Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Atik, D., Peterson, M., Shultz, C, II. and Zwick, D. (2014). "My Iranian Road Trip – Comments and Reflections on Videographic Interpretations of Iran’s Political Economy and Marketing System", Journal of Macromarketing, 34(1), 87-94.

Open Access Download

Abstract Iran is an enigmatic political economy and marketing system. Access to it for purposes of rigorous and thorough research is not easy. Scholars therefore must be creative when studying such systems, and may be limited to interpreting extant findings by others. In this article, the authors share comments and reflections on My Iranian Road Trip, a short film documenting Nicholas Kristof’s 2012 tour through Iran, and an ensuing panel that analyzed and discussed the film during the 39th Annual Macromarketing Conference. The film was sponsored and released online by The New York Times. While it was agreed that some glimpse of Iran is better than none – and that Kristof’s film does contribute to the discourse on political and economic dynamics in Iran – the authors share comments on methodological shortcomings, representativeness, over-simplification, and concerns about some questionable conclusions, which inevitably implies need for more rigorous, thorough and nuanced research if we are to understand Iran’s complex political economy and marketing system.