Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch Jr., Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, Katherine White (Forthcoming). "Reaching for Rigor and Relevance: Better Marketing Research for a Better World", Marketing Letters.

Open Access Download

Abstract Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world-or risk becoming irrelevant for the largest problems facing consumers and society. This paper provides a framework to enhance the relevance and rigor of research in marketing that not only contributes new knowledge to science, but also makes a positive difference in the world. To make such impact, we urge authors and reviewers to foster cross-fertilization from different theoretical and methodological silos, to bolster robustness through multiple methods, and to expand the domain of research to explore different populations and cultures. In doing so, we hope to encourage further consideration of the role of marketing scholarship in providing a novel lens into potential solutions for societal concerns.

Belk, R. (2020). "Resurrecting Marketing", Academy of Marketing Science Review, 10, 168-171.

Open Access Download

Abstract Marketing lays dying, felled by two fatal blows: 1) the shift in control of brands from marketer to consumer; and 2) the shift of many marketing functions from marketing to Big Data, algorithms, and data analytics. To resurrect marketing, we need to fundamentally refocus on marketing in a digital age.

Belk, R., Caldwell, M., Devinney, T., Eckhardt, G., Henry, P. and Plakoyiannaki, E. (2018). "Envisioning Consumers: How Videography can Contribute to Marketing Knowledge", Journal of Marketing Management, 34(5-6), 432-458.

Open Access Download

Abstract Based on a review of the past 30 years of videographic research and outputs in the field of marketing, we highlight the key contributions that videography has made to the marketing literature and identify the key issues facing videographic research today. We develop a typology that identifies four ways that videography can contribute to theory development and verification, presenting new criteria for assessing academic videographies. We note that making theoretical contributions is one of the most difficult issues facing videographic researchers and that this is an area in need of significant developments to help the field progress. Finally, we envision what the future of videography might look like and consider the implications of new forms of videographies.

Belk, R. and Suarez, M. (2017). "Cultural Resonance of Global Brands in Brazilian Social Movements", International Marketing Review, 34(4), 480-497.

Open Access Download

Abstract The research analyzes the presence of two global brands – Fiat and International Federation of Association Football – in Brazilian demonstrations in conjunction with the 2014 World Cup. The purpose of this paper is to extend the brand cultural resonance construct and highlights its boundary-straddling nature. The analysis reveals the dynamics of brand meanings established including why some brands have their meanings enriched through collective appropriation, while others become vessels of negative content and targets of anti-consumption movements.

Bamossy, G., Belk, R., Kartajaya, H., Liu, J., Sandikci, L., Scott, L., Sobh, R. and Wilson, J. (2013). "Crescent Marketing, Muslim Geographies and Brand Islam", Journal of Islamic Marketing, 4(1), 22-50.

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Abstract The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing – in the interests of stimulating further erudition.