Marketing

  • Schulich has one of the top Consumer Marketing departments in the world. Its specializations in General Marketing, Brand Management, Marketing Research and Marketing Communications are designed to help students to develop an understanding of the elements of marketing strategy, the details of marketing tactics and the general principles of marketing in today’s rapidly evolving technological and diversified world.

    Learn from one of the most innovative Marketing departments in the world – whether your interest is in Brand Management, Marketing Communications, or Market Research.

     

  • Professor Peter Darke, Area Coordinator
    Professor Peter Darke, Area Coordinator

Specialization Details by Category

Career Opportunities

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  • Schulich MBA Marketing graduates are prepared to work in three key marketing areas: brand and product management, marketing communications,and market research. They enter a variety of industries including FMCG, technology, pharmaceuticals, health care and retail. Job titles held by graduates of the program include Product Marketing Specialist, Marketing Manager, Social Media Specialist, Media Planner, Consumer Insights Manager and Marketing Data Analyst.

  • “The Schulich MBA gave me the skills and credentials that enabled me to be recruited by one of the world’s top five consumer goods companies, Anheuser-Busch InBev.”

    Sarah Newburgh (MBA '12)Brand Manager
    Stella Artois, Goose Island & Imports, Labatt Breweries Canada
  • The Schulich Career Development Centre

    Your career is top priority at Schulich. To make career decisions that are right for you, the CDC will help you identify strengths, determine career objectives, develop career plans, hone skills for career management and put your professional development plan into action.

    - Our highly experienced CDC Advisors bring a unique combination of first-hand knowledge, experience and diverse perspectives in a wide variety of businesses and industry sectors.

    - Take advantage of a series of proven career-building modules, including up-to-date Job Search Techniques, Self-Assessment, Resume and Cover Letter Writing, and Interview Skills to help you stand out from the competition.

    - Corporate Information Sessions offer you an opportunity to meet top level recruiters, alumni and executives.

  • Career Development Centre

Study Options

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Choose a study option to view its details and requirements

Specialization Requirements

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General Stream

Requirements

  • 12.00 credits of Elective Courses (General Stream)

Elective Courses (General Stream):

  • INNOVATION THROUGH TECHNOLOGY AND DESIGN
  • CREATIVITY & INNOVATION
  • MARKETING RESEARCH
  • STRATEGIC MARKET COMMUNICATIONS
  • CONSUMER BEHAVIOUR
  • CONSUMER INSIGHT - QUALITATIVE MARKETING RESEARCH
  • SOCIAL MEDIA FOR MARKETING AND MANAGEMENT
  • BUSINESS MARKETING
  • SERVICE MARKETING
  • ENTERTAINMENT CULTURE AND MARKETING
  • RETAIL MARKETING STRATEGIES
  • RETAIL ANALYTICS
  • MARKETING METRICS
  • INTERNATIONAL MARKETING
  • NEW PRODUCTS
  • NONPROFIT MARKETING & RESOURCE DEVELOPMENT
  • BRAND MANAGEMENT
  • STRATEGIC PROFESSIONAL SELLING
  • STRATEGIC MARKET PLANNING
  • CUSTOMER EXPERIENCE DESIGN

Brand Management Stream

Requirements

  • 12.00 credits of Recommended Electives and/or Additional Electives below

Recommended Electives (Brand Management):

  • CONSUMER BEHAVIOUR
  • CONSUMER INSIGHT - QUALITATIVE MARKETING RESEARCH
  • SOCIAL MEDIA FOR MARKETING AND MANAGEMENT
  • SERVICE MARKETING
  • ENTERTAINMENT CULTURE AND MARKETING
  • MARKETING METRICS
  • NEW PRODUCTS
  • BRAND MANAGEMENT
  • CUSTOMER EXPERIENCE DESIGN

Additional Electives (Brand Management):

  • MARKETING RESEARCH
  • STRATEGIC MARKET COMMUNICATIONS
  • RETAIL MARKETING STRATEGIES
  • STRATEGIC MARKET PLANNING

Marketing Analysis Stream

Requirements

  • 12.00 credits of Recommended Electives and/or Additional Electives below

Recommended Electives (Marketing Analysis):

  • MARKETING RESEARCH
  • CONSUMER INSIGHT - QUALITATIVE MARKETING RESEARCH
  • MARKETING METRICS

Additional Electives (Marketing Analysis):

  • STRATEGIC MARKET COMMUNICATIONS
  • CONSUMER BEHAVIOUR
  • NEW PRODUCTS

Marketing Communications Stream

Requirements

  • 12.00 credits of Recommended Electives and/or Additional Electives below

Recommended Electives (Marketing Communications):

  • MARKETING RESEARCH
  • STRATEGIC MARKET COMMUNICATIONS
  • CONSUMER INSIGHT - QUALITATIVE MARKETING RESEARCH
  • SOCIAL MEDIA FOR MARKETING AND MANAGEMENT
  • MARKETING METRICS
  • CUSTOMER EXPERIENCE DESIGN

Additional Electives (Marketing Communications):

  • CONSUMER BEHAVIOUR
  • ENTERTAINMENT CULTURE AND MARKETING
  • BRAND MANAGEMENT
  • STRATEGIC PROFESSIONAL SELLING

 

 

NOTE: Not all courses required to fulfill a specialization are offered each term. Course offerings are based on factors such as student demand and instructor availability. The office of Student Services & International Relations is available to provide advising on course sequencing and the fulfillment of program and specialization requirements within a student’s period of study. For current course offerings and details, please view the Schulich Course Offerings Database.

Faculty

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  • One of the strongest Marketing departments in the country, Schulich’s individual faculty members have won a number of international awards for both teaching and research excellence.

    Concerned with Marketing for the real world, our faculty’s education, experience and industry expertise cover a wide range of contemporary marketing issues, all of which are reflected in the School’s required and elective marketing courses.

Student Clubs

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Schulich Marketing Association (SMA)

The Schulich Marketing Association is a graduate student organization that provides students interested in Marketing with real-world exposure to the industry including mentorship opportunities and events that supplement Schulich’s MBA Marketing curriculum. SMA initiatives are managed under the guidance of the Schulich Marketing faculty and representatives from the Career Development Centre (CDC).

Email: sma@schulich.yorku.ca

Innovation and Design Society

The Innovation and Design Society (IDS) offers students the opportunity to engage in workshops and panels related to business design, innovation, and design thinking. This includes creativity and brainstorming techniques, idea evaluation, prototyping products, and pitching ideas. By combining business and design we have the opportunity to create experiences, products, and services that are unique and memorable.

E-mail: ids@schulich.yorku.ca