The Verities: Leadership Behaviours That Endure

January 31, 2022 from 7:00 - 8:00 pm EST

Working life has been dramatically affected by the pandemic, but some ideas and attitudes endure. For example, insights into leadership comportment – the way you might most effectively behave if you reach very senior levels, even CEO – are as relevant today as ever.

Some years ago, back when I was a junior at what is now a big global management consulting firm, we were fortunate to land an assignment helping a newly appointed CEO plan his initial impact on his organization.  It was a wonderful opportunity, both for him and for us, to think about how the behaviour of a leader sets the tone for the organization and ultimately his or her reputation. Let me share with you some of the ideas we examined together back then.

Sheelagh Whittaker (MBA ’75)
Author, Global non-exec board member, Retired CEO Electronic Data Systems (EDS)

Alan C. Middleton (MBA ’77, PhD ’97)
Independent Author, Speaker, Consultant with Sage Management Advice.
Retired Distinguished Adjunct Professor of Marketing and Executive Director, Schulich Executive Education Centre, Schulich School of Business

Dean’s Remarks:
Detlev Zwick, PhD
Dean, Professor of Marketing & Tanna H. Schulich Chair in Digital Marketing Strategy

Session Host;
Fiorella Tubino (EMBA ’14)
Pharmaceutical Patient Support Program Manager, Bayshore HealthCare


Your Presenter

Headshot of Sheelagh WhittakerSheelagh Whittaker (MBA ’75)
Author, Global non-exec board member, Retired CEO Electronic Data Systems (EDS)

Sheelagh Whittaker loves to laugh. A savvy strategist and CEO, shrewd observer of the zeitgeist, and engaging storyteller – imparting wisdom from her invariably humorous stories – she rose to corporate top echelons back when people thought the glass ceiling was an observation deck.

A Schulich MBA grad (Class of ’75), Sheelagh was the first female CEO of a TSX listed company.  She has served as CEO, board member, and mother in Canada, the US, Britain and Australia.

Your Moderator

Headshot of Professor Alan C. Middleton

Alan C. Middleton (MBA ’77, PhD ’97)
In 2021 the American Marketing Association Toronto (AMA Toronto) published his book Mentorship Matters – Now More than Ever, which followed numerous published articles and speeches and two co-authored books, Advertising Works II and Ikonica – A Field Guide to Canada’s Brandscape.

He is an inductee of the Canadian Marketing Hall of Legends; recipient of the Association of Canadian Advertisers (ACA) Gold Medal; the 2015 International Association of Business Communicators Toronto Communicator of the Year Award and the Queen Elizabeth II Diamond Jubilee Medal for his services to literacy.

Your Registration

Registrations for this event are now closed.

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