Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Anderson, K. and Saxton, G. (2016). "Babies, Smiles, and Status Symbols: The PersuasiveBabies, Smiles, and Status Symbols: The Persuasive Effects of Images in Small-Entrepreneur Crowdfunding Requests Effects of Images in Small-Entrepreneur Crowdfunding Requests", International Journal of Communication, 10, 1764-1785.

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Abstract This article examines the persuasive effects of images in the context of online peer-topeer microfinance. The theoretical framework—based in self-presentation and impression management—relates micro-entrepreneurs’ loan-request image choices to lending decisions and lenders’ perceptions of the borrower’s trustworthiness and need. We explore effects of three specific visuals: (1) genuine enjoyment (Duchenne) smiles; (2) material status symbols; and (3) babies, children, and husbands. Using loan-request image data from 323 women micro-entrepreneurs on the website, results suggest smiling behavior is not associated with funding speed. However, loan-request images that include a baby are associated with significantly quicker funding, and those that include a man or an indication of relative material well-being are associated with delays in the average funding speed.

Guo, C. and Saxton, G. (2014). "Tweeting Social Change: How Social Media are Changing Nonprofit Advocacy", Nonprofit & Voluntary Sector Quarterly, 43(1), 57-79.

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Abstract How are nonprofit organizations utilizing social media to engage in advocacy work? We address this question by investigating the social media use of 188 501(c)(3) advocacy organizations. After briefly examining the types of social media technologies employed, we turn to an in-depth examination of the organizations’ use of Twitter. This in-depth message-level analysis is twofold: A content analysis that examines the prevalence of previously identified communicative and advocacy constructs in nonprofits’ social media messages; and an inductive analysis that explores the unique features and dynamics of social media-based advocacy and identifies new organizational practices and forms of communication heretofore unseen in the literature.

Guo, C. and Saxton, G. (2012). "Conceptualizing Web-Based Stakeholder Communication: The Organizational Website as a Stakeholder Relations Tool", Communication & Science Journal.

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Abstract With the near ubiquity of the organizational website, organizations’ online stakeholder relationships have dramatically increased in prevalence, complexity, and financial and strategic importance. To help advance our understanding of these relationships, we introduce and test the multi-dimensional concept of Web-based stakeholder communication using original data on US community foundations. After presenting the conceptual foundations of Web-based stakeholder communication, we develop operational measures of its key dimensions, namely stakeholder targeting and the balance of organizations’ online stakeholder portfolios. We then explore the outcomes of Web-based stakeholder communication by testing for its relationship to subsequent levels of charitable contributions. We end with an in-depth discussion of the most important implications for organizational theory and practice.

Nah, S. and Saxton, G. (2012). "Modeling the Adoption and Use of Social Media by Nonprofit Organizations", New Media & Society, 15, 294-313.

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Abstract This study examines what drives organizational adoption and use of social media through a model built around four key factors – strategy, capacity, governance and environment. Using Twitter, Facebook, and other data on 100 large US nonprofit organizations, the model is employed to examine the determinants of three key facets of social media utilization: (1) adoption, (2) frequency of use and (3) dialogue. We find that organizational strategies, capacities, governance features and external pressures all play a part in these social media adoption and utilization outcomes. Through its integrated, multi-disciplinary theoretical perspective, this study thus helps foster understanding of which types of organizations are able and willing to adopt and juggle multiple social media accounts, to use those accounts to communicate more frequently with their external publics, and to build relationships with those publics through the sending of dialogic messages.

Denegri-Knott, J. and Zwick, D. (2012). "Tracking Prosumption Work on eBay: Reproduction of Desire and the Challenge of Slow Re-McDonaldization", American Behavioral Scientist, 56(4), 439-458.

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Abstract Ritzer suggests that we are witnessing the emergence of a prosumer society where early forms of prosumption (the gas station, the automatic teller machine, McDonalds, etc.) are now being universalized across industries, product and service categories, and geographies. This essay presents the results of a qualitative study of the lived experience of “doing prosumption,” in particular, how prosumption work in user-generated media environments is experienced by prosumers over time. For the purpose of this investigation, the authors conceptualize eBay as a space for the social production and consumption of desire, where, akin to the concept of prosumption, the consumer of these experiences is also, at least in part, a producer of the same experiences. The authors argue that the experience of prosumption changes over time even as the frequency of using eBay as a marketplace may not. The data suggest a trajectory from “enchanted prosumption” to “disenchanted prosumption” as, over time, the collective social production and consumption of desires, daydreams, and fantasies give way to a sense of eBay as a place for routine, efficient, and habitual buying and selling activities. In the final analysis, the authors argue that the disenchantment of and through eBay is a function of the routinization of the self and the rationalization of eBay as technological structure. Hence, the authors extend recent theorizations of the de-McDonaldizating effects of user-generated Web 2.0 spaces by suggesting that the dimensions of McDonaldization built into the technological structure of such spaces can encourage a slow re-McDonaldization of the user experience, albeit not universally. In sum, a longitudinal view of prosumption in user-generated online spaces cautions those studying new media spaces, not to underestimate the power of the McDonaldization processes.