Consumer Culture Archives - Schulich School of Business

Markus Giesler

I research how markets dynamically shape human behavior, often in the context of new technologies.

I am Editor of the Journal of Consumer Research (2021-2023), Area Editor at the Journal of the Academy of Marketing Science, ERB member at the Journal of Consumer Psychology, Consumption, Markets and Culture, and Marketing Letters, and previously, an Associate Editor at the Journal of Marketing.