Area of Expertise
- Consumer Culture Theory
- Market System Dynamics
Professor Veresiu’s research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity, technology, branding, and institutions.
2022 30 Over 30 Marketing Professors in Canada, Marketing News Canada
2020 York University Research Leader Award
2019 The Ferber Award Honourable Mention
2019 The Sidney J. Levy Award
2017 York University Research Leader Award
2016 30 Under 30 Marketing Leader Winner, Marketing Magazine
2015 Weber Shandwick Schulich Marketers Rising Star Award
Courses TaughtStartup Marketing (MMgt ENTR 6610)
Social Media for Marketing and Management (MBA MKTG 6226; BBA MKTG 4226)
Marketing Management (MBA MKTG 5200)
Customer Experience Design (MBA MKTG 6800)
Project Title Role Award Amount Year Awarded Granting Agency Project TitleRelationship Substitutes: How (Over) Consuming Digital Influencer Content Impacts Consumer Wellbeing RolePhD Supervisor Award Amount$635.00 Year Awarded2021 Granting AgencyTransformative Consumer Research Grant, The Association for Consumer Research Project TitleFemale Empowerment Online RolePrincipal Investigator Award Amount$51,405.00 Year Awarded2019 Granting AgencyThe Social Sciences and Humanities Research Council (SSHRC) Project TitleAgeless Influencers RolePrincipal Investigator Award Amount$2,500.00 Year Awarded2019 Granting AgencySchulich School of Business Research Fellowship Project TitleConsumer Diversity and Market Inclusion RolePrincipal Investigator Award Amount$90,000.00 Year Awarded2015 Granting AgencySchulich School of Business Dean’s Research Fund
Ela Veresiu, Schulich Assistant Professor of Marketing, just received the 2019 Honorable Mention for the Journal of Consumer Research Robert Ferber Award. This distinguished award is named in honor of Robert Ferber, one of the founders and second editors of the Journal of Consumer Research. It is awarded annually to the best dissertation-based article(s) published in the most recent volume of the journal.
Dr. Veresiu’s Honorable Mention award was presented at the annual Association for Consumer Research Conference. It is to highlight the important work she and her colleague, Professor of Marketing Markus Giesler, have published highlighting the unintended negative consequences of a multicultural marketplace. The research paper is entitled, “Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject.”
“I am humbled and overjoyed to receive this honorable mention,” Dr. Veresiu commented. “I would like to thank this year’s three judges, the Journal of Consumer Research Editorial Review Board members who voted, and my co-author Markus Giesler.”
“I hope everyone reads this article because the question of how we can better understand and perhaps even alleviate racial inequalities in the marketplace matters greatly,” said Dr. Veresiu.