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Honours
2008 Direct Marketer of the Year Award - Direct Marketing Association of Toronto (DMAT)
Courses Taught
Phd Courses Taught:
Marketing Theory
Marketing Strategy
International Marketing
MBA Courses Taught:
Relationship Marketing
Marketing Management
International Marketing
Direct and Database Marketing
Export Marketing
Leadership Skills for Management
Strategic Marketing
BBA Course Taught:
International MarketingGrants
Project Title Role Award Amount Year Awarded Granting Agency Project TitleTemporary Ownership: The Impact of Planned online sale on the consumption experience of luxury products Role Award Amount$7,500.00 Year Awarded2013-2014 Granting AgencyEdhec Research Grant Project TitleSabbatical Leave Fellowship RolePrincipal Investigator Award Amount$5,000.00 Year Awarded2005-2006 Granting AgencyYork University - The Effect of Organizational Form on Value Creation in Buyer-Seller Relationships Project TitleKnowledge Transfer in MNCs RolePrincipal Investigator Award Amount$2,500.00 Year Awarded1999-2000 Granting AgencyYork University - Leave Fellowship
Alexandra Campbell
Associate Professor of Marketing