Raisa Tasneem Zaman
PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2028
Educational Background
| Present | PhD Candidate, Business Administration Schulich School of Business – York University Toronto, Canada Advisor: TBA |
| 2017 | Master of Business Administration (MBA) Institute of Business Administration (IBA), University of Dhaka Dhaka, Bangladesh |
| 2012 | Bachelor of Business Administration (BBA) North South University Dhaka, Bangladesh |
Thesis Topic
Neurodiversity and the journey toward a more inclusive marketplace
Research Interests – Work in Progress
My research interest focuses on understanding and promoting neuro-diverse consumers and market inclusion at the interplay of branding, institutions, and sustainability.
Awards and Honours
Grant/Scholarships
| 2024 | Best Research Poster Award, Schulich Research Day, Schulich School of Business, York University (500 CAD) |
| 2023-28 |
Schulich PhD Fellowship, York University (30,000 CAD per year in Years 1 to 5) |
| 2014 | University Admission Scholarship (of BDT 24,000), MBA |
| 2009 | 100% Academic Merit Scholarship, BBA |
Honours, Awards & Distinction
| 2024 | Best Research Poster, Schulich Research Day, Schulich School of Business, York University |
| 2017 |
Director’s Honors List Award, MBA, IBA, University of Dhaka |
| 2013 | Summa cum Laude Distinction Award, BBA, North South University |
Refereed Publications
REFEREED JOURNAL ARTICLE
Zaman, Raisa T. & Mohiuddin, Fazla. (2023). “Impact of menstruation-related stigma and behavior on female employee performance in Bangladesh: Mediating role of non-work-related stress.” South Asian Journal of Business Studies, Vol. 12 No. 2, pp. 169-185.
PEER REVIEWED CASES
Zaman, Raisa T. & Neha, T. K. (2024). “Furry-Ghor: Introducing the pet-café culture in Bangladesh.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Haque, N. (2024). “Tasty Lab: Revamping an Online Cake Store.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Joy, P. B. (2023). “Chillox – Strategizing Growth from a Food Cart to a Burger Chain.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Nayeer, K. (2023). “Searching for Success with Nerdiz: A Tech Start-Up in the Bangladeshi Education Market.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Islam, T. (2022). “Debi Misir Ali Prothombar: Using 360 Degree Marketing Strategy for Film Promotion.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Chowdhury, A. H. (2022). “Mad Koffee: Will a local F-commerce survive in the international arena?” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. (2021). “Grameenphone: Growth strategy amid changing regulatory environment & industry trends.” In Sage Business Cases. SAGE Publications, Ltd.
Zaman, Raisa T. & Alam, S. (2021). “Romoni.com.bd: Can It Compete with The Traditional Salon Model?” In Sage Business Cases. SAGE Publications, Ltd.
Refereed Conference Papers
INVITED PANELS
“Exploring Diversity in Marketplaces: Innovative Research Approaches and Challenges,” chaired by Lena Cavusoglu and Russell W. Belk, 2024 ACR Conference, Paris, FR.
CONFERENCE PRESENTATIONS
Zaman, Raisa T. (2024), “Neurodiversity, Family Consumption and the Marketplace,” Association of Consumer Research, Paris, France.
Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families,” Consumer Culture Theory, San Diego, US. Accepted for presentation.
Zaman, Raisa T. (2024), “Reterritorializing the Family Assemblage: Consumption Practices of Families Facing Entropic Forces,” Consumption, Markets, and Cultures Theorization Seminar, Middle East Technical University, Ankara, Turkey.
Zaman, Raisa T. (2024), “Consumption for Neurodivergent People and their Families: A Path to Emancipation or Vulnerability,” Third Interdisciplinary Conference on Consumption and Disability, Queen’s University, Belfast, Northern Ireland.
Zaman, Raisa T. (2019). “Role of Women Entrepreneurship in Development Sector of Bangladesh,” 13th International RAIS Conference on Social Sciences and Humanities, Johns Hopkins University, Washington, US.
WORKSHOP PARTICIPATION
2024 Participant, Doctoral Seminar on Consumption Markets and Cultures Theorization, Middle East Technical University, Ankara, Turkey (Earned AA grade and 6 ECTS credits)