Welcome to Your Ineō Orientation

Ineō Orientation is mandatory for all incoming students. Depending on your program (ie. Domestic/New to Canada) different dates and sessions apply for you. Please take careful note below.

NOTE: Ineō Orientation activities will be held in-person unless otherwise stated. Scroll down to view MMKG Domestic session details. Continue to check your online schedule for room location details. Links for virtual sessions will be posted the morning of the event. Please note, your orientation schedule may be subject to change.

Tuesday, September 6

10:30AM EST Registration

In-Person Location: SSB Main Entrance – Corner of Ian MacDonald Blvd & York Blvd

Check-in at the registration table and receive your name badge!

11:00AM – 12:30PM EST Program Welcome

In-Person Location: SSB Auditorium

Grant Packard, Program Director

12:30 – 1:30 PM EST Lunch & Program Mixer

In-Person Location: SSB Marketplace

All MMKG Students

1:30 – 3:00PM EST Future of Marketing Magazine

In-Person Location: SSB Auditorium

David Rice, Executive Director, Future of Marketing Institute

3:00 – 4:30PM EST Graduate Club Fair

In-Person Location: SSB Marketplace

All Masters Programs

5:00 – 5:30PM EST Dean’s Welcome

In-Person Location: SSB Auditorium and Marketplace

Detlev Zwick, Dean, Schulich School of Business, Tanna H. Schulich Chair in Digital Marketing


5:30 – 6:30PM EST Alumni Panel

In-Person Location: SSB Auditorium

Moderated by: Detlev Zwick, Dean, Schulich School of Business, Tanna H. Schulich Chair in Digital Marketing

Lucas Bertrand-Sittler (MF ’13), Vice President, Burgundy Asset Management
Bo Cheng (MMAI ’20), Data Scientist, Rogers Communications Inc.
Laura Coutts (MMKG ’20), Manager, WM Sponsorships and Client Engagement, RBC
Ume Kanga (MREI ’19), Associate, Crestpoint Real Estate Investments Ltd.
Annas Khan (MMgt ’17), Senior Manager, Global Social Media & Marketing, Shopify

View the Alumni Bios Here

6:30PM EST Evening Reception

In-Person Location: SSB Marketplace


Thursday, September 8
9:30 – 10:00AM EST Registration

In-Person Location: SSB Main Entrance

10:00 – 11:30AM EST Culture of Integrity

In-Person Location: Room Rotations

Student Enrolment Services

1:00 – 4:00PM EST Flying Start Excel and Data Management

Virtual: Zoom link to be posted the morning of the session

Hila Koren-Cohen

[meeting ID 962 1255 3191 Password: 914991]

7:00 – 8:30PM EST CCD Session: Collaboration through Change: Improv Foundations for Building Relationships and Navigating Uncertainty

Register in advance for this webinar! Click Here.

All Masters Programs – Centre of Career Design (CCD)


Learning Outcomes Quick Guide:







Supports a sense of capability and provides students with information to be successful academically.

  • Administrative policies & practices
  • Academic honesty
  • Academic expectations

Supports a sense of connectedness and provides opportunities for students to build social networks.

  • Join student clubs
  • Participate in social events
  • Games/activities

Supports a sense of purpose and encourages goal-setting.

  • Career exploration
  • Professional development
  • Alumni stories
  • Specializations





Supports a sense of resourcefulness and provides resources and the development of interpersonal skills to build confidence.

  • Working in teams
  • Presentation skills
  • Navigating online systems & academic support services

Supports a sense of culture to instill pride and commitment to the school.

  • Identify with clear values
  • Allow for reflection
  • Familiarity with physical space (campus)
  • Student code of conduct