Area(s) of Expertise
- Big Data and Data Analytics
- Corporate Social Responsibility
- Nonprofit Organizations
- Social Media
- Voluntary Disclosure
About Gregory Saxton
Gregory D. Saxton is Associate Professor of Accounting at the Schulich School of Business. Previously, he was Associate Professor of Communication at the University at Buffalo, SUNY and Associate Professor of Public Administration at SUNY, College at Brockport, and has taught at Virginia Commonwealth University and the Singapore Institute of Management. He has received PhDs in Political Science from Claremont Graduate University (2000) and in Accounting from York University (2016). He also received an M.A. in Public Policy from Claremont Graduate University, an M.A. in Political Science from McGill University, and a B.A. in Political Science from the University of Victoria. He has worked for the California state government and as a consultant for nonprofit organizations.
Greg’s research uses Big Data and data analytic techniques to analyze nonprofit organizations, corporate social responsibility, and the capital markets, and has appeared in the Financial Times 50 journals Accounting, Organizations, and Society and Journal of Business Ethics as well as numerous ABDC A*/A journals, including Nonprofit and Voluntary Sector Quarterly, International Journal of Accounting Information Systems, Critical Perspectives on Accounting, Public Administration Review, Annals of Operations Research, Journal of Communication, Public Relations Review, British Journal of Political Science, and Journal of Accounting and Public Policy. He is a member of the editorial boards of the journals Voluntaristics Review and Nonprofit and Voluntary Sector Quarterly. For more details see http://social-metrics.org
2013 Best Paper presented at the 2013 conference of the Association for Research on Nonprofit Organizations and Voluntary Action, November 21-23, 2013, Hartford, CT.
2013 Best Paper Award, Public Relations Division, annual meeting of the International Communication Association, June 17-21, London, UK.
2012 Top Research Paper Award, Public Relations Division, 98th Annual Convention of the National Communication Association, November 12-15, Orlando, FL.
2002 ARPA Best Article Award, for best manuscript published in the American Review of Public Administration
Neu, D., Saxton, G. D., & Rahaman, A. S. (2021). Social accountability, ethics and the Occupy Wall Street protests. Forthcoming, Journal of Business Ethics.
Saxton, G. D., Ren, C., & Guo, C. (2020). Responding to diffused stakeholders on social media: Connective power and firm reactions to CSR-related Twitter messages. Journal of Business Ethics, doi: 10.1007/s10551-020-04472-x
Saxton, G. D., & Guo, C. (2020). Social media capital: Conceptualizing the nature, acquisition, and expenditure of social media-based organizational resources. International Journal of Accounting Information Systems, 36, 100443.
Harris, E. E., Balsam, S., & Saxton, G. D. (2020). The use and consequences of perquisite types in nonprofit organizations. Journal of Accounting and Public Policy, 39, Article 106737.
Neu, D., Saxton, G. D., Everett, J., & Rahaman, A. (2020). Speaking truth to power: Twitter reactions to the Panama Papers. Journal of Business Ethics, 162, 473-485.
Saxton, G. D., & Neely, D. (2019). The relationship between Sarbanes-Oxley policies and donor advisories in nonprofit organizations. Journal of Business Ethics, 158,333-351.
Saxton, G. D., Gomez, L., Ngoh, Z., Lin, Y, & Dietrich, S. (2019). Do CSR messages resonate? Examining public reactions to firms’ CSR efforts on social media. Journal of Business Ethics, 155, 359-377.
Xu, W., & Saxton, G. D. (2019). Does stakeholder engagement pay off on social media? A social capital perspective. Nonprofit and Voluntary Sector Quarterly, 48, 28-49.
Neu, D., Saxton, G. D., Rahaman, A. S., & Everett, J. (2019). Twitter and social accountability: Reactions to the Panama Papers. Critical Perspectives on Accounting, 61, 38-53.
Wang, H., Xu, W. W., Saxton, G. D., & Singhal, A. (2019). Social media fandom for health promotion? Insights from East Los High, a transmedia edutainment initiative. SEARCH Journal of Media and Communication Research, 1,1-19.
Guo, C., & Saxton, G. D. (2018). Speaking and being heard: How nonprofit advocacy organizations gain attention on social media. Nonprofit & Voluntary Sector Quarterly, 47, 5-26.
Huang, Y., Lin, Y., & Saxton, G. D. (2016). Give me a like: How HIV/AIDS nonprofit organizations can engage their audience on Facebook. AIDS Education and Prevention: An Interdisciplinary Journal, 28, 539-556.
Saxton, G. D., & Ghosh, A. (2016). Curating for engagement: Identifying the nature and impact of organizational marketing strategies on Pinterest. First Monday, 21, doi:10.5210/fm.v21i9.6020
Anderson, K., & Saxton, G. D. (2016). Babies, smiles, and status symbols: The persuasive effects of images in small-entrepreneur crowdfunding requests. International Journal of Communication, 10, 1764-1785.
Suddaby, R., Saxton, G. D., & Gunz, S. (2015). Twittering change: The institutional work of domain change in accounting expertise. Accounting, Organizations and Society, 45, 52-68.
Saxton, G. D. (2015). Discussant Comment on “Is tone at the top associated with financial reporting aggressiveness?” Journal of Business Ethics, 126, 21-24.
Saxton, G. D., Niyirora, J., Guo, C., & Waters, R. D. (2015). #AdvocatingForChange: The strategic use of hashtags in social media advocacy. Advances in Social Work, 16, 154-169.
Saxton, G. D., Neely, D., & Guo, C. (2014). Web disclosure and the market for charitable contributions. Journal of Accounting and Public Policy, 33, 127-144.
Saxton, G. D., & Wang, L. (2014). The social network effect: The determinants of donations on social media sites. Nonprofit & Voluntary Sector Quarterly, 43, 850-868.
Guo, C., & Saxton, G. D. (2014). Tweeting social change: How social media are changing nonprofit advocacy. Nonprofit & Voluntary Sector Quarterly, 43, 57-79.
Saxton, G. D., & Waters, R. D. (2014). What do stakeholders ‘like’ on Facebook? Examining public reactions to nonprofit organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26, 280-299.
Saxton, G. D., & Guo, C. (2014). Online stakeholder targeting and the acquisition of social media capital. International Journal of Nonprofit and Voluntary Sector Marketing, 19, 286-300.
Guidry, J., Waters, R. D., & Saxton, G. D. (2014). Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates. Journal of Social Marketing, 4, 240-260.
Zhuang, J., Saxton, G. D., & Wu, H. (2014). Publicity vs. impact in nonprofit disclosures and donor preferences: A sequential game with one nonprofit organization and N donors. Annals of Operations Research, 221, 469-491.
Project Title Role Award Amount Year Awarded Granting Agency Project TitleAccounting Inscriptions and Social Media-based Social Accountability Processes RoleCo-Principal Investigator Award Amount$194,000.00 Year Awarded2020–2024 Granting AgencySocial Sciences and Humanities Research Council of Canada Project TitleBig Data, Social Network Analysis, and the Financial Markets RolePrincipal Investigator Award Amount$59,490.00 Year Awarded2019–2021 Granting AgencySocial Sciences and Humanities Research Council of Canada Project TitleBig Data, Social Network Analysis, and the Financial Markets RolePrincipal Investigator Award Amount$9,444.00 Year Awarded2020 Granting AgencyTri-Council COVID-19 Supplemental Funds for IDG Grant