Future of Marketing Magazine
The students of the Master of Marketing are pleased to invite you to follow the ‘Future of Marketing’ (FOM) digital magazine. The magazine reports on recent developments in marketing including topics such as artificial intelligence, facial recognition, voice search/ digital assistants, proximity marketing, marketing automation, privacy and much more. The magazine contains articles, commentary, opinion, videos and podcasts – all directly discussing the Future of Marketing.
Magazine Content Updated Daily
The Future of Marketing magazine is the largest digital publication on the topic with over 43,000+ viewers, 10,000+ followers and 1.3 million pages read. The magazine is an excellent resource for both marketing professionals and students with over 3,000 articles on Future of Marketing topics.
The magazine is curated by Schulich Master of Marketing students and is updated Daily. We invite you to visit the magazine often and believe you will always find useful and thought provoking content on the Future of Marketing.
Read the Magazine Through the Flipboard App or Website
The Future of Marketing Magazine is available for free exclusively through the Flipboard App/Website. So, you will need to join Flipboard in order to read the magazine and have access to our complete library of over 3,000 articles on the Future of Marketing.
Please join Flipboard at the link below:
Best regards from the Managing Editors,
Qianhao (Cristine) Ren
Comments or Suggestions
We are always pleased to hear from our readers. Please let us know how we are doing and how our magazine content can be improved: email@example.com.
Nicholas is a Master of Marketing candidate at the Schulich School of Business. Before joining the MMKG program, Nicholas completed a Bachelor of Arts Honors at the University of Guelph studying psychology and marketing. He has held positions with PepsiCo and the University of Guelph, as well as with a national insurance valuation company. Nicholas carries a strong background in consumer behaviour, marketing communications, and market research.
Madeleine is a Master of Marketing candidate at the Schulich School of Business. She earned her Bachelor of Arts degree at McGill University, where she specialized in Art History, English Cultural Studies, and Sociology. Madeleine combines her liberal arts background with her passion for new technology to offer a fresh perspective on marketing innovation. Madeleine has experience developing the social and digital marketing strategy of a cryptocurrency startup called Hedgie, and editing McGill’s Art History department journal. More recently, Madeleine has developed a keen interest in case competitions, becoming a national finalist in the L’Oréal Brandstorm competition in late 2019.
Priya is a Master of Marketing student at the Schulich School of Business. Before this program, she received both an Honours Bachelor of Applied Arts in Media Studies and a Diploma in Media Communications at the University of Guelph-Humber. During her academic career, she has placed in several case competitions, most notably winning first at the Network of International Business Schools Worldwide Case Competition. She carries a strong understanding of experiential marketing, advertising, and marketing communications. Currently, Priya is a Research Assistant at Schulich where she is working on a categorization project for the Future of Marketing Magazine.
Qianhao (Cristine) Ren
Cristine is a Master of Marketing candidate at Schulich School of Business. She holds a Bachelor Degree in Marketing from Nanjing University. During undergraduate, she was the VP of Debate Association and a public speaking trainer. She also worked in sales, digital marketing and project management in companies such as Nissan AFC. She is now working at Centre For Social Innovation as a community animator and Schulich Pride Alliance as a partnership manager. Away from work, Cristine is passionate about every small happiness in life, and Cristiano.
Parnika is currently in the Master of Marketing (MMKG) program at the Schulich School of Business. After starting her studies in Medical Sciences, she completed an Honours Double Major in Psychology and Sociology at Western University. She holds the title of Canada’s Next Top Blockchain Exec, after competing in a national case competition, and has previously worked as a Social Media & Influencer Marketing Specialist for a lifestyle publishing company. She aspires to merge both data-driven marketing analytics with an understanding of the everyday human behaviour, to develop and implement effective marketing strategy.
September 2019 - December 2019
September 2019 - December 2019
Andrea is a Master of Marketing student at the Schulich School of Business. She holds a Bachelor in International Business Administration, and in International Marketing and Logistics Administration from Universidad de La Sabana in Bogota, Colombia. Prior to becoming an editor for the Future of Marketing Magazine, Andrea worked in the consumer insight, branding, marketing analytics, and business development areas of companies such as Pernod Ricard and Nielsen. She developed a research paper studying consumer perceptions, behaviors and trends presented and published at the Latin America congress of ESOMAR (European Society for Opinion and Marketing Research) and WARC (World Advertising Research Center).
Peiling is a Master’s candidate in the Master of Marketing (MMKG) program at the Schulich School of Business. With a combined passion for creativity, innovation, and marketing – Peiling is a creative story-teller. She completed her Honours Bachelor of Management at Western University while leading as the Head of Graphic Design for the launch of a renowned Business & Fashion Magazine viewed by thousands of students. She carries a strong background in marketing communications, customer experience, and data analytics at both TD and Bell Media. Away from work, Peiling is an avid artist and world traveler.
Asif is a Master of Marketing student at Schulich School of Business. He brings more than six years of experience in brand management, communications and public relations from both corporate and development sectors. Besides his studies, Asif is working as a brand and communications consultant with the United Nations where he was previously leading a media and communications team focused on design and delivery of audience-driven integrated communication campaigns. Early in his career, Asif’s exposure to brand innovations and strategies while working for FMCG giants like Nestlé kicked-off his marketing quest. He is a passionate traveler and an aviation enthusiast.
Shiwei is a student of Master of Marketing (MMKG) at the Schulich Business School. He earned his marketing bachelor degree at Lebow College of Business in the United States. During his five years of academic life, he participated in Markstrat and Mike’s Bike, two business simulation competitions, and helped his teams win the first place and the second place accordingly with his insights into marketing. In addition, Shiwei has worked as a marketing associate at 360 Marketing & PR, a professional marketing firm in the United States. Shiwei is enthusiastic and passionate especially about digital marketing.
Ya Chen (Amy) Zhang
Amy is a student of the Master of Marketing program at the Schulich School of Business. She holds a Bachelor of Commerce degree with specialization in Finance and Economics from University of Toronto. Prior to joining MMKG program, Amy worked as a Marketing Coordinator for a leading FinTech payment company that connects North American businesses with Chinese consumers by allowing them to accept the most popular Chinese payment methods. She has worked on various online and offline marketing campaigns for clients such as Cadillac Fairview, Sightseeing Toronto, AGO and many more. Amy is also a Yoga enthusiast and a YouTube influencer.
Natasha is a student of the Master of Marketing program at the Schulich School of Business and brings significant experience in the sales, marketing and internet industry. She spent 6 years at Yahoo handling the Search and Native Advertising for the North America and India region. During this time, Natasha developed online marketing strategies for local and international brands. Natasha completed a Bachelors of Arts degree in Communication Studies, Psychology and English Literature and also holds a Post-Graduate Diploma in Human Resource Management. While studying at the Schulich School of Business, she participated in the 2018-2019 Dean’s Cup Case Competition where her team placed top 5.
Naser is a student of the inaugural Master of Marketing program at the Schulich School of Business and holds an MBA degree in finance from North South University Bangladesh. Prior to joining Future of Marketing (FOM), Naser worked as Brand Manager for Berger Paints Ltd, where he managed a product portfolio to achieve sales and brand objectives. Previously he has worked for British American Tobacco as an employer branding officer and Nestlé as a marketing & sales partner for Supply Chain. Naser has participated in the Dean’s Cup Case Competition at Schulich School of Business in 2018-2019 and his team managed to be in amongst the top 5 teams. He is passionate about marketing, entrepreneurship, sports, and traveling.
Nishanth holds a Bachelor of Science degree with Honours in Finance from Swansea University, United Kingdom. Prior to becoming an editor for the Future of Marketing Magazine, Nishanth was a marketing/business development manager for a creative services agency in India, pitching and developing marketing strategies for start-ups. Nishanth was also a tax analyst working at EY, responsible for end-to-end delivery of tax analysis of hedge funds. Nishanth brings significant experience of journalistic standards to the Future of Marketing Magazine due to his time as the youngest journalist at Deccan Chronicle, a leading, national English daily in India, handling the business and technology desk. In addition, Nishanth is the graduate representative of International Affairs at the Schulich School of Business, operating as a liaison between the school’s graduate international students and the school’s outreach programs such as Culture Crawl and the Buddy program.
Mallika is a Master of Marketing (MMKG) student at Schulich School of Business, York University. She has led integrated marketing for 4+ years for global clients leveraging smart synergies of targeted offline, online, PR, social media & multi-channel marketing. She holds a Bachelor of Commerce (Hons.) degree and Post Graduate Diploma in International Marketing from University of Delhi. She has delivered exceptional results by co-creating breakthrough data-driven research analysis and strategies for clients such as Delmonte, Canada Dry, Dhgate.com, Kruger and many more. In “life beyond work”, Mallika is an avid reader and a basketball enthusiast.
Dani is a student of Canada’s inaugural Master of Marketing program at the Schulich School of Business. He holds a Bachelor of Business Administration degree with specializations in Supply Chain Management and Innovation & Entrepreneurship from Mount Royal University in Calgary Alberta. Dani spent two years working as a Consultant and Project Coordinator/Controller for Hitachi Solutions Canada, where he coordinated and monitored the efforts of project managers and consultants. In addition, Dani spent one year working as a Business Analyst for Imperial Oil and Devon Energy, where he created and executed strategic and tactical plans that resulted in optimizing business opportunities. Dani also has a lifestyle blog and writes topics on storytelling, health, and career searching, and has a goal to one day be a published author.
Mearon is a student of Canada’s inaugural Master of Marketing program at the Schulich School of Business. He holds a Bachelor of Arts degree with Honours in Psychology from York University. Prior to becoming an editor for the Future of Marketing Magazine, Mearon spent eight years working at TD Bank in both retail banking and commercial banking. Mearon is also a published writer whose work has appeared in the Ottawa Art Gallery, a former poet-in-residence at Arc Magazine, and a former Team Toronto member for the Canadian Festival of Spoken Word. In addition, Mearon is the graduate Ombudsman for the Schulich School of Business, operating as a liaison between the school’s graduate students and the school’s Career Development Centre.
Swati is a Master of Marketing (MMKG) student at Schulich School of Business. She holds a Master of Science (MS) in Computer Science from Binghamton University, USA. Prior to joining MMKG program, Swati worked for over 8 years in various technical roles such as software developer and project manager for leading banking and payment industry firms in Singapore and USA. She has also worked on creating engaging user experience for web platforms. Swati has a good understanding of Data analytics and Social media marketing. She is a Yoga and running enthusiast and a proud mother of a four-year-old son.