Area of Expertise
- International Marketing
Professor Pan does research in two major areas. One is the branding strategies in cross cultural settings, such as the impact to linguistic differences on branding. The other is the market entry strategies of multinational corporations, such as setting up joint ventures, operating wholly owned subsidiaries, and managing holding companies in foreign markets. He has published in Journal of Marketing Research, Journal of Consumer Research, Journal of International Business Studies, Strategic Management Journal, and so on. In particular, he has 14 publications in Journal of International Business Studies.
2019 Yigang Pan was awarded Gold Medal as one of leading contributors to the first 50 years of Journal of International Business Studies.
2017 Yigang Pan is the 7th most published author in the first 47 years of Journal of International Business Studies.
2010 Three articles (Pan, 1996; Tse, Pan, & Au, 1997; Pan & Chi, 1999) were among the top 15 articles on FDI in China, according to Fetscherin, M., Voss, H., & Gugler, P. (2010), “30 years of foreign direct investment to China: An interdisciplinary literature review,” International Business Review, 19: 235-246.
2010 Yigang Pan was the 23rd most productive international business scholar in 29 elite journals (1996-2008), according to Trevino, L.J., Mixon, F.G., Funk, C.A., & Inkpen, A.C. (2010), “A perspective on the state of the field: International business publications in the elite journals as a measure of institutional and faculty productivity,” International Business Review, 19: 378-387.
2008 The 3rd most prolific author in Journal of International Business Studies (1996-2006), according to Xu, S., Yalcinkaya, G., & Seggie, S.H. (2008), “Prolific authors and institutions in leading international business journals,” Asia Pacific Journal of Management, 25: 189-207.
2008 The article (Pan, 1996) was one of the 15 most frequently cited articles in the leading six international business journals during 1996-2006, according to Griffith, D. A., Cavusgil, S. T., & Xu, S.(2008), “Emerging theme in international business research,” Journal of International Business Studies, 39: 1220-1235.
Project Title Role Award Amount Year Awarded Granting Agency Project Title RolePrincipal Investigator Award Amount$ Year Awarded2011 Granting AgencySchulich School of Business - Research Fellowship