Publications Database
Welcome to the new Schulich Peer-Reviewed Publication Database!
The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:
- Faculty Member’s Name;
- Area of Expertise;
- Whether the Publication is Open-Access (free for public download);
- Journal Name; and
- Date Range.
At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.
If you have any questions or input, please don’t hesitate to get in touch.
Search Results
Packard, G. Berger, J., and Boghrati, R. (2023). "How Verb Tense Shapes Persuasion", Journal of Consumer Research.
Abstract
When sharing information and opinions about products, services, and experiences, communicators often use either past or present tense (e.g., “That restaurant was great” or “That restaurant is great”). Might such differences in verb tense shape communication’s impact, and if so, how? A multimethod investigation, including eight studies conducted in the field and lab, demonstrates that using present (vs. past) tense can increase persuasion. Natural language processing of over 500,000 online reviews in multiple product and service domains, for example, illustrates that reviews that use more present tense are seen as more helpful and useful. Follow-up experiments demonstrate that shifting from past to present tense increases persuasion and illustrate the underlying process through both mediation and moderation. When communicators use present (rather than past) tense to express their opinions and experiences, it suggests that they are more certain about what they are saying, which increases persuasion. These findings shed light on how language impacts consumer behavior, highlight how a subtle, yet central linguistic feature shapes communication, and have clear implications for persuasion across a range of situations.Darke, P., Odou, P. and Voisin, D. (2019). "Promoting Pro-Environmental Behaviours Through Induced Hypocrisy", Recherche et Applications en Marketing, 34(1), 74-90.
Abstract
In the field of ethical consumption, research in recent years has attempted to explain the gap between principles and actual behaviour. Three experimental studies show that when the contradiction between what individuals say and what they do is made salient in the field of environmental protection, that is to say in a situation of induced hypocrisy, they indirectly reduce the resulting cognitive dissonance by being more altruistic towards associations that act for the environment but not towards humanitarian associations. This effect of induced hypocrisy fades as individuals become less vulnerable to the threat to the self by affirming values that are important to them.Packard, G. and Berger J. (2017). "How Language Shapes Word of Mouth’s Impact", Journal of Marketing Research, 54(4), 572-588.