About

Raisa Tasneem Zaman

Raisa Tasneem Zaman
Raisa Tasneem Zaman

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2028

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Educational Background

Present PhD Candidate, Business Administration
Schulich School of Business – York University
Toronto, Canada
Advisor: TBA
2017 Master of Business Administration (MBA)
Institute of Business Administration (IBA), University of Dhaka
Dhaka, Bangladesh
2012 Bachelor of Business Administration (BBA)
North South University
Dhaka, Bangladesh

Thesis Topic

Neurodiversity and the journey toward a more inclusive marketplace

Research Interests – Work in Progress

My research interest focuses on understanding and promoting neuro-diverse consumers and market inclusion at the interplay of branding, institutions, and sustainability.

Awards and Honours

2017 Director’s Honors List Award, MBA
2014
 University Admission Scholarship (of BDT 24,000), MBA
2013 Summa cum Laude Distinction Award, BBA
2009 100% Academic Merit Scholarship, BBA

Refereed Publications

ARTICLE PUBLISHED IN REFEREED JOURNAL:

Zaman, R. T. & Mohiuddin, F. (2023). “Impact of menstruation-related stigma and behavior on female employee performance in Bangladesh: Mediating role of non-work-related stress.” South Asian Journal of Business Studies, Vol. 12 No. 2, pp. 169-185.

CASE STUDY PUBLISHED/ ACCEPTED:

Zaman, R. T. & Joy, P. B. (2024) (Accepted). “Tasty Lab: Revamping an Online Cake Store.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, R. T. & Joy, P. B. (2023). “Chillox – Strategizing Growth from a Food Cart to a Burger Chain.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, R. T. & Nayeer, K. (2023). “Searching for Success with Nerdiz: A Tech Start-Up in the Bangladeshi Education Market.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, R. T. & Islam, T. (2022). “Debi Misir Ali Prothombar: Using 360 Degree Marketing Strategy for Film Promotion.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, R. T. & Chowdhury, A. H. (2022). “Mad Koffee: Will a local F-commerce survive in the international arena?” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, R. T. (2021). “Grameenphone: Growth strategy amid changing regulatory environment & industry trends.” In Sage Business Cases. SAGE Publications, Ltd.

Zaman, R. T. & Alam, S. (2021). “Romoni.com.bd: Can It Compete with The Traditional Salon Model?” In Sage Business Cases. SAGE Publications, Ltd.