Raisa Tasneem Zaman
PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2027
Educational Background
| Present | PhD Candidate, Business Administration Schulich School of Business – York University Toronto, Canada Advisor: Prof. Dr. Ela Veresiu and Prof. Dr. Russell Belk |
| 2017 | Master of Business Administration (MBA) Institute of Business Administration (IBA), University of Dhaka Dhaka, Bangladesh |
| 2012 | Bachelor of Business Administration (BBA) North South University Dhaka, Bangladesh |
Thesis Topic
Entangled Care for Enduring Family Disruptions: A Marketplace Analysis of Parent-Consumers of Neurodiverse Children
Research Interests – Work in Progress
My research focuses on consumer well-being at the intersection of societal transformation, marketing strategy, and consumer behaviour. Combining both qualitative and quantitative methods, I study how consumers navigate the evolving marketplace that enables or constrains their well-being and develop strategies that firms, institutions, and policymakers can adopt to support well-being, care, and equity for individuals and society.
Awards and Honours
Grant/Scholarships
| 2026-2029 | Canada Graduate Research Scholarship – Doctoral (CGRS-D), Social Sciences and Humanities Research Council of Canada (SSHRC) (120,000 CAD) |
| 2026-2027 | Ontario Graduate Scholarship (Declined), Government of Ontario, Canada (15,000 CAD) |
| 2026 | Schulich Dissertation Proposal Defense Prize, Schulich School of Business, York University (2,000 CAD) |
| 2026 | Research Grant, Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University (500 CAD) |
| 2025-2026 | Ontario Graduate Scholarship, Government of Ontario, Canada (10,000 CAD) |
| 2025-2026 | 407 ETR Graduate Student Award, York University (5,000 CAD) |
| 2025 |
FGS Tuition Fee Bursary – Summer (200 CAD) |
| 2025 | YU Grad Studies Bursary- Summer (212 CAD) |
| 2025 | FGS Tuition Fee Bursary- Winter (350 CAD) |
| 2025 | Academic Excellence Fund, York University (1,200 CAD) |
| 2025 | Travel Grant, Schulich PhD Conference Travel Bursary (1,000 CAD) |
| 2024 |
Research Grant, Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University (500 CAD) |
| 2024 |
FGS Tuition Fee Bursary – Summer (200 CAD) |
| 2024 | Travel Grant, Schulich PhD Conference Travel Bursary (1,000 CAD) |
| 2023-2028 |
Schulich PhD Fellowship, York University (30,000 CAD per year in Years 1 to 5) |
| 2014 | University Admission Scholarship (of BDT 24,000), MBA |
| 2009 | 100% Academic Merit Scholarship, BBA |
Honours, Awards & Distinction
| 2026 | Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University |
| 2025 | Best Paper Award, Artificial Intelligence Track, Full Paper, AIRSI 2025, The Metaverse Conference |
| 2024 | Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University |
| 2017 |
Director’s Honors List Award, MBA, IBA, University of Dhaka |
| 2013 | Summa cum Laude Distinction Award, BBA, North South University |
Refereed Publications
REFEREED JOURNAL ARTICLES
Machin, J., Mirabito, A., Go-Jefferies, J., Mariani, S., Radu, S., Luca, N., Murto, R., Hughes, M., Press, M., Zaman, Raisa T., Kay, M., Douglas, P., and Kleinheinz, V. (2026), “The Myth of the Average Consumer: Toward a Neuropluralist Understanding of Consumer Behavior,” Journal of Public Policy and Marketing, forthcoming.
Zaman, Raisa T., and Mohiuddin, Fazla (2023), “Impact of menstruation-related stigma and behavior on female employee performance in Bangladesh: Mediating role of non-work-related stress,” South Asian Journal of Business Studies, Vol. 12 No. 2, pp. 169-185.
MANUSCRIPTS UNDER REVIEW AND IN PREPARATION
Machin, J., J., Mirabito, A., Go-Jefferies, J., Luca, N., Boesenmariani, S., Radu, S., Hughes, M., Press, M., Zaman, Raisa T., Douglas, P., Kay, M., & Kleinheinz, V., “Designing Marketing and Public Policy for Neurodiversity,” under second review, Journal of Public Policy and Marketing.
Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W, “Care Entanglement: Co-constituting Care through Consumption,” preparing revision, Journal of Consumer Research.
Belk, Russell W., Hajirasouliha, Mahsan, & Zaman, Raisa T, “Toxic Masculinity and Rebel Robots versus Human Inadequacy and Promethean Shame,” under review, Marketing Theory.
Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. “Care Entanglement: Co-constituting Care through Consumption,” revising for 2nd round submission, Journal of Consumer Research.
Belk, Russell W., Hajirasouliha, Mahsan, & Zaman, Raisa T, “Anthropomorphism in the age of AI: A techno sapiens marketing approach,” under review, Marketing Theory.
Zaman, Raisa T., and Veresiu, Ela, “Marketing Strategy as Concurrent Evolution: A Multi-Stakeholder Approach,” preparing submission, Journal of Marketing.
Machin, Jane, Go-Jefferies, Josephine, Zaman, Raisa T., and Press, Melea, “Quantum Consumer Behavior,” preparing submission, Journal of Marketing Special Issue on Organic Marketing Theory
Zaman, Raisa T., and Darke, Peter, “Resilient Joy as a Resource: Replenishing Self-Regulation After Depletion,” preparing submission, Journal of Consumer Psychology.
PEER REVIEWED CASES
Zaman, Raisa T. & Abu Huraira, M. R. (2026). “R&S Closet: Aspiring to Leap Over the Fence.” In Sage Business Cases. SAGE Publications, Ltd.
Enam, F. & Zaman, Raisa T. (2025). “Rupaboi: Transforming the Tourism Culture of Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Neha, T. K. (2024). “Furry-Ghor: Introducing the pet-café culture in Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Haque, N. (2024). “Tasty Lab: Revamping an Online Cake Store.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Joy, P. B. (2023). “Chillox – Strategizing Growth from a Food Cart to a Burger Chain.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Nayeer, K. (2023). “Searching for Success with Nerdiz: A Tech Start-Up in the Bangladeshi Education Market.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Islam, T. (2022). “Debi Misir Ali Prothombar: Using 360 Degree Marketing Strategy for Film Promotion.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Chowdhury, A. H. (2022). “Mad Koffee: Will a local F-commerce survive in the international arena?” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. (2021). “Grameenphone: Growth strategy amid changing regulatory environment & industry trends.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Alam, S. (2021). “Romoni.com.bd: Can It Compete with The Traditional Salon Model?” In Sage Business Cases. SAGE Publications, Ltd.
INVITED TALKS
Belk, Russell W., Hajirasouliha, Mahsan, & Zaman, Raisa T, “The Punch that Started a Revolution: Gendered Violence between Flesh and Steel,” Keynote Address, Publication Camp Tunisia 2026, Mediterranean School of Business, Tunis, Tunisia, April 6.
Refereed Conferences
FOCUSED FORUM PARTICIPATION
(2026), “Demystifying Conceptual Articles,” chaired by Ela Veresiu, Consumer Culture Theory, Kyoto, JP.
ROUNDTABLE PARTICIPATION
(2024), “Exploring Diversity in Marketplaces: Innovative Research Approaches and Challenges,” chaired by Lena Cavusoglu and Russell W. Belk, Association for Consumer Research Conference, Paris, FR.
CONFERENCE PRESENTATIONS
Zaman, Raisa T. (2026), “Designing Marketing and Public Policy for Neurodiversity,” AMA Marketing and Public Policy Conference, Ottawa, CA. Accepted for Presentation.
Zaman, Raisa T. and Veresiu, Ela (2026), “Meaningful Inclusion: Market Driving Through Concurrent Evolution,” American Marketing Association, Madrid, ES.
Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2025), “Care Entanglement: Co-constituting Care through Consumption,” Association for Consumer Research, Washington, US.
Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2025), “Care Entanglement: Co-constituting Care through Consumption,” Consumer Culture Theory, London, UK.
Zaman, Raisa T. (2025), “Consumer Journey: Implications for Marketing in the Age of Neurodiversity,” Transformative Consumer Research, Washington, US.
Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Association for Consumer Research, Paris, FR.
Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families,” Consumer Culture Theory, San Diego, US. Accepted for presentation.
Zaman, Raisa T. (2024), “Reterritorializing the Family Assemblage: Consumption Practices of Families Facing Entropic Forces,” Consumption, Markets, and Cultures Theorization Seminar, Middle East Technical University, Ankara, Turkey.
Zaman, Raisa T., Veresiu, Ela, and Belk, Russell W. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Poster presented, Schulich Research Day, Schulich School of Business, York University
Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families: A Path to Emancipation or Vulnerability,” Third Interdisciplinary Conference on Consumption and Disability, Queen’s University, Belfast, Northern Ireland.
Zaman, Raisa T. (2019). “Role of Women Entrepreneurship in Development Sector of Bangladesh,” 13th International RAIS Conference on Social Sciences and Humanities, Johns Hopkins University, Washington, US.
Workshop Participation
2026 Participant, Qualitative Data Analysis Workshop, Consumer Culture Theory, Kyoto, Japan.
2025 Participant, Doctoral Seminar on Consumption Theory: A Canon of Classics, University of Southern Denmark, Odense, Denmark (Accepted to participate).
2024 Participant, Doctoral Seminar on Consumption Markets and Cultures Theorization, Middle East Technical University, Ankara, Turkey (Earned AA grade and 6 ECTS credits).
