Welcome to Your Ineō Orientation

Ineō Orientation is mandatory for all incoming students. Depending on your program (ie. Domestic/New to Canada) different dates and sessions apply for you. Please take careful note below. Dress code is included for days below.

NOTE: Ineō Orientation activities will be held in-person unless otherwise stated. Scroll down to view MMKG session details. Continue to check your online schedule for room location details. Please note, your orientation schedule may be subject to change.

Tuesday, September 5

Dress Code: Business Casual

1:00 – 1:30PM EST Registration

In-Person Location: Schulich School of Business (SSB) North Entrance – Corner of Ian MacDonald Blvd & York Blvd

Check-in at the registration table and receive your name badge!

1:30 – 3:30PM EST Program Welcome

In-Person Location: McEwen Auditorium in SSB

Grant Packard

3:30 – 5:00PM EST Graduate Club Fair

In-Person Location: CIBC Marketplace in SSB

GBC & All Masters Students

5:00 – 5:30PM EST Dean’s Welcome

In-Person Location: McEwen Auditorium in SSB

Detlev Zwick, Dean, Schulich School of Business, Tanna H. Schulich Chair in Digital Marketing

5:30 – 6:30PM EST Alumni Panel

In-Person Location: McEwen Auditorium in SSB

Moderated by the Dean, the Alumni Panel discussion presents a valuable opportunity to participate in a captivating conversation with a group of graduates. Throughout the session, these alumni share their diverse stories, including their academic journeys, experiences on campus, and reflections since graduation.

Moderated by: Detlev Zwick, Dean, Schulich School of Business, Tanna H. Schulich Chair in Digital Marketing


Jesse Barke, MA, CFA (MF ‘16), Manager of ESG, Hillsdale Investment Management

Dr. Eileen de Villa (MBA ’03), Medical Officer of Health for the City of Toronto

Christian Egwuogu, CSM, CSPO, LL.B. (MMgt ‘20), Founder and Creative Director, Omilia Inc and Omilia Visuals

Jake Krembil (MMgt ’18), Chief Operating Officer at panCELLa

Imran Mangalji (MREI ‘18), Director Asset Management, Opal Hospitality

Brennan Rashkovan, CPA (GDIA ’18, MAcc ’18), Manager, EY Private

Carlos E. Rios, BA (MMKG ‘19), Strategy & Brand Founder, Tabula

Click here for panelist bios

6:30 – 8:30PM EST Evening Reception

In-Person Location: CIBC Marketplace in SSB

All Masters Programs


Wednesday, September 6

Dress Code: Casual Comfortable (ie. Schulich T-shirt from Welcome Package, Pants/Shorts, and Running Shoes)

8:45 – 9:30AM EST Registration

In-Person Location: SSB North Entrance

9:30AM – 12:00PM EST CCD & Alumni Engagement with Keynote Speaker Shoana Prasad

Executive Storytelling: A Multi-disciplinary Approach to Engage & Inspire 

In-Person Location: CIBC Auditorium in SSB

Career Development Centre (CCD) & Advancement and Alumni Engagement

12:00 – 12:50PM EST Meet the Team Lunch

In-Person Location: CIBC Marketplace in SSB

All Masters Students

1:00 – 3:00PM EST Culture of Integrity – Experiential Engagement Session

In-Person Location: Second Student Centre

Student Enrolment Services


Thursday, September 7

Virtual Session

8:30AM – 1:00PM EST MMKG Flying Start Excel and Data Management with Hila Koren-Cohen

Meeting ID: 913 5563 5992
Passcode: 770454

Learning Outcomes Quick Guide:







Supports a sense of capability and provides students with information to be successful academically.

  • Administrative policies & practices
  • Academic honesty
  • Academic expectations

Supports a sense of connectedness and provides opportunities for students to build social networks.

  • Join student clubs
  • Participate in social events
  • Games/activities

Supports a sense of purpose and encourages goal-setting.

  • Career exploration
  • Professional development
  • Alumni stories
  • Specializations





Supports a sense of resourcefulness and provides resources and the development of interpersonal skills to build confidence.

  • Working in teams
  • Presentation skills
  • Navigating online systems & academic support services

Supports a sense of culture to instill pride and commitment to the school.

  • Identify with clear values
  • Allow for reflection
  • Familiarity with physical space (campus)
  • Student code of conduct