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Eileen Fischer

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Faculty & Research

Eileen Fischer

Eileen Fischer

Professor of Marketing; Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise; Director, PhD Program

PhD (Queen's)
BA & MASc (Waterloo)
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  • Contact Information

    efischer@schulich.yorku.ca

    (416) 736-2100 ext. 77957

    Office: Room N304E, SSB

    Area(s) of Expertise

    • Entrepreneurial Studies ›
    • Marketing ›

    Research Interests

    • Branding
    • Consumption Culture
    • Entrepreneurial Studies
    • Market System Dynamics
    • Reputation Building
    • SME Firms
    Download CV
  • About Eileen Fischer

    I do research on consumers, entrepreneurs, and the markets they interact in. I’m interested in how brands, firms and markets emerge and evolve, and in how consumers and entrepreneurs shape them and respond to them. In addition I maintain an active line of inquiry devoted to understanding how research contributions can be constructed using qualitative methodologies.

     

     

    Honours

    2019 Visiting Speaker: Hitotsubashi University, Tokyo; Cass Business School, London, UK

    2019 Faculty Mentor: Theory in Qualitative Research Seminar, Ankara Turkey & Qualitative Data Analysis Workshop, Montreal, Quebec

    2018 Visiting Speaker: Columbia University, New York; University of Strathclyde, Glasgow

    2017 Visiting Speaker: University of Southern Denmark; New York University, Pontifical Catholic University of Chil

    2017-2019 Research Advisory Committee, SKEMA University, France

    2016-2019 Faculty Fellow, European Marketing Association Doctoral Colloquium.

    2016 Faculty Fellow, AMA Sheth Doctoral Consortium, Notre Dame University.

    2016 Visiting Speaker: Nanyang Technical University; Iowa State University, University of Edinburgh; SKEMA, Lille; University of Birmingham; University of Innsbruck; Concordia University

    2016 Invited Panelist, American Marketing Association Winter Conference, Las Vegas

    2015-2017 Faculty Fellow, AMA Sheth Doctoral Consortium, LBS, London, UK

    2014 Keynote Speaker, Consumer Culture Theory Workshop, Brisbane, Australia

    2014 Co-Chair of Association for Consumer Research Doctoral Symposium, Baltimore MA

    2013 Visiting Speaker, University of Bath

    2013 Visiting Speake r, University of Lille, Lille, France

    2013 Visiting Speaker, Cass Business School, London

    2012 Advisory Board Member for School of Economics, Aalto University

    2011 Keynote speaker, Qualitative Data Analysis Workshop, Northwestern University Evanston, Illinois

    2011 Visiting Speaker, University of Hawaii

    2011 Visiting Speaker, University of Wyoming

    2011 Visiting Faculty, University of Sydney

    2010 Reviewer Excellence Certificate Award, Family Business Review

    2009 Invited speaker at Global Consumer Culture seminar, University of Illinois, Urbana-Champagne

    2009 Faculty Mentor at Theory in Qualitative Research Workshop, Bilkent University, Turkey

    2008 Invited Panelist at Office Depot Research Forum on Entrepreneurship & Innovation

    2008 Faculty Mentor at Reputation Research Institute Doctoral Consortium

    2007 Ranked among the top 10 in “Top Article Downloads” from Wiley Blackwell Synergy

    2007 Outstanding Reviewer Award, Journal of Business Venturing

    2006 Outstanding Reviewer Award, Journal of Consumer Research

    2005 Faculty at Association for Consumer Research Consumer Behavior Doctoral Consortium

    2004 Outstanding Reviewer Award, Journal of Consumer Research

    2003 Best Entrepreneurship Paper Award, Administrative Sciences Association of Canada Conference

    2002, 1999 Winner of the Schulich School of Business Research Award

    2001 Outstanding Reviewer Award, Journal of Consumer Research

    2000 Award for “Best Paper” Canadian Conference on Small Business and Entrepreneurship

    2000 Outstanding Reviewer Award, Journal of Small Business Management

    Recent Publications

    Parmentier, M.A. and Fischer, E. 2020. Working It: Managing Professional Brands in Prestigious Posts. Journal of Marketing, forthcoming. https://doi.org/10.1177/0022242920953818

    Smith, A. and Fischer, E. 2020. Pay attention, please! Person brand building in organized online attention economies. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-020-00736-0

    Maciel, A. and Fischer, E. 2020. Collaborative market driving: How peer firms can develop markets through collective action. Journal of Marketing. Vol. 84(5) 41-59.

    Slade-Schantz, A., Fischer, E., Liu, A. and Levesque, M. 2019. Spoils from the spoiled: strategies for entering stigmatized markets. Journal of Management Studies. 56(7), 1260-1286.

    Fischer, E. Gopaldas, A. and Scaraboto, D. 2017. Why papers are rejected and how to get yours accepted: advice on the construction of interpretive consumer research articles. Qualitative Market Research: 20 (1): 60 – 67.

    A.R. Reuber, E. Fischer and N. Coviello 2016. Deepening the dialogue: new directions for the evolution of effectuation theory. (Dialogue essay). Academy of Management Review. 41(3), 536-540.

    P.Y. Dolbec and E. Fischer. 2015. Refashioning a field? Connected consumers and institutional dynamics in an aestheticized market, Journal of Consumer Research, 41 (6), 1447-1468.

    M.A. Parmentier and E Fischer. 2015. Things Fall Apart: the Dynamics of Brand Audience Dissipation. Journal of Consumer Research, 41 (February), 1228-1251.

    L. Tuncay Zayer, C. Otnes, and E. Fischer 2015. The nature and implications of consumers’ experiential framings of failure in high-risk service contexts. Journal of Service Research August 2015 vol. 18 no. 3 303-317.

    D. Cumming, E. Fischer, T. Peridis. 2014. Publicly Funded Business Advisory Services and Entrepreneurial Internationalization. International Small Business Review.

    E. Fischer and R. Reuber. 2014. Online Entrepreneurial Communication: Mitigating Uncertainty and Increasing Differentiation Via Twitter. Journal of Business Venturing. 29(4) 565-583.

    D. Scaraboto and E. Fischer. 2013. Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets. Journal of Consumer Research, 39(6), 1234-1257.

    M. Parmentier, E. Fischer and R. Reuber. 2013. Positioning Person Brands in Established Organizational Fields. Journal of the Academy of Marketing Science.

    M. Parmentier and E. Fischer. 2012. How Athletes Build Their Brands. International Journal of Sport Management and Marketing, 11 (1/2), 106-124.

    A. Smith, Y. Chen and E. Fischer. 2012, How Does Brand-Related User-Generated Content Differ Across YouTube, Facebook, and Twitter? Journal of Interactive Marketing 26 102–113

    D. Cumming and E. Fischer. 2012. Publicly Funded Business Advisory Services and Entrepreneurial Outcomes. Research Policy.41, 467– 481.

    R. Reuber and E. Fischer. 2011. International Entrepreneurship in Internet-Enabled Markets. Journal of Business Venturing 26 (6), 660-679.

    E. Fischer and R. Reuber. 2011. Social Interaction Via New Social Media: (How) Can Interactions on Twitter Affect Effectual Thinking and Behavior? Journal of Business Venturing, 26 (1), 1-18.

    M. Parmentier and E. Fischer. 2011. You Can’t Always Get What You Want: Unsustainable Identity Projects in the Fashion System,” Consumption, Markets & Culture. 14 (1 ) 7-27

    R. Reuber and E. Fischer. 2011. When Nobody Knows Your Name: Country of Origin as a Reputational Signal for Online Businesses. Corporate Reputation Review 14(1), 37-51.

    R. Reuber and E. Fischer. 2011. "Marketing (in) Family Firms," Family Business Review , 24(3), 2011, 193-196

    R. Reuber and E. Fischer. 2010. Organizations Behaving Badly: When are Discreditable Actions Likely to Damage Organizational Reputation? Journal of Business Ethics. 93:39–50

    Grants

    Project Title Role Award Amount Year Awarded Granting Agency
    Project TitleComplexity and market dynamics RoleCo-investigator Award Amount$180,940.00 Year Awarded2018-2022 Granting AgencySocial Sciences and Humanities Research Council - Insight Grant
    Project TitleUnderstanding the dynamics of opportunity creation processes: what are the causes and consequences of opportunity motility? RoleCo-investigator Award Amount$207,049.00 Year Awarded2015-2020 Granting AgencySocial Sciences and Humanities Research Council - Insight Grant
    Project TitleHybrid Organiza tions in Digital Markets: Building Brand Strength and Organizational Legitimacy RolePrinciple Investigator Award Amount$74,328.00 Year Awarded2013-2015 Granting AgencySocial Sciences and Humanities Research Council - Insight Development Grant
    Project TitleDesigning Brands in Aesthetic Market: An Investigation in the Field of Fashion (Principal researcher: Marie-Agnes Parmentier) RoleCo-Investigator Award Amount$71,886.00 Year Awarded2012-2014 Granting AgencySocial Sciences and Humanities Research Council - Insight Development Grant
    Project TitleAn investigation of the benefits for young and small firms in Canada RoleCo-Investigator Award Amount$76,565.00 Year Awarded2009-2012 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant
    Project TitleThe dynamics of reputation in young firms RolePrincipal Investigator Award Amount$70,200.00 Year Awarded2009-2012 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant
    Project TitleInternational Entrepreneurship Strategic Knowledge Cluster RoleCollaborator Award Amount$1,950,000.00 Year Awarded2008-2015 Granting AgencySocial Sciences and Humanities Research Council - Strategic Knowledge Cluster Grant- University of Waterloo
    Project TitleBusiness Advisory Hubs: What is their Role in Stimulating Innovation and Economic Development? RolePrincipal Investigator Award Amount$155,500.00 Year Awarded2008-2011 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant- Management, Business and Finance
    Project TitleThe development of reputation in young firms RolePrincipal Investigator Award Amount$168,173.00 Year Awarded2006-2009 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant
    Project Titlefrom UBC: ERA II: Government and Public Policy (Arena 2) RoleCo-Investigator Award Amount$ Year Awarded2005 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant- University of British Columbia
    Project TitleEntrepreneurship Research Alliance Team RoleCo-Investigator Award Amount$2,400,000.00 Year Awarded1999-2004 Granting AgencySocial Sciences and Humanities Research Council - Major Collaborative Research Initiative
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