Arts, Media & Entertainment Management

Students must complete 12.00 credits total, consisting of:

• 3.00 credits of Required Courses
• 9.00 or more credits of Elective Courses (see below)

MGMT 6100 3.00 Strategy Field Study is recommended in a cultural sector organization

Required Courses

• ARTM 6301 3.00 TRANSFORMATION IN MEDIA AND CULTURE

  This course will explore the interplay between business, management, politics, and technology within theevolving creative industries globally. It will analyze the influence of emerging ideas, audiences, technologies, and regulations on the creation, funding, distribution, consumption, control, and suppression of media, entertainment, and cultural products, while also assessing their effects on traditional cultural forms.

Elective Courses

• ARTM 6300 3.00 CULTURAL POLICY

  This course examines Canadian arts and cultural policy. Topics include the historical development of cultural policy; the formulation and execution of municipal, provincial and federal policies; and current issues and strategies for the future in the arts and cultural industries. The course has a research focus. Where appropriate, policy models in the UK, the US, Europe and Asia will also be analyzed.

• ARTM 6340 3.00 MEDIA MODELS FROM NETWORK TO NETFLIX

  This course examines innovative business models adapting to digital disruption and reshaping the global media landscape. Topics include content financing, branding, revenue strategies, and evolving consumer demands for interactive content. Drawing on Canadian and global markets, it analyzes streaming's challenge to traditional media, alongside regulatory and technological impacts, notably Artificial Intelligence. Students gain insights from industry experts.

  Cross-listed with GS/CMCT 6340 3.00.

• ARTM 6350 3.00 THE BUSINESS OF CREATIVITY IN THE CULTURAL SECTOR
  Negotiation and management of creative rights processes and people are core to the strategic competence of arts and media organizations and their relationship with audiences. Technological developments are changing the way that these organizations approach their business. This course examines this complex evolving business through such topics as: perspectives on creativity; power, conflict and politics relating to managing unions, free-lance talent and celebrities; decision-making for market-risk; financing models, and the impact of the competitive and regulatory environment on management in the cultural sector. This course will be particularly valuable for those interested in the cultural industries including film, music, publishing, broadcasting and the performing arts. Recommended Pre-requisite: ARTM 6301
• ARTM 6360 3.00 BUSINESS SOLUTIONS FOR DIGITAL MEDIA

  The rapidly changing global digital media economy is creating new business models for the Arts, Media and Entertainment sector. This course examines how such models draw on management, creative and policy resources in radically different ways. Students will acquire knowledge and insights to manage digital media's needs for creativity, entrepreneurship, measurement, financial structures and monetization in large and small organizations. Cross listed with the specialization in Entrepreneurial Studies.

• MKTG 6220 3.00 THE FUTURE OF MARKETING

  This course develops students’ abilities to reimagine and develop new conceptual frameworks, methodologies, and technologies for future of marketing strategies. Students learn how to communicate novel marketing concepts to management. The course teaches students how to research, create, implement and evaluate innovative marketing plans for nascent digital technologies. Students learn to think and write critically about consumer privacy and ethics.

• MKTG 6321 3.00 ENTERTAINMENT CULTURE AND MARKETING

  Using an effective combination of readings, class discussions, real world entertainment marketing cases, and guest speakers, this course develops a managerial and socio-cultural perspective on the marketing of entertainment. Attention is focused on analysing the relationship between the global marketplace and entertainment business decision-making; the determination of entertainment products, services, experiences, prices, channels and communications strategies for licensing, live concerts, sponsorship, entertainment brands, movies, prerecorded music, streaming, nightclubs, and live theatre.

  Prerequisite: SB/MKTG 5200 3.00.

^{NOTE: Not all courses required to fulfill a specialization are offered each term. Course offerings are based on factors such as student demand and instructor availability. The office of Student Services & International Relations is available to provide advising on course sequencing and the fulfillment of program and specialization requirements within a student’s period of study. For current course offerings and details, please view the Schulich Course Offerings Database.}