Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Noseworthy, T. and Taylor, N. (2020). "Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas", Journal of Consumer Psychology, 30 (January), 77 – 95.

Open Access Download

Abstract New products are often extremely incongruent with expectations. The inability to make sense of these prod-ucts elevates anxiety and leads to negative evaluations. Although scholars have predominantly focused oncombating the negative response to extreme incongruity, we propose that extreme incongruity may haveimplications that extend beyond the category. We base our predictions on the concept of fluid compensation,which suggests that when people struggle to make sense of something, they will nonconsciously reinforcehighly accessible schemas in unrelated domains. Four studies confirm that extreme incongruity encouragesfluid compensation, such that it elevates preference for dominant brands (study 1), green consumption (studies 2and 4), and ethnocentric products (study 3). We isolate the causal role of anxiety using moderation tasks andbiometric feedback. Furthermore, we demonstrate that compensation has an immediate dampening effect onarousal intensity. Thus, if consumers can compensate before explicitly evaluating an extremely incongruentproduct, their evaluations tend not to be negative. Taken together, we document that extreme innovationsencourage compensation, and in compensating, consumers can become more receptive to extreme innovations.

Darke, P. and Sobol, K. (2014). "I’d Like to Be That Attractive, But At Least I’m Smart: How Exposure To Ideal Advertising Models Motivates Improved Decision-Making", Journal of Consumer Psychology, 24(4), 533-544.

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Abstract The use of idealized advertising models has been heavily criticized in recent years. Existing research typically adopts a social comparison framework and shows that upward comparisons with models can lower self-esteem and affect, as well as produce maladaptive behavior. However, the alternative possibility that consumers can cope with threatening advertising models by excelling in other behavioral domains has not been examined. The present research draws on fluid compensation theory (Tesser, 2000) and shows that idealized models motivate improved performance in consumer domains that fall outside that of the original comparison. These more positive coping effects operate through self-discrepancies induced by idealized models, rather than self-esteem or negative affect. Specifically, self-discrepancies motivate consumers to improve decision-making by: 1) making more optimal choices from well-specified consideration sets, and 2) better self-regulating indulgent choices. More broadly, the current research integrates and extends theories of fluid compensation and self-discrepancy, as well as provides a more complete picture of the ways in which consumers cope with idealized advertising models.