Area of Expertise
Ashley Konson is President of Global Brand Leaders Inc., which is dedicated to helping clients discover and apply cutting-edge thinking and the best practices of brand leaders from around the globe for growing brands and businesses.
Prior to founding this company, Ashley worked in senior and executive level marketing positions in the United States, Canada, and South Africa, with Nestle, The Walt Disney Company, Imax Ltd and Holt Renfrew.
Ashley is the author and instructor for the Kellogg-Schulich EMBA Designing Brand Experiences program and the instructor for Master’s-level Brand Management programs. He is regularly recognized for “Teaching Excellence,” is a two-time winner of the prestigious Seymour Schulich MBA Teaching Excellence Award (2012 1st, 2009 2nd), and has been nominated for this award numerous times.
Ashley’s teaching leverages insights from leading research by Daniel Kahneman and others in behavioural economics and neuroscience, the Ehrenberg-Bass Institute for Marketing Science on how brands grow and many other renowned contemporary resources.