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Dean Neu

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Faculty & Research

Dean Neu

Dean Neu

Professor of Accounting

dneu@schulich.yorku.ca

(416) 736-2100 ext 77927

Office: S343

Wikipedia

  • Area of Expertise

    • Accounting ›
    • Business Ethics ›
    • Responsible Business ›

    Research Interests

    • Accounting - Public Interest
    • Business Ethics
    Download CV
  • Professor Dean Neu is the Director of the CPA Ontario-Schulich Centre for Digital Financial Information in the Schulich School of Business at York University, Toronto, Canada. Prior to joining the faculty, he was the Director of the Centre for Public Interest Accounting and Future Fund Chair of Accounting at the University of Calgary. He has been a visiting professor at the University of Alberta, the University of Toronto and Universidad de Autonoma del Estado de Morelos in Mexico. He is also a former co-editor of Critical Perspectives on Accounting.

    As an accounting scholar, Dean is committed to understanding not only how accounting is used in the public sphere but also how it can be used to facilitate social accountability.  Dr. Neu’s program of research uses both very big data and very small data to study social accountability.  With his colleague Dr. Saxton, he utilizes Twitter data sets that consist of millions of data observations to examine how social actors such as individuals, NGOs and even bots enlist accounting words and numbers to ‘speak truth to power’ .  Additionally, Dr. Neu uses micro level ethnographic methods to study the role of accounting in the world of undocumented work in North America as well as organized extortion processes in Central America .  The use of big data and ethnographic methods contribute to our understanding of the potential and limitations of accounting in encouraging social accountability outcomes.

     

    Honours

    2016 Winner of the Canadian Academic Accounting Association Award for Distinguished Contribution to Accounting Thought

    Recent Publications

    Neu, D., & Saxton, G. D. (Forthcoming), "Twitter-Based Social Accountability Callouts", Journal of Business Ethics.

    Keywords
    • #PanamaPapers
    • Social Accountability
    • Social Media
    • Tax Avoidance

    Open Access Download

    Abstract

    The ICIJ’s release of the Panama Papers in 2016 opened up a wealth of previously private financial information on the tax avoidance, tax evasion, and wealth concealment activities of politicians, government officials, and their allies. Drawing upon prior accountability and ethics focused research, we utilize a dataset of almost 28 M tweets sent between 2016 and early 2020 to consider the microdetails and overall trajectory of this particular social accountability conversation. The study shows how the publication of previously private financial information triggered a Twitter-based social accountability conversation. It also illustrates how social accountability utterances are intra-textually constructed by the inclusion of social characters, the personal pronoun ‘we,’ and the use of deontic responsibility verbs. Finally, the study highlights how the tweets from this group of participants changed over the longer-term but continued to focus on social accountability topics. The provided analysis contributes to our understanding of social accountability, including how the release of previously private accounting-based financial information can trigger a grassroots social accountability conversation.

    Gregory Saxton, Dean Neu, Abu Rahaman and Kieran Taylor-Neu (2023), "The Tone from the Top: Editorials Within the Journal of Accountancy", Accounting History.

    Dean Neu, Mauricio Gomez-Villegas and Elizabeth Ocampo-Gom (2021), "Critical Accounting in Latin America: Paths, Interactions, and Dialogues between the North and the South", Innovar, 31(82), 1-24.

    Open Access Download

    Dean Neu, Gregory Saxton and Abu S. Rahaman (2021), "Social Accountability, Ethics, and the Occupy Wall Street Protests", Journal of Business Ethics.

    Keywords
    • #OccupyWallStreet
    • Citizen Voice
    • Citizenship Arenas
    • Ethical Narratives
    • Social Accountability
    • Social Media

    Open Access Download

    Abstract

    This study examines the 3.5 m+ English-language original tweets that occurred during the 2011 Occupy Wall Street protests. Starting from previous research, we analyze how character terms such as “the banker,” “politician,” “the teaparty,” “GOP,” and “the corporation,” as well as concept terms such as “ethics,” “fairness,” “morals,” “justice,” and “democracy” were used by individual participants to respond to the Occupy Wall Street events. These character and concept terms not only allowed individuals to take an ethical stance but also accumulated into a citizen’s narrative about social accountability. The analysis illustrates how the centrality of the different concepts and characters in the conversation changed over time as well as how the concepts ethics, morals, fairness, justice, and democracy participated within the conversation, helping to amplify the ethical attributes of different characters. These findings contribute to our understanding of how demands for social accountability are articulated and change over time.

    Neu, D., and Saxton, G. D. (2021), "Building Ethical Narratives: The Audiences for AICPA Editorials", Journal of Business Ethics.

    Keywords
    • Accounting Profession
    • Ethical Narratives
    • Topic Modeling

    View Paper

    Abstract

    This study examines how the American Institute of Certified Professional Accountants (AICPA) uses character and concept words to communicate normative narratives to different internal audiences. Our analysis of 552 editorials published in the AICPA’s Journal of Accountancy during the 1916–1973 period illustrates how the AICPA communicated similar yet different normative narratives to firm partners and students. During this time period, the centrality of ethically infused words such as ethics, conduct, and independence not only varied across different time periods but also across different target audiences. The findings draw attention to the importance of considering the audiences for ethical narratives as well as the ways that the intra-textual positioning of concepts and characters allow organizations to speak to slightly different audiences within the same communication medium.

    Saxton, G. D. and Neu, D. (2021), "Twitter-Based Social Accountability Processes: The Roles for Financial Inscriptions-Based and Values-Based Messaging", Journal of Business Ethics.

    Keywords
    • #PanamaPapers
    • Big Data
    • Ethical Values
    • Financial Inscriptions
    • Normative Narratives
    • Social Accountability
    • Social Media
    • Tax Avoidance

    View Paper

    Abstract

    Social media is changing social accountability practices. The release of the Panama Papers on April 3, 2016 by the International Consortium of Investigative Journalists (ICIJ) unleashed a tsunami of over 5 million tweets decrying corrupt politicians and tax-avoiding business elites, calling for policy change from governments, and demanding accountability from corporate and private tax avoiders. The current study uses 297,000+ original English-language geo-codable tweets with the hashtags #PanamaGate, #PanamaPapers, or #PanamaLeaks to examine the trajectory of Twitter-based social accountability conversations and the potential for the emergence of a longer-term social accountability user network. We propose that it is the combination of financial inscriptions and evaluative ethical utterances that incite and sustain social accountability conversations and social accountability networks. Financial inscriptions simultaneously remind audiences of both the information event that fomented the initial public reaction and the monetary magnitude of the event. Value-based ethical messaging, in turn, enunciates an ethical stance that simultaneously evaluates existing practices and emphasizes the need for accountability. It is the combining of these two types of messaging that helps to construct and sustain a normative narrative about social accountability. The results illustrate how the repetition and re-working of these two forms of messaging facilitated the construction of a normative narrative that coalesced into a social accountability network which persisted beyond the initial Panama Paper information event and which was re-activated in 2017 when the ICIJ published the Paradise Papers.

    Everett, J., Neu, D., Rahaman, A.A. and Saxton, G. (2020), "Speaking Truth to Power: Twitter Reactions to the Panama Papers", Journal of Business Ethics, 162(2), 473-485.

    Keywords
    • Social Accountability
    • Stakeholders
    • Whistleblowing

    Open Access Download

    Abstract

    The current study examines the micro-linguistic details of Twitter responses to the whistleblower-initiated publication of the Panama Papers. The leaked documents contained the micro-details of tax avoidance, tax evasion, and wealth accumulation schemes used by business elites, politicians, and government bureaucrats. The public release of the documents on April 4, 2016 resulted in a groundswell of Twitter and other social media activity throughout the world, including 161,036 Spanish- language tweets in the subsequent 5-month period. The findings illustrate that the responses were polyvocal, consisting a collection of overlapping speech genres with varied thematic topics and linguistic styles, as well as differing degrees of calls for action and varying amounts of illocutionary force. The analysis also illustrates that, while the illocutionary force of tweets is somewhat associated with the adoption of a prosaic and vernacular ethical stance as well as with demands for action, these types of voicing behaviors were not present in the majority of the tweets. These results suggest that, while social media platforms are a popular site for collective forms of voicing activities, it is less certain that these collective stakeholder voices necessarily result in forceful accountability demands that spill out of the communication medium and thus serve as an impulse for positive social change.

    Neu, D. (2020), "Accounting for Extortion", Accounting, Organizations and Society, 76, 50-63.

    Open Access Download

    Abstract

    This study analyzes how accounting participates in the business of extortion. Using a combination of archival, interview and participant observation data, we consider the extortion activities of two criminal organizationsdthe Mara Salvatrucha and Barrio 18dthat operate in the Northern Triangle countries of El Salvador, Guatemala and Honduras. Starting from the assumption that the repetitive extortion activities of street gangs require organizational devices that coordinate activities and facilitate decisionmaking, we examine how street gangs use accounting. We also analyze how business targets react to receiving extortion demands. The analysis illustrates that both street gangsters and their extortion targets have a pre-existing existential relationship to accounting that influences how street gangsters use accounting as well as how business targets respond.

    Everett, J., Neu, D., Rahaman, A.A. and Saxton, G. (2019), "Twitter and Social Accountability: Reactions to the Panama Papers", Critical Perspectives on Accounting, 61, 38-53.

    Keywords
    • Accounting Interventions
    • Big Data and Quantitative Methods
    • Panama Papers
    • Social Accountability
    • Social Media

    Open Access Download

    Abstract

    The potential of social media to disseminate, aggregate, channel and democratize social accountability processes has encouraged a variety of organizations to actively promote and champion such initiatives. These initiatives typically envision a three step social accountability process where, for example, the publication of previously-private financial information about the inappropriate wealth accumulation activities of politicians and their business allies (step #1), combined with social media dissemination and discussion of these activities (step #2), can result in an accountability conversation that spills out of the medium and that sometimes results in positive social change (step #3). The current study examines Twitter reactions to the International Consortium of Investigative Journalist’s (ICIJ) publication of the Panama Papers. The analysis illustrates that there was a Twitter reaction: furthermore, that there were different styles of response and that certain styles were more likely to elicit an audience reaction, especially if the tweeter was a journalist or organization. While the provided analysis focuses on step #2 within the social accountability process, the results imply that publicly-interested accounting academics qua activists can facilitate social accountability by helping to make previously-private financial information public and by cultivating sympathetic individuals within the traditional media as well as within organizations that are active on social media.

    Everett, J., Neu, D. and Rahaman, A.A. (2018), "Ethics in the Eye of the Beholder: A Pluralist View of Fair-Trade", Business and Professional Ethics Journal, 36(1), 1-40.

    Keywords
    • Care
    • Coffee
    • Commodity
    • Fair Trade
    • Gatemala
    • Justice
    • Plularism
    • Rights
    • Speculation
    • Utilitarianism
    • Virtue

    View Paper

    Abstract

    This paper examines fair trade through a variety of ethical lenses as a means of determining whether or not it is, indeed, fair. The specific lenses employed are utilitarianism, justice, rights, virtue, and care. The context examined is coffee production and the analysis is based on twenty-three interviews conducted with fair trade coffee producers and other associated actors in the country of Guatemala. The paper highlights how each of these lenses draws attention to the unique moral dimensions of fair trade, and demonstrates how a pluralist view enables a better grasp of the complexity of the ethics surrounding fair trade than is provided by any one, singular framing. Implications of the analysis are provided for business educators, practitioners, and students of fair trade.

    Everett, J., Friesen, C., Neu, D. and Rahaman, A.A. (2018), "We Have Never Been Secular: Religious Identities, Duties, and Ethics in Audit Practice", Journal of Business Ethics, 153(4), 1121-1142.

    View Paper

    Everett, J, Neu, D. and Rahaman, A.A. (2015), "Preventing Corruption within Government Procurement: Constructing the Disciplined and Ethical Subject", Critical Perspectives on Accounting, 28(1),49-61.

    Keywords
    • Corruption
    • Deleuze
    • Ethics
    • Foucault
    • Government Procurement
    • Internal Controls

    View Paper

    Abstract

    This paper examines the role of internal controls and monitoring practices in corrupt contexts and how these controls and practices shape the ethics and moral behaviors of organizational actors. Specifically focusing on corruption in government procurement and drawing on the insights of Michel Foucault and Gilles Deleuze, the paper proposes that effective anti-corruption practices depend upon an understanding and analysis of the practices and politics of visibility, and that effective ‘luminous arrangements’ have the potential to discourage corrupt practices and influence ethics within organizations. While such arrangements do not necessarily prevent corrupt practices, they do encourage certain actions and reactions among organizational actors, suggesting that organizational actors are at one and the same time free and autonomous, yet subject to and constructed by anti-corruption practices. These practices are thus both disciplinary and productive, affecting individuals in specific ways, while also benefitting the organizations for whom they work.

    Everett, J., Neu, D., and Rahaman, A.A. (2015), "Praxis, Doxa and Research Methods: Reconsidering Critical Accounting", Critical Perspectives on Accounting, 32(1), 37-44.

    Keywords
    • Bourdieu
    • Critical Realism
    • Doxa
    • Praxis
    • Quantitative and Mixed Methods

    View Paper

    Abstract

    This essay examines the critical accounting field’s current reliance on qualitative methods, asking whether these methods are necessarily better than quantitative methods. The notion of praxis and the purpose of critical research are discussed and the pros and cons of quantitative methods in relation to this notion and purpose are considered. The taxonomy of critical accounting and its ontological and epistemological assumptions are reviewed in order to problematize the field’s doxa, or taken-for-granted understanding of how critical research ought to be conducted. Examples are provided of two theoretical perspectives that rely on quantitative and mixed methods (critical realism and Bourdieu’s praxeology), and a number of research questions that are conducive to the use of quantitative and mixed methods are identified.

    Everett, J., Neu, D. and Rahaman, A. (2013), "Trust, Morality, and the Privatization of Water Services in Developing Countries", Business and Society Review, 118(4), 539-575.

    Open Access Download

    Abstract

    This article examines the business of water privatization and the ethics implied in the transformation of the water services sector in developing countries. Drawing on data derived from field visits and semi‐structured interviews held with members of government, nongovernmental organizations, and other stakeholders in one country undergoing transformation in this sector, Ghana, the article considers the ethical perspectives of the various involved stakeholders. The analysis draws on three perspectives—Gilligan’s ethic of care, Rawls’ principles of justice, and virtue ethics—which together highlight the economic, class, and gender‐based dimensions of the privatization debate. Finding that endemic mistrust characterizes this debate, the article considers what is needed to re‐instill trust among stakeholders. Specific implications are provided for business leaders and government policymakers.

    Everett, J., Neu, D. and Rahaman, A. (2013), "Internal Auditing and Corruption within Government: The Case of the Canadian Sponsorship Program", Contemporary Accounting Research, 30(3), 1223-1250.

    Open Access Download

    Everett, J., Martinez, D., Neu, D. and Rahaman, A. (2013), "Accounting and Networks of Corruption", Accounting, Organizations and Society, 38(6-7), 505-524.

    View Paper

    Abstract

    This study examines the nature and role of accounting practices in a network of corruption in an influence-market setting. The study focuses on the Canadian government’s Sponsorship Program (1994–2003), a national unification scheme that saw approximately $50 million diverted into the bank accounts of political parties, program administrators, and their families, friends and business colleagues. Relying on the institutional sociology of Bourdieu, the study demonstrates the precise role of accounting practices in the organization of a corrupt network imbued with a specific telos and certain accounting tasks. The study illustrates how accounting is accomplished and by whom, and it shows how the ‘skillful use’ of accounting practices and social interactions around these practices together enable corruption. In so doing, the study builds on a growing body of work examining criminogenic networks and the contextual, collaborative and systemic uses of accounting in such networks.

    Everett, J., Neu, D. and Rahaman, A. (2013), "Accounting and Sweatshops: Enabling Coordination and Control in Low-Price Apparel Production Chains", Contemporary Accounting Research, 31(2), 322-346.

    Open Access Download

    Neu, D. (2012), "Accounting and Undocumented Work", Contemporary Accounting Research, 29(1), 13-37.

    Open Access Download

    Everett, J., Neu, D. and Rahaman, A. (2012), "Les Vérificateurs Internes ‘Sur la Crête’: Idéologie, Politique, Éthique et Lutte Contre la Fraude et la Corruption", Télescope, 18(3), 131-156.

    View Paper

    Abstract

    This paper examines some of the ideological, political and moral challenges that face internal auditors in their fight against fraud and corruption. Specifically, the paper considers how these three factors influence the definitions of fraud and corruption and the perceived purpose of internal auditing. The paper also examines two high-profile cases of fraud and corruption – the Canadian sponsorship scandal and the WorldCom collapse – as a means of showing how these factors can undermine the auditor’s independence, integrity and professional judgment. These two cases further highlight the phenomenon of “whistleblowing,” and how a whistleblower’s “faith in the system” can lead that person to become a victim of injustice and alienation, or “tragic hero.” Finally, the paper considers how to best deal with this situation, and briefly looks at the educational resources that the profession has made available to deal with these various challenges.

    Grants

    Project Title Role Award Amount Year Awarded Granting Agency
    Project TitleAccounting inscriptions and social media-based social accountability processes RoleCo-Investigator Award Amount$194,000.00 Year Awarded2020-2025 Granting AgencySocial Sciences and Humanities Research Council - Standard Research Grant
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