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RSS FeedResearch Identifies How to Craft Public Health Advertising during a Crisis
A study recently published in the Journal of Advertising shows that context harm crises such as the COVID-19 pandemic require not only bespoke advertising efforts for various communities and societies, but also an evolving, multistage approach not recognized in prior advertising literature on health messaging. The research, based on consumer-focused advertising drawing implications for public […]
Posted onSchulich Launches the George Weston Ltd Centre for Sustainable Supply Chains and Research Chair
Schulich recently officially launched the George Weston Ltd Centre for Sustainable Supply Chains and announced the Research Chair at the Centre’s inaugural Research Forum called “Supply Chain Problems: Practical Insights from Emerging Research”. The Forum brought management researchers and industry together to find practical solutions and explore new opportunities. Building on Schulich’s unique Master of […]
Posted onIs Health Care Philanthropy for the Rich?
A new study published in the Journal of Business Ethics has found that corporate charitable foundations tend to direct healthcare funding to richer communities rather than those with the greatest health-care needs. The study, titled “Putting the ‘Love of Humanity’ Back in Corporate Philanthropy: The Case of Health Grants by Corporate Foundations”, was co-authored by Irene Henriques, Professor of Sustainability and […]
Posted onResearch Shows which Foods Boost Social Media Engagement
New research published recently in the Journal of Consumer Psychology indicates that visual displays of calorie-dense food is a key factor in boosting viewer engagement on social media. According to the study, co-authored by Theodore Noseworthy, associate professor of marketing and the Canada Research Chair in Entrepreneurial Innovation and the Public Good, the caloric density […]
Posted onDiversity and Inclusion Efforts Fail Employees of Chinese Descent during COVID
A new study published in Harvard Business Review found that some workplace diversity and inclusion policies, namely those that encouraged workers to bring their whole selves to work, ended up backfiring during the COVID-19 pandemic by making North American employees of Chinese descent more likely to be the targets of mistreatment. The study, titled “Why Some […]
Posted onEnterprise Reform and Technological Innovation in Emerging Economies
Can governments turn underperforming state-owned enterprises (SOEs) into global champions? A research team led by Justin Tan, the Newmont Chair in Business Strategy at Schulich, addresses this question by investigating the innovative performance of restructured SOEs in China’s high-speed train sector. The research findings, reported in a forthcoming paper in Journal of International Business Studies, builds […]
Posted onResearching Ways Retailers can Reduce Losses due to Theft
Retail companies should engage front-line employees in the ongoing battle to reduce in-store theft, according to new research from M. Johnny Rungtusanatham, Canada Research Chair in Supply Chain Management and Professor of Operations Management & Information Systems. The paper, “Retail inventory shrinkage, sensing weak security breach signals, and organizational structure”, is forthcoming in Decision Sciences […]
Posted onBitcoin Could Replace Gold in Investment Portfolios
The trading price of bitcoin broke through the $60,000 level recently, leading some financial experts to wonder if investors snapping up the digital asset are creating a speculative bubble. But two Schulich researchers say the digital currency is still a legitimate replacement for gold in an investment portfolio. Novel research conducted in 2018 by Irene […]
Posted onThe Curious Economics of Luxury Fashion Subject of New Book
Why does one handbag sell for five times the price of another that looks and feels pretty much the same? And how does a luxury label justify a runway show costing millions of dollars, when most of the outfits paraded will never appear for sale? Schulich Marketing Professor Emeritus and author Don Thompson delves into […]
Posted onResearch indicates Concentration in Stock Market Stifling Economic Growth
New research published in the Journal of Financial Economics finds that concentrated stock markets dominated by a small number of powerful firms are associated with less efficient capital allocation. The concentration also results in sluggish initial public offerings (IPOs), less innovation activity (as measured by patents), and slower economic growth overall. The study utilized three […]
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