A highly specialized professional degree to equip graduates for the dynamic world of marketing
The full-time, 12-month Master of Marketing (MMKG)* is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behaviour. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.
The capstone of the program is a two-term integrative consulting project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.
The MMKG program is open to recent graduates from non-business and business degree programs who did not purse a Marketing specialization, and to business professionals who wish to add marketing to their skill set.
* Note: The fee structure for this program is subject to approval from the York University Board of Governors and Ministry of Advanced Education and Skills Development. Until approval from the Ministry has been received, students are not eligible for OSAP.
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“The Master of Marketing is a unique program that will teach students state-of-the-art digital marketing and research tools and grow their literacy in social media, advertising and consumer behavior. Students will benefit from the opportunity to learn from leading marketing experts, and will gain creative thinking skills required to meet the strategic and analytical challenges of modern marketing.”
The Master of Marketing program will prepare graduates for modern marketing roles and give them leadership development opportunities to pursue rewarding careers in the industry. Students will become professionals who understand both marketing and consumer behavior theory, and have the technical skills required to excel in digital marketing environments.
Throughout their studies, students will also have access to the Career Development Centre (CDC). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CDC offers a wealth of innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CDC events, and receive online access to the very best career tools available.
Obtaining a Master of Marketing degree will open a wealth of career opportunities in the marketing field, from brand management positions to strategic marketing leadership roles. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.Visit the Career Development Centre
MMKG Program Details by Category
Admission RequirementsView details Hide details
The general admission requirements for the MMKG are listed below. Meeting the minimum admission requirements does not guarantee admission, as space in each program is limited. A holistic approach is taken during the application review process and all components of the application are thoroughly reviewed.
- An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
Applicants with 3-year degrees may be considered for admission with one year of work experience.
- Work Experience is not required, but strong internships or prior work experience is recommended.
One year of full-time, post-graduate work experience is required for applicants holding 3-year degrees.
- Completion of the online application which requires:
*Official copies of transcripts will be required if an applicant receives an offer to the program
- Applicants are NOT required to take the Graduate Management Admission Test (GMAT) or the Graduate Record Examination (GRE).
- Proof of English language proficiency if studies were not completed in English.
|Accepted Tests||Minimum Score|
|IELTS||7.0 overall (minimum 6.5 on each dimension)|
|TOEFL (Schulich’s TOEFL Code is B710)||100 iBT (minimum 23 on each dimension)|
- Applicants who have completed at least two years of full-time study at an accredited university in a country (or institution) where English is the official language of instruction are not required to submit an English proficiency test.
- Strong applicants whose first language is not English and do not meet the above language requirements may be considered for admission with the condition of completion of the MBA/Specialized Master’s Preparation Programoffered by the York University English Language Institute.
For more information please see our Application Tips.
The Master of Marketing is offered on a full-time basis only. Full time studies start in September.
|Entry||Round 1*||Round 2||Round 3**|
|September 2018||March 15, 2018||April 30, 2018||June 15, 2018|
*International students are encouraged to apply in Round 1. International students are still welcome to apply after this date and will be considered for admission pending space in the program. Please keep in mind that you must have enough time to apply for a study permit if you are granted an offer.
**For domestic applicants only. Late international applications are accepted pending space availability.
Please note: Responses from referees can be completed after the application has been submitted.
Students may only submit a single application. Students are not permitted to apply in multiple rounds or to multiple programs.
Tuition & FeesView details Hide details
Master of Marketing (MMKG) Program Fees
The full-time Master of Marketing program is completed over three consecutive terms. The following reflects tuition fees for students entering the program in Fall 2018.*
Canadian Citizen, Landed Immigrant,
|Cost Per Term: 2018-2019**
|Estimated Total Tuition Fee***
*Note: The program fee structure is subject to approval from the York University Board of Governors and Ministry of Training, Colleges and Universities. Until approval from the Ministry has been received, students are not eligible for OSAP.
** The cost per term is rounded to the nearest $10. Figures include current ancillary and student referenda fees of $465.85 (full-time) per term. Fees are subject to change. For the most up to date supplementary fee information please refer to the student financial services website.
***Total tuition fees are rounded to the nearest $100.
Study OptionsView details Hide details
Curriculum OverviewView details Hide details
The MMKG program spans three terms of full-time study comprised of 42.00 credits of core courses.
In addition to the curriculum requirements outlined below, the MMKG program is preceded by the following mandatory pre-start program:
- Satisfactory completion of online course modules in Accounting, Finance and Statistics by AnyPrep.com. A Schulich-specific access code and instructions will be sent to admitted, confirmed students before they begin their first academic term.
Students are eligible for graduation upon their successful completion of 42.00 credits. Expand the menu below to see detailed curriculum requirements.View program requirements Hide program requirements
Term 1 (Fall)
Click on the course code to view the full description.
- MSTM 5000 3.00 BUSINESS COMMUNICATION AND TEAM DYNAMICS
- MGMT 5100 3.00 BUSINESS DECISION MAKING
- MKTG 5200 3.00 MARKETING MANAGEMENT
- MKTG 6050 3.00 MARKETING RESEARCH
- MKTG 6560 3.00 DIGITAL MARKETING STRATEGY
Term 2 (Winter)
- ACTG 5200 3.00 FINANCIAL DECISIONS FOR MANAGERS
- MKTG 6000 3.00 MARKETING FIELD PROJECT 1: STRATEGY
- MKTG 6140 3.00 CONSUMER INSIGHTS
- MKTG 6230 3.00 NEW TOPICS IN DIGITAL MARKETING
- MKTG 6370 3.00 MARKETING ANALYTICS
Term 3 (Summer)
FacultyView details Hide details
Program faculty members
M. David Rice
Program Director, Master of Marketing; Associate Professor of MarketingView profile
Associate Professor of Marketing; Director, MBA ProgramView profile
Assistant Professor of MarketingView profile
Ajay K. Sirsi
Associate Professor of MarketingView profile
Russell W. Belk
Professor of Marketing; Kraft Foods Canada Chair in MarketingView profile
Associate Professor of Marketing; Director, International MBA ProgramView profile
Professor of MarketingView profile
Professor of Marketing; Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise; Director, PhD ProgramView profile
Associate Professor of Marketing; Royal Bank Professor of Nonprofit Management; Director Social Sector Management ProgramView profile
Associate Professor of MarketingView profile
Instructor of MarketingView profile
Theodore J. Noseworthy
Associate Professor of Marketing; Canada Research Chair (Tier II); Scientific Director: NOESIS LabView profile
Professor of Marketing and International BusinessView profile
Associate Professor of Marketing; Director, BBA/iBBA ProgramView profile
Student ClubsView details Hide details
Students personalize and enrich their experiences at Schulich by taking advantage of a wide array of opportunities for networking, socializing and personal development.
Connect with your peers on a weekend getaway organized by the Graduate Business Council (GBC), give back as a Schulich Graduate Ambassador, or explore over 30 outstanding student clubs and committees.
Schulich Marketing Association (SMA)
The Schulich Marketing Association is a graduate student organization that provides students interested in Marketing with real-world exposure to the industry including mentorship opportunities and events that supplement Schulich’s MBA Marketing curriculum. SMA initiatives are managed under the guidance of the Schulich Marketing faculty and representatives from the Career Development Centre (CDC).