416-736-2100 ext. 77962
Office: SSB, N323
Area(s) of Expertise
- Consumer Behavior
- Sustainable Consumption
About Nicole Mead
Nicole Mead completed her Ph.D. in Social Psychology at Florida State University. Prior to joining Schulich, she was Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University, and has been a visiting scholar at the Stanford Graduate School of Business on several occasions.
In her research, Nicole aims to uncover novel psychological insights that can be leveraged to improve personal, societal, and environmental outcomes. Her research has been published in outlets such as Science, Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Organizational Behavior and Human Decision Processes, and the Journal of Consumer Research.
Nicole currently serves as Editorial Board Member for the Journal of Consumer Research, Journal of Experimental Psychology: Applied, and the International Journal of Research in Marketing. Previously, she was Associate Editor of the Journal of Experimental Social Psychology.
2020 Outstanding Reviewer Award, Journal of Consumer Research
2020 ACR/Sheth Foundation Dissertation award (supervisor)
Selected Publications. * PhD student supervision. † Equal Authorship.
Garbinsky, Emily, Nicole L. Mead, and Daniel Gregg (forthcoming), “Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets,” Journal of Marketing (Special Issue: Better Marketing for a Better World).
Vohs, Kathleen D., Brandon J. Schmeichel, Sophie Lohmann, Quentin F. Gronau, Anna Finley, ….E.J. Wagenmakers, and Dolores Albarracín (forthcoming), "A Multi-Site Preregistered Paradigmatic Test of the Ego Depletion Effect, Psychological Science.
Mead, Nicole L. and Roy F. Baumeister (forthcoming), “Do Objects Fuel Thyself? The Relationship Between Objects and Self-Regulation,” Current Opinion in Psychology, 39, 16-19.
Stuppy, Anika*, Nicole L. Mead, and Stijn M. J. van Osselaer (2020), “I am, Therefore I Buy: Low Self-esteem and the Pursuit of Self-Verifying Consumption,” Journal of Consumer Research, 45(5), 956-973.
Mead, Nicole L., Roy F. Baumeister, Anika Stuppy*, and Kathleen D. Vohs (2018), “Power Increases the Socially Toxic Component of Narcissism Among Individuals with High Baseline Testosterone,” Journal of Experimental Psychology: General, 147(4), 591-596.
Mead, Nicole L., Vanessa M. Patrick, Manissa P. Gunadi* and Wilhelm Hofmann (2016), “Simple Pleasures, Small Annoyances, and Goal Progress in Daily Life,” Journal of the Association for Consumer Research, 1(4), 527-539.
Mead, Nicole L. and Vanessa M. Patrick (2016), “The Taming of Desire: Unspecific Postponement Reduces Desire for and Consumption of Postponed Pleasures,” Journal of Personality and Social Psychology, 110(1), 20-35.
Yang, Qing, Xiaochang Wu, Xinyue Zhou, Nicole L. Mead, Kathleen D. Vohs, and Roy F. Baumeister (2013), “Diverging Effects of Clean Versus Dirty Money on Attitudes, Values, and Interpersonal Behavior,” Journal of Personality and Social Psychology, 104(3), 473-489.
Mead, Nicole L. and Jon K. Maner (2012), “On Keeping Your Enemies Close: Power Causes People to Seek Proximity to Ingroup Power-Threats,” Journal of Personality and Social Psychology, 102(3), 576-91.
Gino, Francesca, Maurice E. Schweitzer, Nicole L. Mead, and Dan Ariely (2011), “Unable to Resist Temptation: How Self-Control Depletion Promotes Unethical Behavior,” Organizational Behavior and Human Decision Processes, 115(2), 191-203.
Mead, Nicole L., Roy F. Baumeister, Tyler F. Stillman, Catherine D. Rawn, and Kathleen D. Vohs (2011), “Social Exclusion Causes People to Spend and Consume in the Service of Affiliation,” Journal of Consumer Research, 37 (February), 902-19.
Maner, Jon K. and Nicole L. Mead† (2010), “The Essential Tension Between Leadership and Power: When Leaders Sacrifice Group Goals for the Sake of Self-Interest,” Journal of Personality and Social Psychology, 99 (September), 482-97.
Caruso, Eugene M., Nicole L. Mead, and Emily Balcetis (2009), “Political Partisanship Influences Perception of Biracial Candidates’ Skin Tone,” Proceedings of the National Academy of Sciences, 106 (December), 20168-20173.
Mead, Nicole L., Roy F. Baumeister, Francesca Gino, Maurice E. Schweitzer, and Dan Ariely (2009), “Too Tired to Tell the Truth: Self-Control Resource Depletion and Dishonesty,” Journal of Experimental Social Psychology, 45, 594-597.
Vohs, Kathleen D., Nicole L. Mead, and Miranda R. Goode (2008), “Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior,” Current Directions in Psychological Science, 17 (June), 208-212.
Vohs, Kathleen D., Nicole L. Mead, and Miranda R. Goode (2006), “The Psychological Consequences of Money,” Science, 314, 1154-1156.
Project Title Role Award Amount Year Awarded Granting Agency Project TitleBelief in the Implicit Social Contract Governs Pro-Environmental Behaviour RolePrinciple Investigator Award Amount$72,230.00 Year Awarded2020-2022 Granting AgencySSHRC Insight Development Grant Project TitleCash Costs You: The Pain of Holding RoleCo-investigator Award Amount$15,000.00 Year Awarded2019 Granting AgencyING Think Forward Initiative Short-Term Research Grant Project TitleDoes a Broken Heart Lead to an Endangered Planet? RolePrinciple Investigator Award Amount$10,000.00 Year Awarded2018 Granting AgencyUniversity of Melbourne, Faculty Research Grant Project TitleI am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption RoleCo-investigator Award Amount$4,000.00 Year Awarded2017, 2018 Granting AgencyUniversity of Melbourne, Revise & Resubmit Research Grant Project TitleMental Resets RolePrinciple Investigator Award Amount$20,000.00 Year Awarded2017 Granting AgencyUniversity of Melbourne, Faculty Research Grant, 2017 Project TitlePower and Narcissism RolePrinciple Investigator Award Amount$60,000.00 Year Awarded2006-2009 Granting AgencySSHRC Doctoral fellowship