Publications Database

Welcome to the new Schulich Peer-Reviewed Publication Database!

The database is currently in beta-testing and will be updated with more features as time goes on. In the meantime, stakeholders are free to explore our faculty’s numerous works. The left-hand panel affords the ability to search by the following:

  • Faculty Member’s Name;
  • Area of Expertise;
  • Whether the Publication is Open-Access (free for public download);
  • Journal Name; and
  • Date Range.

At present, the database covers publications from 2012 to 2020, but will extend further back in the future. In addition to listing publications, the database includes two types of impact metrics: Altmetrics and Plum. The database will be updated annually with most recent publications from our faculty.

If you have any questions or input, please don’t hesitate to get in touch.

 

Search Results

Kang, J., Kim, H., Chu, H., Cho, C.H. and Kim, H. (2016). "In Distrusts of Merits: The Negative Effects of Astroturfs on People’s Prosocial Behaviors", International Journal of Advertising, 35(1), 135-148.

View Paper

Keywords
Abstract Astroturf organizations are fake grassroots organizations that hide their true identity by using deceptive and fraudulent tactics as propaganda, but try to convince the public that they are authentic. In this study, we focus on the potential influences of astroturf organizations within the context of prosocial behaviors. Building on the notion that deceptive advertisements engender distrust and undermine the trustworthiness of subsequent advertising, we suggest that people who read messages from astroturf organizations will become more distrustful toward nonprofit organizations and will display lower willingness to engage in prosocial behaviors than people who read messages from grassroots organizations. Results from studies 1 and 2 indicate that messages from astroturf organizations can engender people's distrust toward nonprofit organizations, thereby lowering their willingness to engage in prosocial behaviors. In addition, the negative effect of astroturf organizations is moderated by skepticism toward advertising. Given that the insidious use of astroturf organizations is growing in popularity, we provide meaningful insights into the influence of fake grassroots organizations, with the possibility to forewarn the public about their undesirable effects on the community.