Julian Scott Yeomans Sensitivity Analysis Book Launch

D.J. Horváth Executive Learning Centre
Wednesday November 27, 2024
6:00PM-7:00PM EST  (Registration to begin at 5:00PM)
Schulich School of Business
Private Dining Room
56 Fine Arts Road, Toronto, ON M3J 1P3

Sensitivity Analysis for Business, Technology and Policymaking Made Easy with Simulation Decomposition (SimDec)

SimDec is a revolution in decision-making support. SimDec “teases out” inherent cause-and-effect relationships and reveals the intricacy of relationships between sets of input and output variables. At its core, SimDec is an amalgamation of uncertainty and global sensitivity analysis with an innovative visualization technique. While straightforward and elegant, this novel approach significantly enhances the analytical capabilities of users by readily exposing seemingly, a priori, counterintuitive behaviours so that they can be readily understood by both technical specialists and non-technical users alike.

This book is the first to articulate the ubiquitous applicability of SimDec and has been written by the leading proponents of the technique. The book provides the necessary background to fully understand the underlying approach and then demonstrates its applicability to a wide spectrum of fields, such as finance, entrepreneurship, energy, 3D manufacturing, geology, the environment, engineering, public policy, and even superconducting magnets. To facilitate as widespread adoption and penetration of SimDec as possible, all supporting computer codes are available, open-source, in Python, Julia, R, and Matlab.

The innovative material will be of primary benefit to practitioners and researchers analyzing data from the social sciences, business, science, engineering, mathematics, and computing.

The Open Access version of this book has been made available under a Creative Commons License.

Julian Scott Yeomans (Professor of Operations Management and Information Systems; Director, Master of Business Analytics; Director, Master of Management in Artificial Intelligence)

Julian is a Professor of Operations Management & Information Systems and the Program Director for both the Master of Management in Artificial Intelligence (MMAI) and the Master of Business Analytics (MBAN). He holds degrees in management science/information systems, environmental engineering, business, and statistics. He generally teaches courses on VBA programming and spreadsheet-based decision support systems. Recent research efforts have focused on the development of simulation-decomposition (SimDec), population-based simulation-optimization algorithms, machine learning, and modelling-to-generate-alternatives with applications to such diverse areas as aviation electrification, urban electric vehicle transportation, waste management, environmental informatics, climate sustainability, empirical finance, osmotic food dehydration, and cascading domino-effect risks.

He has published 6 books and over 140 journal articles.

Eileen Fischer (Professor of Marketing; Associate Dean, Research; Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise)

Eileen Fischer is a Professor of Marketing and the Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise and is the Associate Dean of Research at the Schulich School of Business.

She has wide-ranging research interests that span the fields of marketing, entrepreneurship and international business; she has published in a spectrum of top tier journals including Journal of Consumer Research, Journal of Marketing, Academy of Management Review, Journal of Business Venturing, and Journal of International Business Studies. She is particularly known for her expertise in qualitative research methods and has co-authored one textbook and several journal articles and book chapters on how to gather and analyze qualitative data. She has taught a doctoral course in qualitative methods for more than 30 years, and has participated in many qualitative methods training seminars in Europe, Australia and the U.S.

Professor Fischer has been elected to leadership roles in various professional communities. She served in the five-year leadership rotation for the Entrepreneurship Division of the Academy of Management (2007-2012). And she is a past president of both the Consumer Culture Theory Consortium, and the Association for Consumer Research.

In 2016, Professor Fischer became a “University Professor” at York. This title is awarded members of York’s professoriate in recognition of the recipient’s extraordinarily high levels of achievement in research, teaching and service.