Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.


Search Results

Darke, P. and Main, K.J. (2020). "Crying Wolf, or the Squeaky Wheel Gets the Grease: Effects of Prior Warnings on Perceived Risk.", Journal of Public Policy and Marketing, 39(1), 62–75.

Open Access Download

Abstract Product safety warnings are pervasive in the marketplace. The frequency and, in some cases, content of such warnings has led some to speculate that the cumulative effects may undermine the efficacy of warnings in general—including that of different warnings for other products. According to the generalized desensitization hypothesis, numerous past warnings can cause consumers to react less strongly to safety warnings for other products subsequently encountered. In contrast, the literature on goal activation and compensatory consumer behavior suggests that any self-protective goals aroused by initial warnings can potentially generalize to increase awareness and safety precautions in other warning contexts, consistent with the generalized sensitization hypothesis. The authors tested both hypotheses by manipulating the number and strength of an initial set of product warnings and examining whether such exposure generalized to different product warnings. In support of the generalized sensitization prediction, prior warnings motivated appreciation of the risks communicated in a different warning context and increased relevant safety behaviors. These generalized sensitization effects were moderated by self-affirmation, supporting the prediction that they are driven by self-protective goals.