Saeid Kermani

Saeid Kermani
Saeid Kermani

PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2022

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Educational Background

Present PhD Candidate, Business Administration
Schulich School of Business – York University
Toronto, Canada
Advisor: Prof. Dr. Peter Darke
2017 MSc, Management, Field: Marketing
Telfer School of Management
University of Ottawa
Ottawa, Canada
2014 B.Sc, Honours in Psychology & Business (Major/Minor), Summa Cum Laude
York University
Toronto, Ontario, Canada

Thesis Topic

Consumer offense and outrage

Research Interests – Work in Progress

Kermani, M.S., & Darke, P.R., What makes an advertisement offensive? The interplay between descriptive and prescriptive norms, preparing for submission.

Awards and Honours

Admission Scholarship ($15,000 CAD)
Member of Dean’s Honour Roll (York University)
Entrance Scholarship (York University)

Refereed Publications

Ng, A. H., Kermani, M. S., & Lalonde, R. N. (2019). Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology, 1-10.

Refereed Conference Papers

Kermani, M.S., & Darke, P.R. (2019), The role of descriptive norms on offensive advertising, Marketing Research Symposium, Lazardis School of Business and Economics, Waterloo, Canada.

Kermani, M.S., & Hamzaoui-Essousi, L. (2018), The effect of consumer knowledge on bandwagon luxury consumption, Monaco Symposium on Luxury, Monaco City, Monaco.

Ng, A. H., Kermani, M. S., & Lalonde, R. N. (2015), Cultural differences in psychological reactance: Responding to censorship, The Asian Conference on Psychology and the Behavioral Sciences Official Conference Proceedings (pp. 751-763).