Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Fischer, E., Parmentier, M. and Reuber, A. (2013). "Positioning Person Brands in Established Organizational Fields", Journal of the Academy of Marketing Science, 41(3), 373-387.

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Keywords
Abstract This paper inductively develops an extension to brand positioning theory to understand how individuals seeking work in established organizational fields can effectively position themselves. It does so by analyzing qualitative data on the practices of people in one job category (fashion models) in an established organizational field (fashion), examining them through the lens of concepts adapted from work by Pierre Bourdieu. Four brand positioning practices are identified as relevant for models vying for work in the fashion field: crafting a portfolio, cultivating and demonstrating upward affiliations, complying with occupation-specific behavioral expectations, and conveying field-conforming tastes. Drawing on Bourdieu, we argue more generally that person brand positioning within established organizational fields happens through processes that help to portray a person as having field-specific social and cultural capital that allows them to “stand out,” while acquiring the habitus that allows them to comply with field- and occupation-specific expectations in order to “fit in.” Standing out and fitting in have parallels with—but are not identical to—the processes of establishing and reinforcing points of differentiation and points of parity for product brands. Our study implies that scholars interested in person branding should further develop theories that illuminate variations in brand positioning practices between products and persons. It also suggests that people building person brands should be sensitized to the valued forms of capital and normative expectations in their field that enable them to stand out while fitting in.

Fischer, E. and Parmentier, M. (2012). "How Athletes Build Their Brands", International Journal of Sport Management and Marketing, 11(1/2), 106-124.

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Keywords
Abstract This paper examines the dynamic processes of person branding by conducting an inductive analysis of two case studies of acclaimed athletes: David Beckham and Ryan Giggs. Although their careers have notable similarities and both athletes are regarded as outstanding soccer players, they have contrasting profiles as person brands. An analysis of their on- and off-field brand-building practices helps us understand how people in sporting professions build brand equity. We offer novel conceptual insights on two elements that characterise athletes’ brands: professional image and mainstream media persona. We provide insights into practices that yield a better professional image and a more valuable mainstream media persona, and posit connections between these constructs and person brand equity. Finally, we discuss implications for athletes and those managing their brands.