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RSS FeedTogether 2022: Inspiring Social Impact Innovators of Tomorrow
Top Undergraduate and Graduate Students from the Schulich School of Business and the Lassonde School of Engineering competed at TOGETHER 2022 earlier this month. The unique seven-day Entrepreneurship Bootcamp and Venture Competition, hosted by Schulich and Startup India, doubled in size this year – connecting 100 teams of Canadian and Indian student entrepreneurs and innovators […]
Posted onBack-to-Back Wins at MBA Games for Team Schulich
This past weekend, Team Schulich represented our School at the 34th annual MBA Games, hosted online by the Schulich School of Business. Considered the largest MBA competition in Canada, this year’s three-day competition featured over 280 students from 16 MBA programs across the country competing in Academic, Athletic and Spirit challenges for the coveted Queen’s […]
Posted onResearch Identifies How to Craft Public Health Advertising during a Crisis
A study recently published in the Journal of Advertising shows that context harm crises such as the COVID-19 pandemic require not only bespoke advertising efforts for various communities and societies, but also an evolving, multistage approach not recognized in prior advertising literature on health messaging. The research, based on consumer-focused advertising drawing implications for public […]
Posted onThe Secret to Superior Customer Service? Be Concrete.
Imagine shopping for a shirt in a store. A salesperson that stops by may refer to that object concretely (e.g., “shirt” or “blouse”), abstractly (e.g., “that”) or somewhere in between (e.g., “item”, “top”, or “clothing”). While these may seem like trivial variations, new studies published in the February 2021 issue of the Journal of Consumer […]
Posted onNew ‘Future of Marketing Magazine’ Editors Named
The Future of Marketing Magazine is pleased to announce new Managing Editors for Fall 2020. The new Editors are Master of Marketing (MMKG) ’21 Candidates Veronica Johnson, Nadim Lalani, Danielle Ndende, Samantha Rosenzweig and Vincent Tsui. The Future of Marketing magazine is the largest digital publication on the topic with over 45,000+ viewers, 10,000+ followers and 1.3 million pages […]
Posted onMaster of Marketing Students Assist Local Businesses
With the emergence of COVID-19, Schulich ended all in-person classes and moved instructions online. Our students have adjusted to this new reality by using leading technologies to work on their team projects, deliver their assignments and presentations and participate effectively during lectures. As part of the degree, student teams work with companies on the development […]
Posted onSchulich Prof Announced as an Editor of the Journal of Consumer Research
Markus Giesler, Associate Professor of Marketing at the Schulich School of Business, was elected as one of the next editors of the Journal of Consumer Research, the most prestigious journal focused on scholarly research that describes and explains consumer behavior. Markus is an expert on marketing and consumer behavior with a specific sociological focus on […]
Posted onMaster of Marketing Students Deliver Outstanding Presentations Remotely
With the emergence of COVID-19, Schulich immediately ended all in-person classes and moved instructions and all other operations online. For the first time in the School’s history, the Summer term is being conducted entirely remotely and our faculty has continued to put in the hard work that is required to transform their courses and deliver […]
Posted onNew ‘Future of Marketing Magazine’ Editors Named
The Future of Marketing Magazine is pleased to announce new Managing Editors for Summer 2020. The new Editors are Master of Marketing students Akriti Parida, Sasan Navidi, Lindsay Tohana, Jamie Young and Laila Youssef. The Future of Marketing magazine is the largest digital publication on the topic with over 44,000 viewers, 10,000+ followers and 1.3 million pages […]
Posted onSchulich Prof Exposes Unintended Consequences of AI
Will humans lose jobs to robots in the future? Would you trust a robot nurse to provide proper health care? Who is accountable if a robot commits a crime? Schulich Professor Russell Belk discusses these matters and more in his most recent article, “Machines and Artificial Intelligence” published in the Journal of Marketing Behaviour (2019). “My […]
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