Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Belk, R. and Minowa, Y. (2020). "Qualitative Approaches to Life Course Research and Linking Life Story to Gift Giving", Journal of Global Scholars of Marketing Science, 30(1), 60-75.

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Abstract This paper presents qualitative approaches to life course research and elucidates the benefits with data. While marketing research in general has gradually embraced the interpretive paradigm, the field of life course study in marketing has not widely enriched, fortified, or complemented their quantitative investigations with interpretive studies. Thus, this paper presents qualitative methods suitable for life course research. The paper reviews recent life course studies that employ qualitative methods. Data collection, analysis, and interpretation methods are addressed. Both benefits and limitations of the qualitative methods are discussed. We demonstrate how to apply and use the qualitative data to study life course issues and topics. As an illustration, we link a qualitative study of the gift giving of mature consumers in Japan to Moschis’ Conceptual Life Course Model and discuss the paradigmatic principles of life course theory. The paper concludes with opportunities for future research.

Belk, R. and Minowa, Y. (2018). "Gifts and Nationalism in Wartime Japan", Journal of Macromarketing, 38(3), 298-314.

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Abstract This study investigates the shifting discourse and visual rhetoric of consumer rituals in the cultural media during wartime. Specifically, we examine Japanese newspaper advertisements for seasonal gifts and sympathy gifts in urban cities published between 1937 and 1940. This research addresses two questions: (1) how were advertising arguments constructed justifying spending for gifts while instructing readers on being thrifty during the wartime material shortages, and (2) how was the consumer ritual practice of gift giving used to propagate nationalism? The results of our iconographic-semiotic analysis show four advertising themes: compatibility with national policy, timeliness under the wartime circumstances, empathy with families whose members were serving at the front, and sympathy with those serving at the front. The advertisements enhanced nationalism in two ways: (1) through the promotion of nationalistic gift giving, and (2) by appealing to patriotism, which involves emotionally laden nationalistic sentiments.

Belk, R. (2016). "Accept No Substitutes: A Reply to Arnould and Rose", Marketing Theory, 16(1), 143-149.

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Abstract Arnould and Rose raise some interesting issues regarding my sharing paper (Belk 2010). We agree on some points, but I find that most of their contentions are misguided and are based on misunderstandings of the original paper, social science, the extended self, and the theory of the gift. Their alternative offering of mutuality is also perplexingly self-contradictory, romanticized, and illogical. In this reply I point out issues on which we agree as well as reasons for disagreement.