Raisa Tasneem Zaman

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2028

Educational Background

Present	PhD Candidate, Business Administration Schulich School of Business – York University Toronto, Canada Advisor: Prof. Dr. Ela Veresiu and Prof. Dr. Russell Belk
2017	Master of Business Administration (MBA) Institute of Business Administration (IBA), University of Dhaka Dhaka, Bangladesh
2012	Bachelor of Business Administration (BBA) North South University Dhaka, Bangladesh

Thesis Topic

Neurodiversity and the journey toward a more inclusive marketplace.

Research Interests – Work in Progress

My research interest focuses on understanding and promoting market belongingness, and neurodivergent consumers at the interplay of institutions, families, and consumption.

Awards and Honours

Grant/Scholarships

2025-2026	Ontario Graduate Scholarship, Government of Ontario, Canada (10,000 CAD)
2025-2026	407 ETR Graduate Student Award, York University (5,000 CAD)
2025	FGS Tuition Fee Bursary – Summer (200 CAD)
2025	YU Grad Studies Bursary- Summer (212 CAD)
2025	FGS Tuition Fee Bursary- Winter (350 CAD)
2025	Academic Excellence Fund, York University (1,200 CAD)
2025	Travel Grant, Schulich PhD Conference Travel Bursary (1,000 CAD)
2024	Research Grant, Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University (500 CAD)
2024	FGS Tuition Fee Bursary – Summer (200 CAD)
2024	Travel Grant, Schulich PhD Conference Travel Bursary (1,000 CAD)
2023-28	Schulich PhD Fellowship, York University (30,000 CAD per year in Years 1 to 5)
2014	University Admission Scholarship (of BDT 24,000), MBA
2009	100% Academic Merit Scholarship, BBA

Honours, Awards & Distinction

2025	Best Paper Award, Artificial Intelligence Track, Full Paper, AIRSI 2025, The Metaverse Conference
2024	Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University
2017	Director’s Honors List Award, MBA, IBA, University of Dhaka
2013	Summa cum Laude Distinction Award, BBA, North South University

Refereed Publications

REFEREED JOURNAL ARTICLES

Zaman, Raisa T., & Mohiuddin, Fazla. (2023). “Impact of menstruation-related stigma and behavior on female employee performance in Bangladesh: Mediating role of non-work-related stress.” South Asian Journal of Business Studies, Vol. 12 No. 2, pp. 169-185.

MANUSCRIPTS UNDER REVIEW

Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W., “Care Entanglement: Co-constituting Care through Consumption,” under review, Journal of Consumer Research.

PEER REVIEWED CASES

Zaman, Raisa T. & Abu Huraira, M. R. (2026). “R&S Closet: Aspiring to Leap Over the Fence.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Enam, F. (2025). “Rupaboi: Transforming the Tourism Culture of Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Neha, T. K. (2024). “Furry-Ghor: Introducing the pet-café culture in Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Haque, N. (2024). “Tasty Lab: Revamping an Online Cake Store.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Joy, P. B. (2023). “Chillox – Strategizing Growth from a Food Cart to a Burger Chain.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Nayeer, K. (2023). “Searching for Success with Nerdiz: A Tech Start-Up in the Bangladeshi Education Market.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Islam, T. (2022). “Debi Misir Ali Prothombar: Using 360 Degree Marketing Strategy for Film Promotion.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Chowdhury, A. H. (2022). “Mad Koffee: Will a local F-commerce survive in the international arena?” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. (2021). “Grameenphone: Growth strategy amid changing regulatory environment & industry trends.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, Raisa T. & Alam, S. (2021). “Romoni.com.bd: Can It Compete with Traditional Salon Model?” In Sage Business Cases. SAGE Publications, Ltd.

Refereed Conferences

ROUNDTABLE PARTICIPATION

(2024), “Exploring Diversity in Marketplaces: Innovative Research Approaches and Challenges,” chaired by Lena Cavusoglu and Russell W. Belk, Association for Consumer Research Conference, Paris, FR.

CONFERENCE PRESENTATIONS

Zaman, Raisa T. and Veresiu, Ela (2026), “Meaningful Inclusion: Market Driving Through Concurrent Evolution,” American Marketing Association, Madrid, ES.

Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2025), “Care Entanglement: Co-constituting Care through Consumption,” Association for Consumer Research, Washington, US.

Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2025), “Care Entanglement: Co-constituting Care through Consumption,” Consumer Culture Theory, London, UK.

Zaman, Raisa T. (2025), “Consumer Journey: Implications for Marketing in the Age of Neurodiversity,” Transformative Consumer Research, Washington, US.

Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Association for Consumer Research, Paris, FR.

Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families,” Consumer Culture Theory, San Diego, US. Accepted for presentation.

Zaman, Raisa T. (2024), “Reterritorializing the Family Assemblage: Consumption Practices of Families Facing Entropic Forces,” Consumption, Markets, and Cultures Theorization Seminar, Middle East Technical University, Ankara, Turkey.

Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Poster presented, Schulich Research Day, Schulich School of Business, York University.

Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families: A Path to Emancipation or Vulnerability,” Third Interdisciplinary Conference on Consumption and Disability, Queen’s University, Belfast, Northern Ireland.

Zaman, Raisa T. (2019). “Role of Women Entrepreneurship in Development Sector of Bangladesh,” 13th International RAIS Conference on Social Sciences and Humanities, Johns Hopkins University, Washington, US.

Workshop Participation

2026 Participant, Qualitative Data Analysis Workshop, Consumer Culture Theory, Kyoto, Japan (Accepted to participate)

2025 Participant, Doctoral Seminar on Consumption Theory: A Canon of Classics, University of Southern Denmark, Odense, Denmark (Accepted to participate)

2024 Participant, Doctoral Seminar on Consumption Markets and Cultures Theorization, Middle East Technical University, Ankara, Turkey (Earned AA grade and 6 ECTS credits)