Master of Marketing Students Assist Local Businesses
With the emergence of COVID-19, Schulich ended all in-person classes and moved instructions online. Our students have adjusted to this new reality by using leading technologies to work on their team projects, deliver their assignments and presentations and participate effectively during lectures.
As part of the degree, student teams work with companies on the development and implementation of marketing plans. In this presentation, the student team reports on their project to help Indezone enhance engagement levels with its target customers. To this end, the student team has proposed and implemented changes to the website, develop and implemented changes to the company’s social media strategy, and has devised a novel tagline and messaging.
“The Master of Marketing students are excelling in the online environment and are providing presentations of the highest quality, remarked Professor Ashwin Joshi, leader of the ‘Marketing Project Course’.
To view the Indezone presentation, click here.