• Coaching and the Case Preparation Program

    What is the i/BBA Case Competition Preparation Program (i/BBA-CCPP)?

    The i/BBA-CCPP is a free course to support undergrads who want to compete in case competitions, or simply learn more about how to approach cases. The purpose of this program is to help you learn how to structure your case competition submission(s) and how to present the material effectively. The i/BBA-CCPP is run by a Schulich Professor and supported by MBA students through the help of the Graduate Business Council and the MBA Case Club.


Who Can Join?

All undergrads are welcome, including first year students. If you have never taken part in a case competition before, this is the ideal way to get help and practice in a safe environment. Even if you have competed in many competitions, you will likely still benefit from the sessions.

Simply Want Help or Coaching for a Specific Case Competition?

There is a team of MBA student coaches able, and more than willing, to provide you with help on everything from how to approach the case problem, to reviewing your presentations, to coaching you on your presentation style.

Prof Jane-Michèle Clark can provide extra coaching on Tuesday mornings and Fridays at midday.

For student or prof coaching, simply contact Jane-Michèle at jmclark@schulich.yorku.ca to make arrangements.


How Do I Register?

To self-register for this free program, simply follow the steps below to gain access to the Canvas course where each week’s presentations, cases, audition details and other useful information will be posted throughout the term, starting on September 26, 2018 (2 days before the first session).

Register for i/BBA-CCPP on Canvas

If the program is full, please email Professor Jane-Michèle Clark (jmclark@schulich.yorku.ca) and include the following information:

  • Full Name
  • Student Number
  • Schulich email address
  • Alternate email address
  • Phone number
  • Graduation date
  • Names of competitions previously entered

Not sure and want to know more first?  Then come to the first session on October 5 and see for yourself.


Course Dates & Details

There will be two courses each year, one starting in September and the other starting in January.

2018-2019 Course Dates:

Session One: October 5 – November 30, 2018
Session Two: January 18 – March 15, 2019
  • There will be a total of 8 sessions per course, each 3 hours long, culminating with an in-house case competition
    (8 + 1 = 9 in total).
  • The sessions will be held on Fridays from 2:30 – 5:30 p.m,  though the final time may change. Students must attend all sessions to be eligible for funding and to be allowed to audition for the teams that will represent the school in this year’s designated-funding events.
  • Each session to include:
    • Discussion of Key Business Principles (based on competition content components)
    • In-Session mini case examples for discussion
    • Presentation of cases (based on topic taught in previous session) – with peer-to-peer, MBA coach and instructor feedback and evaluation

The 2018 Fall Session Schedule

Date & Location


October 5

  1. Introduction
  2. Admin: Explain funding and application guidelines
  3. Announcement of competitions that will be funded by SSB
  4. How to approach case competitions – the expectations
  5. It’s not what you say, it’s how you say it
October 12


No Session – BBA/iBBA Co-Curricular Day
October 19
  1. The importance of research
  2. Intro to “root cause analysis”
October 26 The Strategy Framework
November 2
Risk Management (mitigation scenario model)
November 9 Employee Engagement and Culture
November 16
  1. The Brand Planning Wheel (repositioning)
  2. New Product and Marketing Communications Framework
November 23 Collaboration and Joint Venturing
November 30 i/BBA Competition with outside judges

 For most sessions, you will prepare a 3 – 4 minute group presentation, based on the previous week’s session, and get coached by MBA mentors on how to improve the content and your delivery. 


Support & Funding

What Competitions Will Receive SSB Support This Year?

So far the list includes the competitions shown below, but if you have one you would like to be considered, please send an email to: jmclark@schulich.yorku.ca.






Jeux du Commerce (JDC) UQAR – Lévis Campus Quebec January 3-6, 2019 
Canada’s Next Top Ad Exec TBD TBD January 2019
Queen’s Entrepreneurs’ Competition (QEC) Queen’s Smith School of Business Hyatt Regency, Toronto January 17-20, 2019
Ivey/ Haskayne Leadership Case Competition Ivey Business School, University of Western Ontario London  February 7 – 9, 2019
John Molson Undergrad Case Competition (JMUCC) John Molson School of Business at Concordia University Montreal February 24 – March 2, 2019
 McGill Management International Case Competition – MMICC McGill Unversity Montreal  March 2019
Scotiabank International Case Competition at the Ivey Business School (SICC) Ivey Business School, University of Western Ontario London March 2019


Funding & Support FAQs:

  • What About Competitions Not On the Above List? What About Competitions Not On the Above List?

    If there is a competition that you believe reflects the Schulich School of Business curriculum that is not on the above list, you’re welcome to send an email to Jane-Michèle Clark (jmclark@schulich.yorku.ca) including the following information:

    • Your first and last name, year of graduation, Schulich email and your phone number(s)
    • The name of the competition and URL
    • Competition dates and location
    • Competition entry fees – along with a list of what is included in the fee
    • List of schools that have attended in the past (you will get this from Facebook posts related to last year’s event) – as well as schools that have registered for this year’s competition, if known

    If the competition meets the guidelines set by the school, it will likely get added to the official list. As much as possible, we want to help you enter as many top-tier business-related case competitions as possible and to represent the school well in the process.

    Even if your competition does not qualify for funding, you are still welcome to take the program, and are still eligible to get additional coaching help as indicated above.


    What About International Competitions? What About International Competitions?

    Schulich is committed to being represented at international competitions that bring together the best schools from around the world. At the end of September there will be try-outs for 3rd and 4th year students for the International Team Pool.  From this pool, students will be chosen to represent the Schulich School of Business at various international competitions, and will receive significant subsidies towards participation.

    Please check back in October as we will update the list once we get confirmation of acceptance.

    Note: Although Schulich has had teams compete in the Hult Challenge in previous years, no funding will be provided for this competition moving forward


    How are Teams Selected and Funded? How are Teams Selected and Funded?
    • Coach Jane-Michèle Clark and four students standing together holding a trophyPeople taking part in the i/BBA-CCPP will be eligible to audition for the team(s) that will represent Schulich at each of the above competitions. Please note: For each of the above competitions, if there is only one team allowed per school, organisers are being informed that only the “sanctioned” team is to be accepted. 
    • When teams have been formed through the i/BBA-CCPP, and have received coaching, the team will receive a contribution towards its participation, regardless of outcome, provided all members:
      • Attend all events
      • Take photos and use social media to promote SSB participation at all events according to the directions that will be posted on the program CMD and provided in the sessions
      • Write a short blog post to be disseminated through regular Schulich channels
      • Prepare a short email upon return describing event, activities and making recommendations in terms of future participation, including suggestions to help teams succeed

    The higher you place in the standings, the higher the financial contribution you will receive.