(416) 736-2100, ext. 77958
Office: Room N325, SSB
Area(s) of Expertise
- Business-to-Business Marketing
- New Product Development
About Ashwin Joshi
Ashwin is Director of the MBA Program at the Schulich School of Business. As Director, he is tasked with ensuring that the curriculum is at the cutting edge and that the quality of teaching is best in class. Prior to assuming this role, Ashwin spent 7 years living and working in India as Executive Director of the India Campus of the Schulich School of Business during which time he launched the MBA Program in India and was responsible for all aspects of its delivery.
Since 1999, Ashwin has taught across the BBA, MBA, PhD, and EMBA programs at the Schulich School of Business. Ashwin’s teaching has been recognized by the students at both the BBA and MBA levels with the Seymour Schulich Excellence in Teaching Awards. In addition to teaching at Schulich, Ashwin is especially proud of his association with the Kellogg-Schulich EMBA Program where he has taught a course in Research Methodology and in the Kellogg-Recanati EMBA Program in Israel where he teaches a course in Marketing Strategy.
In addition to academic teaching, Ashwin has also been involved extensively in executive education through the Schulich Executive Education Centre (SEEC). In this capacity, Ashwin has delivered programs with notable organizations both in Canada (e.g., CIBC, Novopharm, Rogers, Telus) and overseas in Europe (e.g., AMEX), Asia (AMEX, Beijing TV, Citigroup), and Africa (e.g., BankSeta). Ashwin’s expertise is in three key areas: marketing management, innovation, and strategic thinking. Ashwin has taught both specialist audiences (e.g., senior marketing managers) as well as generalist audiences (e.g., managers from across functional areas). His work with the Atomic Energy of Canada Limited (AECL) in particular required Ashwin to interact extensively with engineers and technologists with a view to developing a marketing orientation among these employees.
Ashwin’s research focus is upon new product development and innovation. He has published his work on these topics in leading journals in the marketing discipline including the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of Product Innovation Management.
2017 Best Reviewer, Journal of Product Innovation Management
2000-01, 2002-03, 2012-13 Seymour Schulich Award for Teaching Excellence Second Place Winner.
2000 Best Paper: Marketing Division at the 2000 Atlantic Schools of Business Conference. Joshi, Ashwin W. (2000), “The Effects of Organizational Characteristics on Alliance Development in Buyer-Seller Relationships.”
Joshi, Ashwin W. (2017), “OEM Implementation of Supplier Developed Component Innovations: The Role of Supplier Actions,” Journal of the Academy of Marketing Science, 45 (July), 548-568.
Joshi, Ashwin W. (2016), “When Does Customer Orientation Hinder (Help) Radical Product Innovation? The Role of Organizational Rewards,” Journal of Product Innovation Management, 33(4), 435-454.
Cowell, Scott R. and Ashwin W. Joshi (2013), “Corporate Ecological Responsiveness: Antecedent Effects of Institutional Pressure and Top Management Commitment and Their Impact on Organizational Performance,” Business Strategy and the Environment, 22, 73-91.
Joshi, Ashwin W. (2010), “Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations, Journal of Marketing, 74 (January), 94-107.
Courses TaughtPhD Courses Taught:
Quantitative Research Methods
MBA Courses Taught:
Undergraduate Course Taught:
Project Title Role Award Amount Year Awarded Granting Agency Project TitleThe Impact of Customers on Manufacturers Triple Bottom Line Performance RoleCo-Investigator Award Amount$82,000.00 Year Awarded2008-2011 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant Project TitleKey supplier continual quality improvement (KSCQI): development of a conceptual model and a proposed empirical test RoleCo-Investigator Award Amount$64,764.00 Year Awarded2005-2007 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant Project TitleGreen supply chain management: antecedents and outcomes RoleCo-Investigator Award Amount$71,775.00 Year Awarded2003-2007 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant