MKTG 6326 3.00

Level Graduate
Department MARKETING - ROOM SSB N304A, (416) 736-5076 fax (416) 736-5762
Description This course prepares students to work effectively with real-world retail data sets, matching analytical approaches to data using appropriate strategic frameworks. Current and emerging analytical techniques are taught for brick and mortar and e-commerce retail contexts. The course prepares students for a world where best-in-class retailers and their suppliers implement sophisticated quantitative tools to improve marketing insight, decision-making, and profitability. Corequisite: MKTG 5200 3.00