Future of Marketing Magazine

The students of the Master of Marketing are pleased to invite you to follow the ‘Future of Marketing’ (FOM) digital magazine.  The magazine reports on recent developments in marketing including topics such as artificial intelligence, facial recognition, voice search/ digital assistants, proximity marketing, marketing automation, privacy and much more. The magazine contains articles, commentary, opinion, videos and podcasts – all directly discussing the Future of Marketing.

Magazine Content Updated Daily

The Future of Marketing magazine is the largest digital publication on the topic with over 41,000+ viewers, 9,700+ followers and 1.3 million pages read. The magazine is an excellent resource for both marketing professionals and students with over 2,300 articles on Future of Marketing topics.

The magazine is curated by Schulich Master of Marketing students and is updated Daily.  We invite you to visit the magazine often and believe you will always find useful and thought provoking content on the Future of Marketing. 

Read the Magazine Through the Flipboard App or Website

The Future of Marketing Magazine is available for free exclusively through the Flipboard App/Website.  So, you will need to join Flipboard in order to read the magazine and have access to our complete library of over 2,300 articles on the Future of Marketing.

Please join Flipboard at the link below:

https://flipboard.com/@schulichmmkg/future-of-marketing-4kffpmh4y

Enjoy!

Best regards from the Managing Editors,

Andrea Ascarrunz
Peiling Cai
Asif Chowdhury
Shiwei Zhai
Ya Chen (Amy) Zhang

Comments or Suggestions

We are always pleased to hear from our readers. Please let us know how we are doing and how our magazine content can be improved:  fomeditors@gmail.com.

Editorial Team

Andrea Ascarrunz

Andrea is a Master of Marketing student at the Schulich School of Business. She holds a Bachelor in International Business Administration, and in International Marketing and Logistics Administration from Universidad de La Sabana in Bogota, Colombia. Prior to becoming an editor for the Future of Marketing Magazine, Andrea worked in the consumer insight, branding, marketing analytics, and business development areas of companies such as Pernod Ricard and Nielsen. She developed a research paper studying consumer perceptions, behaviors and trends presented and published at the Latin America congress of ESOMAR (European Society for Opinion and Marketing Research) and WARC (World Advertising Research Center). 

 

Peiling Cai

Peiling is a Master’s candidate in the Master of Marketing (MMKG) program at the Schulich School of Business. With a combined passion for creativity, innovation, and marketing – Peiling is a creative story-teller. She completed her Honours Bachelor of Management at Western University while leading as the Head of Graphic Design for the launch of a renowned Business & Fashion Magazine viewed by thousands of students. She carries a strong background in marketing communications, customer experience, and data analytics at both TD and Bell Media. Away from work, Peiling is an avid artist and world traveler. 

 

 

Asif Chowdhury

Asif is a Master of Marketing student at Schulich School of Business. He brings more than six years of experience in brand management, communications and public relations from both corporate and development sectors. Besides his studies, Asif is working as a brand and communications consultant with the United Nations where he was previously leading a media and communications team focused on design and delivery of audience-driven integrated communication campaigns. Early in his career, Asif’s exposure to brand innovations and strategies while working for FMCG giants like Nestlé kicked-off his marketing quest. He is a passionate traveler and an aviation enthusiast. 

 

Shiwei Zhai

Shiwei is a student of Master of Marketing (MMKG) at the Schulich Business School. He earned his marketing bachelor degree at Lebow College of Business in the United States. During his five years of academic life, he participated in Markstrat and Mike’s Bike, two business simulation competitions, and helped his teams win the first place and the second place accordingly with his insights into marketing.  In addition, Shiwei has worked as a marketing associate at 360 Marketing & PR, a professional marketing firm in the United States.   Shiwei is enthusiastic and passionate especially about digital marketing.

 

 

Ya Chen (Amy) Zhang

Amy is a student of the Master of Marketing program at the Schulich School of Business. She holds a Bachelor of Commerce degree with specialization in Finance and Economics from University of Toronto. Prior to joining MMKG program, Amy worked as a Marketing Coordinator for a leading FinTech payment company that connects North American businesses with Chinese consumers by allowing them to accept the most popular Chinese payment methods. She has worked on various online and offline marketing campaigns for clients such as Cadillac Fairview, Sightseeing Toronto, AGO and many more. Amy is also a Yoga enthusiast and a YouTube influencer. 

Previous Editors

  • March - August 2019 March - August 2019

    Natasha Andrade

    Natasha is a student of the Master of Marketing program at the Schulich School of Business and brings significant experience in the sales, marketing and internet industry. She spent 6 years at Yahoo handling the Search and Native Advertising for the North America and India region. During this time, Natasha developed online marketing strategies for local and international brands. Natasha completed a Bachelors of Arts degree in Communication Studies, Psychology and English Literature and also holds a Post-Graduate Diploma in Human Resource Management. While studying at the Schulich School of Business, she participated in the 2018-2019 Dean’s Cup Case Competition where her team placed top 5.

     

    Naser Azad

    Naser is a student of the inaugural Master of Marketing program at the Schulich School of Business and holds an MBA degree in finance from North South University Bangladesh. Prior to joining Future of Marketing (FOM), Naser worked as Brand Manager for Berger Paints Ltd, where he managed a product portfolio to achieve sales and brand objectives. Previously he has worked for British American Tobacco as an employer branding officer and Nestlé as a marketing & sales partner for Supply Chain. Naser has participated in the Dean’s Cup Case Competition at Schulich School of Business in 2018-2019 and his team managed to be in amongst the top 5 teams. He is passionate about marketing, entrepreneurship, sports, and traveling.

     

    Nishanth Bharadwaj

    Nishanth holds a Bachelor of Science degree with Honours in Finance from Swansea University, United Kingdom. Prior to becoming an editor for the Future of Marketing Magazine, Nishanth was a marketing/business development manager for a creative services agency in India, pitching and developing marketing strategies for start-ups. Nishanth was also a tax analyst working at EY, responsible for end-to-end delivery of tax analysis of hedge funds.  Nishanth brings significant experience of journalistic standards to the Future of Marketing Magazine due to his time as the youngest journalist at Deccan Chronicle, a leading, national English daily in India, handling the business and technology desk. In addition, Nishanth is the graduate representative of International Affairs at the Schulich School of Business, operating as a liaison between the school’s graduate international students and the school’s outreach programs such as Culture Crawl and the Buddy program.

    Mallika Kumar

    Mallika is a Master of Marketing (MMKG) student at Schulich School of Business, York University. She has led integrated marketing for 4+ years for global clients leveraging smart synergies of targeted offline, online, PR, social media & multi-channel marketing. She holds a Bachelor of Commerce (Hons.) degree and Post Graduate Diploma in International Marketing from University of Delhi. She has delivered exceptional results by co-creating breakthrough data-driven research analysis and strategies for clients such as Delmonte, Canada Dry, Dhgate.com, Kruger and many more.  In “life beyond work”, Mallika is an avid reader and a basketball enthusiast. 

     

    Dani Matti

    Dani is a student of Canada’s inaugural Master of Marketing program at the Schulich School of Business. He holds a Bachelor of Business Administration degree with specializations in Supply Chain Management and Innovation & Entrepreneurship from Mount Royal University in Calgary Alberta. Dani spent two years working as a Consultant and Project Coordinator/Controller for Hitachi Solutions Canada, where he coordinated and monitored the efforts of project managers and consultants. In addition, Dani spent one year working as a Business Analyst for Imperial Oil and Devon Energy, where he created and executed strategic and tactical plans that resulted in optimizing business opportunities. Dani also has a lifestyle blog and writes topics on storytelling, health, and career searching, and has a goal to one day be a published author.

     

    Mearon Naman

    Mearon is a student of Canada’s inaugural Master of Marketing program at the Schulich School of Business. He holds a Bachelor of Arts degree with Honours in Psychology from York University. Prior to becoming an editor for the Future of Marketing Magazine, Mearon spent eight years working at TD Bank in both retail banking and commercial banking. Mearon is also a published writer whose work has appeared in the Ottawa Art Gallery, a former poet-in-residence at Arc Magazine, and a former Team Toronto member for the Canadian Festival of Spoken Word. In addition, Mearon is the graduate Ombudsman for the Schulich School of Business, operating as a liaison between the school’s graduate students and the school’s Career Development Centre.

     

    Swati Virvadekar

    Swati is a Master of Marketing (MMKG) student at Schulich School of Business. She holds a Master of Science (MS) in Computer Science from Binghamton University, USA. Prior to joining MMKG program, Swati worked for over 8 years in various technical roles such as software developer and project manager for leading banking and payment industry firms in Singapore and USA. She has also worked on creating engaging user experience for web platforms. Swati has a good understanding of Data analytics and Social media marketing. She is a Yoga and running enthusiast and a proud mother of a four-year-old son.