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About Detlev Zwick
My research focuses on cultural and social theories of consumption and the cultural politics of marketing and management practice. Working within the tradition of qualitative social sciences, I study marketing and consumption practices from the view of the actors. My edited collection Inside Marketing: Practices, Ideologies, Devices (with Julien Cayla, Oxford University Press, 2012) highlights the cultural dimension of marketing practice as a product and producer of global and local market ideologies.
Recent Publications
Refereed Journal Articles:
Darmody, A. and D. Zwick (2020). "Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism." Big Data & Society 7(1).
Zwick, D. (2018). No longer violent enough?: Creative destruction, innovation and the ossification of neoliberal capitalism Journal of Marketing Management.
Charitis, V., Zwick, D., & Bradshaw, A. (2018). Creating Worlds that Create Audiences: Theorising Personal Data Markets in the Age of Communicative Capitalism. TripleC, 16(2), 820-834.
Carrington, M., Zwick, D., and Neville, B. (2018) Activism and Abdication on the Inside: The Effect of Everyday Practice on Corporate Responsibility. Journal of Business Ethics.
Zwick, D. and A. Bradshaw (2016). "Biopolitical Marketing and Social Media Brand Communities." Theory, Culture & Society 33(5): 91-115.
Carrington, M., Zwick, D. & Neville, B. (2016) ‘The ideology of the ethical consumption gap’. Marketing Theory, 16(1), 21-38.
Bradshaw, A., & Zwick, D. (2016). The Field of Business Sustainability and the Death Drive: A Radical Intervention. Journal of Business Ethics, 136(2), 267-279.
Carrington, Michal Jemma, Detlev Zwick, and Benjamin Neville. 2015. "The ideology of the ethical consumption gap." Marketing Theory. First published on July 17, 2015 doi:10.1177/1470593115595674.
Zwick, Detlev. 2015. "Defending the Right Lines of Division: Ritzer's Prosumer Capitalism in the Age of Commercial Customer Surveillance and Big Data." The Sociological Quarterly 56(3):484-98.
Bradshaw, A. and Zwick, D. (published online 2015) ‘The Field of Business Sustainability and the Death Drive: A Radical Intervention. Journal of Business Ethics.
Zwick, D. (2014) Book Review: Capitalism - A companion to Marx's economy critique (Routledge) by Johan Fornas, Consumption Markets & Culture.
Shultz II, C. J., Peterson, M., Zwick, D., Atik, D. ( 2014 ) ‘My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System’, Journal of Macromarketing, 34 (1), 87-94.
Zwick, D (2013). ‘Utopias of the Ethical Economy’, Ephemera: theory & politics in organization, 13(2), 393-405.
Zwick, D. and Denegri-Knott, J. (2012). 'Tracking Prosumption Work on eBay: Reproduction of Desire and the Challenge of Slow Re-McDonaldization', American Behavioral Scientist, 56(4), 439-458.
Pridmore, J., & Zwick, D. (2011). 'Marketing and the Rise of Commercial Consumer Surveillance', Surveillance & Society, 8(3), 269-277.
Cova, B., Dalli, D. & Zwick, D. (2011). 'Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes', Marketing Theory, 11(3), 231-241.
Book:
Zwick, Detlev and Julien Cayla (eds.) (2011). Inside Marketing: Practices, Ideologies, Devices. Oxford University Press.
Chapters in Books:
Zwick, D. and Bradshaw, A. (2014). ‘Capital’s new Commons: Customer Communities, Marketing and the Work of the Audience in Communicative Capitalism’, in McGuigan, L. and Manzerolle, V. (eds.), The Audience Commodity in a Digital Age. New York: Peter Lang.
Pridmore, J. and Zwick, D. (2012). ‘The Rise of the Customer Database: From Commercial Surveillance to Customer Production’, in Belk, R. and Llamas, R. (eds.), The Routledge Companion to Digital Consumption. London: Routledge
Zwick, D. and Schroeder, J. (2012). ‘Stock Trading in the Digital Age: Speed, Agency and the Entrepreneurial Consumer’, in Belk, R. and Llamas, R. (eds.), The Routledge Companion to Digital Consumption. London: Routledge
Zwick, D. (2012). ‘Online Investing as Digital Virtual Consumption: Individualism, the Screen and the Production of the Neoliberal Self’, in Denegri-Knott, J. and Molesworth, M. (eds.), Digital Virtual Consumption. London: Routledge.
Zwick, D. and Dholakia, N. (2011). ‘Strategic Database Marketing: Customer Profiling as New Product Development’, in Penaloza, L. Toulouse, N., and Visconti, L. (eds.) Cultural Marketing Management: A Cultural Perspective. London: Routledge.
Grants
Project Title Role Award Amount Year Awarded Granting Agency Project TitleDeveloping Cross-Cultural Competencies for Business Students Role Award Amount$41,200.00 Year Awarded2019 Granting AgencyAIF Project TitleTeaching Innovation Grant for Project titled “Developing a Sustainable Placement Program for iBBA Students Role Award Amount$10,000.00 Year Awarded2015 Granting AgencyAIF Project TitleYork Grant to generate Placements for Schulich Students Role Award Amount$12,000.00 Year Awarded2015 Granting AgencyThe Academic Innovation Fund (AIF) Project TitleInside marketing: Practices, ideologies, devices Role Award Amount$21,000.00 Year Awarded2009 Granting AgencySSHRC Project TitleInside marketing: Critical investigations of marketing practices and ideologies from around the world RolePrincipal Investigator Award Amount$21,000.00 Year Awarded2009 Granting AgencySocial Sciences and Humanities Research Council - Aid To Workshop Grant Project TitleDatabase Marketing: Making up customers Role Award Amount$3,500.00 Year Awarded2004 Granting AgencySSHRC Project TitleDatabase Marketing: Making up customers RolePrincipal Investigator Award Amount$3,500.00 Year Awarded2004 Granting AgencySocial Sciences and Humanities Research Council - Small Grant Project Title RolePrincipal Investigator Award Amount$2,000.00 Year Awarded2004 Granting AgencyYork University - Junior Faculty Fund Project Title RolePrincipal Investigator Award Amount$5,000.00 Year Awarded2000 Granting AgencyUniversity of Aalborg, Denmark - Researcher in Residence with the Computer Science Department
Detlev Zwick
Associate Professor of Marketing; Associate Dean, Academic
PhD (Rhode Island)MS (Memphis)
MS (Montpellier, France/Cologne, Germany)