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Moshe Farjoun

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Moshe Farjoun

Moshe Farjoun

Professor of Strategic Management

mfarjoun@schulich.yorku.ca

416-736-2100 x 44586

Office: SSB, N311

  • Area of Expertise

    • Strategic Management ›

    Research Interests

    • Competitive Advantage
    • Organizational Learning
    • Organizational Strategy
    • Organizational Theory
    • Strategic Management
    Download CV
  • Moshe Farjoun is a Professor of Strategy and Organization at the Schulich School of Business, York University and was recently a visiting Research Fellow at the Judge School of Business, Cambridge University. Moshe received his Ph.D. from the Kellogg School of Management, Northwestern University. His research is mainly conceptual and historical and focuses on strategy, organization and adaptation in novel, complex and dynamic contexts as manifest in processes such as organizational learning, discovery, strategy making, managerial cognition, and institutional and strategic change. His current projects explore themes such as the interplay of routine and non-routine, as well as stability and change, in and around organizations, coevolution and shaping, endogenous change and discontinuities and surprises, and draws on Pragmatism, Evolutionary Theory and Dialectics.

    Honours

    2017 Invited Keynote, Strategy as Practice (SAP) workshop, Cass business school, London.

    2011 Invited keynote for a panel on cognition and strategic decision making, Strategic Management Society special conference on strategy process, Miami, Florida, U.S.

    2011 Delivered the keynote lecture in the Israel Applied Sociology conference on organizational learning and strategic renewal, Haifa, Israel

    2011 Paper selected as one of the top six Academy Management Review articles published in 2010

    2009 Recipient, Dean’s annual merit award for professional contributions in research, teaching and service to York University.

    2007 Finalist in the best paper award competition, Israel Strategy Conference (ISC)

    2003 Finalist (top three) in the Academy of Management Journal Best Paper competition for 2002

    2003 Letter of recognition for teaching quality from the Vice Dean, Tel Aviv University

    1990 Finalist, best dissertation in strategy, Academy of Management

    Recent Publications

    Moshe Farjoun, Nudrat Mahmood (2024), "On Habit and Organizing: A Transactional Perspective Relating Firms, Consumers, and Social Institutions", Organization Science, 35(3), 1157-1176.

    Keywords
    • Business Models
    • Competitive Advantage
    • Digital Platforms
    • habit engineering
    • micro-foundations
    • Routines
    • shaping strategies

    View Paper

    Abstract

    Habits and routines are foundational to several organizational theories. Considering organizational members to be predominately employees, established habit-based models recognize how these members’ habits help build organizations and are shaped by them. Departing from this traditional, internal focus, our paper highlights an important aspect of organizing, which has been relatively overlooked by established habit-based models, namely, how firms engineer consumer habits to their advantage and, by extension, strategically shape the habits of other key resource providers. To better theorize consumer habits and their engineering, and to integrate these phenomena within extant organizational theory, we develop a new habit-based perspective relating firms, consumers, and social institutions. Inspired by Dewey’s transactional approach and drawing on modern habit science, our transactional framework helps illuminate habit engineering, promotes a richer and more integrated view of organizing, and opens new possibilities for habit-based organizational theories. Our paper also offers several implications for firms’ managers, individual consumers, and broader society.

    Moshe Farjoun and Peer Fiss (2021), "Thriving on Contradiction: Toward a Dialectical Alternative to Fit-Based Models in Strategy (and Beyond)", Strategic Management Journal.

    Keywords
    • Contradictions
    • Dialectics
    • Relational Process Philosophy
    • Strategy

    View Paper

    Abstract

    This essay broadens the conversation on the state of organizational contradictions and paradox research by turning to dialectics—a time-honored, living perspective on social processes and relations, which continues to influence our understanding of the past, present, and future. Dialectics distinctive relational process worldview sets it apart from approaches stressing equilibrium, linearity, and coherence, making it highly relevant to a world in flux. I propose that dialectics is already present in strategy research and in contemporary business, and can become even more central to strategy, addressing core questions in the field and propelling it in new directions. Strategy scholars can draw on dialectics principles as a generative tool kit to construct new theories and managerial tools. Dialectics can also be used as a theoretical lens to understand emerging empirical phenomena such as the rapid advent of artificial intelligence. Finally, dialectics critical stance and philosophical grounding makes it a particularly attractive perspective for challenging existing theoretical models and for considering alternatives.

    Farjoun, M. (2019), "Strategy and Dialectics: Rejuvenating a Long-standing Relationship", Strategic Organization, 17(1), 133-144.

    Keywords
    • Contradictions
    • Dialectics
    • Relational Process Philosophy
    • Strategy

    Open Access Download

    Abstract

    This essay broadens the conversation on the state of organizational contradictions and paradox research by turning to dialectics—a time-honored, living perspective on social processes and relations, which continues to influence our understanding of the past, present, and future. Dialectics distinctive relational process worldview sets it apart from approaches stressing equilibrium, linearity, and coherence, making it highly relevant to a world in flux. I propose that dialectics is already present in strategy research and in contemporary business, and can become even more central to strategy, addressing core questions in the field and propelling it in new directions. Strategy scholars can draw on dialectics principles as a generative tool kit to construct new theories and managerial tools. Dialectics can also be used as a theoretical lens to understand emerging empirical phenomena such as the rapid advent of artificial intelligence. Finally, dialectics critical stance and philosophical grounding makes it a particularly attractive perspective for challenging existing theoretical models and for considering alternatives.

    Eden, D., Farjoun, M., Kollenscher, E. and Ronen, B. (2017), "Architectural Leadership: The Neglected Core of Organizational Leadership", European Management Review, 14(3), 247-264.

    Keywords
    • Capabilities
    • Core Processes
    • Leadership
    • Operations
    • Structuring
    • Value Creation

    Open Access Download

    Abstract

    The cornerstone of architectural leadership (AL) theory is to structure the organization in service to its strategy so as to improve its capabilities and enhance its value. Rather than relying on the CEO’s personal influence, AL centers on structuring and operating core organization‐wide processes that diffuse leadership influence across managerial levels and harness the whole organization better to attain its goals. AL is grounded in the academic management literature. It complements theories that focus on targets but neglect the means needed to achieve them. Though most managers spend much of their time dealing with the means while struggling with insufficient infrastructure, existing management theories ignore these issues or say little about them. Architectural leadership theory provides a solution to this lacuna. Applying AL can help managers create value by developing the infrastructure required for strategy implementation.

    Ansell, C., Boin, A. and Farjoun, M. (2015), "Pragmatism in Organization Studies: Meeting the Challenges of a Dynamic and Complex World", Organization Science, 26(6), 1787-1804.

    Keywords
    • Agency and Structure
    • Institutional and Organizational Change
    • Multilevel Analysis
    • Organization and Management Theory
    • Process Organizational Research

    Open Access Download

    Abstract

    Organizational scholars have shown a growing interest in drawing on the philosophy of Pragmatism to address contemporary problems and theoretical questions. We elucidate Pragmatism’s core ideas and show their uniqueness and relevance to the field. We present Pragmatism as a problem-solving philosophy that builds on a rich and behaviorally plausible model of human nature, views reality in terms of processes and relations, and highlights the interplay of meaning and action. We demonstrate how Pragmatist ideas can help transcend the perennial problem of agency and structure and illustrate how these ideas might contribute to one specific domain of research on categories and categorization. More generally, Pragmatism is well suited to understanding the contemporary challenges of change and complexity especially as they play out across multiple levels of analysis. We argue that Pragmatism provides a “third way” between rational and structural approaches and represents a living school of organization theory in its own right.

    Ansell, C., Boin, A. and Farjoun, M. (2015), "Dynamic Conservatism: How Institutions Change to Remain the Same", Research in the Sociology of Organizations, 44, 89-119.

    Keywords
    • Institutionalization
    • Institutions
    • Organizational Change
    • Pragatism
    • Selznick
    • Strategy

    Open Access Download

    Abstract

    The environment of most organizations is beset by continuous change, instability, flux, and unpredictability. If organizations are to survive and prosper under such conditions, they must be capable of dynamic adaption and stable and reliable performance. Organization theory recognizes the importance of both imperatives, but typically assumes that they pull organizations in different directions. Building on Selznick’s theory of institutionalization, we argue that institutions can, should and sometimes do master the challenge of being responsive and stable, while avoiding the potentially destructive tendencies of rigidity and opportunism. Contrary to a prominent view that strong institutionalization leads to inertia, Selznick’s theory suggests that strong institutions are capable of preemptive adaptation to protect the character of their institutions. We describe this state as one of dynamic conservatism and explore four types of preemptive internal reform strategies: strategic retreat, self-cannibalization, experimentation, and repositioning. We conclude with a consideration of factors that might moderate the ability of strong institutions to proactively change in order to remain the same.

    Courses Taught

    Strategic Management

    Strategy in turbulent environment

    Behavioral foundations of strategy (Doctoral seminar)

    Organizations in their environments

    Organizations in the movies

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