(416) 736-2100 ext. 77957
Office: Room N304E, SSB
- Consumption Culture
- Entrepreneurial Studies
- Market System Dynamics
- Reputation Building
- SME Firms
About Eileen Fischer
I do research on consumers, entrepreneurs, and the markets they interact in. I’m interested in how brands, firms and markets emerge and evolve, and in how consumers and entrepreneurs shape them and respond to them. In addition I maintain an active line of inquiry devoted to understanding how research contributions can be constructed using qualitative methodologies.
2019 Visiting Speaker: Hitotsubashi University, Tokyo; Cass Business School, London, UK
2019 Faculty Mentor: Theory in Qualitative Research Seminar, Ankara Turkey & Qualitative Data Analysis Workshop, Montreal, Quebec
2018 Visiting Speaker: Columbia University, New York; University of Strathclyde, Glasgow
2017 Visiting Speaker: University of Southern Denmark; New York University, Pontifical Catholic University of Chil
2017-2019 Research Advisory Committee, SKEMA University, France
2016-2019 Faculty Fellow, European Marketing Association Doctoral Colloquium.
2016 Faculty Fellow, AMA Sheth Doctoral Consortium, Notre Dame University.
2016 Visiting Speaker: Nanyang Technical University; Iowa State University, University of Edinburgh; SKEMA, Lille; University of Birmingham; University of Innsbruck; Concordia University
2016 Invited Panelist, American Marketing Association Winter Conference, Las Vegas
2015-2017 Faculty Fellow, AMA Sheth Doctoral Consortium, LBS, London, UK
2014 Keynote Speaker, Consumer Culture Theory Workshop, Brisbane, Australia
2014 Co-Chair of Association for Consumer Research Doctoral Symposium, Baltimore MA
2013 Visiting Speaker, University of Bath
2013 Visiting Speake r, University of Lille, Lille, France
2013 Visiting Speaker, Cass Business School, London
2012 Advisory Board Member for School of Economics, Aalto University
2011 Keynote speaker, Qualitative Data Analysis Workshop, Northwestern University Evanston, Illinois
2011 Visiting Speaker, University of Hawaii
2011 Visiting Speaker, University of Wyoming
2011 Visiting Faculty, University of Sydney
2010 Reviewer Excellence Certificate Award, Family Business Review
2009 Invited speaker at Global Consumer Culture seminar, University of Illinois, Urbana-Champagne
2009 Faculty Mentor at Theory in Qualitative Research Workshop, Bilkent University, Turkey
2008 Invited Panelist at Office Depot Research Forum on Entrepreneurship & Innovation
2008 Faculty Mentor at Reputation Research Institute Doctoral Consortium
2007 Ranked among the top 10 in “Top Article Downloads” from Wiley Blackwell Synergy
2007 Outstanding Reviewer Award, Journal of Business Venturing
2006 Outstanding Reviewer Award, Journal of Consumer Research
2005 Faculty at Association for Consumer Research Consumer Behavior Doctoral Consortium
2004 Outstanding Reviewer Award, Journal of Consumer Research
2003 Best Entrepreneurship Paper Award, Administrative Sciences Association of Canada Conference
2002, 1999 Winner of the Schulich School of Business Research Award
2001 Outstanding Reviewer Award, Journal of Consumer Research
2000 Award for “Best Paper” Canadian Conference on Small Business and Entrepreneurship
2000 Outstanding Reviewer Award, Journal of Small Business Management
Parmentier, M.A. and Fischer, E. 2020. Working It: Managing Professional Brands in Prestigious Posts. Journal of Marketing, forthcoming. https://doi.org/10.1177/0022242920953818
Smith, A. and Fischer, E. 2020. Pay attention, please! Person brand building in organized online attention economies. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-020-00736-0
Maciel, A. and Fischer, E. 2020. Collaborative market driving: How peer firms can develop markets through collective action. Journal of Marketing. Vol. 84(5) 41-59.
Slade-Schantz, A., Fischer, E., Liu, A. and Levesque, M. 2019. Spoils from the spoiled: strategies for entering stigmatized markets. Journal of Management Studies. 56(7), 1260-1286.
Fischer, E. Gopaldas, A. and Scaraboto, D. 2017. Why papers are rejected and how to get yours accepted: advice on the construction of interpretive consumer research articles. Qualitative Market Research: 20 (1): 60 – 67.
A.R. Reuber, E. Fischer and N. Coviello 2016. Deepening the dialogue: new directions for the evolution of effectuation theory. (Dialogue essay). Academy of Management Review. 41(3), 536-540.
P.Y. Dolbec and E. Fischer. 2015. Refashioning a field? Connected consumers and institutional dynamics in an aestheticized market, Journal of Consumer Research, 41 (6), 1447-1468.
M.A. Parmentier and E Fischer. 2015. Things Fall Apart: the Dynamics of Brand Audience Dissipation. Journal of Consumer Research, 41 (February), 1228-1251.
L. Tuncay Zayer, C. Otnes, and E. Fischer 2015. The nature and implications of consumers’ experiential framings of failure in high-risk service contexts. Journal of Service Research August 2015 vol. 18 no. 3 303-317.
D. Cumming, E. Fischer, T. Peridis. 2014. Publicly Funded Business Advisory Services and Entrepreneurial Internationalization. International Small Business Review.
E. Fischer and R. Reuber. 2014. Online Entrepreneurial Communication: Mitigating Uncertainty and Increasing Differentiation Via Twitter. Journal of Business Venturing. 29(4) 565-583.
D. Scaraboto and E. Fischer. 2013. Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets. Journal of Consumer Research, 39(6), 1234-1257.
M. Parmentier, E. Fischer and R. Reuber. 2013. Positioning Person Brands in Established Organizational Fields. Journal of the Academy of Marketing Science.
M. Parmentier and E. Fischer. 2012. How Athletes Build Their Brands. International Journal of Sport Management and Marketing, 11 (1/2), 106-124.
A. Smith, Y. Chen and E. Fischer. 2012, How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter? Journal of Interactive Marketing 26 102–113
D. Cumming and E. Fischer. 2012. Publicly Funded Business Advisory Services and Entrepreneurial Outcomes. Research Policy.41, 467– 481.
R. Reuber and E. Fischer. 2011. International Entrepreneurship in Internet-Enabled Markets. Journal of Business Venturing 26 (6), 660-679.
E. Fischer and R. Reuber. 2011. Social Interaction Via New Social Media: (How) Can Interactions on Twitter Affect Effectual Thinking and Behavior? Journal of Business Venturing, 26 (1), 1-18.
M. Parmentier and E. Fischer. 2011. You Can’t Always Get What You Want: Unsustainable Identity Projects in the Fashion System,” Consumption, Markets & Culture. 14 (1 ) 7-27
R. Reuber and E. Fischer. 2011. When Nobody Knows Your Name: Country of Origin as a Reputational Signal for Online Businesses. Corporate Reputation Review 14(1), 37-51.
R. Reuber and E. Fischer. 2011. "Marketing (in) Family Firms," Family Business Review , 24(3), 2011, 193-196
R. Reuber and E. Fischer. 2010. Organizations Behaving Badly: When are Discreditable Actions Likely to Damage Organizational Reputation? Journal of Business Ethics. 93:39–50
Project Title Role Award Amount Year Awarded Granting Agency Project TitleComplexity and market dynamics RoleCo-investigator Award Amount$180,940.00 Year Awarded2018-2022 Granting AgencySocial Sciences and Humanities Research Council - Insight Grant Project TitleUnderstanding the dynamics of opportunity creation processes: what are the causes and consequences of opportunity motility? RoleCo-investigator Award Amount$207,049.00 Year Awarded2015-2020 Granting AgencySocial Sciences and Humanities Research Council - Insight Grant Project TitleHybrid Organiza tions in Digital Markets: Building Brand Strength and Organizational Legitimacy RolePrinciple Investigator Award Amount$74,328.00 Year Awarded2013-2015 Granting AgencySocial Sciences and Humanities Research Council - Insight Development Grant Project TitleDesigning Brands in Aesthetic Market: An Investigation in the Field of Fashion (Principal researcher: Marie-Agnes Parmentier) RoleCo-Investigator Award Amount$71,886.00 Year Awarded2012-2014 Granting AgencySocial Sciences and Humanities Research Council - Insight Development Grant Project TitleAn investigation of the benefits for young and small firms in Canada RoleCo-Investigator Award Amount$76,565.00 Year Awarded2009-2012 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant Project TitleThe dynamics of reputation in young firms RolePrincipal Investigator Award Amount$70,200.00 Year Awarded2009-2012 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant Project TitleInternational Entrepreneurship Strategic Knowledge Cluster RoleCollaborator Award Amount$1,950,000.00 Year Awarded2008-2015 Granting AgencySocial Sciences and Humanities Research Council - Strategic Knowledge Cluster Grant- University of Waterloo Project TitleBusiness Advisory Hubs: What is their Role in Stimulating Innovation and Economic Development? RolePrincipal Investigator Award Amount$155,500.00 Year Awarded2008-2011 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant- Management, Business and Finance Project TitleThe development of reputation in young firms RolePrincipal Investigator Award Amount$168,173.00 Year Awarded2006-2009 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant Project Titlefrom UBC: ERA II: Government and Public Policy (Arena 2) RoleCo-Investigator Award Amount$ Year Awarded2005 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant- University of British Columbia Project TitleEntrepreneurship Research Alliance Team RoleCo-Investigator Award Amount$2,400,000.00 Year Awarded1999-2004 Granting AgencySocial Sciences and Humanities Research Council - Major Collaborative Research Initiative