consortium, Gaziabad, India

	December, 	Avatars, Robots, and Cyborgs	HEC, Lausanne, Switzerland
	2015

	December, 	Owned Money, with Jashim Kahn	ANZMAC Conference, Sydney
	2015

	December, 	Inconspicuous Religious 		ANZMAC Conference, Sydney
	2015		Consumption, with Aila Kahn and
			Louise Young

	November,	Avatars, Robots, and Cyborgs	University of Western Sydney
	2015

	November,	Qualitative Marketing Research	University of Western Sydney
	2015

	November,	Robots in Japan and the West,	International Conference of the Asian
	2015		Keynote Speech			Marketing Association, Tokyo 

	November,	Better Qualitative Data Collection	Waseda University, Tokyo
	2015		and Analysis

	November, 	Research Perspectives	 keynote	Society of Marketing Advances
	2015	  	Speech					Doctoral Consortium, San Antonio
	
	October, 2015	Selecting Projects, Mentors, and	Association for Consumer Research
			Research Streams			Doctoral Colloquium, New Orleans

	October, 2015	Avatars, Robots, and Cyborgs	Oklahoma State University, Stillwater, Oklahoma

	October, 2015	Conceptual Contributions		Oklahoma State University, Stillwater,
								Oklahoma

	September,	Sharing and Collaborative		MICA, Ahmedabad, India
	2015		Consumption on Digital Platforms
			And its Effects on Brands

	September,	Robots, Cyborgs, and Self-Owning	MICA, Ahmedabad, India
	2015		Machines: Contemporary 
			Consumption Trends

	September,	Robots, Cyborgs, and Avatars	Lille University, France
	2015

	September,	How to Write a Conceptual 		Lille University, France
	2015		Paper

	September,	Avatars, Robots, and Cyborgs	CCMS, Universitй Catholique de 
	2015							Louvain and the University of Namur, Belgium
	
	September,	The Importance of Culture in 		MICA, Ahmedabad, India
	2015		Contemporary Marketing		

	June, 2015	Object Agency and the Extended	Asia Pacific Association for Consumer
			Object					Research Conference, Hong Kong

	June, 2015	Exclusivity: Developing		Consumer Culture Theory Conference,
			Understanding, with Aby Abraham,	Fayettesville, Arkansas
			Sanjay Patro, and Debasis Pradhan		

	June, 2015	Consuming Robots, Avatars, and	Society for Consumer Psychology
			Cyborgs				Conference, Vienna, Austria.

	May, 2015	Things Owning Things, Keynote	Applications of Anthropology in 
			Speech					Business Conference, Tianjin, China

	May, 2015	Avatars, Robots, and Cyborgs	Suzhou University, China

	May, 2015	Visual and Projective Qualitative	Suzhou University, China
			Consumer Research Methods

	May, 2015	Things Owning Things, keynote	Fourth International Conference on
			Speech					Applications of Anthropology in Business

	May, 2015	Collaborative Consumption and the	International Association of African
			Sharing Economy: A Growing	Business and Development, Nairobi, 
			Economic Trend based on Non-	Kenya
			Ownership, Keynote address

	April, 2015	Can We Share More? Keynote	Workshop on Collaborative 
			Address				Consumption, Universitй de Namur, Namur, Belgium

	April, 2015	The Digital and Robotic Extended	Aix en Provence MBAs, Toronto
			Self

	March, 2015	Brand as Extended Object		Brand Camp, Obergurgl, Austria

	March, 2015	Moats and Bridges: Subdisciplines	Brand Camp, Obergurgl, Austria
			In Consumer Research, Fireside
			Talk

	March, 2015	Consumption Tradition and Change	Society for Applied Anthropology, 
			In a Wealthy Muslim Society: 	Pittsburgh
			Covered Women in Qatar and UAE
			With Rana Sobh

	February,	Can We Share More?			University of Edinburgh, Scotland
	2015

	February,	Tin Men, and Cyborgs, and 		University of Edinburgh, Scotland
	2015		and Posthumans, Oh My!	

	January,	Avatars, Robots, & Cyborgs		AIM Sheth Doctoral Consortium, Dubai
	2015

	December, 	Visual and Projective Qualitative	Lahore University Management School,
	2014		Research Techniques			 Lahore, Pakistan

	December, 	Qualitative Research Tools and	Islamabad Branding Conference
	2014		Consumer Insights for Branding	Islamabad, Pakistan

	December, 	Qualitative Research Workshop	International Marketing Conference, IIM
	2014							Calcutta, Kolkata, India

	December,	Qualitative Methods in the Era of	International Marketing Conference, IIM
	2014		Big Data, Rethinking Marketing	Calcutta, Kolkata, India
			Panel					

	December,	Can We Share More? Keynote	International Marketing Conference, IIM
	2014		 					Calcutta, Kolkata, India

	December,	Unpacking Young Chinese 		ANZMAC, Brisbane
	2014		Consumers’ Insatiable Desire for
			Luxury, with Tanvir Ahmet, Gillian	
			Mort, and Clare D’Souza

	December, 	Psychological Ownership and 	ANZMAC, Brisbane
	2014		Payment Modes: The Case for
			“Owned Money” with Jashim Kahn

	December,	Conceptualizations of Perceptions of	ANZMAC, Brisbane
	2014		Payment Mode, with Jashim Kahn

	November, 	Visual and Projective Methods	Australasian CCT and Interpretive 
	2014		in CCT Research			Research Workshop, Brisbane

	November, 	Tips for a Creative, Sustained and	ANZMAC Doctoral Consortium, 
	2014		Fun Career, Keynote Speech		Brisbane

	November,	Can We Share More?	Keynote 	Design for Sharing Conference, London
	2014 		Speech

	October, 2014	Digital Consumption, Social Media,	Research in Marketing Camp, Johnson
			and the Extended Self			School of Management, Cornell 
								University

	October, 2014	Tin Men and Cyborgs and		Association for Consumer Research 
			Posthumans! Oh my!			Doctoral Symposium, Baltimore

	October, 2014	Morality in the Marketplace:		Association for Consumer Research 
			Sharing in a Post-Ownership		Perspectives Session, Baltimore
			World

	October, 2014	Alternative Conceptualizations of 	Association for Consumer Research 
			The Extended Self			Conference, Baltimore

	October, 2014	Branding Masculinity: Tracing the 	Association for Consumer Research
			Cultural Foundations of Brand	Conference, Baltimore
			Meaning, with Elizabeth Hirschman

	October, 2014	Consumer Ownership and Sharing,	Association for Consumer Research	
			J-ACR with Linda Price		Conference, Baltimore

	October, 2014	Conformity, Uniqueness and Social 	Association for Consumer Research
			Class Mobility: Consumer Self 	Conference, Baltimore		
			Identity in the Yard with Elizabeth
			Hirschman and Ayalla Ruvio

	July-August,	Researching the Global and the	Border Crossings PhD Seminar, 
	2014		Local					University of Texas, Pan-American, Edinburgh, Texas

	July-August,	Addressing Cultural Differences in	Border Crossings PhD Seminar, 
	2014		a Globalizing World 			University of Texas, Pan-American, Edinburgh, Texas

	July, 2014 	Extended Self in a Digital World,	International Congress of Applied 
			Keynote Address			Psychology, Paris

	July, 2014	Objectification and Anthropo-	International Sociology Association
			morphism of the Self: Self as		World Congress of Sociology, 
			Brand, Self as Avatar			Yokohama, Japan

	July, 2014	Consumer Insights in China and	2014 China India Insights Conference,
			India: Methods and Findings from	Lijiang, China
			Consumer Culture Theory

	July, 2014	Globalization and Marketing		Macromarketing/International
			Ideology				Society of Marketing and Development Conference, London

	June, 2014	The Rise of Sharing and 		Changing Behavior: Deep Dive into
			Collaborative Consumption:		Consumer Insights Conference, Helsinki
			Implications for Business and
			Consumers
	
	June, 2014	Unboxing the Digital Extended	Consumer Culture Theory Conference,
			Self					Helsinki

	May, 2014	Ownership and the Identities of	Nordlys Lecture, University of Tromsш,
			People and Things			Tromsш, Norwary

	May, 2014	You are What You Can Access:	International Communications
			Sharing and Collaborative		Association Pre-Conference on Sharing,
			Consumption, Keynote Address	Seattle

	May, 2014	Is Everything for Sale?		International Conference on
			Commodification and its		Applications of Anthropology in
			Consequences				Business, Jishou, China

	May, 2014	You are What You Can Access:	5th International Meeting of Consumer 
			Sharing and Collaborative 		Behavior, Center of Consumption 
			Consumption Online, Keynote	Studies at COPPEAD (Federal 
			Address				University of Rio de Janeiro, Brazil)

	May, 2014	The Labors of the Odysseans: The	Doctoral Workshop, 5th International
			Legacy of the Odyssey		Meeting of Consumer Behavior at 
								COPPEAD (Federal University of Rio
								De Janeiro, Brazil)

	April 2014	Co-Construction of the Digital	19th International Conference on 
			Extended Self, Keynote Address	Corporate and Marketing Communications, Milan

	April, 2014	Qualitative Research			Indian School of Business, Hyderabad

	April, 2014	You Are What You Can Access:	Indian School of Business, Hyderabad
			Sharing and Collaborative
			Consumption Online

	February,	Visual Methods and Consumer	University of Western Sydney, Sydney
	2014		Insights				Australia

	February,	Sharing and Sustainability		University of Western Sydney, Sydney
	2014							Australia

	February,	Tips for a Creative, Sustained, and	University of Western Sydney, Sydney
	2014		Fun Career				Australia

	February,	Visual and Projective Methods in 	University of Western Sydney, Sydney
	2014		Business Research			Australia

	January, 2014	The Art of Ethnography		Listening to Consumers in Marketing in Emerging Economies: Pre-Conference workshop, Lucknow, India, with Gьliz Ger

	January, 2014	Legends in Consumer Behavior	Listening to Consumers in Marketing in Emerging Economies, Lucknow, India

	January, 2014	Leveraging the Power of Consumer	Listening to Consumers in Marketing
			Insights				in Emerging Economies, Lucknow, India, with Gьliz Ger

		January, 2014, The Digital Extended Self		Institute of Management Technology, Ghaziabad, India

	January, 2014	Building Bridges in Consumer	Academy of Indian Marketing, 
			Research				Ahmedabad, India

	November,	Qualitative and Visual Consumer	University of British Columbia,
	2013		Research				Okanagan

	November,	You are What You Can Access	University of British Columbia,
	2013							Okanagan

November, 	Post Ownership Sustainability	Reduce, Reuse, Recycle – 
2013							Environmental, Economic and Social Challenges from a Consumer’s Perspective Conference, Borеs, Sweden

November	Managing Your Career: Tips for	Society of Marketing Advances Doctoral
2013		a Creative, Sustained, and Fun	Consortium, Hilton Head, South
		Career					Carolina

	November,	You are What You Can Access:	Society of Marketing Advances
	2013		Sharing and Collaborative		Conference Hilton Head, South Carolina
			Consumption Online, Keynote	
			Speech for Distinguished Marketing
			Scholar Award

	November,	The Extended Self Unbound		Society of Marketing Advances
	2013							Conference, Hilton Head, South Carolina

	November, 	Extended Self in a Digital		Conference on Consumer Research and 
	2013		World, Keynote Speech		Marketing: Frontiers of Theory, Method and Practice, Bangkok

	November,	Qualitative and Visual Consumer	Conference on Consumer Research and 
	2013		and Marketing Research, Keynote	Marketing: Frontiers of Theory, Method 
			Speech 				and Practice Doctoral Consortium, Bangkok

	November,	Digital Consumption and the 		Chulalongkorn University, Bangkok
	2013		Extended Self

	October, 2013	Consumer Culture Theory		Association for Consumer Research, Doctoral Colloquium, Chicago

	September,	The End of Ownership		University of Lausanne, Switzerland
	2013

	September, 	Extended Self in a Digital World	International Conference on Strategic 
	2013		Keynote Speech			Innovative Marketing, Prague

	September,	The End of Ownership?		The Psychology of Ownership 
	2013		Keynote Speech			Conference, Vienna

	September,	Extended Self in a Digital World	Iowa State University
	2013
	
	August, 2013	Reinterpreting Collections through	International Committee for Museum
			Online Collaborative Participation	Ethnography, Rio de Janeiro, Brazil
	
	June, 2013	Analyzing Visual/Video Data		Qualitative Analysis Workshop, Consumer Culture Theory Conference, Tucson, AZ

	June, 2013	Managing Your Career		American Marketing Association-Sheth Doctoral Consortium Ann Arbor, Michigan

	June, 2013	Visual Methods in Arts and		XII International Congress in Arts and
			Cultural Management Research	Cultural Management Doctoral Colloquium, Bogota, Colombia

	May, 2013	Sharing and Collaborative 		Advanced International Forum on
			Consumption				 Applied Anthropology, Jishou, China

	May, 2013	Visual and Projective Methods in	International Conference on
			Cultural Research, Keynote Address	Anthropological Perspectives and Local Approaches: Indigenous Applications in
								Management and Marketing, Shanghai

	May, 2013	The Consumer in a Digital Age	University of Exeter, Exeter, UK

	May, 2013	Visual Methods and Analysis		University of Exeter, Exeter, UK

	May, 2013	Consumer Behavior Theory		Consumer Behavior Theory Seminar, Bilkent University, Bilkent, Turkey

	May, 2013	The Digital Extended Self:		Aix en Provence Study Group,
			Enchantment in the Marketplace	Schulich School of Business, York University
		
		March 7-10	Extended Self in a Digital World,	Anthropology of Markets and
	2013		Keynote Address			Consumption Conference, Irvine, CA

	January 9-11	The Digital Consumer, Keynote	IIMA  Conference on Marketing in 
	2013		Address				Emerging Economies, Ahmedabad, India

	January 11, 	Indian Consumer Insights, Keynote	Nirma International Conference on 
	2013-03-26     Speech					Management, Ahmedabad, India

	November 15-	Qualitative Consumer Insights	Marketing Science Institute Fall Board
	16, 2012						Meeting

	Novermber 8-	Extended Self in a Digital World	University of Manitoba
	10, 2012

	November,	Hospitality as an Empty Ritual	ANZMAC  Conference, Adelaide,
	2012		Protocol, with Rana Sobh		Australia

	October, 2012	Plenary Panel				Association for Consumer Research Doctoral Symposium, Vancouver

	October, 2012	Post Ownership Sustainability	Sustainability Business Practices
			Keynote address			 Conference, Laramie, Wyoming

	September,	Visual Methods and Consumer	Consumer Behavior and Marketing: 
	2012		Insights, Keynote Address		New Approaches in Consumer Research and Prospects, Kuala Lumpur, Malaysia

	August, 2012	Extended Self in a Digital World	Consumer Culture Theory Conference, Oxford

	July, 2012	Consumer Behavior (with Jagdish	Academy of Indian Marketing 
			Sheth)					Conference, Bengaluru, India

	July, 2012	Consumer Choice			Academy of Indian Management-American Marketing Association Sheth Foundation Doctoral Consortium on Marketing in Emerging Markets, Bengaluru, India

	July, 2012	Consumer Affect, Attitudes, &	Academy of Indian Management
			Persuasion				American Marketing Association Sheth Foundation Doctoral Consortium on Marketing in Emerging Markets, Bengaluru, India

	July, 2012	Enhancing Motivations for Sharing:	La Trobe University, Melbourne
			Marketing’s Role in Global 
			Betterment

	July, 2012	Videography Workshop		Monash University, Melbourne

	July, 2012	Qualitative Methods -- Consumer	Auckland University of Technology,
			Insights				New Zealand

		July, 2012	Visual Ethnography Roundtable	University of Auckland, New Zealand

	July, 2012	Qualitative Research in a Digital 	Auckland University of Technology
			Age					New Zealand

	July, 2012	Who are You When You’re Online?	Asia Pacific Association for Consumer Research, Queenstown, New Zealand

	June, 2012	Sharing Strategies for a Better 	ICAR Symposium, Brisbane
			World, A Smaller Footprint, and
			50% Off Everything, Keynote
			Address

	June, 2012	The Digital Consumer	, Keynote	8th Royal Bank International Research
			Address				Seminar, Shanghai

	May, 2012	Sharing, Moral Dilemmas, and	Moral Decision Making Conference,
			The Internet, Keynote Speech		Queens University, Kingston, Canada
	
	May, 2012	Fomenting Revolution or Rites of 	International Society of Markets and 
			Rebellion?  Consumer Autonomous	Development, Casablanca
			Power and the Internet

	May, 2012	Performing Ethnicity in China	International Society of Markets and 
								Development, Casablanca
	
	May, 2012	Digital Extended Self			Aix-en-Provence University, France
	
	May, 2012	Publishing				Aix-en-Provence University, France

	March, 2012	Sharing for a Better World		World Marketing Summit, Dhaka, Bangladesh

	November,	The Digital Consumer, Keynote	ANZMAC Conference, Perth 
2011    	Address

		November,	Visual Methods in Consumer		ANZMAC Doctoral Colloquium, Perth,
	 		Keynote Address					

		November, 	Consumer Behavior Odyssey 		ANZMAC Conference, Perth
		2011 		Redux

	October, 2011	Plenary Panel				Association for Consumer Research, St. Louis, Missouri

	October, 2011	Sheth Foundation Tribute, Long	Association for Consumer Research, St. 
			Term Contribution Award talk	Louis, Missouri

	October, 2011	Fellows Roundtable			Association for Consumer Research, St. Louis, Missouri

	October, 2011	Gift Giving Among Baby Boomers	Consumption and Well-Being in the 
			With Takeshi Matsui			Aging Society: Advancing Research on Older Consumers Workshop, Tokyo

	October, 2011	Consumer Culture Theory 		Consumption and Well-Being in the 	
			Approaches to the Study of Older	Aging Society: Advancing Research on
			Consumers and Their Well-Being	Older Consumers Workshop, Tokyo

October 2011	Politicized Brand Ideoscape and the 	William A. Kern Seminar, Rochester Mythology of Nation-Building 	Institute of Technology, Rochester, NY, 
							with Xin Zhao

	September 21	The Digital Consumer			Tilburg University
	2011

	July, 2011	The Digital Consumer, Plenary	Daniel Kahneman Lecture, International 
			Address				Confederation of the Advancement of Behavioral Economics and Economic Psychology Conference (International Association for Research in Economic Psychology and Society for the Advancement of Behavioral Economics), Exeter, UK

	July, 2011	The Digital Consumer, with Robert	Consumer Culture Theory Conference,
			Kozinets and Henri Weijo		Evanston, IL

	June, 2011	Domains of Privacy and Hospitality 	Asia Pacific Association for Consumer
			in Arab Gulf Homes			Research Conference

		June 2011 	Politicized Brand Ideoscape and the 	Marketing Scholar Forum IX
Mythology of Nation-Building 	(Sponsored by Peking University, Fudan University, Hong Kong University, MSI, and Sheth Foundation, Beijing, China, with Xin Zhao)

	June, 2011	The Digital Consumer: Magic in	Tours 	Universitй, Tours, France
			In the Marketplace

	June, 2011	Scientific Films			Tours Universitй, Tours, France

	June, 2011	From Consumer Phenomenon to	Tours Universitй, Tours, France
			Theory Construction

	June, 2011	Projective Methods			Tours Universitй, Tours, France

	June, 2011	Thinking about and Researching 	Tours Universitй, Tours, France
			The Consumer in a Non-linear World

	June, 2011	The Digital Consumer, Keynote	Asia Pacific Association for Consumer
			Address				Research, Beijing

	June, 2011	Consumer Behavior Theory		PhD Workshop, Bilkent, Turkey

	June, 2011	Sharing in an Internet Age		OICD Conference, Geneva

	April, 2011	The Digital Consumer: Magic in the	Qatar University, Doha
			Marketplace

	April, 2011	Luxury Consumption and Envy	Qatar University, Doha

	February, 	There Will be Pancakes in Heaven	Society for Consumer Psychology 
	2011							Conference, Atlanta, with Elizabeth Hirschman and Ayalla Ruvio

	February, 	The Digital Consumer: Magic in the	Columbia University Marketing 
	2011		Marketplace				Department
	
	December,	The Digital Consumer, Keynote	Sixth International Research
	2010		Speech					Symposium, Asian Center for Brand Management, Hong Kong

	December,	Domains of Privacy in Arab Gulf	Acadamy of Indian Marketing
	2010		Homes					International Conference, New Delhi

	September,	Thinking about and Researching	Universidad de los Andes, Bogota, 
	2010		The Consumer in a Non-linear World Colombia

	September,	Shangri-La: The Making of a Tourist	Universidad de los Andes, Bogota,
	2010		Myth					Colombia	

	September,	Hospitality Across Cultures		Universidad de los Andes, Bogota,
	2010							Colombia	

	September,	Yours, Mine, and Ours: Owning,	Universidad de los Andes, Bogota,
	2010		Extended Self, and Sharing		Colombia

	September,	Shangri-La: The Local Effects of 	Global Marketing Conference, Tokyo
	Constructing a Tourist Paradise,
		with Rosa Llamas

	September,	Tourism, Hospitality, and 		Keio University, Tokyo
	2010		Experience Marketing

	July, 2010	Luxury in the Gulf States		Luxury Experience Barcelona, ESERP Business School, Barcelona, Spain

	July, 2010	Envy and Luxury			Luxury Experience Barcelona, ESERP Business School, Barcelona, Spain

	July, 2010	Benign and Malicious Envy,		Academy of Marketing, Coventry, UK
			Keynote Speech

	July, 2010	Paradise Lost: The Making of		European Association for Consumer	
			Shangri-La, with Llamas		Research Conference, London, England

	June, 2010	Visualizing Nationhood in Anti-	ICAR/NACRE 2010 Symposium,	
			Consumption, with Rohit Varman	Marseilles, France
	
	June, 2010	Privatization and Commodification 	Consumer Culture Theory
			as Threats to Public goods and the 	Conference, Madison, Wisconsin
			Public Good	

	April, 2010	Sharing in Three Cultures, with	Pacific Sociological Association
			Rosa Llamas				Annual Meeting, Oakland, CA

	April, 2010	Benign Envy, Keynote speech	Tri-University Conference (Rhode Island, Massachusetts, Connecticut)

	March, 2010	Consumer Culture in Chinese Death	Association for Asian Studies 
			Ritual Consumption, with Xin Zhao	Philadelphia
	
	March, 2010	Sharing				Cultural Psychology Group, York University

	February, 	Possessions as an Extension of the 	Society for Consumer Psychology
	2010		Conflict between Selves: The Case 	Conference, St. Petersburg, Florida
			of Transgenders’ Self-identity, with
			Ayalla Ruvio

	January, 2010	Shangri-La: Messing with a Myth,	International Conference of Marketing
			with Rosa Llamas			and Development, Hanoi, Vietnam

	September,	Sharing, Gift-Giving, and 		University of Hawaii, Schilder
	2009		Commodity Exchange			School of Business

	July, 2009	Sharing				Institut de Gestien, Universite de Rennes, France

	July, 2009	Projective Methods			Institut de Gestien, Universite de Rennes, France

	July, 2009	Visual Methods of Data Collection	Institut de Gestien, Universite de
			Data Analysis and Presentation	Rennes, France

	July, 2009 	From Consumer Phenomenon to	Institut de Gestien, Universite de 
			Theory Construction: Interpretivism 	Rennes, France

	July, 2009 	Thinking about and Researching the	Institut de Gestien, Universite de
			Consumer in a Non-linear World	Rennes, France

	July 2009	Patriotic Shoppers and Treasonous 	Young & Rubicam, New York City
			Merchants: Advertising Nationalism
			In 1930s Shanghai, with Xin Zhao

	June, 2009 	From Consumer Phenomenon to	Bilkent University PhD Workshop on
			Theory Construction: Interpretivism	Marketing Theory, Bilkent, Turkey

	June, 2009 	Thinking about and Researching the  Bilkent University PhD Workshop on
			Consumer in a Non-linear World	Marketing Theory, Bilkent, Turkey

	June, 2009	Contemporary Issues in Consumer	Marketing Scholar Forum VII: Current
			Research, Keynote Speech		Challenges in Research in Marketing,
								Hong Kong

	June, 2009	Social Change and Gendered Gift-	CHARMS Conference, Leicester, UK
			Giving: Historical Analysis of
			Valentine’s Day in Japan, with Yuko 
			Minowa and Olga Khomenko

	June, 2009	Thinking About and Researching	Korean Marketing Management 
			the Consumer in a Non-linear World	Association, Pussan, Korea
			Keynote Speech

	June, 2009	Projective Techniques			Korean Research Association Workshop, Seoul, Korea

	June, 2009	Visual Data Collection		Korean Research Association Workshop, Seoul, Korea

	June, 2009	Application of Ethnography in 	Korean Survey Research Organization,
			Marketing Research			Keynote Address, Seoul, Korea

	May, 2009	Marketing, Celebrity, and Envy	American Advertising Association
								Conference, Beijing

	May, 2009	Doing Great Research			Interuniversity Forum, City University of Hong Kong

May 2009	Patriotic Shoppers and Treasonous 	University of New South Wales, Sydney, Merchants: Advertising 	Australia
		in 1930s Shanghai with Xin Xhao

March 2009	Patriotic Shoppers and Treasonous 	Instituto de Empresa/ IE Business 
Merchants: Advertising Nationalism  School, Madrid, with Xin Xhao
		in 1930s Shanghai

	February, 	Clean and Dirty			Society for Personality and Social 
	2009							Psychology Conference, Tampa, FLA

	December,	Yours, Mine, and Ours: Owning, 	Qatar University School of Business
	2008		Extended Self, and Sharing

	October, 2008	Inside/Outside Consumer Research	Doctoral Symposium, Association for Consumer Research, San Francisco

	October, 2008	From Saver Society to Consumer	Association for Consumer Research 
			Society: The Case of the East		Conference, San Francisco
			European Consumer, with 
			Eleonora Axelova

	October, 2008	The Role of Consumption in the	Association for Consumer Research
			Organization of Urban Space: The	Conference, San Francisco
			Case of Neo-Bohemia, with
			Yesim Ozalp

	October, 2008	Consuming Gendered Space in 	Association for Consumer Research
			Islam, with Rana Sobh		Conference, San Francisco

	October, 2008	Compensatory Consumption		Association for Consumer Research
			(discussant)				Conference, San Francisco

	October,	From Consumer Phenomenon to	Georgetown University, Washington,
	2008		Theory Construction Using Multi-	D.C.
			Method Research

	September,	Yours, Mine, and Ours: Owning,	Sydney University, Sydney NSW
	2008		Extended Self, and Sharing

	September,	Yours, Mine, and Ours: Owning,	Monash University, Melbourne, VIC
	Extended Self, and Sharing

		September, 	Doing Great Research			Monash University, Melbourne, VIC
		2008

		September,	Visual and Projective Techniques	Monash University, Melbourne, VIC
		2008		in Consumer Research

	August, 2008	Videography Workshop		Latin American Association for Consumer Research, Sao Paulo,
								Brazil

August, 2008	Yours, Mine, and Ours: Owning, 	Conspicuous Consumption & Extended Sharing 				Self, Interdisciplinary Conference, 
Cornell University, Ithica, New York						
	July, 2008	Envy and Consumer Behavior	Interuniversity Seminar, City University,
								Hong Kong

		June, 2008	From Consumer Phenomenon	Hong Kong Baptist University
			to Theory Construction

	June, 2008	Santa Claus is Coming to Town:	Marketing Scholars Forum, Beijing
			Asian Christmas, Globalism, 		Keynote Speaker
			Localism, and Commercialism

	June, 2008	From Consumer Phenomenon to	Marketing Scholars Forum, Beijing
			Theory Construction, with David Tse

	June, 2008	Social Change and Gendered Gift	9th ACR Conference on Gender,
			Giving Rituals: A Historical		Marketing, and Consumer Behavior, 
			Analysis of Valentine’s Day in	Boston
			Japan with Yuko Minowa and
			Yuko Knomenko

	June, 2008	The Making of the New Bohemia	Consumer Culture Theory Conference,
			With Yesim Ozalp and Detlev Zwick	 Boston

	June, 2008	Christmas as Global Consumption	Consumer Culture Theory Conference,
			Ritual? A Comparison of Japan and	Boston
			China, with Junko Kimura and Xin	
			Zhao

	June, 2008	The Great CCT vs. CMS 		Consumer Culture Theory Conference,
			Smackdown (Panel)			Boston

	June, 2008	Yours, Mine, and Ours: Owning,	Consumer Culture Theory Conference,
			Extended Self, and Sharing		Boston

	May, 2008	Consumer Insight/Consumer Cool	Dentsu Advertising, Tokyo

	May, 2008	A Comparison of Consumer Culture  Japan Association of Marketing and	
			Theory and Other Models of 		Distribution Annual Conference, 
			Consumer Behavior			Keynote address, Tokyo

	May, 2008	Historic Lessons for Contemporary	Markets, Globalization & Development:
			Marketing and Development: The	Embedded Culture(s) of Marketing and
			Case of China Before Communism	the Consumer, Edinburgh, Texas
			And After Mao

	May, 2008	Holy Days, Holidays, and Holiday:	Markets, Globalization & Development:
			Confrontations, Cultures, and 	Embedded Culture(s) of Marketing and
			Consumption				Edinburgh, Texas
	
	April, 2008	Consumer Culture and Society	Issues in Marketing Forum, Keynote
								Address, Oakland University, Michigan	

	November,	Multimethod Consumer Research	University of South Florida
	2007

	November,	The Meanings of Cool: Trans-	University of South Florida
	formations within Global
Consumer Culture

	October,	Multimethod Consumer Research 	Association for Consumer Research
	2007							Doctoral Symposium, Memphis, TN

	October, 	Multimethod Consumer Research	University of Guelph, Guelph, ON
	2007

	September,	Brands, Property, and the Internet:	Royal Bank International Research
	2007		Fencing and Farming the Electronic	Seminar, Montreal, Plenary Speaker
			Commons

	August, 2007	Brands, Property, and the Internet:	Japan Marketing Association, Tokyo
			Fencing and Farming the Electronic
			Commons

August, 2007	The Meanings of Cool: 		The PhD Project, Keynote Address,
Transformations within Global 	Washington, D. C.
Consumer Culture

		July, 2007	Desire on Fire: A Naturalistic 	European Association for Consumer
Inquiry of Chinese Death Ritual 	Research, Milan
Consumption, with Xin Zhao

		July, 2007	I See What You Mean:  The Role 	Transformative Consumer Research
of Video in Transformative 		Conference, keynote address, Dartmouth
Consumer Research			University

		June, 2007	Brands, Property, and the Internet:	Marketing Scholar Forum V, Shanghai
				Fencing and Farming the Electronic
				Commons

		June, 2007	Conspicuous Sharing and 		City University of Hong Kong, 					Presentation of Self: A Netnography Hong Kong, with Xin Zhao
				of Consumption-oriented Blogs in 
China

		May, 2007	Spectacular Consumption and 	Consumer Culture Theory Conference
Conspicuous Sharing: A 		Toronto
Netnography of Consumption-
oriented Blogs in an Emerging 
Consumer Society, with Xin Zhao

		May, 2007	White Skin in Asia, with Eric Li, 	Consumer Culture Theory Conference
			Hyun Min, Shalini Bahl, and Junko	Toronto
			Kimura

	April, 2007	Is Sharing an Alternative to Private	International Business Research
			Ownership, with Rana Sobh		Conference, Dubai

	January, 2007	“Why Not Share Rather than Own?	Mid-Northwest Consumer Behavior Winter Carnival Research Camp, Ivey Business School, University of Western Ontario, London, Ontario.

	November,	“The Meanings of Cool: 		University of Texas, Pan American
	2006		Transformations within Global	University, Marketing Department	
			Consumer Culture”

	November,	“You Ought to be in Pictures” 	University of Texas, Pan American
	2006							University, Business School

	November, 	“Why Not Share Rather than Own?”	University of Texas, Pan American
	Marketing Department

October,	“Why Not Share Rather than Own?”	Consumer Culture & Civic Participation
2006							Conference, Madison, WI

September,	Keynote Address, “The Meanings	Suffolk University, Globalism
2006		of Cool: Transformations within	Conference, Boston
				Global Consumer Culture”

		August, 2006	Envy and Eminem: Marketing What	International Society for Research on
				Is Invidiously Cool			Emotions annual meeting, Atlanta, GA,
									With Kelly Tian and Heli Paavola

		August, 2006	Weaving a Web: Subaltern		Consumer Culture Theory Conference,
				Consumers, Rising Consumer		Notre Dame, With Rohit Varman and 
				Culture and Media			Ram Manohar Vikas

		August, 2006	The Meanings of Cool: 		Consumer Culture Theory Conference,
				Transformations within Global	Notre Dame, With Kelly Tian and Heli 
				Consumer Culture			Paavola

June, 2006	Qualitative Consumer Research	University of New South Wales,
		Workshop				Sydney Australia

June, 2006	Visual and Projective Methods	University of Auckland, New Zealand
		Workshop

June, 2006	Cool: With or Without Borders,	Asia-Pacific Association for Consumer
		Keynote Address			Research Conference, Sydney

June, 2006	Advertising Liminality: Advertising	Asia-Pacific Association for Consumer
		as Liminal Space of Social 		Research Conference, Sydney
		Transformation in China, with Xin 
		Zhao

June, 2006	Why Don’t Consumers Behave 	Asia-Pacific Association for Consumer
Ethically? The Social Construction 	Research Conference Film Festival,
Of Consumption, with Giana		Winner Peoples’ Choice Award
Eckhardt and Timothy Devinney
	
		June, 2006	The Gospel of Prosperity: 		Heretical Consumer Research Charismatic Churches in Ghana, 	Conference, Sydney
				with Sammy Bonsu

		June, 2006	Why Not Share Rather than Own?	Marketing Scholar’s Forum, Hong Kong
				Keynote Address

		June, 2006	Why Not Share Rather than Own?	Anti-Consumption Symposium,
									Auckland University, New Zealand

		June, 2006	Sharing versus Gift-Giving		York University, Toronto

		May, 2006	Remembrances of Things Past: 	Traffic, Velocity, Assembly, Dispersal
				Silent Voices of Collections		and Networks Workshop, Getty Research Institute
		
		May, 2006	Cool Consumption			Dublin City University, Ireland

		April, 2006	Ownership, Ego, Sharing, and	ESRC Research Seminar on Identities
				Counterfeiting				Birmingham, UK

		April, 2006	Using Projective Methods in 		Lancaster University Management 
				Interpretive Research			School Doctoral Symposium and Roundtable, UK

		April, 2006	Cool Consumption			Lancaster University, UK

		April, 2006	Tourist Photography: Signs of Self	Centre for Mobilities Research
									Seminar, Sociology Department, Lancaster University, UK

		April, 2006	Selected Topics for 21st Century	Lancaster University Management
				Consumption Studies			School Forum, UK

		April, 2006	You Ought to be in Pictures		Lancaster University Management
									School Forum, UK

		April, 2006	Consumer Ethics			Material Culture Studies Group,
									Sociology Department, Lancaster
									University, UK

		March, 2006	The Meanings of Cool:		York University, Toronto
				Transformations within Global
				Consumer Culture

		February, 	The Meanings of Cool: 		Duke University Marketing Department
	Transformations within Global
Consumer Culture 

		January, 2006	Filmmaking Workshop		Association for Consumer Research 
				With Robert Kozinets			Latin-American Conference, Monterrey,
									Mexico

		January, 2006	Ownership, Ego, and Sharing		To Buy or to Hire Seminar, Institut pour      									la Ville en Mouvement, Paris

		January, 2006	Seminar on Visual Methods of 	ESCP-EAP University, Paris
				Data Collection and Analysis

October,	“Interpretive & Visual Methods”	Association for Consumer 
2005							Research, Doctoral 
							Consortium, San Antonio

		June, 2005	“Remembrances of Things Past:	European Association for
				Silent Voices in Collections”		Consumer Research, 
									Gцteborg, Sweden
		
		June, 2005	“Cool Consumption”			Japan Marketing Association,
									Tokyo, Japan

		June, 2005	“Christmas in Japan” with Junko	Japan Association for Consumer Studies,
				Kimura				Yamanashi, Japan

		June, 2005	“Cool Consumption”			Japan Association for Consumer Studies,
									Yamanashi, Japan
		
		May/June,	“Symbolism and the Morality of	PhD Seminar on 
		2005		Consumption”				Consumption Theory,
									Bilkent University,
									Ankara, Turkey

		May, 2005	“The Collection and Analysis	of	Workshop on Qualitative
				Visual Data”				Data Analysis, Omaha,
									Nebraska

		April/May,	“Emergence of Consumer Cultures:	Conference on Historical
		2005		A Cross-Cultural and (Art) 		Analysis & Research in
				Historical Comparison,” with Gьliz	Marketing, Long Beach, CA
				Ger

		April, 2005	“Consumer Ethics Across Cultures:	Center for Responsible 
		An Interpretive Elicitation Approach” Business, Metrics
		with Timothy Devinney and Giana 	Conference
				Eckhardt

		March, 2005	“Why Give Gifts?”			Workshop on Consumption,
									Gaeta, Italy

		February, 	“From Hand to Hand, From Time	International Quilt Study
		2005		to Time: Creating, Collecting, and	Center Conference, Lincoln,
				Caring,” Keynote Address		Nebraska

		February,	“Consumer Ethics Across Cultures”	Marketing Department, 
		2005		with Timothy Devinney and Giana	University of Nebraska
				Eckhardt

		October,	Videography Workshop, with		Association for Consumer
		2004		Robert Kozinets			Research Conference, Portland,
									Oregon

	October, 	“Interpreting the Brand”		Association for Consumer 
	2004							Research Doctoral Consortium, Portland, OR

June, 2004 	"Visual Data," Semiotic, Textual, 	Advanced Qualitative
and Visual Analysis”			Methods Seminar, University of Southern Denmark

June, 2004 	"Visual Analysis," Semiotic, 		Textual Advanced Qualitative , 
		and Visual Analysis” 			Methods Seminar, University
of Southern Denmark

June, 2004 	"Visual Data Collection, Analysis, 	American Marketing
and Presentation"  			Association Sheth Foundation Doctoral Consortium, Texas A & M University, College Station, TX

May, 2004 	"Researching Risky Consumption" 	Researching Risk: Public Policy and Social Dimensions Workshop and Doctoral Seminar, Salt Lake City, UT

April-May,	Possessions, Self, and the Sacred	Paul D. Converse
2004							Symposium, University of Illinois

April, 2004	What’s Wrong with Globalism?	International Academy of
Keynote address			African Business and
Development, Atlanta

March-April,	Collecting Branded Goods		Approaches to the History
2004							of Collecting Workshop,
University of Southern
California-Getty Program
for the History of
Collecting and Display

March, 2004	Tourist Photos: Signs of Self;		Marketing Department
The Cult of Macintosh		Concordia University,
Montreal, Canada

March, 2004	Possessions, Self, and the Sacred	HEC, Montrйal, Canada

March, 2004	The Cult of Macintosh; Possessions,	Brigham Young University
Self, and the Sacred			Marriott School of Business

December,	Brand Disguise and Global/Local	Marketing Scholars’ Forum,
2003		Branding Issues			Beijing, China

August, 2003	Videography workshop		Griffith University
School of Business, Gold
Coast, Australia

August, 2003	“Tourist Photography”		Griffith University
School of Business, Gold
Coast, Australia

July, 2003	“The Cult of Macintosh”		Bilkent University School
Of Business, Turkey

July, 2003	“Money to Burn: Consumption	Bilkent University School
By the Dead in China”		of Business, Turkey

July, 2003	“Tourist Photos: Signs of Self”	Conference on Tourism and 
(Video)				Photography, Sheffield, UK

June, 2003 	"Consumer Desire," with 		9th Interdisciplinary
Gьliz Ger				 Conference on Research in Consumption, Vienna

June, 2003 	Gift Giving Seminar 			SIFO, Center for Consumer Science (CFK) Gцteborg University, Sweden

June, 2003 	Videography workshop 		Center for Consumer Science (CFK), Gцteborg University, Sweden

June, 2003 	Videography workshop 		Center for Consumer Science (CFK), Gцteborg University, Sweden

May, 2003	Global versus Local Television	University of Kentucky 
		Advertising Appeals in Zimbabwe 	Marketing, Sociology, and   
		And People’s Republic of China	Anthropology Departments

April, 2003	Shoes: Their Meanings in a 		Gцteborg University, Sweden
		Contemporary Society

April, 2003     Consumer Research in Sweden,	Center for Consumer Science
                       Panel with Bo Wickstrцm, Karl Erik  (CFK) and Gцteborg 
                       Gustafsson , and Karin Ekstrцm 	University, Sweden

March, 2003	Advertising in 1920s Shanghai:	Robert Mittelstaedt Doctoral 
		Globalization and Localization in 	Symposium, Lincoln, Nebraska, with 
		the World of Calendar Advertising

February‑	Video Ethnography Seminar 		Hong Kong Baptist
March, 2003 						University and Hong Kong City University

July-August,   	Ethnographic and Naturalistic	 Marketing Department, 
2002		Methods of Consumer Research	Otago University, New Zealand

		August, 2002	The Cult of Macintosh		Marketing Department of Marketing,
						University of Auckland, New Zealand

August, 2002	Global versus Local Television	Anthropology  Department 
AdvertisingAppeals in Zimbabwe 	and Center for the Study of 
And People’s Republic of China	Agriculture,  Food, and Environment, Otago University, New Zealand

August, 2002	The Human Consequences of	Otago University, New Zealand
Consumer Culture: A Historical		
And Cultural Perspective

August, 2002	The Cult of Macintosh		Marketing Department, Otago University, New Zealand

June, 2002	“The Human Consequences of 	Keynote Speech, Centrum fцr
Consumer Culture: An Historical	konsumentvetenskap, Gцteborg,
and Cultural Perspective”		Sweden

June, 2002	“Conceptualizing Video (Theory,	Videography Workshop, Salt 
Interpretation, and Other 		Lake City, Utah
Objectives) ,” with Rob Kozinets

June, 2002	“Selecting Media and Equipment”	Videography Workshop, Salt 
With Mel Halbach			Lake City, Utah

June, 2002	“Working with a Crew”		Videography Workshop, Salt 
Lake City, Utah

June, 2002	“Using Camcorders, Part I”		Videography Workshop, Salt 
Lake City, Utah

June, 2002	“Editing,” with Rob Kozinets and	Videography Workshop, Salt 
Mel Halbach				Lake City, Utah

June, 2002	“Editing in Final Cut Pro,” with 	Videography Workshop, Salt 
Mel Halbach				Lake City, Utah

June, 2002	“Scripting and Conducting the	Videography Workshop, Salt 
Documentary,” with Mel Halbach	Lake City, Utah

June, 2002	“Doing Cultural Research that	The Cultural Dimension of 
Matters”				Business Research IV, Nyborg, Denmark

June, 2002	“Doing Cultural Research in a	The Cultural Dimension of 
Global World: Rationales and	Business Research IV,
Examples, Methods and Issues	Nyborg, Denmark

May, 2002	“Life in the Glocal Village: How	Keynote Speech, Culture, Consumption, 
Arnold Schwartzenegger Meets	and Marketing Communication
Hello Kitty”				Conference, Hong Kong

May, 2002	“Ethnographic and Naturalistic	Hong Kong Baptist
		Methods of Consumer Research”	University, Communications Department

May, 2002	“Shoes: Meanings in a		City University of Hong Kong,
Contemporary Society”		Marketing Department

May, 2002	“Las Vegas as Farce, Consumption	City University of Hong Kong,
as Play”				Marketing Department

October,	Globalization and Cross-Cultural	Association for Consumer 
2001		Differences in Consumption		Research  Doctoral Consortium, Austin, TX

October,	The Role of Consumption in the	HCR 2001 Conference, Austin, 
2001		Simulated Game of Life: 1860,	TX
1960, & 2000

July, 2001	Shoes and Self				8th Interdisciplinary Conference 
on Research in Consumption, la Sorbonne, Paris

July, 2001	Global Brands as Wolves in 		Australian Graduate School of
Sheep’s Clothing			Management, Sydney

July, 2001	Multiple Perspectives in Marketing	Monash University, Melbourne
and Consumer Research, with Linda
Price and Eric Arnould

July, 2001	Bridge Climb: Interpretations of	Monash University, Melbourne
Climbing the Sydney Harbour	
Bridge

July, 2001	Global and Local Branding		Monash University, Melbourne

July, 2001	The Meanings of Shoes in 		Monash University, Melbourne
Contemporary Society

July, 2001	The Method of Videography in	Monash University, Melbourne
Consumer Research

July, 2001	Current Issues and Future Concerns	Monash University, Melbourne
In Consumer Research in Marketing

June, 2001	Specialty Magazines and Flights of	European Association for 
Fancy : Feeding the Desire to Desire	Consumer Research, Berlin

June, 2001	Global Brands as Wolves in Sheep’s	City University of Hong Kong
Clothing

June, 2001	Luxury Consumption and the Desire	City University of Hong Kong
To Desire

May, 2001	Specialty Magazines and Flights of	City University of Hong Kong
Fancy

November,	Global Brands in Local Markets	Victoria and Albert Museum,
2000							London

November,	Local and Global Models of 		Business at Breakfast, DESB, 
2000		Consumption in Zimbabwe		University of Utah

October,	Consumption Patterns of the New 	Social Science History 
2000		Elite in Zimbabwe 			Association Conference, Pittsburgh

September,	The Internet and Marketing, the	V Salуn Internacional de 
2000   		21st Century Challenge		Mercados, Bucaramanga, Colombia

August,	The Digital Divide: Global 		Keynote address, V Salуn 
2000  		Technology and Local Culture	Internacional de Mercados, Bucaramanga, Colombia

July, 2000	Speciality Magazines, the Internet,	Monash University Executive
and the Desire to Desire		Roundtable, Melbourne

July, 2000	The Experience of Consumer 		Monash University School of
Desire					Business, Melbourne

July, 2000	Speciality Magazines, the Internet,	Executive Breakfast, Monash 
and the Desire to Desire		University, Melbourne

June, 2000	Consumption, Culture, and Markets:	The Cultural Dimensions of 
Doing Cultural Research		Business Research Seminar IV, 
Snoghoej Hoejskole, Denmark

April, 2000	Materialism from a Global View 	Positive Psychology Meeting, Quality of Life Research Center, Peter F. Drucker School of Management, Claremont Graduate School.

March, 2000	“The Experience of Consumer	Behavioral Research Laboratory
Desire”				Stanford University

January,	“Spirit in the Stone: The Role of	Society of Marketing and
2000		Stone Sculptures in Carving a 	Development 7th International
Post-Colonial African Nation,”	Conference, Accra, Ghana
Video, with Ron Groves

January,	“The New Elite: Consumption 	Society of Marketing and 
2000		Aspirations, and Obligations of	Development 7th International
Indigenous Managers, Professionals	Conference, Accra, Ghana
And Entrepreneurs in Zimbabwe,”
Video

January, 	“Fallacies of Marketing and		Society of Marketing and
2000		Development”				Development 7th International
Conference, Accra, Ghana

December,	“Consumer Desire: A Multi-		University of Wisconsin,
1999		Method, Multi-Cultural Study”	Marketing Department

December,	“Multimedia Research and Uses of	University of Wisconsin,
1999		Computers in Qualitative Analysis	A.C. Nielson Institute

December	"China's Export Advertising: 		Shanghai Marketing 
1999		1978‑1988" (Best Paper Award)	Association Conference
(with Zhou Nan and Jiang Qingyun)

November,	“Fallacies of Marketing and		University of Michigan, 
1999		Development”				William Davidson Institute

November,	“Possessions, Materialism, and	University of Michigan, 
1999		Desire”				Doctoral Seminar

October,	“Romancing the Stone:		Association for Consumer 
1999		Aestheticizing, Mythologizing, and 	Research Annual Conference, 
Reifying Stone Sculptures in 		Columbus, OH
Zimbabwe” video, with Ron Groves

October,	“Aboriginal Art as Commodity”	Association for Consumer 
1999		video, with Ron Groves	 	Research Annual Conference, Columbus, OH

September,	“Pimps for Paradise:  Missionaries	Marketing Paradiso 
1999		Monetary Funds, and Marketers”	Conference, Belfast, Northern Ireland

September, 	“Once in a Lifetime:  Tourism as	Marketing Paradiso 
1999		a Sacred Experience, ” with Ronald	Conference, Belfast, Northern 
Groves					Ireland

September,	“The Future of Consumer Research, ” Consumption and 
1999	 	Keynote Address			Representation Conference, Plymouth, England

September,	“The Marketing Channel Makes 	Consumption and 
1999		Meaning for Aboriginal Art, ”	Representation Conference, 
video, with Ronald Groves		Plymouth,  England

August, 1999	“The Silent Language of Gifts”	Seventh Interdisclipinary Conference on Research in Consumption, Ankara, Turkey

July, 1999	“Accounting for Materialism in	Griffith University, Gold 
Four Cultures”				Coast, Queensland, Australia

July, 1999	“Chocolate Delights:  Consumer	Griffith University, Gold 
Indulgence and Gender”		Coast, Queensland, Australia

April, 1999	“Making Use of Advances in 		Africa University, Mutare,
Instructional Technology, ”		 Zimbabwe

March, 1999	Keynote Speech, “Collecting as the	NORSAM Conference, 
Epitome and Antithesis of		Lillehammer, Norway
Materialism”

February, 	“Leaping Luxuries and Consumers	Manicaland Rotary Club, 
1999		in Developing Countries”		Zimbabwe

February,	“Where Are All the Penguins?  	CAUTHE Ninth National 
1999		Antarctic Flights as Tourist		Research Conference, 
Experience,” with Ronald Groves	Adelaide, Australia

October,	“Developments in Teaching		Mutare Teachers College, 
1998		Technologies:				Zimbabwe

July, 1998	“Leaping Luxuries and		Davidson Institute, University 
Transitional Economies”		of Michigan

June, 1998	“Luxury Beverage Consumption in 	Asia Pacific Association for
Hong Kong,” with Ronald Groves	Consumer Research Conference, Hong Kong

April, 1998	Keynote Address, “The Future 	Japan Marketing Association
of Consumer Research”		World Marketing Conference, Tokyo

April, 1998	“New Trends in American 		Dentsu, Inc., Information 
Consumer Research”			Technology Center, Tokyo

March, 1998	“Luxury and Consumer Desire:	University of South Florida
Some Effects of Cultural Context”

February,	“Luxury and Consumer Desire	University of Minnesota
1998		Some Effects of Cultural Context”

November,	“Globalization and Hyperreality:	City University of Hong Kong
1997		Culture in the Age of Ronald
McDonald”

November,	“Visual Methods in Consumer  	University of Hong Kong City
1997		Research”				University

September,	Keynote Speech, “The Goblin	Marketing Illuminations,
1997		and the Huckster:  A Story		Spectacular, Belfast, Northern
of Consumer Desire for		Ireland
Sensual Luxury”

August, 1997	“Art, Art Collecting,			Sixth Interdisciplinary 
and Consumer Culture in the		Conference on Research in 
Dutch Golden Age and Late		Consumption, "Consumption 
Ming China,” with Gьliz Ger		and Aesthetics," Oslo

June, 1997	Plenary Speech, “Everyday Life	International Conference on for
in Post-Communist Romania”	Eastern European Consumers” Marketing and Development,
Mangalia, Romania

June, 1997	“Coping Strategies of Eastern 	Eastern European Marketing
European Consumers”		Conference, Rijeka, Croatia

May, 1997	Keynote Speech,			Multidisciplinary Conference 
"Holidays as Life Cycle		on Holidays, Ritual, Festval,
Events in the Construction of		Celebration, and Public 
the American Self"			Display, Bowling Green Ohio

May, 1997	“Globalization and Hyperreality:	Business at Breakfast, 
Culture in the Age of Ronald		University of Utah
McDonald”

March, 1997	Key Speech, “Culture in the Age	Conference on Communication
of Ronald McDonald:  Globalism,	from Individualistic and
Consumerism, and the Future"	Collectivistic Perspectives,
Fullerton, CA

November, 	“Visual Methods of Qualitative	Vrije Universiteit, Amsterdam
1996		Research”

November, 	“Projective Research Techniques”	Marketing Department, 
1996							University of California, Irvine

November,	“Visual Methods in Consumer	Marketing Department, 
1996		Research”				University of California, Irvine

October, 	“An Agenda for Consumer 		Heretical Marketing Workshop,
 	1996		Research”				Phoenix, AZ

August, 1996	“Cultural and Historical 		American Marketing 
Consumer Research”			Association Doctoral Consortium, Boulder, CO

July, 1996	“Collecting as Luxury			Griffith University, Gold 
Consumption”				Coast, Queensland, Australia

July, 1996	“The Glorification of Las Vegas”	Griffith University, Gold 
Coast, Queensland, Australia

July, 1996	“Cross Cultural Consumer		Association for Consumer 
Research” 				Research Asia Pacific Conference, Perth, Australia

July, 1996	“Cultural and Historical Consumer	Charles Sturt University, New
Research”				South Wales, Australia

April, 1996	“Doing Cross-Cultural Research	The Cultural Dimension of 
in a Global World:  Rationales,	Business Research Seminar, Odense
Examples, Methods, and Issues	University, Denmark
for Future Research”

February, 	“A Post-Positivist Perspective on	Consumer Behavior Roundtable,
1996		Consumer Behavior”			Distance Education, University 
of Utah

September,	“Specialty Magazines and Flights	University of Washington, 1995 
1995		of Fancy: Feeding the Desire to 	Marketing Camp
Desire”

September,	“The Work of Art in an Age of	Marketing Escatology 
		1995		Hyperreality: Learning from		Conference, Belfast, Northern 
				Las Vegas”				Ireland, Key Speaker

		September,	“Learning from the Other, the	 	European Institute for Advanced
		1995		Stranger, the Weird”			Studies in Management, Leuven,
									Belgium, Doctoral Seminar on
									Qualitative Research Methods in the 
									Management Sciences

September,	“How to Ask Qualitative Research	European Institute for Advanced
1995		Questions”				Studies in Management, Leuven,
							Belgium, Doctoral Seminar on
							Qualitative Research Methods in the
							Management Sciences

September,	“Improving Qualitative Research	European Institute for Advanced
 1995		Quality”				Studies in Management, Leuven,
							Belgium Doctoral Seminar on ualitative
							Research Methods in the Management
							 Sciences

August,	“Specialty Magazines and Flights	Fifth Interdisciplinary 
1995		of Fancy: Feeding the Desire		Conference on Research in 
		to Desire”				Consumption, Keynote Speech, Lund,
							 Sweden

August,	Consumer Desires: Some Effects	Inaugural Valentine Prevan
1995		of Wishing, Wanting, and Waiting	Lecture, Edith Cowan University, Perth,
							Australia

August,	“Marketing models for Less		Cultural Approaches to 
1995		Affluent Societies”			Marketing Seminar, Odense University,
							Denmark

July, 1995	“Marketing and the Multiple		Research Rendezvous, Edith 
		Meanings of Aboriginal Art,” with	Cowan University and Curtin 
		Ronald Groves			University, Perth, Western Australia

June, 1995	Keynote Speech, “The Role of	International Society for 
		Consumer Desire in Contemporary 	Marketing and Development, 
Economic Development”		Beijing		

June, 1995	“Consumer Wishes, Desires, and	City University of Hong Kong
							Wants”

May, 1995	“Aboriginal Consumer Culture”	The World History Symposium: 
							Multiculturalism in Global Perspective,
							Salt Lake City

February,	“Altruism and Gift Giving		Society for Consumer 
1995		Winter Conference”			Psychology, San Diego

February,	“Doing Qualitative Cross-Cultural	Center for International Business
1995		Research:  Why and How”		Research, Research Rendezvous, Salt 
							Lake City

December,	 “Collecting as Materialism:  		International Association for	
1994                     Its Effects on the Household”	Research in Economic Psychology, Personal and Household Finances Workshop, Key Speaker, Exeter,          England

November,	Consumer Desire in the New		American Anthropological
1994		Romania				Association Annual Meeting, Atlanta

September,	Interpretations of Aboriginal		Australian Marketing 
1994		Consumption (with Ronald		Conference, Adelaide, Australia
							Groves)

June, 1994	Globalism, Localism,			Association for Consumer
		Hegemony, and Resistance		Research Asia Pacific
		in "Third World Consumer 		Conference, Singapore
							Culture (with Gьliz Ger)

June, 1994	Altruism and Gift Giving		Association for Consumer
							Research Asia Pacific
							Conference, Singapore

June, 1994	AIDS and Thai Students		Association for Consumer
							Research Asia Pacific 
							Conference, Singapore

September	Ethnicity and Consumption		International Sociology of 
1993		in Romania (with Magda Paun)	Consumption Conference, Amsterdam

August		In Search of a Paradigm:		Edith Cowan Symposium,
1993		When Words and Pictures		Perth, Australia
							are better than Numbers
							and Charts (Public Debate
							with Geoffrey Kiel,
							Ronald Hill, and
							Robert Armstrong)

June		Battling Worldliness in the		Sixth Conference on Marketing
1993		New Zion:  Mercantilism		History and Marketing Thought,
		versus Homespun in			Atlanta
							19th Century Utah

April		Gift-Giving as Agapic Love:		University of Colorado Graduate
1993		An Alternative to the			School of Business
							Exchange Paradigm

March		The Process of Non-Positivist	University of Missouri, College
1993		Research				of Business and Public Administration

January	Materialism and Consumer		International Conference on
1993		Desire In Countries in			Marketing and Development,
		Two Different Stages of		San Jose, Costa Rica
							Marketization (with
							Gьliz Ger)

January	Barriers to Entrepreneurship		International Conference on
1993		in Turkey and Romania		Marketing and Development,
		(with Gьliz Ger)			San Jose, Costa Rica

May		Non-Verbal Communication		Sptmоnii Cultural-tiiific, 
	Facultateade Litere, Istorie, i Drept, 
							Universitatea Din Sibiu, Sibiu Romania

April		Dating, Money, Sex, and 		Bilkent University, Ankara,
1992		Gift-Giving				Turkey

March		American Business Operations	Faculty of Economics,
1992							University of Craiova,
							Craiova, Romania

March		Dating, Money, Sex and		American Studies Center,
1992		Gift-Giving				Woodrow Wilson Center, Cluj-Napoca
							University, Romania

February,	Tourism as Panacea or Poison	Keynote Speech, Australasian
1992		for Developing Countries		Marketing Educators' Conference, Perth

February,	Marketing and Consumption in	Australasian Marketing
1992		Romania Since the Revolution	Educators' Conference, Perth

February,	What is Consumer Behavior?		Australasian Marketing
1992							Educators' Conference, Perth

February,	Hyperreality and Globalization	Edith Cowan University, Perth
1992							Australia

February,	What is Consumer Behavior?		Edith Cowan University, Perth
1992							Australia

January,	Tourism as Panacea or Poison	INSEAD, Fontainebleau,
1992		for Developing Countries		France

December,	Moving and the Meanings of		Vrije Universiteit, Amsterdam
					1991		Possessions

October,	Implicoatii ale turismului		Management i Gestiune оn 
1991		in Economia Tarilor Lumii a		Economia de Piat Simpozion,
		Treia					Universitatea din Craiova,
							Romnia

September,	Consumer Behavior Research		Third International Sociology
1991							of Consumption Conference,
							York, England

August,	International Consumer		University of Utah, History
1991		Behavior				Department

July,		Teaching and Researching		American Marketing Association
1991		International Consumer		Faculty Consortium on Global 
		Behavior				Marketing, Washington, D. C.

July,		Mountain Men, Native		International Visual Sociology
1991		Americans, and			Association, Rochester, New 
		Trick-or-Treaters:  Three		York
							Interpretations of Buckskinning

April,		International Tourism:  Panacea	 University of Utah, 
1991		or Poison?  The Case of Nepal	Department of Economics

November,	Dating, Money, Gift-Giving,		Acadia University (2 lectures),
1990		and Sex				Nova Scotia, Canada

November,	Possessions:  Implications for		Twentieth Annual Atlantic
1990		Marketers and Consumers		Schools of Business Conference, Prince
							 Edward Island, Canada

October,	Can't Buy Me Love:  Dating,		University of Utah Department
1990		Money, and Gifts			of Communication

September,	Possessions and the Sense		Duke University, Department
1990		of Past 				of Marketing

August,	Qualitative Field Research		American Marketing Association
1990		with Consumers:  What, Why,	Doctoral Consortium, Duke
		and How				University

April,		What Can We See From the		American Academy of
1990		Content of Foreign			Advertising Conference
							Advertisements: Towards
							a Comprehensive Framework,
							(with Wei-na Lee and 
							David K. Tse)

November,	New Methods for Visual and		School of Business, Iowa State
1989		Computer Presentation		University

November,	Decoding American 			Marketing and Textiles and 
1989		Consumption Holidays		Clothing Departments, Iowa State 
							University:  Dorothy Austin Lecture

November,	Uses of Qualitative Research		Textiles and Clothing
1989							Department, Iowa State University

November,	Consumption Patterns			Textiles and Clothing and
1989		of the Nouveaux Riches		Marketing Departments, Iowa State
							University

November,	Collecting and Gender 		Textiles and Clothing
                        1989							Department Iowa State 	
							University

November,	Money:  Both Sacred and		Business At Breakfast, 
1989		Profane				University of Utah

November,	Homes and Favorite 			Built Form & Culture Research
1989		Possessions of Indian			Conference on Intercultural
		Immigrants to the U.S.,		Processes
							(with Raj Mehta)

November,	Gender Identity, Immortality,		American Studies Association
1989		and Collecting:  A Case		Annual Conference
							Study of "Mouse" and Man
							(with Melanie Wallendorf)

November,	Of Mice and Men:  Gender		Winterthur Museum 
1989		Identity in Collecting			Conference on The Material 
		(with Melanie Wallendorf)		Culture of Gender/The Gender of 
							Material Culture

September,	Societal Aspects of			Second Conference on the
1989		Collecting (with Melanie		Sociology of Consumption
							Wallendorf)

June,		Measuring Materialism		2nd Regional Conference of the
1989		Cross-Culturally:			of the International Association
		Reliability, Validity,			for Cross-Cultural Psychology
							and Some Results (with
							Gьliz Ger)

June,		A Visual Study of			Joint International Conference
1989		Homes and Favorite			on Visual Studies of Society,
		Possessions of Rural and		Amsterdam, Co-sponsored by
		Urban Indians and Indian		Commission of Visual 
		Immigrants to the U.S.		Anthropology, European
		(with Raj Mehta)			Association, and Society for Visual 
							Anthropology

June,		From Ghoulies and Ghosties:		Administrative Sciences
1989		Naturalistic Approaches to		Association of Canada 
		Answering the Consumption		Annual Meeting, Montreal
							Questions that Haunt Halloween

July,		The Consumption Patterns of		International Summer Institute 
1989		Nouveaux Riches (with Janeen	for Semiotic and Structural
		Costa)					Studies

July,		Discovering the Meanings of		International Summer Institute
1989		American Consumption		for Semiotic and Structural
		Holidays (with	Melanie Wallendorf)	Studies                          

July,	  	The Ineluctable Mysteries of		European Congress of
1989		Possessions				Psychology, Amsterdam

April,		What Consumers Can Tell Us:	Third Annual National
1989		Some Results From the		Conference on Undergraduate
		Consumer Behavior Odyssey		Research

February,	Conducting and Evaluating 		Concordia University, Montreal
					1989		Naturalistic Consumer Research

February,	Visual Images of Consumption:	American Marketing Association
1989		What Your See and			Winter Educators'
		What You Get				Conference, Tampa

February,	Naturalistic Inquiry			York University (Toronto)
					1989

October,	Addictive Aspects of Collecting    	Association for Consumer
1988		Collecting Behavior (with		Research
							Melanie Wallendorf and John 
							Sherry)

October,	Sacred and Profane Aspects of	Association for Consumer
1988		Aspects of Money, (with		Research
							Melanie Wallendorf)

August,	The Future of Post-Positivist		American Marketing Association
1988		Research				Educators' Conference

July,		Video Research on			International Visual
1988		Consumption				Sociology Association
							(with Melanie Wallendorf)

July,		Consumer Culture in			Second International
1988		Developing Countries			Conference on Marketing and 
							Development, Budapest

June,		Third World Consumer		Association for International
		1988		Culture					Business, Western Regional
							Meeting, Claremont, CA

June,		Using Ethnographic Methods		University of Western Ontario
1988		for Case Development			Seminar on Case Development
							(with Melanie Wallendorf)

May,		Deep Meaning in Possessions		University of Utah Department
1988		Sense of Self, and Materialism	of Psychology

May,		Qualitative Consumer Research	Fifth Annual Qualitative
1988		(with Melanie Wallendorf)		Research Conference, Windsor, Ontario

March,		Collecting Behavior (with		Popular Culture Association
1988		Melanie Wallendorf and Scott 	Conference, New Orleans
							Roberts)

January,	Sacred and Profane Aspects of	International Sociology of
1988		Money (with Melanie			Consumption Conference, Oslo
							Wallendorf)

December,	Consumption Aspirations and 	2nd American Marketing
1987		Material Values 			Association Cultural and 
							Subcultural Values 
							Conference, Chicago

November, 	Deep Meaning in Possessions		University of Rhode Island
					1987		

November,	Consumption Identity Work		University of Connecticut
					1987		

October,	Consumption Identity Work		Labatt Seminar, Montreal
					1987		

August,	Conceptual Theory			American Marketing Association
1987							Doctoral Consortium

March,		How to Succeed in Business		Kansas State University   
					1987		Without Really Thinking 

February,	Consumer Behavior Odyssey		Appalachian State University
					1987		

April,		Consumer Behavior Odyssey		University of Pittsburgh
					1987

May,		Disposition and Variety-		Academy of Marketing Science 
1987		seeking as Post-Purchase		Annual Conference
							Processes (Discussant)

November,	Deep Meaning in Possessions		Marketing Science Institute, 
1986							Cambridge, MA 

October,	Happy Thought (Presidential		Association for Consumer
1986		Address)				Research

September,	Macro Consumer Behavior		Network of Development and
1986		Issues in Developing			Marketing, Istanbul, Turkey 
							Economies

August,	The Consumer Behavior		American Marketing 
1986		Odyssey				Association Doctoral Consortium

July		Possessions and			International Semiotics and
1986		Extended Sense of Self		Marketing Conference
	
May		Symbolic Consumption		Association for Cultural
1986		of Art and Culture			Economics, Avignon, France

May,		Status Symbols and			Fourteenth Annual Research
1986		Individualism in U.S. and		Seminar in Marketing, Hiere,
		Japanese Advertising			France

April,		A Modest Proposal:			University of British
1986		Rethinking Consumer			Columbia and University
		Behavior				of Washington Marketing Faculties
							Annual Meeting, Vancouver, BC

April,		Care of Special Possession		Society for Economic
1986							Anthropology, Champaign, Illinois

April,		A Modest Proposal:			University of Kansas 
					1986		Rethinking Consumer
							Behavior

February,	The Going Got Weird. (with		American Marketing Association
1986		Elizabeth Hirschman)			Winter Educators Conference

February,	Rigor Versus Relevance		American Marketing Association
1985							Winter Educators' Conference

November,	A Modest Proposal for		University of California,
1985		Creating a Discipline			Irvine
							Of Consumer Behavior

August,	Unobtrusive Cross‑cultural		American Marketing Association
1985		Research				Educators' Conference

August,	Macro Approaches to			American Marketing 
1985		Consumer Behavior (with		Association Doctoral
		Elizabeth Hirschman)			Consortium

May,		Issues in the Intention-		American Marketing Association
1985		Behavior Discrepancy			Attitude Research Conference, Lake
							Tahoe, CA

May,		How and Why to Study Macro	American Marketing
1985		Issues Regarding Interactions		Association Theory Workshop
		Among Consumption and		Blacksburg, VA
							Culture

April,		Primary versus Secondary 		University of Florida
					1985		Process Thinking

April,		Vital Organ Donation,			Fourth Annual Health Care
1985		Giving, and Sense of Self		Conference, Association for
							Consumer Research, Snowbird, Utah

March,		Living in the Material			Cottonwood Hospital Board of
1985		World					Governors' Retreat, Salt Lake City

February,	Individual Determinism		American Marketing Association
1985		and Japanese Print			Winter Educators' Conference
							Advertising

5.	CONSULTING (Since 1985)

Dates		Client/Firm

2008		Environics, Toronto

2001		Gibson, Dunn, & Crutcher LLP Lawyers, Washington, D.C.

1998, 2007	Dentsu Advertising, Tokyo

1991		Young & Rubicam Advertising, New York

1987		Lowe Marschalk Advertising, New York

1986		Et al. Advertising, Salt Lake City

1985		Market Street, Salt Lake City

1985		R. J.  Reynolds (Harry and David)

PROFESSIONAL SOCIETIES (Since 1985) 

Dates		Activity			Society/Organization

2011-2014	Director		Consumer Culture Theory Consortium	

2000-2003      President		International Society for Marketing and
Development

1993-1997	Director		International Society for Marketing and Development

1986		President		Association for Consumer Research

1984-1985	Director		Association for Consumer Research

Conference Chair/Program Committee Roles

	2021		Program Committee	Association for Consumer Research

	2020		Program Committee	Association for Consumer Research

	2016		Chair			Association for Consumer Research Fellow’s
						Award Committee

	2015		Session Chair		“Sharing as a Social Phenomenon,” Association
						for Consumer Research Conference, New 
						Orleans

	2015		Program Committee	Association for Consumer Research

	2014		Judge			Levy Award

	2014		Session Chair		Self and Identity at Association for Consumer
						Research Conference, Baltimore

	2013		Advisory Council	World Brands Congress

	2013		Co-Chair		Applied Anthropology in China Conference, 
						Shanghai

	2013		Chair			Macromarketing Doctoral Consortium, Toronto

	2013		Advisory Council	World Educational Congress Council, Mumbai, 
						India

	2012		Program Committee	North American Association for Consumer
						Research Conference, Vancouver

	2012		Program Committee	Asia Pacific Association for Consumer Research
						Conference, Queenstown, New Zealand

	2010		Track Chair		Association of Indian Marketing Conference, 
						New Delhi, India

	2009		Program Committee	Asia-Pacific Association for Consumer
						Research Conference, Hyderabad, India

	2008		Program Committee	Association for Consumer Research Conference

	2007		Co-Chair		Association for Consumer Research Doctoral
						Symposium

	2007		Judge			Marketing Science Institute Dissertation
						Competition

	2007		Advisory Board	INFORMS Marketing Science Conference

	2006		Co-Chair		Consumer Culture Theory Conference, Notre
						Dame University

	2006		Co-Convener		Asia Pacific Association for Consumer
						Research Doctoral Consortium

2004-2007	Peer Reviewer		Fulbright Senior Specialists Program 

2004		Judge			Marketing Science Institute, Academic-
Practitioner Research Proposal 
Competition

2003		Program Committee	Association for Consumer Research Annual
Conference, Toronto

			2002-2010	Co-Chair		Association for Consumer Research Film 
								Festival, North American ACR

2005-2010	Co-Chair		Association for Consumer Research Film Festival, European ACR

2006-2010	Co-Chair		Association for Consumer Research Film
					Festival, Latin America ACR

2011		Co-Chair		Association for Consumer Reseach Film Festival, Asia-Pacific ACR

2005		Co-Chair		Video Ethnography Workshop: Issues of
					Representation, Presentation, and Technique,
					Salt Lake City, UT

2002		Co-Chair		Video Ethnography Workshop: Issues of Representation, Presentation, and Technique, Salt Lake City, UT

2002		Track Chair		Academy of Marketing Science Annual Meeting,
Valencia, Spain

2002		Program Committee	Association for Consumer Research Annual
Conference, Atlanta, Georgia

2001		Program Committee	Association for Consumer Research Meeting, Austin, Texas

1999		Co-Chair		7th Interdisciplinary Conference on Research in 
Consumption, Ankara

1998-present	Scientific (Program)	International Research Seminar in Marketing,
Committee		Aix-en-Provence, France

1997		Scientific (Program)	International Association for Research in 
Committee		Economic Psychology Conference, Valencia, Spain

1996		Co-Chair		Association for Consumer Research Asia Pacific Conference

1989		Program		Association for Consumer Research
Committee		Annual Conference

1988-1990	Steering 		International Conference on 
Committee		Marketing and Development

1986-1987	Co-chair		American Marketing Association Winter Educators' Conference

1985‑1986	Program		American Marketing Association
Committee		Attitude Research Conference

1984		Co‑chair		American Marketing Association Educators' Conference

1985		Track Chair		Academy of Marketing Science Annual
Conference

1984‑1990,	Judge			American Marketing Association
1998					Dissertation Competition

1995, 2000	Judge			Marketing Science Institute Dissertation Competition

Editorial Roles

			2020-present	Senior Consulting	Journal of Advertising
					Editor

			August, 2020-	Editorial Advisory	South Asian Journal of Marketing
			Present		Board

			August	, 2020	Co-Editor		Special Section on Nonconventional Luxury, 
								Journal of Business Research, 116

			2020-Present	Co-Editor		Special Issues on Scarcity: Consumer, Firm, 
								and Societal Dimensions and Perspectives,
								Journal of the Academy of Marketing

Forthcoming 	Co-Editor		Special Issue on Technological Advancement and Marketing Futures, Electronic Commerce Research & Application

			2020-Present	Senior Editorial	International Journal of Consumer Studies

			2020-Present	Editorial Council	Cadernos EBAPE.BR
					
			2019		Co-Editor		Special issue on Conceptual Papers in
					Marketing and Consumer Research, Journal of 
					Marketing Management

Forthcoming	Co-Editor		Special issue on Qualitative Research, 
					European Journal of Marketing

			Forthcoming 	Co-Editor		Special Issue on Consumer Engagement, 
								International Journal of Research in Marketing

			2018-present	Senior Associate 	Journal of Global Fashion Marketing
					Editor, Fashion
					Consumer Behavior
					and Culture

			2018-present	Editorial Advisory	Journal of Contemporary Marketing Science
					Board

			2018		Co-Chair		Technology Advances and Marketing Futures 
								Track, Macromarketing Conference 

			2018		Co-Leader		Academy of Marketing, Interpretive Consumer
 								Research Workshop 

	2016-present	Senior Advisor	Journal of Marketing Management

	2016-present	Advisory Board	Journal of Holiday Studies

	2016-present	Chief Advisor		Lakshya International Journal of Research in 
						Commerce and Management

	2015		Advisory Board	Journal of China Marketing

	2015-present	Editorial Board	University Research Journal (India)

	2014-2015	Special Issue Co-	Journal of Business Research special issue on
			Editor			Leaving Pleasantville:  Transforming Beyond
						 Self in Everyday Life

	2014-2016	Special Issue Co-	Journal of the Association for Consumer
			Editor			Research on Ownership and Sharing

	2014-present	International 		Decision
			Advisory Board

	2014-present	Editoral Board		Annals of Social Responsibility

	2013-present	Editorial Board	International Journal of Business Anthropology

	2012-2013	Special Issue Co-	Journal of Macromarketing special issue on
			Editor			Anti-consumption

	2012-present	Editorial Board	Journal of Marketing in Emerging Economies

	2012-present	Editorial Review	Journal of Islamic Marketing
			Board

	2012-present	Senior Advisory	Journal of Islamic Marketing
			Board

	2012-2013	Editorial Review	Academy of Marketing Science Review
			Board

	2011-present	International Editorial	International Journal of Innovation and
			Advisory Board	Business Strategies		

	2010-present	International 		Academy of Indian Marketing
			Advisory Board

	2010-present	Editorial Advisory	International Journal of Consumer Research
			Board
	
			2010-present	Scientific Committee	Perspectives Culturelles de la Consommation

	2014-present	Co-Editor		Journal of Videography
	
	2009-present	Editorial Board	Journal of Historical Research in Marketing

	2008-present	Editorial Advisory	Asian Journal of Business Research
			Board

	2008-present	Editorial Board	Journal of International Business Studies

	2007-present 	Board Member	International Society of Marketing and
						Development

	2006-present	Advisory Board	Applied Economics Research Bulletin

	2005-present	Editorial Board	Qualitative Marketing Research

2004-2005	Co‑Editor 		Consumption, Markets, and Culture, Special DVD Issue on Visual Issues in Consumption

2007		Co-Editor		Consumption, Markets, and Culture, 2nd Special
					DVD Issue on Visual issues in Consumption

2004-present	Editorial Board	Journal of African Business

2002-present	Advisory Board 	Behavioral Marketing Abstracts

2000		Judge			Ferber Award, Journal of Consumer Research

2001-present	Editorial Board	Journal of Research for Consumers

2000-present	Editorial Board	Advertising and Society Review

2000-present	Editorial Board	International Quarterly Journal of Marketing

1999-present	Advisory Board	Journal of Consumer Culture

1999-2002	Editorial Board	Journal of Consumer Affairs

1996		Co-Editor		Journal of Marketing and Public Policy, Special Issue on International Marketing and Public Policy

1995-2009	Book Board		Journal of Macromarketing

2004-present	Editorial Board	Journal of Macromarketing

1995-present	International		Material Culture
Advisory Board

1991-2002	Associate		Visual Sociology
Editor

1987-1990	Associate		Marketplace Exchange
Editor

1990-1992	Co-editor		PWS-Kent Editors' Series

1986-1991	Editorial		Journal of the Academy of Marketing 
Board			Science

1992-1998	Editorial		Journal of Public Policy and 
Board 			Marketing

1991-present	General		International Business Press
Advisory
Board

1991-present	Editorial		Journal of Advertising
Board

1993-1998	Associate Editor	Journal of Economic Psychology

1991-1993	Editorial Board	Journal of Economic Psychology

1991-present	Editorial Board	Consumption, Markets. and Culture

1991-present	Editorial Board	Journal of Promotion Management

1991-present	Editor			Research in Consumer Behavior

1984‑1991   	Editor			Advances in Non‑profit Marketing

1984		Co‑Editor		American Marketing Association  Educators' Proceedings

1985‑present	Editorial Board	Asian Journal of Marketing/Singapore Marketing Review

1984‑1986	Advisory Board	Methodological Innovations in
Consumer Behavior

1984‑1985	Advisory Editor	Journal of Consumer Research

1979-1987	Editorial		Journal of Consumer Research
1989-1993	Board
1999-2005
2011-present

2005-2011	Associate Editor	Journal of Consumer Research

1985‑1987	Editorial Board	Journal of Marketing Research

1978‑1987	Editorial Board	Journal of Marketing	

1987-present	Editorial Board	Journal of International Consumer
Marketing

1983‑1998	Editorial Board	Journal of Business Research

1981‑2009	Editorial Board	Journal of Retailing

1981‑1989	Editorial Board	Empirical Studies of the Arts

Discussant/Session Chair Roles

	November,	Chair			Opening session, Book Launch for Handbook
	2019					Of the Sharing Economy, London

	October, 2017	Chair			ACR Fellows Session, Association for
						Consumer Research Annual Conference, San
						Diego
	
	October, 2016	Chair			Daniel Miller Session, Association for
						Consumer Research Annual Conference, Berlin

	July 2015	Discussant		Advancing the Conversation in Liquid
						Consumption session, Consumer Culture
						Theory Conference, Lille, France

	October, 2015, Chair			Sharing session, Association for Consumer
						Research, New Orleans

	October, 2011	Chair			Giving Roundtable, Association for Consumer
						Research, St. Louis	

	July, 2010, 	Discussant		Novel Extensions of the Extended Self,
						European Association for Consumer Research, 
						London

	October, 2008	Discussant		Compensatory Consumption, Association for
						Consumer Research Conference, San Francisco

	September,	Discussant		Access versus Ownership in Consumer
	Research, Association for Consumer Research Conference, Orlando

	June, 2006 	Discussant		Consumer Film Session, HCR Conference,
						Sydney, Australia

	June, 2006	Discussant		Just for Fun: The Social Dynamics of Fantasy,
						Play and Fun Session, Asia-Pacific Association 
						For Consumer Research Conference

	October,	Discussant		Consumer Culture Theory Session, Association
	2005					for Consumer Research

	June, 2004	Discussant		Nostalgia and Authenticity Session, European
						Association for Consumer Research, Goteborg,
						Sweden
	
	June, 2004	Discussant		New Perspectives on Collecting Session, 
						European Association for Consumer Research, 
						Goteborg, Sweeden

	June, 2004	Chair			Peace, Prosperity, and Globalization session, 
						International Conference on Marketing and 
						Development, Thessalonki,, Greece

May, 2004, 	Chair			Post-Material and Postmodern Consumption Session, Asia Pacific Association for Consumer Research Conference, Seoul, Korea

October, 2001	Chair			“The Chinese Consumer Revolution” session, Association for Consumer Research Conference, Austin, TX.

October, 2001 Chair			“Macro Perspective” session, Association for Consumer Research Doctoral Symposium, Austin, TX

June, 2001 	Discussant		“The Re-emergence of the body in Consumer Behavior Research” session, European Association for Consumer Research Meeting, Berlin

June, 2001	Discussant		“Provocative Consumer Research and New
 Developments in Marketing” session,
 European Association for Consumer
 Research Meeting, Berlin

October, 2000	Chair 			“Videography versus Written Ethnography in Consumer Research” session, Association for Consumer Research annual meeting		

January, 2000 Session Chair 		Two Visual Studies of Development Issues in Contemporary Zimbabwe, 7th International Conference on Marketing and Development, Accra, Ghana
 
June, 1998	Gift Giving Session	Association for Consumer Research
Discussant		Asia-Pacific Conference

July, 1996	Roundtable Chair,	Association for Consumer Research 
Qualitative Research	Asia-Pacific Conference

October, 	Session Chair		Association for Consumer Research Conference,
1994					Salt Lake City, UT

June, 1994	Session Chair		Association for Consumer Research, Asian Pacific Conference

October, 	Discussant		Old and New Models of Consumption session
1993					Association for Consumer Research Conference

October, 	Discussant		The "Masculine Mystique":  Men's Involvement 
1993					 In gift-giving, Gift Receipt, and Gift Occasions session, Association for Consumer Research Conference

February,	Session Chair		Introspection in Theory Construction
1993					Marketing Research Session, American Marketing Association Winter Educators' Conference

January,	Session Chair		Consumer Desires session, 4th
1993					International Conference on Marketing and Development, San Josй, Costa Rica

June, 1992	Discussant		Association for Consumer Research European Summer Conference

June, 1992	Discussant		Eastern Europe Session, Association for Consumer Research European Summer Conference

June, 1991	Discussant		Money, Ownership, Prostitution, and Pornography, Gender and Consumer Behavior
Conference

June, 1991	Session Chair		Gift-giving, Gender and Behavior
Conference

October	Session Chair		Disposition and Acquisition in
1990					Processes of Transition and Identity Reconstruction, Association for Consumer Research

November	Discussant		American Studies Association
1989					International Convention

February	Session Chair		American Marketing Association
1989					Winter Educators' Conference

February	Discussant		American Marketing Association
1989					Winter Educators' Conference

1987		Session Chair		Academy of Marketing Science Annual Conference