Welcome to the new Schulich Peer-Reviewed Publication Database!
The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:
- Faculty Member’s Name;
- Area of Expertise;
- Whether the Publication is Open-Access (free for public download);
- Journal Name; and
- Date Range.
At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.
If you have any questions or input, please don’t hesitate to get in touch.
Berger, J., Rocklage, M. D., and Packard, G. (2022). "Expression Modalities: How Speaking versus Writing Shapes Word of Mouth", Journal of Consumer Research, 49(3), 389-403.
AbstractConsumers often communicate their attitudes and opinions with others, and such word of mouth has an important impact on what others think, buy, and do. But might the way consumers communicate their attitudes (i.e., through speaking or writing) shape the attitudes they express? And, as a result, the impact of what they share? While a great deal of research has begun to examine drivers of word of mouth, there has been less attention to how communication modality might shape sharing. Six studies, conducted in the laboratory and field, demonstrate that compared to speaking, writing leads consumers to express less emotional attitudes. The effect is driven by deliberation. Writing offers more time to deliberate about what to say, which reduces emotionality. The studies also demonstrate a downstream consequence of this effect: by shaping the attitudes expressed, the modality consumers communicate through can influence the impact of their communication. This work sheds light on word of mouth, effects of communication modality, and the role of language in communication.
Berger, J., Rocklage, M. D., and Packard G. (2022). "Expression Modalities: How Speaking versus Writing Shapes Word of Mouth", Journal of Consumer Research.
AbstractWord of mouth is both frequent and important. But might the way consumers communicate (i.e., speaking versus writing) shape the language they use? And, as a result, the impact of what they share? While a great deal of research has begun to examine the behavioral drivers of word of mouth, there has been less attention to how communication modality might shape what consumers share. Five studies demonstrate that compared to writing, speaking increases the emotionality of communication. Speaking often involves less time to deliberate about what to say, so consumers use more emotional language. This difference in language produced, in turn, can lead to greater persuasion. This work sheds light on drivers of word of mouth, effects of communication modality, and role of language in communication.
Packard, G., Gershoff, A. and Wooten D. (2016). "When Boastful Word of Mouth Helps Versus Hurts Social Perceptions and Persuasion", Journal of Consumer Research, 43(1), 26-43.
AbstractAlthough self-enhancement has recently been established as a central motive for sharing word-of-mouth information, little is known about the impact of self-enhancing assertions (e.g., boasting) on persuasion. We theorize, and demonstrate in three studies, that although boasting is perceived negatively, such immodest self-presentations can either impede or enhance social perceptions and persuasion. The valence of the persuasion outcome depends heavily on trust cues that change the meaning of boasting to the word-of-mouth recipient. Boasting in the presence of low trust cues activates heightened vigilance (e.g., valenced thoughts) about the source’s motives, leading to decreased persuasion. However, when given reason to trust the source specifically or people generally, boasting is readily accepted as a signal of source expertise, leading to increased persuasion. Implications for consumer decision making and firms seeking to manage consumer social influence are discussed.
Packard, G. and Wooten, D. (2013). "Compensatory Knowledge Signaling in Consumer Word-of-Mouth", Journal of Consumer Psychology, 23(4), 434-450.