Area of Expertise
- Consumer Behavior
- Sustainable Consumption
Nicole uncovers novel psychological insights that can be harnessed to improve personal, societal, and environmental well-being. She is the founder and director of the Well-Being Research Lab (WiRL) and the author of the Psychology Today blog The Happy Consumer. Nicole’s research has been published in top-tier journals (Science, Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology, Journal of Consumer Research, and Journal of Marketing) and has been covered in international press (Scientific American, Washington Post, National Geographic, Business Insider, Forbes, Atlantic, etc).
Nicole received her Ph.D. in Social Psychology at Florida State University. Prior to joining Schulich, she held faculty appointments at Católica-Lisbon School of Business and Economics, Rotterdam School of Management (Erasmus University), and the Faculty of Business and Economics at the University of Melbourne. Nicole serves as Area Editor for the International Journal of Research in Marketing and ERB member for Journal of Consumer Research.
2023-2025 Schulich Research Excellence Fellowship
2023 Outstanding Area Editor, International Journal of Research in Marketing
2023 Invited Visiting Professor, Toulouse School of Management
2022 Doctoral Symposium Co-Chair, Association for Consumer Research Conference
2021 SCP Dissertation Proposal Competition (Honorable Mention; Advisor)
2020 ACR/Sheth Foundation Dissertation Award (Winner; Advisor)
2020 Outstanding Reviewer, Journal of Consumer Research
Project Title Role Award Amount Year Awarded Granting Agency Project TitleBelief in the Implicit Social Contract Governs Pro-Environmental Behaviour RoleSole Investigator Award Amount$72,230.00 Year Awarded2020-2024 Granting AgencySSHRC Insight Development Grant Project TitleCash Costs You: The Pain of Holding RoleCo-investigator Award Amount$15,000.00 Year Awarded2019 Granting AgencyING Think Forward Initiative Short-Term Research Grant Project TitleDoes a Broken Heart Lead to an Endangered Planet? RoleSole Investigator Award Amount$10,000.00 Year Awarded2018 Granting AgencyUniversity of Melbourne, Faculty Research Grant Project TitleI am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption RoleCo-investigator Award Amount$4,000.00 Year Awarded2017, 2018 Granting AgencyUniversity of Melbourne, Revise & Resubmit Research Grant Project TitleMental Resets RoleSole Investigator Award Amount$20,000.00 Year Awarded2017 Granting AgencyUniversity of Melbourne, Faculty Research Grant, 2017 Project TitlePower and Narcissism RoleSole Investigator Award Amount$60,000.00 Year Awarded2006-2009 Granting AgencySSHRC Doctoral fellowship