PhD Candidate, Business Administration
Area of Study: Marketing
Anticipated Graduating Year: 2022
|Present||PhD Candidate, Business Administration
Schulich School of Business – York University
Advisor: Prof. Dr. Peter Darke
|2017||MSc, Management, Field: Marketing
Telfer School of Management
University of Ottawa
|2014||B.Sc, Honours in Psychology & Business (Major/Minor), Summa Cum Laude
Toronto, Ontario, Canada
Consumer offense and outrage
Research Interests – Work in Progress
Kermani, M.S., & Darke, P.R., What makes an advertisement offensive? The interplay between descriptive and prescriptive norms, preparing for submission.
Awards and Honours
|Admission Scholarship ($15,000 CAD)|
|Member of Dean’s Honour Roll (York University)|
|Entrance Scholarship (York University)|
Ng, A. H., Kermani, M. S., & Lalonde, R. N. (2019). Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology, 1-10.
Refereed Conference Papers
Kermani, M.S., & Darke, P.R. (2019), The role of descriptive norms on offensive advertising, Marketing Research Symposium, Lazardis School of Business and Economics, Waterloo, Canada.
Kermani, M.S., & Hamzaoui-Essousi, L. (2018), The effect of consumer knowledge on bandwagon luxury consumption, Monaco Symposium on Luxury, Monaco City, Monaco.
Ng, A. H., Kermani, M. S., & Lalonde, R. N. (2015), Cultural differences in psychological reactance: Responding to censorship, The Asian Conference on Psychology and the Behavioral Sciences Official Conference Proceedings (pp. 751-763).