Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Stuppy, Anika, Nicole L. Mead, and Stijn M. J. van Osselaer (2020). "I am, Therefore I Buy: Low Self-esteem and the Pursuit of Self-Verifying Consumption", Journal of Consumer Research, 45 (5), 956-973.

Open Access Download

Abstract The idea that consumers use products to feel good about themselves is a basic tenet of marketing. Yet, in addition to the motive to self-enhance, consumers also strive to confirm their self-views (i.e., self-verification). Although self-verification provides self-related benefits, its role in consumer behavior is poorly understood. To redress that gap, we examine a dispositional variable—trait self-esteem—that predicts whether consumers self-verify in the marketplace. We propose that low (vs. high) self-esteem consumers gravitate toward inferior products because those products confirm their pessimistic self-views. Five studies supported our theorizing: low (vs. high) self-esteem participants gravitated toward inferior products (study 1) because of the motivation to self-verify (study 2). Low self-esteem consumers preferred inferior products only when those products signaled pessimistic (vs. positive) self-views and could therefore be self-verifying (study 3). Even more telling, low self-esteem consumers’ propensity to choose inferior products disappeared after they were induced to view themselves as consumers of superior products (study 4), but remained in the wake of negative feedback (study 5). Our investigation thus highlights self-esteem as a boundary condition for compensatory consumption. By pinpointing factors that predict when self-verification guides consumer behavior, this work enriches the field’s understanding of how products serve self-motives.

Noseworthy, T. and Taylor, N. (2020). "Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas", Journal of Consumer Psychology, 30 (January), 77 – 95.

Open Access Download

Abstract New products are often extremely incongruent with expectations. The inability to make sense of these prod-ucts elevates anxiety and leads to negative evaluations. Although scholars have predominantly focused oncombating the negative response to extreme incongruity, we propose that extreme incongruity may haveimplications that extend beyond the category. We base our predictions on the concept of fluid compensation,which suggests that when people struggle to make sense of something, they will nonconsciously reinforcehighly accessible schemas in unrelated domains. Four studies confirm that extreme incongruity encouragesfluid compensation, such that it elevates preference for dominant brands (study 1), green consumption (studies 2and 4), and ethnocentric products (study 3). We isolate the causal role of anxiety using moderation tasks andbiometric feedback. Furthermore, we demonstrate that compensation has an immediate dampening effect onarousal intensity. Thus, if consumers can compensate before explicitly evaluating an extremely incongruentproduct, their evaluations tend not to be negative. Taken together, we document that extreme innovationsencourage compensation, and in compensating, consumers can become more receptive to extreme innovations.