Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Lévesque, M., Obschonka, M. and S. Nambisan (Forthcoming). "Pursuing Impactful Entrepreneurship Research Using Artificial Intelligence", Entrepreneurship Theory and Practice.

Open Access Download

Abstract It is time for the entrepreneurship field to come to terms with leading-edge artificial intelligence (AI). AI holds great promise to transform entrepreneurship into a more relevant and impactful field, but it must overcome conflicts between the AI-driven research approach and that of the traditional, theory-based research process. We explore these opportunities and challenges and suggest concrete approaches that entrepreneurship researchers can use to harness the power of AI with rigor and enhance research relevance. We conclude that incorporating the power of AI in entrepreneurship research and managing the associated risks offer a new and “grand challenge” for the field.

Darmody, A. and Zwick, D. (2020). "Manipulate to Empower: Hyper-Relevance and the Contradictions of Marketing in the Age of Surveillance Capitalism", Big Data & Society, 7(1).

Open Access Download

Abstract In this article, we explore how digital marketers think about marketing in the age of Big Data surveillance, automatic computational analyses, and algorithmic shaping of choice contexts. Our starting point is a contradiction at the heart of digital marketing namely that digital marketing brings about unprecedented levels of consumer empowerment and autonomy and total control over and manipulation of consumer decision-making. We argue that this contradiction of digital marketing is resolved via the notion of relevance, which represents what Fredric Jameson calls a symbolic act. The notion of the symbolic act lets us see the centering of relevance as a creative act of digital marketers who undertake to symbolically resolve a contradiction that cannot otherwise be resolved. Specifically, we suggest that relevance allows marketers to believe that in the age of surveillance capitalism, the manipulation of choice contexts and decision-making is the same as consumer empowerment. Put differently, relevance is the moment when marketing manipulation disappears and all that is left is the empowered consumer. To create relevant manipulations that are experienced as empowering by the consumer requires always-on surveillance, massive analyses of consumer data and hyper-targeted responses, in short, a persistent marketing presence. The vision of digital marketing is therefore a fascinating one: marketing disappears at precisely the moment when it extends throughout the life without limit.