Publications Database
Welcome to the new Schulich Peer-Reviewed Publication Database!
The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:
- Faculty Member’s Name;
- Area of Expertise;
- Whether the Publication is Open-Access (free for public download);
- Journal Name; and
- Date Range.
At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.
If you have any questions or input, please don’t hesitate to get in touch.
Search Results
Aaron C. Ahuvia, Russell W. Belk, Philip Kotler, Dawn Lerman and Edward Timke (2023). "The Things We Love: How Our Passions Connect Us and Make Us Who We Are", Advertising & Society Quarterly, 24(1).
Abstract
In this Author Meets Critics book discussion, Aaron Ahuvia uncovers the mystery behind brand love with some of the scholars who inspired him to research it. The Things We Love: How Our Passions Connect Us and Make Us Who We Are (Little, Brown Spark, 2022). He and marketing and material culture specialists met to explore the psychological phenomena surrounding love and the implications for marketers, students, and general readers. The book and this discussion around it explain the person-thing-person relationship in terms of identity, relationships, materialism, and consumerism. The book extolls how anthropomorphism and its opposite, objectification, operate in relationships with objects, brands, and products. The group discusses the ways in which technology is creating new ephemera and new things to love in the form of machine learning and artificial intelligence.Belk, R., Jordan, W., Ortner, M. and Schweitzer, F. (2019). "Servant, Friend, or Master? The Relationships Users Build with Voice Controlled Smart Devices", Journal of Marketing Management, 35 (7/8), 693-715.
Abstract
This paper investigates the different relationships consumers build with anthropomorphised devices and how these relationships affect actual and intended future usage. An exploratory, three-week empirical study of 39 informants using voice controls on their smartphone uncovered a diversity of relationships that the informants built with such devices. We complement anthropomorphism theory by drawing on extended-self theorising to identify three primary roles that emerge from consumers’ interactions with these devices. Our findings theorise the distinct ways in which consumers perceive the object agency of anthropomorphised smart devices and how these perceptions impact the consumers’ engagement and future use intentions.Belk, R. and Kniazeva, M. (2018). "The Morphing Anthropomorphism: An Update", Journal of Global Scholars of Marketing Science, 28(3), 239-247.
Abstract
This is an update of a 2010 paper we published on anthropomorphic consumer perception of brands and marketer attempts to humanize brands through packaging. Since that time a great deal of academic and business attention to the topic of anthropomorphism has resulted in the related work on brand mascots, brand personality, marketplace mythologies, and anthropomorphism in product design and advertising. In addition, new arenas of anthropomorphism have emerged with developments in projective research methods, digital avatars, robot design, digital self-presentation, and conversational digital assistants like Amazon’s Alexa and Apple’s Siri. Such novel directions have prompted new research questions and further studies. This paper offers a brief update of the evolving issues in the co-creation of anthropomorphic objects and brand interpretations by consumers, designers, roboticists, engineers, and marketers.Belk, R. (2016). "Comprendre le Robot: Commentaires sur Goudey et Bonnin (“Understanding the Robot: Comments on Goudey and Bonnin”)", Recherche et Applications en Marketing, 31(4), 89-97.