(416) 736-2100, Ext. 77199
Office: Room N324, SSB
- Consumer Behavior
- Database Marketing
- Marketing and Sustainability
About Detlev Zwick
My research focuses on cultural and social theories of consumption and the cultural politics of marketing and management practice. Working within the tradition of qualitative social sciences, I study marketing and consumption practices from the view of the actors. I am currently working on a book (with Julien Cayla, Oxford University Press) that highlights the cultural dimension of marketing practice as a product and producer of global and local market ideologies.
2000-2001 University of Rhode Island Dissertation Fellowship Award for Most Outstanding Proposal ($10,000)
2000 AMA-Sheth Foundation Doctoral Consortium Fellow for the University of Rhode Island.
2000 Winner of the Marketing Science Institute Alden G. Clayton Award for Doctoral Dissertation Proposals ($5000)
Refereed Journal Articles:
Carrington, Michal Jemma, Detlev Zwick, and Benjamin Neville. 2015. "The ideology of the ethical consumption gap." Marketing Theory. First published on July 17, 2015 doi:10.1177/1470593115595674.
Zwick, Detlev. 2015. "Defending the Right Lines of Division: Ritzer's Prosumer Capitalism in the Age of Commercial Customer Surveillance and Big Data." The Sociological Quarterly 56(3):484-98.
Bradshaw, A. and Zwick, D. (published online 2015) ‘The Field of Business Sustainability and the Death Drive: A Radical Intervention. Journal of Business Ethics.
Zwick, D. (2014) Book Review: Capitalism - A companion to Marx's economy critique (Routledge) by Johan Fornas, Consumption Markets & Culture.
Shultz II, C. J., Peterson, M., Zwick, D., Atik, D. ( 2014 ) ‘My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System’, Journal of Macromarketing, 34 (1), 87-94.
Zwick, D (2013). ‘Utopias of the Ethical Economy’, Ephemera: theory & politics in organization, 13(2), 393-405.
Zwick, D. and Denegri-Knott, J. (2012). 'Tracking Prosumption Work on eBay: Reproduction of Desire and the Challenge of Slow Re-McDonaldization', American Behavioral Scientist, 56(4), 439-458.
Pridmore, J., & Zwick, D. (2011). 'Marketing and the Rise of Commercial Consumer Surveillance', Surveillance & Society, 8(3), 269-277.
Cova, B., Dalli, D. & Zwick, D. (2011). 'Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes', Marketing Theory, 11(3), 231-241.
Zwick, Detlev and Julien Cayla (eds.) (2011). Inside Marketing: Practices, Ideologies, Devices. Oxford University Press.
Chapters in Books:
Zwick, D. and Bradshaw, A. (2014). ‘Capital’s new Commons: Customer Communities, Marketing and the Work of the Audience in Communicative Capitalism’, in McGuigan, L. and Manzerolle, V. (eds.), The Audience Commodity in a Digital Age. New York: Peter Lang.
Pridmore, J. and Zwick, D. (2012). ‘The Rise of the Customer Database: From Commercial Surveillance to Customer Production’, in Belk, R. and Llamas, R. (eds.), The Routledge Companion to Digital Consumption. London: Routledge
Zwick, D. and Schroeder, J. (2012). ‘Stock Trading in the Digital Age: Speed, Agency and the Entrepreneurial Consumer’, in Belk, R. and Llamas, R. (eds.), The Routledge Companion to Digital Consumption. London: Routledge
Zwick, D. (2012). ‘Online Investing as Digital Virtual Consumption: Individualism, the Screen and the Production of the Neoliberal Self’, in Denegri-Knott, J. and Molesworth, M. (eds.), Digital Virtual Consumption. London: Routledge.
Zwick, D. and Dholakia, N. (2011). ‘Strategic Database Marketing: Customer Profiling as New Product Development’, in Penaloza, L. Toulouse, N., and Visconti, L. (eds.) Cultural Marketing Management: A Cultural Perspective. London: Routledge.
Project Title Role Award Amount Year Awarded Granting Agency Project TitleYork Grant to generate Placements for Schulich Students Role Award Amount$12,000.00 Year Awarded2015 Granting AgencyThe Academic Innovation Fund (AIF) Project TitleInside marketing: Critical investigations of marketing practices and ideologies from around the world RolePrincipal Investigator Award Amount$21,000.00 Year Awarded2009 Granting AgencySocial Sciences and Humanities Research Council - Aid To Workshop Grant Project TitleDatabase Marketing: Making up customers RolePrincipal Investigator Award Amount$3,500.00 Year Awarded2004 Granting AgencySocial Sciences and Humanities Research Council - Small Grant Project Title RolePrincipal Investigator Award Amount$2,000.00 Year Awarded2004 Granting AgencyYork University - Junior Faculty Fund Project Title RolePrincipal Investigator Award Amount$5,000.00 Year Awarded2000 Granting AgencyUniversity of Aalborg, Denmark - Researcher in Residence with the Computer Science Department