Raisa Tasneem Zaman
PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2028
Educational Background
| Present | PhD Candidate, Business Administration Schulich School of Business – York University Toronto, Canada Advisor: Prof. Dr. Ela Veresiu and Prof. Dr. Russell Belk |
| 2017 | Master of Business Administration (MBA) Institute of Business Administration (IBA), University of Dhaka Dhaka, Bangladesh |
| 2012 | Bachelor of Business Administration (BBA) North South University Dhaka, Bangladesh |
Thesis Topic
Neurodiversity and the journey toward a more inclusive marketplace
Research Interests – Work in Progress
My research interest focuses on understanding and promoting neuro-diverse consumers and market inclusion at the interplay of branding, institutions, and sustainability.
Awards and Honours
Grant/Scholarships
| 2025 |
Academic Excellence Fund, York University (1,200 CAD) |
| 2025 |
Travel Grant, Schulich PhD Conference Travel Bursary (1,000 CAD) |
| 2024 |
Travel Grant, Schulich PhD Conference Travel Bursary (1,000 CAD) |
| 2024 |
FGS Tuition Fee Bursary – Summer (200 CAD) |
| 2024 | Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University (500 CAD) |
| 2023-28 |
Schulich PhD Fellowship, York University (30,000 CAD per year in Years 1 to 5) |
| 2014 | University Admission Scholarship (of BDT 24,000), MBA |
| 2009 | 100% Academic Merit Scholarship, BBA |
Honours, Awards & Distinction
| 2024 | Best Research Poster, Schulich Research Day, Schulich School of Business, York University |
| 2017 |
Director’s Honors List Award, MBA, IBA, University of Dhaka |
| 2013 | Summa cum Laude Distinction Award, BBA, North South University |
Refereed Publications
REFEREED JOURNAL ARTICLES
Zaman, Raisa T., & Mohiuddin, Fazla. (2023). “Impact of menstruation-related stigma and behavior on female employee performance in Bangladesh: Mediating role of non-work-related stress.” South Asian Journal of Business Studies, Vol. 12 No. 2, pp. 169-185.
PEER REVIEWED CASES
Zaman, Raisa T. & Abu Huraira, M. R. (2026) (Accepted). “R&S Closet: Aspiring to Leap Over the Fence.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Enam, F. (2025). “Rupaboi: Transforming the Tourism Culture of Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Neha, T. K. (2024). “Furry-Ghor: Introducing the pet-café culture in Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Haque, N. (2024). “Tasty Lab: Revamping an Online Cake Store.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Joy, P. B. (2023). “Chillox – Strategizing Growth from a Food Cart to a Burger Chain.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Nayeer, K. (2023). “Searching for Success with Nerdiz: A Tech Start-Up in the Bangladeshi Education Market.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Islam, T. (2022). “Debi Misir Ali Prothombar: Using 360 Degree Marketing Strategy for Film Promotion.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Chowdhury, A. H. (2022). “Mad Koffee: Will a local F-commerce survive in the international arena?” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. (2021). “Grameenphone: Growth strategy amid changing regulatory environment & industry trends.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Alam, S. (2021). “Romoni.com.bd: Can It Compete with The Traditional Salon Model?” In Sage Business Cases. SAGE Publications, Ltd.
Refereed Conference Papers
ROUNDTABLE PARTICIPATION
(2024), “Exploring Diversity in Marketplaces: Innovative Research Approaches and Challenges,” chaired by Lena Cavusoglu and Russell W. Belk, Association for Consumer Research Conference, Paris, FR.
CONFERENCE PRESENTATIONS
Zaman, Raisa T. (2025), “Restabilizing Family Assemblage: Consumption Practices of Families Facing Enduring Disruptions,” Consumer Culture Theory, London, UK. Accepted for Presentation.
Zaman, Raisa T. (2025), “Restabilizing Family Assemblage,” Transformative Consumer Research, Washington, US. Accepted for Presentation.
Zaman, Raisa T. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Association for Consumer Research, Paris, FR.
Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families,” Consumer Culture Theory, San Diego, US. Accepted for presentation.
Zaman, Raisa T. (2024), “Reterritorializing the Family Assemblage: Consumption Practices of Families Facing Entropic Forces,” Consumption, Markets, and Cultures Theorization Seminar, Middle East Technical University, Ankara, Turkey.
Zaman, Raisa T. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Poster presented, Schulich Research Day, Schulich School of Business, York University
Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families: A Path to Emancipation or Vulnerability,” Third Interdisciplinary Conference on Consumption and Disability, Queen’s University, Belfast, Northern Ireland.
Zaman, Raisa T. (2019). “Role of Women Entrepreneurship in Development Sector of Bangladesh,” 13th International RAIS Conference on Social Sciences and Humanities, Johns Hopkins University, Washington, US.
WORKSHOP PARTICIPATION
2025 Participant, Doctoral Seminar on Consumption Theory: A Canon of Classics, University of Southern Denmark, Odense, Denmark (Accepted to participate)
2024 Participant, Doctoral Seminar on Consumption Markets and Cultures Theorization, Middle East Technical University, Ankara, Turkey (Earned AA grade and 6 ECTS credits)