Area of Expertise
- Business Analytics
- Design Science
- Digital Platforms
- Network Science
- Persuasion & Gamification
I’m an information systems researcher studying how new technologies evolve organizational forms and practices. I focus mostly on how sociality – social norms, social relationships and social influence mechanisms – unfolds and shapes digitally enabled organizational work. I study these concepts in contexts such as IT innovation in digital platforms; collective intelligence and open innovation in online communities; and sustainable, organizational IT practices. I use a variety of empirical methods: network science, data science, design science, econometric analysis, randomized controlled trials, and quasi experimental causal inference methods. Overall, my research aims to deepen understanding of how organizations leverage information systems and information technologies to innovate, compete and survive in the digital economy.
I am always interested in discussing collaborations and future opportunities in these areas.
2018 ICIS Doctoral Consortium Fellow
2017 OCIS Doctoral Consortium Fellow
2017 Best Reviewer Award (SIGADIT at ICIS 2017)
2014 Best Paper Award (Information Systems Division, ASAC 2014)
2014 Grenville Smith Fellowship, McGill University (2014-2018)
2013 Graduate Fellowship, Queen’s University (2013-2014)
Pandey, R., M. Rungtusanatham, and D. Oppong-Tawiah (Forthcoming), "Asymmetric Investments in Sourcing Relationships, Supplier Shirking, and Cross-Functional Information Sharing as a Moderator", International Journal of Operations and Production Management.Keywords
With asymmetric investments in exchange (i.e. sourcing) relationships, both sourcing firms and suppliers invest but one party invests more than the other. This paper aims to examine the associations between asymmetric (i.e. unequal) investments in exchange relationships and the tendency of the strategic supplier base to shirk as perceived by the sourcing firm, as well as the moderation effects of cross-functional information sharing within a sourcing firm on these associations.
The authors analyzed survey data from 500 US middle-market manufacturers via ordinary least squares (OLS) estimation. Besides appropriate controls, the authors also employed the heteroskedasticity-based instrumental variable approach to ensure that analytical inferences are not influenced by endogeneity.
On average, when a sourcing firm invests more than its strategic supplier base into their exchange relationships, the perceived tendency of the strategic supplier base to shirk decreases. This negative association is more pronounced when a sourcing firm facilitates cross-functional information sharing. Conversely, when the strategic supplier base invests more than the sourcing firm into their exchange relationships, the perceived tendency of the strategic supply base to shirk is not detected unless the sourcing firm facilitates cross-functional information sharing.
Prior research reveals that investments by a sourcing firm or by suppliers influence supplier shirking. This paper provides new evidence as to how and why asymmetric investments in exchange relationships relate to the perceived tendency of the strategic supplier base to shirk and new evidence as to how and why cross-functional information sharing safeguards against this tendency when investments in exchange relationships are unequal.
Oppong-Tawiah, D and Jane Webster (2023), "Corporate Communication as ‘Fake News’: Firms’ Greenwashing on Twitter", Sustainability, 15(8), 6683.Keywords
Fake news on social media has engulfed the world of politics in recent years and is now posing the same threat in other areas, such as corporate social responsibility communications. This study examines this phenomenon in the context of firms’ deceptive communications concerning environmental sustainability, usually referred to as greenwashing. We first develop and validate a new method for automatically identifying greenwashing, using linguistic cues in a sample of tweets from a diverse set of firms in two highly polluting industries. We then examine the relationship between greenwashing and financial market performance for the firms in our sample. Prior research has identified these issues as some of the most important gaps in the extant literature. By addressing them, we make several important contributions to corporate sustainability research and practice, as well as introducing notable improvements to automatic greenwashing detection methods.
Oppong-Tawiah, D., Webster, J., Staples, S., Cameron, A.-F., Ortiz de Guinea, A. and Tam, H. (2020), "Developing a Gamified Mobile Application to Encourage Sustainable Energy Use in the Office", Journal of Business Research, 106, 388-405.Keywords
Faced with growing pressures to become more environmentally sustainable, many companies are exploring innovative ways to incorporate “green” practices into their business processes. We focus on employees and their pro-environmental behaviours in the workplace. Drawing on gamification and persuasive design principles, we utilized five design cycles to develop and test a system that tracks employees’ electricity usage on their computer-related equipment, engages them through a mobile application using a garden metaphor, and encourages them to reduce their energy consumption. The results of the design cycles built on each other, demonstrating that the system decreases employees’ electricity consumption and increases their motivation to continue engaging in pro-environmental behaviours. Possible extensions to the system were also explored. Reflecting on our experiences, seven guidelines emerged related to gamification design and the wider field of design science research. Limitations and future research directions for gamification and environmental sustainability research are discussed.
Cameron, A.F., Oppong-Tawiah, D., Ortiz de Guinea, A., Staples, S. and Webster, J. (2019), "Encouraging Sustainable Energy Use in the Office with a Gamified Mobile Application", Journal of Business Research, In Press.Keywords
Faced with growing pressures to be more environmentally sustainable, many companies are increasingly exploring innovative ways to incorporate “green” practices into their business processes. We focus on employees and their potential contributions to organization-wide sustainability goals through their pro-environmental behaviours. This article reports on current progress with a multi-year study targeting the use of mobile media to encourage pro-environmental behaviours. To do so, we provide employees with feedback on their computer-based energy usage. We discuss our combined design science and experimental approach to developing and studying a mobile application with embedded persuasive characteristics. Our future interventions will use this persuasive media platform to examine the impact of social-psychological theories on encouraging more sustainable energy use by employees.
Chan, Y.E. and Oppong-Tawiah, D. (2017), "The Influence of IT and Knowledge Capabilities on the Survival of University IT Startups", International Journal of Technoentrepreneurship, 3(2), 150-172.Keywords
- Business Incubators
- Dynamic Capabilities
- Information Technology
- IT Capabilities
- IT Entrepreneurship
- IT Startups
- IT-Enabled Innovation
- Knowledge Assets
- Knowledge Capabilities
- New Product Development
- Resource-Based View
- Startup Agility
- Startup Performance
- Startup Survival Rates
- Technology Capabilities
- University Incubators
- University Startups
Despite continuing interest in the role of university incubators in fostering IT entrepreneurship, empirical evidence on the link between incubation and IT startup survival has been mixed. This paper offers a fresh, unifying perspective by examining how university startups’ IT-enabled agility relates to their survival. We use the resource-based view, dynamic capabilities and new product development (NPD) literatures to create a conceptual framework of the impact of startup firms’ knowledge assets, technology capabilities, agility and innovation on their survival. Our framework suggests that startups’ survival rates increase when they use dynamic IT knowledge capabilities to pursue innovations with emerging technology capabilities in rapidly evolving IT markets. Implications for university incubator research, policy and management are discussed.
MMAI 5040 Business Applications of Artificial Intelligence I
OMIS 5110 Information Systems