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Arts, Media & Entertainment Management (AM&E)
Schulich offers Canada’s only English language MBA specialization focused on the creative industries. Students develop a deep understanding of the evolving landscape of media, arts and culture, and entertainment. The program explores how creative organizations operate across sectors such as broadcasting, streaming, digital platforms, festivals, cultural institutions and other creative enterprises. Students also participate in industry programming, including visits to production spaces, guest lectures from executives, and real-world consulting assignments.
Alumni of the program hold senior management positions in the arts, creative industries and government, nationally and internationally. Program faculty are distinguished leaders in their fields. Students have regular access to industry experts and senior executives in the classroom and on-site visits, as part of assignments where they are matched with industry executives and through extracurricular programming.
Focusing on the Canadian experience in a globalized environment, the program is also designed to support the educational objectives of exchange and foreign students.
Why Choose This Specialization?
Stand out in the creative economy with Canada’s leading MBA specialization in Arts, Media & Entertainment. This program equips students with the strategic, digital, and leadership capabilities employers seek in broadcasting, media platforms, creative agencies, arts institutions, and entertainment organizations.
Students gain:
- Strategic leadership skills for the creative and entertainment sector
- Deep industry expertise in digital media and creative ecosystems
- A professional network with executives and creative leaders
- Real case studies and industry-aligned coursework
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Specialization Details by Category
Study Options
View details Hide detailsRefer to Study Options here.
Specialization Requirements
View details Hide detailsStudents must complete 12.00 credits total, consisting of:
- 3.00 credits of Required Courses
- 9.00 or more credits of Elective Courses (see below)
MGMT 6100 3.00 Strategy Field Study is recommended in a cultural sector organization
Required Courses
- ARTM 6301 3.00 TRANSFORMATION IN MEDIA AND CULTURE
Elective Courses
- ARTM 6300 3.00 CULTURAL POLICY
- ARTM 6340 3.00 MEDIA MODELS FROM NETWORK TO NETFLIX
- ARTM 6350 3.00 THE BUSINESS OF CREATIVITY IN THE CULTURAL SECTOR
- ARTM 6360 3.00 BUSINESS SOLUTIONS FOR DIGITAL MEDIA
- MKTG 6220 3.00 THE FUTURE OF MARKETING
- MKTG 6321 3.00 ENTERTAINMENT CULTURE AND MARKETING
NOTE: Not all courses required to fulfill a specialization are offered each term. Course offerings are based on factors such as student demand and instructor availability. The office of Student Services & International Relations is available to provide advising on course sequencing and the fulfillment of program and specialization requirements within a student’s period of study. For current course offerings and details, please view the Schulich Course Offerings Database.
Graduate Diploma in Arts, Media & Entertainment Management
View details Hide detailsThe Graduate Diploma in Arts, Media and Entertainment Management is earned concurrently with the Master of Business Administration.
Students must complete 12.00 credits total, consisting of:
- 3.00 credits of Required Courses (see above)
- 9.00 credits of Electives (see above)
Additional Requirements:
To earn the diploma, students must have:
- completed the Arts and Media specialization, within the MBA, IMBA, MBA/MFA, MBA/MA or MBA/JD program
- conducted their MGMT 6100 strategy study (601) at an arts, media or entertainment site (approval of the Arts and Media Director required)
- Completed the program requirements for an internship in the creative industries
Students must satisfy the requirements of both the Graduate Diploma as well as those of the MBA, IMBA, MBA/MFA, MBA/MA or MBA/JD.
The diploma must be completed within one term of completing graduate program degree requirements.
Career Opportunities
View details Hide detailsThe specialization prepares students for a management career in the arts, entertainment and media sectors. Alumni work in mid and senior management positions in all areas of the arts, entertainment and media sectors, across a spectrum ranging from broadcasting, digital and social media industries to not-for-profit arts and social enterprise organizations, as well as government and governmental agencies.
Your career is top priority at Schulich. To make career decisions that are right for you, the CCD will help you identify strengths, determine career objectives, develop career plans, hone skills for career management and put your professional development plan into action.
– Our highly experienced CCD Advisors bring a unique combination of first-hand knowledge, experience and diverse perspectives in a wide variety of businesses and industry sectors.
– Take advantage of a series of proven career-building modules, including up-to-date Job Search Techniques, Self-Assessment, Resume and Cover Letter Writing, and Interview Skills to help you stand out from the competition.
– Corporate Information Sessions offer you an opportunity to meet top level recruiters, alumni and executives.
Arts and Media Management Club (AMMC)
View details Hide detailsThe Arts and Media Management Club
The Arts and Media Management Club (AMMC) is a student-led community at the Schulich School of Business that extends learning beyond the classroom by connecting members to the industries shaping culture, creativity, and commerce. The club serves as a platform for students interested in arts, media, entertainment, and related creative sectors to engage with the ideas, people, and opportunities influencing the field today.
Not only within Schulich, AMMC is committed to building meaningful connections between students across York’s wider creative community, alumni, and industry professionals. Through curated panel discussions, networking sessions, workshops, and cultural outings, the club creates opportunities for members to gain practical exposure to the business of arts and media while building relationships within the sector.
In a time of rapid transformation across media, entertainment, technology, and the creative economy, these conversations have become more important than ever. AMMC creates space for students to engage with emerging industry shifts, explore evolving career pathways, and stay connected to the trends, challenges, and innovations that are redefining the field’s future.
Over the years, the club has organized and promoted experiences such as ROM After Dark, Nuit Blanche, theatrical performances, Work in Culture workshops, Cinespace Tours, and alumni networking sessions. Members also benefit from access to arts and media-related events across the Greater Toronto Area, exposure to current industry developments, and opportunities for discounted tickets and special programming.
Gain Practical Exposure and Build Your Network Through:
- Exclusive Industry Access: Site visits and behind-the-scenes access, such as Cinespace Studios tours.
- Cultural Immersions: Organized outings to major city events, including ROM After Dark, Nuit Blanche, and exclusive theatrical performances.
- Professional Development: Curated panel discussions, networking sessions with alumni, and specialized workshops.
Whether you are looking to build relationships within the sector, gain practical exposure to the business of arts and media, or connect with like-minded peers, AMMC is your platform for engaging with the ideas, people, and opportunities shaping the field today.
For more information email: ammc@schulich.yorku.ca
Video FAQs
A series of videos featuring AM&E students at the Schulich School of Business discussing various aspects of the Schulich MBA and the AM&E Specialization.
Spotlight on AM&E Alum
Faculty
Trina McQueen O.C.
Director, Curriculum Development & Sector Relations, Arts, Media & Entertainment Management Program
Faculty ProfileContact Us:
Rex Ferati
Coordinator – MBA Program in Arts, Media & Entertainment Management
ferare@schulich.yorku.ca or artm@schulich.yorku.ca
416-736-5217
Ken Rogers
Co-Director – MBA Program in Arts, Media & Entertainment Management
krogers1@yorku.ca
416-736-2100 x77905



