Experience Schulich Graduate Programs In-Person Open House

Detlev Zwick, Dean

PhD, Marketing (Rhode Island); MS (Memphis); MS (Cologne, Germany)
Dean, Schulich School of Business
Associate Professor of Marketing, Tanna H. Schulich Chair in Digital Marketing Strategy

Detlev Zwick is Dean of the Schulich School of Business at York University, where he guides the School in its mission to develop purpose-driven leaders who aspire to make a difference in business and society.

Under Dean Zwick’s leadership, Schulich is focused on several key strategic initiatives, including delivering a world-class, transformative student learning experience, program innovation, high-impact research and positioning the School at the leading edge of the digital transformation reshaping business.

Prior to becoming Dean, Dr. Zwick served in a number of increasingly senior academic and administrative roles, including Director of Schulich’s BBA/iBBA Program and Associate Dean, Academic, during which he led the School’s rapid transition to remote online learning following the start of the COVID-19 pandemic. He was also a member of the York University Senate and represented Schulich on the Senate Executive Committee.
Dean Zwick is an early pioneer in digital marketing and his research focuses on new marketing technologies and their impact on consumer behaviour. He is co-editor of the book Inside Marketing: Practices, Ideologies, Devices (Oxford University Press), and frequently provides expert commentary to the media.

Luba Pan

MBA. MEd
Executive Director of Student Services & International Relations

Luba Pan is the Executive Director of Student Services and International Relations at the Schulich School of Business, York University. With nearly a decade of progressive leadership experience at York, Luba has held key roles across student recruitment, enrolment services, and academic operations—most recently serving as Director of Student and Enrolment Services and as Associate Registrar & Director of Student Recruitment and Admissions.

She holds a Master of Business Administration from the University of Toronto’s Rotman School of Management and a Master of Education in Higher Education from York University. Drawing on her combined expertise in business and education, Luba is dedicated to advancing student success, global engagement, and service excellence.