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#1
Ranked #1 in Canada and #11 in North America in Master of Marketing Programs by QS
A highly specialized professional degree to equip graduates for the dynamic world of marketing
The Master of Marketing (MMKG) is a unique program that prepares graduates for impactful careers in marketing. Rated #1 in Canada for two years in a row and recognized among the leading programs globally, Schulich’s MMKG offers two formats: full-time for an intensive, career-accelerating one-year experience, or part-time as a flexible two-year option that allows students to balance education with work, life, and career goals.
The MMKG curriculum provides students with the critical analysis and decision making skills required of marketers today. Students will learn the state-of-the-art in marketing and research tools. They will develop abilities in analytics, digital marketing, brand management, and marketing communications. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and will be equipped with the skills to advance to leadership roles in the future.
The final term’s capstone courses are a Field Project that gives students first-hand experience developing marketing strategies for real organizations and a Marketing Dynamics course designed to apply prior coursework in light of constant and often fast-moving change in the marketplace. Students also have the option of participating in a Work Placement (internship) for elective course credit in the final term.
The MMKG program is designed for recent graduates of non-business or business degree programs who have not already completed extensive marketing course work, and for people with organizational experience who wish to develop marketing capabilities.
MMKG graduates will be eligible for significant advanced standing into the Schulich MBA, after acquiring the requisite work experience to be eligible for the MBA.
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Professor Grant Packard
Director, Master of Marketing Program
“The Master of Marketing is an intensive program that helps students develop the unique combination of analytic, creative, and managerial skills prized in modern marketing roles. The program prepares students for work across an array of industries including consumer products and services, retailing, media and entertainment, and marketing strategy or communications consulting.”
Career Opportunities
The Master of Marketing program helps prepare graduates to pursue rewarding careers in marketing. Students will understand marketing and brand management, have the technical skills required to excel in digital and data-driven marketing environments, and the ability to ideate and communicate strategic and tactical ideas to key stakeholders.
Throughout their studies, students will also have access to the Centre for Career Design (CCD). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CCD offers innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CCD events, and receive online access to the best career tools available.
Obtaining a Master of Marketing degree will help open graduates to a range of career opportunities in the marketing field. Common roles include Brand Manager, Digital Marketing Specialist, Market Research Analyst, Assistant Product Manager, Marketing Coordinator, or Agency Account Coordinator. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.
Visit the Centre for Career DesignMMKG Videos
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Future of Marketing Magazine
Learn MoreThe students of the Master of Marketing are pleased to invite you to follow the ‘Future of Marketing’ (FOM) digital magazine.
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MMKG Program Details by Category
Admission Requirements & Deadlines
View details Hide detailsRequirement Checklist
The general admission requirements for the MMKG are listed below. Meeting the minimum admission requirements does not guarantee admission, as space in each program is limited. A holistic approach is taken during the application review process and all components of the application are thoroughly reviewed.
- An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
- Applicants with 3-year degrees may be considered for admission with one year of work experience.
- A minimum one year of full-time work experience is strongly recommended for applicants who do not hold an undergraduate or masters level degree in business (e.g., BBA, BCommerce, MBA). For applicants who hold a degree in business, work experience is recommended but not required.
- One year of full-time, post-graduate work experience is required for applicants holding 3-year degrees.
- Completion of the online application which requires:
- Essays (2 written, 1 timed written, 2 video)
- An up-to-date resume
- Two references, one of which must be from a professor.
- Unofficial copies of transcripts from all previously attended post-secondary institutions*
*Official copies of transcripts will be required if an applicant receives an offer to the program
Applicants are NOT required to take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE).
- Proof of English language proficiency if studies were not completed in English.
| Accepted Tests | Minimum Score |
| IELTS (Academic Test) | 7.0 overall (minimum 6.5 on each dimension) |
| TOEFL | 100 iBT (minimum 23 on each dimension) Schulich’s TOEFL code is B710 with Department Code 02 |
- Applicants who have completed at least two years of full-time study at an accredited university in a country (or institution) where English is the official language of instruction are not required to submit an English proficiency test.
For more information please see our Application Tips.
Deadlines
The Master of Marketing is offered on a full-time and part-time basis. Studies start in September.
| Entry | Round 1 | Round 2* | Round 3 | Round 4** | Round 5 |
| September 2026 | October 1, 2025 | December 3, 2025 | February 11, 2026 | April 29 , 2026 | July 1, 2026 |
*International students are strongly encouraged to apply by the Round 2 deadline. Please keep in mind that you must have enough time to apply for a study permit if you are given an offer.
** Late applications may be accepted pending space availability.
Apply Now! View MMKG Program Details Tuition Fees and Costs
MMKG Viewbook Admission Events Application Tips
Please note: Responses from referees can be completed after the application has been submitted.
Students may only submit a single application. Students are not permitted to apply in multiple rounds or to multiple programs.
Tuition & Fees
View details Hide detailsMaster of Marketing (MMKG) Program Fees
The MMKG is offered both full- and part-time (available in Fall 2026). The full-time MMKG requires three terms of study to complete. The part-time MMKG requires six terms of study to complete. A term is equivalent to one semester, or 12 weeks.
Fees below are based on the Fall 2025 fee framework, and are subject to change.
| Program | Student Status | Full-Time Tuition per Term/Semester* |
Estimated Program Total** |
| Full time |
Domestic Students (Ontario) Canadian Citizen, Landed Immigrant, Permanent Resident |
$12,562 | $ 37,686 |
| Domestic Students (Out of Province) Canadian Citizen, Landed Immigrant, Permanent Resident |
$13,162 | $ 39,468 | |
| International Students Visa/Study Permit |
$30,964 | $ 92,892 | |
| Part time
(Available in Fall 2026) |
Domestic Students (Ontario) Canadian Citizen, Landed Immigrant, Permanent Resident |
$6,283 |
$ 37,701 |
| Domestic Students (Out of Province) Canadian Citizen, Landed Immigrant, Permanent Resident |
$6,583 |
$ 39,501 | |
| International Students Visa/Study Permit |
International students must review immigration regulations before considering part-time study. |
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*Fees are rounded to the nearest dollar and include supplementary fees. For full details on all current tuition, supplementary fees, and student health plans refer to the Student Financial Services website: https://sfs.yorku.ca/fees/courses.
**Program totals are estimates only and subject to change. The Estimated Program Total is calculated by multiplying tuition fees by the standard number of terms required to complete the program. Charged in Fall, Winter, and Summer.
This program is eligible for OSAP.
Study Options
View details Hide detailsCurriculum Overview
View details Hide detailsThe MMKG program spans three terms of full-time study comprised of 36.00 credits of courses, with a part-time option spanning six terms becoming available in Fall 2026.
In addition to the curriculum requirements outlined below, the MMKG program is preceded by the following mandatory pre-start program:
- Satisfactory completion of online course modules in Accounting/Finance, Statistics, and Managing Group Work. A Schulich-specific access code and instructions will be sent to admitted, confirmed students before they begin their first academic term.
Students are eligible for graduation upon their successful completion of 36.00 credits.
Expand the menu below to see detailed curriculum requirements.
Full-time
Term 1 (Fall)
Click on the course code to view the full description.
- MKTG 5200 3.00 MARKETING MANAGEMENT
- MKTG 6050 3.00 MARKETING RESEARCH
- MKTG 6100 3.00 STRATEGIC MARKET COMMUNICATIONS
- MGMT 5190 1.50 PROFESSIONAL DEVELOPMENT HIVE – PART 1
Plus ACTG 5200 3.00 or 3.00 credit 6000-level Marketing elective.*
* Students who have not previously completed appropriate managerial finance coursework (as determined by Student Services) must take ACTG 5200 3.00 – Financial Decisions for Managers as a required core course instead of this marketing elective.
Term 2 (Winter)
- MKTG 6370 3.00 MARKETING ANALYTICS
- MKTG 6550 3.00 BRAND MANAGEMENT
- MKTG 6560 3.00 DIGITAL MARKETING STRATEGY
- MGMT 5290 1.50 PROFESSIONAL DEVELOPMENT HIVE – PART 2
Plus 3.00 credit 6000-level Marketing elective.
Term 3 (Summer)
- MKTG 6000 3.00 MARKETING FIELD PROJECT
- MKTG 6820 3.00 MARKETING DYNAMICS
Plus 3.00 credit 6000-level Marketing elective.
Part-time (available in Fall 2026)
Term 1 (Fall)
- MKTG 5200 3.00 MARKETING MANAGEMENT
Plus ACTG 5200 3.00 or 3.00 credit 6000-level Marketing elective.*
* Students who have not previously completed appropriate managerial finance coursework (as determined by Student Services) must take ACTG 5200 3.00 – Financial Decisions for Managers as a required core course instead of this marketing elective.
Term 2 (Winter)
- MKTG 6550 3.00 BRAND MANAGEMENT
- MKTG 6560 3.00 DIGITAL MARKETING STRATEGY
Term 3 (Summer)
- MKTG 6820 3.00 MARKETING DYNAMICS
Plus 3.00 credit 6000-level Marketing elective.
Term 4 (Fall)
- MKTG 6050 3.00 MARKETING RESEARCH
- MKTG 6100 3.00 STRATEGIC MARKET COMMUNICATIONS
- MGMT 5190 1.50 PROFESSIONAL DEVELOPMENT HIVE – PART 1
Term 5 (Winter)
- MKTG 6370 3.00 MARKETING ANALYTICS
- MGMT 5290 1.50 PROFESSIONAL DEVELOPMENT HIVE – PART 2
Term 6 (Summer)
- MKTG 6000 3.00 MARKETING FIELD PROJECT
Plus 3.00 credit 6000-level Marketing elective.
Faculty
View details Hide detailsProgram faculty members
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Grant Packard
Program Director, Master of Marketing; Associate Professor of Marketing
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Russell W. Belk
Professor of Marketing; Kraft Foods Canada Chair in Marketing
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Alexandra Campbell
Associate Professor of Marketing
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Jane-Michele Clark
Adjunct Professor of Marketing
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Peter Darke
Professor of Marketing; Director, PhD Program
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Eileen Fischer
Professor of Marketing; Associate Dean, Research; Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
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Ashwin Joshi
Associate Dean Programs; Associate Professor of Marketing
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Ashley Konson
Adjunct Professor of Marketing
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Theodore J. Noseworthy
Associate Dean, External Relations; Canada Research Chair (Tier II); Professor of Marketing
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Yigang Pan
Professor of Marketing and International Business
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M. David Rice
Associate Professor of Marketing; Executive Director, Future of Marketing Institute
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Ajay K. Sirsi
Associate Professor of Marketing
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Ela Veresiu
Marketing Area Coordinator; Associate Professor of Marketing
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Detlev Zwick
Dean, Professor of Marketing, Tanna H. Schulich Chair in Digital Marketing Strategy
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Future of Marketing Magazine
View details Hide detailsThe students of the Master of Marketing Program are pleased to invite you to follow the ‘Future of Marketing’ digital magazine. The magazine reports on the latest developments in marketing including artificial intelligence, Web3/metaverse, NFTs, facial recognition, neuromarketing, privacy and much more.
The Future of Marketing magazine is entirely student-run and is the largest digital publication on the topic with over 50,000 viewers and 12,000+ followers. You can learn more about the magazine and start reading by clicking the link below:
Student Clubs
View details Hide detailsStudents personalize and enrich their experiences at Schulich by taking advantage of a wide array of opportunities for networking, socializing and personal development.
Connect with your peers on a weekend getaway organized by the Graduate Business Council (GBC), give back as a Schulich Graduate Ambassador, or explore over 30 outstanding student clubs and committees.
Learn more about Graduate Student Life at Schulich
Schulich Marketing Association (SMA)
The Schulich Marketing Association is a graduate student organization that provides students interested in Marketing with real-world exposure to the industry including mentorship opportunities and events that supplement Schulich’s MBA Marketing curriculum. SMA initiatives are managed under the guidance of the Schulich Marketing faculty and representatives from the Centre for Career Design (CCD).
Email: sma@schulich.yorku.ca
External Partners
View details Hide detailsCI Financial Internships Initiative
CI Financial is a diversified global wealth and asset management company with over $364 billion (as of October 2022) of assets under management/administration. Since 1965, CI Financial has consistently anticipated and responded to the changing needs of investors, driven by a commitment to provide individuals and institutions with the highest-quality investments and advice.
The goal of this initiative is to leverage the strengths and synergies of the two organizations to bring real world learning experiences to students through internships, innovative projects, and industry events. Two team projects in business analytics are already underway this fall.
