Office: SSB N316
Area(s) of Expertise
- Consumer Culture Theory
- Market System Dynamics
About Ela Veresiu
Professor Veresiu’s research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity, technology, branding, and institutions.
2020 York University Research Leader Award
2019 The Ferber Award Honourable Mention
2019 The Sidney J. Levy Award
2017 York University Research Leader Award
2016 30 Under 30 Marketing Leader Winner, Marketing Magazine
2015 Weber Shandwick Schulich Marketers Rising Star Award
Veresiu, Ela, Thomas Derek Robinson, and Ana Babic Rosario (2022), “Marketing and Nostalgia,” in Faces of Nostalgia: Explorations of a Multi-Facetted Emotion, ed. Michael Hviid Jacobsen, forthcoming.
Robinson, Thomas Derek and Ela Veresiu (2021), “Advertising in a Context Harm Crisis,” Journal of Advertising Special Issue: Advertising and COVID-19, forthcoming.
Veresiu, Ela and Marie-Agnès Parmentier (2021), “Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets,” special issue of Journal of the Association for Consumer Research: Genders, Markets, and Consumers, forthcoming. *SSHRC Insight Development Grant; *Schulich Research Fellowship Winner
Veresiu, Ela (2020), “Materializing difference: consumer culture, politics, and ethnicity among Romanian Roma,” Consumption Markets & Culture, forthcoming. *Book Review
Veresiu, Ela (2020), “The Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation,” Consumption, Markets & Culture, 23 (4), 342-360. *Published online in 2018.
Veresiu, Ela and Markus Giesler (2018), “Beyond Acculturation: Multiculturalism and The Institutional Shaping of an Ethnic Consumer Subject,” Journal of Consumer Research, 45 (October), 553-570. *Ferber Award Honourable Mention; *Sidney J. Levy Award Winner
Veresiu, Ela and Markus Giesler (2018), “Neoliberalism and Consumption,” in Consumer Culture Theory, eds. Eric J. Arnould and Craig J. Thompson, Thousand Oaks, CA: Sage Publishing, 255-275.
Castilhos, Rodrigo B., Pierre-Yann Dolbec and Ela Veresiu (2017), “Introducing a Spatial Perspective to Analyze Marketing Dynamics,” Marketing Theory, 17 (1), 9-29. *Lead Article
Giesler, Markus and Ela Veresiu (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,” Journal of Consumer Research, 41 (October), 840-857.
*Featured in Marketing Science Institute (MSI) Top Articles to Read
Courses TaughtStartup Marketing (MMgt ENTR 6610)
Social Media for Marketing and Management (MBA MKTG 6226; BBA MKTG 4226)
Marketing Management (MBA MKTG 5200)
Customer Experience Design (MBA MKTG 6800)
Project Title Role Award Amount Year Awarded Granting Agency Project TitleFemale Empowerment Online RolePrincipal Investigator Award Amount$51,405.00 Year Awarded2019 Granting AgencyThe Social Sciences and Humanities Research Council (SSHRC) Project TitleAgeless Influencers RolePrincipal Investigator Award Amount$2,500.00 Year Awarded2019 Granting AgencySchulich School of Business Research Fellowship Project TitleConsumer Diversity and Market Inclusion RolePrincipal Investigator Award Amount$90,000.00 Year Awarded2015 Granting AgencySchulich School of Business Dean’s Research Fund
Ela Veresiu, Schulich Assistant Professor of Marketing, just received the 2019 Honorable Mention for the Journal of Consumer Research Robert Ferber Award. This distinguished award is named in honor of Robert Ferber, one of the founders and second editors of the Journal of Consumer Research. It is awarded annually to the best dissertation-based article(s) published in the most recent volume of the journal.
Dr. Veresiu’s Honorable Mention award was presented at the annual Association for Consumer Research Conference. It is to highlight the important work she and her colleague, Professor of Marketing Markus Giesler, have published highlighting the unintended negative consequences of a multicultural marketplace. The research paper is entitled, “Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject.”
“I am humbled and overjoyed to receive this honorable mention,” Dr. Veresiu commented. “I would like to thank this year’s three judges, the Journal of Consumer Research Editorial Review Board members who voted, and my co-author Markus Giesler.”
“I hope everyone reads this article because the question of how we can better understand and perhaps even alleviate racial inequalities in the marketplace matters greatly,” said Dr. Veresiu.